There’s no shame in asking for help if you don’t know how to get more clients for digital marketing when you’re a digital marketer yourself.
The digital marketing world is ever-evolving, and while you’re busy taking care of your clients’ digital marketing needs, your agency might be suffering.
If you’ve lost track of your on-demand marketing tactics, we’ll help you establish dominance once again in five easy steps.
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Get Your Website Working
Just as the eyes are the window to the soul, that’s what a website is to a business.
Your website should be the ultimate source of relevant information about your company, providing answers to all customers’ questions.
Let’s assume you have a viral post that reaches millions of people; the next step for most of them will be to Google your company to see if it’s legit. You’ll lose substantial traffic and possible profits if you don’t have a website.
What’s more, 77% of consumers find businesses with websites more trustworthy.
Here’s what you can do to give potential clients a good website experience:
- Don’t skip the About Us section. Explain how your company came to be, what your mission is, the services you offer, and the benefits clients can reap—you can even include social proof to boost your credibility. However, don’t write an essay; a couple of short and sweet paragraphs will do the trick.
- Make sure your website is mobile-friendly.62.06% of website traffic comes from mobile devices, so you better give mobile visitors a superb browsing experience.
- Your website should be as equally easy to use as if they were accessing it from desktop computers or laptops. If they can't find what they're looking for without having trouble with the site (for example, no navigation bar), then chances are they won't stick around long enough for anything else.
- Ensure your website is fast. It should load quickly and stay fast throughout usage. It might seem obvious, but many businesses overlook this important aspect because fast doesn't always mean better. But, think of it this way: even if you have high-converting content, if your website is slow, no one will bother looking at it.
Tap Into Social Media’s Potential
No list of how to get clients for digital marketing can go without mentioning social media.
Currently, there are 4.59 billion social media users—there's a huge potential pool of clients just waiting to be tapped into.
And the best part is, you can target specific demographics and tailor your messaging to really drive those conversions.
Plus, using social media for marketing allows you to show off your expertise through creative content and engage with potential clients in a more casual setting.
Here’s how you can tap into social media’s potential:
- Use relevant hashtags. They are a great way to connect with potential clients who are interested in the services you offer. Be sure to use ones that are relevant to your business and that are popular within your industry. What’s more, hashtags symbolize the current trending topics. By researching and using hashtags, you can stay up-to-date on digital marketing trends and news, which helps better serve your clients.
- Connect with other businesses. This way, you can create a network of clients who might be looking for something more or less than what other digital marketers are offering.
- Use paid advertising. You can target potential clients with ads that are relevant to their interests and needs. Paid ads are a great way to reach a larger audience than you would if you relied only on organic means.
- Offer freebies and discounts. If you offer someone a freebie, they’ll accept it—even if they haven’t considered using your product or service before. This is a unique chance to show potential clients the value of your digital marketing services and get them hooked after seeing the results. If freebies are too big of a step for you, you can always put forward discounts and promo codes.
Let Your Portfolio Speak for Your Success
A portfolio is a collection of your work, in digital and traditional formats.
It can be anything from a website you designed to an infographic you created, or even a video demonstrating how to do something really well.
The important thing is that it demonstrates what you've done and what makes you worth hiring. This is how you get digital marketing clients effectively.
Showcasing a carefully curated portfolio is guaranteed to make a strong impression, so much so that 71% of employers say it influences their hiring decision.
It's easy to be tempted to cram as many projects as possible into your portfolio, but quality is far more important than quantity.
Take the time to select only your very best work and focus on projects that highlight the services you specialize in or want to promote.
Your potential clients will appreciate seeing a concise, focused collection of your best work, and it may even inspire them to request those same services for their own brand. Don't be afraid to prioritize and pare down your portfolio — you'll likely see more success as a result.
If it’s time to reconsider your portfolio, use these tips:
- Showcase your best projects that demonstrate your expertise. Prioritize the projects that you have proof for. Results from previous clients are a surefire way to attract more customers, showing them what they can achieve from working with you.
- List every service you offer. Digital marketing is a broad category and the more services you offer, the more competitive you are.
- Keep it updated at all times. No one wants to see a portfolio filled with outdated design trends or dated social media campaigns.
Put in the effort to make your portfolio shine, and the clients will come flocking.
Network at Relevant Events & Be an Active Member of the Community
You can connect with other people in your industry and find out what they're doing to get clients for digital marketing. It's a good way to learn from them, too!
If you're at an event targeted toward the community of people who do digital marketing, make sure you have a good time by networking with those who already know how it works.
You might find yourself chatting with an expert in the field—and if so, ask them questions about their work experience and tips on getting clients for digital marketing.
This will help you understand what types of skills are most in demand, and it’s especially important if you’re a beginner.
Attend events like conferences or meetups as they bring together like-minded individuals and offer the opportunity for valuable face-to-face interactions.
However, remember that networking is not just about handing out business cards and aggressively pitching yourself. Instead, focus on genuinely connecting with others by asking questions and listening attentively to their responses.
Show genuine interest in what they do and think about how you could potentially collaborate or support each other's businesses. Who knows, you may even make some long-lasting friendships along the way!
Being a part of the community helps people identify you as their friend rather than someone they just do business with.
Don’t be selfish; help others when you can and be open to sharing your knowledge and expertise. Of course, you shouldn’t reveal all your secrets, just as a magician never would, but give them enough info to pique their interest.
Remember, it’s a two-way street. No one likes a know-it-all, so you should ask questions too. Don’t let ego ru(i)n your life; ask for help when you need it.
Offer a Free Trial
Clients are often on the fence about trying out a digital marketing agency.
Why not give them a test run with a free trial?
It’s the perfect ”nothing to lose, everything to gain” scenario!
A lot of agencies only offer their services on a contract basis and this could be your superpower—allow potential clients to try your services and see the results for themselves.
Plus, it's just good business sense—happy clients are more likely to stick around and recommend you to others.
With a free trial, there's no pressure or commitment, and this translates to increased customer satisfaction and customer retention.
However, if offering people to try your services for free seems like a financial burden, you can always come up with other valuable assets you can offer for free, such as an e-book, whitepaper, or case study on how digital marketing grows brands.
The most important thing here is that you're offering something good enough for someone's attention and investment so they'll opt for your services even after their initial commitment has expired.
How To Get Clients for Digital Marketing: Key Takeaways
Marketing is a challenge in any field, but it's especially tough when you're trying to earn money from something that requires constant self-promotion.
As challenging as it is, you can do it if you're creative and work hard to build your reputation and network online.
The best way to market is by doing what makes sense for your business model, whether that's advertising on Google or attending conferences to build relationships.
