Smooth In-House Videos Push Users Closer To Conversion
Squaredot’s videos are seamlessly integrated into the website design. Not only do they utilize the same design elements and principles, but even the video previews are embedded so masterfully, that at first glance they seem like one of the website’s motion effects.
In order to mitigate potential confusion, the copy doesn’t try to be smart or witty. “Watch full video” is enough.
There are several videos scattered throughout the entire website, each relevant to sections they appear in, nudging users closer to conversion points while adding to the overall UX.
Squaredot’s CTAs Are Seamlessly Blended Into Their Surroundings
Since the whole website is either interactive, or it gives the illusion of interactivity, the CTAs can neglect the placement and general outlook conventions.
Even though there are more than a few of them, scrolling down any page, the user encounters call-to-action buttons that are extremely well integrated into the overall website design.
Despite going against CTA best practices (bold, contrasting colors that stand out), Squaredot created highly effective CTA buttons that don’t stick out like a sore thumb and more importantly, they don’t misguide the prospective user.
Squaredot Website Design Combines Minimalism, A Promise Of Success In Their Messaging And Striking Social Proof
Squaredot’s website design is sleek, fast and easy to use. It uses traditional elements of minimalistic design, giving them a twist with engaging messaging and simple animation.
However, the overall impression is that it is more complex. It walks down that fine line of feeling rich, but welcoming and user-friendly.
The word “fame” is strategically interwoven within the copy, subconsciously announcing to the readers what awaits them at the end of their user journey.
The website is dynamic, the pages have a uniform feel that give the brand consistency and the only element that “fittingly doesn’t fit” is the so-called “hall of fame” (Squaredot’s successful past projects) and the Award section.
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