In the hustle and bustle of our everyday chaos, who truly has time to run from store to store in order to buy all the things they need? Enter Amazon, a leading online retailer that specializes in competitively low prices, hassle-free shopping, and the ease of never having to leave the comfort of your living room. So put on your pj’s, grab a snack, and get to shopping!
Amazon has become an industry leader and e-commerce sensation in recent years. The retailer offers thousands of products from a variety of distributors to provide customers with whatever they want, whenever they want it.
Amazon was founded in 1944 by Jeff Bezos, and ever since the corporation has grown into a business that any consumers can’t live without.
Amazon makes online shopping fun and simple, and it’s thanks to their intuitive design elements that make this online experience is such a dream.
Designed to inspire, Amazon’s site builds a shock and awe value the minute you enter the webpage.
A collection of tantalizing product photos fill the homepage, building shopper’s impulse as you scroll through each one. The bright colors, hot deals, and product variety create a multitude of horizontal sliders. Each one gives you the chance to view a number of products within each category. The extensive choices create a sense of “must-haves” and “I want to buy that” simply through its diversity and flashy imagery.
This visually-driven, clean and modern journey give users access to a multitude of products, and curates recommendations based on previous search results. This intuitive and smart interface streamlines the shopping process and adds an engaging aspect to the overall design.
Whether you spend a couple of minutes shopping or spend a couple of hours though, eventually you’re going to have to face the music and check out. But even if you end up spending a lot more than you anticipated, you don’t have to worry. Amazon makes it a breeze for you to review your items and complete your purchase.
This easy navigation and streamlined shopping experience are paramount in this website. And the organization is the essential element to the company’s checkout page — this is an important goal for the company.
Taking the central focus of the shopping cart, the items you’ve picked out are listed in an orderly fashion. From the product photograph to the product title, the product description to the price, everything takes center stage in a clean, modern and aesthetically-pleasing way. Bold fonts and large lettering make it easy for you to see what you’ve picked out and the price of each. The emphasis on the visual breakdown is a superb way of letting you review your cart quickly and efficiently.
Amazon does a great job of reeling people in and keeping them engaged. Through powerful, eye-catching visuals and a seamless user experience, shoppers can get happily lost in the Amazon website for hours on end.
Color coding on the page lends a hand in helping you find your way around. Red, blue, and yellow are key colors to watch out for as they’re the most important you’ll come across. Adding to the impression these colors will make, the slate white background makes it so each one of these stands out in your eyes. It’s a dynamic way to build an orderly website design.
There’s a cleanness to this website design created by the white background, simple text and colorful banners that make the entire experience one that is peaceful and intuitive. Amazon puts its products first and chooses visuals that make an impact on the buyer experience.
Colors jump out at you and guide your eyes across the website and vivid images keep you scrolling and adding to your cart.
Unbeknownst to most, Amazon runs a blog! And a rather versatile one at that! Filled to the brim with a wide array of articles and posts, it’s the perfect place to stop and read a while. Offering up an intriguing number of images, the page utilizes large formatted images to create a visually enticing page. The non-patterned formatting adds diversity, keeping the page fresh and fun. What’s more… come back frequently and the blog refreshes with new images, wildly entertaining articles, and more for you to read!
Focusing on bringing its customers a dynamic and simplistic shopping experience, Amazon focuses on combining strong organization with an easy-to-use system set-up to pack a punch. A collection of great product photographs and bold fonts enhance this to create a user experience that’s highly sought after.
Simplicity and a clean, modern interface have a huge impact on the shopping experience and work together to create a user experience that is engaging, intuitive and fun. Once you enter Amazon, it is very difficult to leave.
Amazon’s website stands out from the crowd of competitors. Retailers, take note.