Ange Monitto's Review Sourced from Google
Unfortunately, my experience with JAF Digital didn’t meet expectations.As a small business owner in the wellness space, I was looking for a more strategic, hands-on partnership, to assit me with Meta advertising — one where the team would take initiative to monitor and optimize ad performance, offer guidance, and keep me updated without me needing to constantly follow up. Instead, I found myself chasing updates and struggling to get clarity on what was working.There were also significant missteps that directly impacted my business. The ad budget was set to $120/day instead of the agreed $50/day, which cost me an extra $490 with ROAS, and I didn’t feel proper accountability was taken for the mistake. After paying, there was also a 10-day delay before any work began, and I only found out the reason (a missing receipt) after following up multiple times.More concerning, my ad account performance actually went backwards. My existing ads — which had been performing — were all turned off and replaced with new ones that underperformed. I also later discovered ads were being targeted in the Philippines, even though my business is based in Melbourne, Australia.Since moving to a new ad agency, they’ve also identified multiple errors in my ad account setup, including spelling mistakes and structural issues that should have been caught earlier. This only confirmed that the attention to detail and strategy just weren’t there.There were some positives. The spreadsheet created for tracking was a good system in theory and Gerly, my project manager, was very lovely and kind to work with. But without proper processes to implement and act on that system, it felt pointless.Overall, while the communication with Gerly personally was kind, the execution and quality of work fell short. After one month, it was clear this wasn’t aligned with the level of service I was seeking. I hope this review helps other business owners make an informed decision.
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