Blackbird Cigar’s Homepage Storytelling Condenses All Vital Info Into One Place
The Blackbird Cigar website opens with a general UVP and eye-catching design, before moving on to the first stage of the conversion funnel, the informative About Us section that educates prospects on the brand.
One of the homepage highlights is the company’s Our History timeline that details the major milestones the brand has achieved since its inception in 2012.
Then comes the main portion of the homepage – the showcase of six distinctive blends, with sizes and anatomy detailed.
Every blend/cigar type comes with its own bold, colorful background, helping consumers differentiate between each by associating them with corresponding colors.
The copy, although substantial, is divided into smaller, bite-size chunks and readable bullet points.
The messaging is assisted by compelling visuals, such as the anatomy of the cigar and related graphics and even well-blended videos that showcase the cigars in a real-life environment and feature the packaging.
There is even a section dedicated to frequently asked questions. The layout of this segment is very clean, making for very legible reading.
The footer end of the website concludes the homepage user journey with a conversion CTA and some more basic info on the company, such as contact channels and address.