With so many businesses heading online, it can be tricky to design a website that stands out from the crowd and captures consumers... but Port of Mokha Coffee does just that. The Yemeni-inspired and sourced coffee startup, which was founded in 2013, incorporates every design element that breeds a user-friendly experience.
One of the most noticeable elements that Port Of Mokha utilizes on their website is storytelling through captivating videos. The moment users land on the homepage, they are greeted with a silent, looping, high-resolution video that takes consumers through the journey of the coffee, SparkNotes (or Cliff's Notes) style.
The video, white acts as a motion banner, features close-up shots of the rolling ocean spliced together with shots of the product being branded and coffee being poured. This demonstrates the coffee beans in all of their states -- harvest, production, and consumption.
Similar videos and image gallery slideshows are also on other web pages, such as the "Story" page and in a footer on each page as users scroll to the bottom.
Many buzzy effects are used throughout the website to showcase its technical and creative prowess. Perhaps most prominent is the integrated chatbot. This sticky symbol can be found on each and every page in the bottom right-hand corner. It is sticky, so users always have the option to strike up a conversation, ask customer service questions, or learn more about the company as a whole at the drop of a hand.
The website also uses understated scrolling effects. Subtle gray translucent overlays and clean, minimal text may appear atop photos as users scroll. This enables images to act both as visual and as subheaders in a longer, overarching narrative.
A clear indication of a trendy global startup, Port of Mokha aims to immerse consumers in the brand identity -- its history, its roots, its passions. Selling the product is secondary to truly understanding the product.
Therefore, as users land on the "Story" page -- or "About Us" page -- they have the option of playing a high-resolution video that will describe the who, when, and why behind the founding of the coffee company.
Although Port of Mokha doesn't employ gratuitous amounts of whimsical illustrations, a few little icons here and there keep the brand identity from being too corporate and serious. Firstly, as visitors scroll, the logo in the upper left-hand corner flips from text-based to a tiny boat icon. This swap ensures that users are well-versed in both versions of the logo and enables the brand identity to be more responsive on all screen sizes.
The "Story" page also uses icons to outline how the business harvests and creates its coffee while assisting the people of Yemen.
Although it may seem that Port of Mokha is geared only to consumers, the web design is actually geared equally -- if not, more so -- to other businesses. This is discovered by clicking the "Roasters" section in the top menu.
This takes users to a section of the website that outlines their professional partners and where consumers can expect to purchase their fresh-brewed coffee. Each partner is featured by their own logo -- a small nod towards the equality they approach each professional collaboration with -- and a map of where those roasters are located. If you scroll down, you'll find an email to contact the company at if you're interested in working with them and a banner call to action that drives users back to the "Story" page, along with some other imagery and media.
Although so many design elements make Port of Mokha a top website design -- the fast loading high-res videos, the tiny custom illustrations, the subtle scrolling effects -- ultimately, the easy shopping experience is what really takes the site to the next level.
The company doesn't have many products, so the store's landing page is quite straightforward. However, the product detail page provides all the information consumers or potential business partners may want to know.
Several big images are available to scroll through. Although a large paragraph of text is present, it surprisingly doesn't distract from the experience as much as it should. Perhaps this is because the most important information -- name, quantity, price, ingredients -- are all listed separately from the block of text that creates a mini-narrative about the specific product.
The most notable feature on the product detail page is the soft orange call to action box, which is very large and, smartly, the focal point of the entire page. What's better? Users don't have to scroll to find all the information they want -- everything necessary is above the fold.
When the orange CTA box is clicked, a seamless popup appears on the left-hand side, showing users their cart. Once it is up, visitors can very easily adjust quantities, checkout, or minimize the box by pressing the "x" in the upper right-hand side. Want to view your cart's contents at any point throughout your journey on the website? Just click the word "Cart" in the upper right corner and the same popup will quickly reappear.
Port of Mokha particularly excels in creating a fluid and transitional user experience in every corner of the online destination. The startup successfully describes the city, features ways to secure strategic partnerships, and enables consumers to purchase directly from them with the click of a button -- everything a loyal customer could want in a globally-minded brand.