The Audi brand is known for its sleek designs and plush comfort. The design of their site follows this line with clean pages, broken down into sensible sections, and accented with imagery that denotes a smooth and elegant edge - an image that suits the Audi brand perfectly.
From the landing page forward the very photo-centric design draws in prospective buyers. The video on the landing page shows a classic scene that is easy to relate to, while the lower image includes editing to give the impression of speed and stability.
Several well-placed calls to action are included on the site, leading consumers to learn more about the brand, their mission, and the average price of their preferred models.
More buttons appear below the three-level vehicle showcase, encouraging buyers to find locations, promotion information, and recall information, a feature that assures buyers of the brand's dedication to their products and customers.