One of the things that make Land Rover a great brand is their versatility. However, this does not just refer to the solid and dependable vehicles they produce!
The landing page of the Land Rover India website design is designed with interaction in mind. The main banner has a great slideshow feature that you can either allow to slide through on its own, or you can click on the provided arrows for faster browsing through the slides.
Each slide has a call to action button as well, letting users navigate to further information at the click of a button.
The video banner is also well-done, with plenty of animation, action, and interest to draw in users and make the UX truly fun. This mixes very well with the color scheme of white, black, and slate gray, which creates an austere feeling that suits the brand, considering its classic style and origins.
The fun and dynamic website design plays into the versatile and adventurous history of the Land Rover brand well.
Overall, the best design draws visitors to learn more and check out the great products they've featured in lower sections of the page. Each section is quite distinct in its division, with either a border or color block background to define the section.
The Contact page is very clean, bordering on minimal. A solid selection of images helps to break up the stark white background and also draws attention to the text underneath each image. Plenty of hyperlinks lead potential consumers to pages that outline the Online Service History, Dealerships Locations and other informative pages, which creates a well-rounded UX and linked UI.
Overall, the organized website design suits the brand quite well, as the Land Rover brand has become a classic favorite that can be found in many different neighborhoods and cities. The clean lines, great organization, and a wide variety of images showcase the many uses of these vehicles to the best possible end. Plus, the color scheme keeps to a neutral but versatile tone that lends a very refined quality to a classic image.