Reebok’s Image-Driven Design Puts The Emphasis On Its Dynamic Products
Find yourself inspired to get up and walk, run, dance. Reebok has you covered, no matter what kind of activity you’re gearing up to get involved in. Reebok’s versatile shoe and clothing line are great for any athletic occasion!
This athletic company is a powerful brand with a long legacy in the athletic apparel industry, with products like sneakers, workout gear and more. And they put these products on full display thanks to an image-driven interface.
A stunning and defined photograph of athletes running outside, products in action and more greet you as you enter Reebok’s site. The image sits on full display, with the header images sliding to reveal new promotions, campaigns and product lines.
The combination of bold white and red words are easily visible against these dynamic images, inviting you to take part in any number of online events or sales! It’s a simple and effective display that’s enough to pull you in, without overcomplicating the homepage setup.
Similarly, the website puts an emphasis on product imagery at every step of the way. Photographs make up the backgrounds of articles categories, product pages and headers. They grab attention instantly and show these products in use in a variety of situations.
Images are a powerful tool in a web design and they effectively lead users on their journey. They highlight key categories in creative in stunning ways, adding a playfulness that is fun for users to interact with.
And this brand wants to show off.
The product pages are equally dynamic, with the bold images of products standing against a clean white background which really makes them pop, and entices users the instant they land on the page.
This image-driven nature puts the focus on the brand and its products and shows that the brand knows what its consumers want by showing them instances where these products can be used. It’s an intuitive brand, and this imagery gives it a powerful boost.