Editorial.Link, Page One Power, Siege Media, FATJOE, Outreach Monks - these are among the top link building agencies marketers trust to strengthen search visibility, earn authoritative backlinks, and improve long-term organic performance through proven outreach and content-driven strategies.
We handpicked a list of leading link building companies after carefully reviewing over 3,700 agencies, considering their services, awards, portfolios, industry reputation, pricing, and client reviews. Explore these leading agencies and their specializations to find a credible partner to boost your organic visibility.
The Number 1 Link Building Company as Selected by DesignRush Is:
On a mission to help brands scale traffic, rankings, and revenue, uSERP uses a content-first approach to attract high-authority backlinks and brand mentions. Its expertise covers link building, niche edits and resources, guest posting, unlinked mentions, and digital public relations (PR). Combining these backlinking services with performance-driven optimization tactics, uSERP aims to make search engine optimization (SEO) a customer growth engine that propels revenue and business advancement to its clients. The agency has used this unique strategy to help over 300 clients cumulatively acquire 27,340 quality links.
uSERP Success Story
Challenge: Competing in a highly saturated market vertical, Preply struggled to rank for relevant yet highly competitive keywords in the language learning space. Seeking to elevate topical authority and acquire higher rankings for difficult keywords, the company reached out to uSERP for assistance.
Solution: Recognizing the impact of contextual brand mentions when trying to outrank stiff competition, uSERP produced highly captivating content and reached out to top online publications. In doing so, it placed Preply in front of its ideal customer profile, built domain authority, improved keyword ranking, and drove referral traffic and quality leads.
Results: By obtaining over 450 authority backlinks from websites with domain ratings of 50 and above, Preply achieved impressive results — the learning platform increased traffic from 790,000 monthly visitors to 2.4 million monthly visitors, accounting for a 203% spike and ranked first for the keyword “Spanish tutor” on Google.
Committed to delivering only topically relevant, high-quality backlinks to its clients, LinkDoctor provides data-driven link building strategies that cover analysis, strategy, execution, and reporting. In doing so, the link building agency has helped over 500 clients rank on the first page for 138,000 keywords, granting them features on prominent sites like Forbes, Fordham University, and AT&T. Moreover, its Link Replacement Guarantee policy allows clients to replace or change any suggested link to an equally high-authority one at no cost and risks.
LinkDoctor Success Story
Challenge: Pre-settlement funding company Express Legal Funding was struggling to rank on search engine results pages (SERPs) for relevant keywords and enhance its website’s domain rating. Wanting to change this, it consigned LinkDoctor to audit its website, identify causes of hindered organic growth, devise a link building strategy, and elevate website authority.
Solution: Considering that the client’s operations were predominantly in the finance and legal industries, LinkDoctor targeted niche-relevant keywords and websites. The link building company deployed a guest posting strategy, providing opportunities to organically insert keywords and track their progress, improving the client’s keyword ranking and credibility. Moreover, it added new keywords to the client’s content and optimized it further after tracking its performance.
Results: Through a combined strategy of link building and keyword optimization, the client improved its website domain rating from 7 to 15, leading to a 155% uptake in keyword ranking and a 1,030% growth in organic traffic.
Notable clients: Allied Van Lines, Caliber Collision, BBQGuys, Warner Bros, Ebay
HigherVisibility is an award-winning digital marketing agency, recognized five times as the “Best SEO Agency.” The company offers a full suite of SEO services, including link building, dental SEO, local SEO, and technical optimization, intended to improve rankings organically across SERPs. Its proprietary Targeted Growth System® has been engineered to help clients achieve higher search rankings, stronger brand visibility, and sustainable ROI. With advanced technology, proven expertise, and a reputation for consistent results, HigherVisibility has established itself as one of the most trusted names in search engine optimization.
HigherVisibility Success Story
Challenge: Moving company Allied Van Lines endured declining online visibility despite its strong market reputation. Past SEO vendors left the brand with spammy backlinks, thin content, and reduced search rankings against major competitors.
Solution: HigherVisibility tailored a new strategy involving conversion optimization, link rebuilding, keyword research, and a full technical audit. The team strengthened user engagement with heatmap insights, reclaimed high-quality links, and developed SEO-rich content aligned with search intent.
Results: Organic traffic rose from 466,657 to 479,007, accounting for a 2.6% year-over-year increase. The strategy restored Allied’s digital authority and strengthened its competitive standing despite pandemic-related market challenges.
Outreach Monks strives to unlock business growth potential through powerful link building strategies encompassing guest posting, white-label link building, link insertions, blogger outreach, and local citation services. The agency also provides country-specific backlink services, spanning multilingual links, global outreach campaigns, and international SEO strategies. Building more than 20,000 links for over 2,000 businesses, Outreach Monks has earned brand mentions from publications like HubSpot, Zendesk, BigCommerce, and G2.
Outreach Monks Success Story
Challenge: New to link building, corporate learning management system (LMS) company Raven360 partnered with Outreach Monks to build a stronger online presence, elevate website credibility, and outrank competitors.
Solution: Outreach Monks performed a comprehensive competitor analysis to determine the most relevant websites for its client. Following the analysis, it crafted a custom link building campaign and targeted relevant SaaS websites with a domain range of 30-80. It also implemented guest posting and niche edits and reached out to its huge network of SaaS website partners.
Results: In the span of six months, Raven360 grew its domain rating from 42 to 48 (14% increase), grew its organic website traffic by 455%, and registered a 102% rise in number of ranked keywords. Moreover, the client’s traffic value rose from $1,608 to $8,824.
Seeking to drive sustainable business growth, Page One Power offers custom link building strategies comprising guest posting, unlinked mentions, resource link building, broken link building, outreach management, and editorial update link building strategies. Its offering extends to enterprise link building, linkable content creation, SEO, and content marketing. Across its 14 years of industry experience, Page One Power has served 1,000 clients and created 6,100 onsite assets, averaging 15,000 links annually.
Page One Power Success Story
Challenge: With a limited marketing budget, Atera relied on organic search engine marketing (SEM), particularly link building, to compete with other brands. However, having endured underperforming campaigns with outsourced marketing agencies, it sought a credible link building company that could deliver on its promises.
Solution: Page One Power conducted a market analysis of Atera’s industry to identify relevant technical terms and keywords. The agency uncovered new link building opportunities, optimized some existing linked content, and produced five linkable articles and one long-form guide to secure links on resource pages. Page One Power prioritized linking top-funnel content to build funneled link equity and strategically chose relevant link building websites.
Results: Within six months, Page One Power acquired 29 links, improved keyword rankings by 18 positions, generated 43,000 impressions, and gained 166clicks. More importantly, Atera increased monthly organic sessions by 306% and monthly new users by 285%.
Amassing a robust network of partner sites, Editorial Link supplies clients with quick, niche-specific backlinks that drive business value. Its link building suite comprises linking resource planning, outreach management, and implementation, where clients can tap into partner sites like HubSpot, Forbes, Wallstreet Review, and Monday.com. By solely targeting corporate blogs as partner sites, Editorial Link assures the usage of only quality, reputable, and permanent backlinks. To date, the agency has delivered over 5,000 editorial links to 100 clients.
Editorial Link Success Story
Challenge: Facing high industry competition, international business-to-business (B2B) marketing company Belkins approached Editorial Link to increase organic traffic and website credibility through high-quality organic links.
Solution: After analyzing the competitors’ backlink strategies, Editorial Links focused on building branded links to the client’s homepage, leveraging its vast number of lead-generation website partners. Next, it secured more targeted links from websites associated with technology and sales for specific pages, beginning with low-traffic sites. After two months of active efforts, the agency acquired backlinks from higher-traffic sites as well.
Results: Within a year, Belkins earned 60 high-quality backlinks from high-traffic sites like Envato, HubSpot, and Venngage. Because of this, it has improved its website’s domain rating from 58 to 70, monthly website traffic to 9,300 visitors, and keyword ranking from 5,100 to 6,800.
Leveraging big data analytics to power its process-driven, cutting-edge link building strategies, LinkBuilder.io is on a mission to help clients rank at the top of SERPs. The agency specializes in over 20 link building techniques, including relationship-based link building, broken link building, guest post link building, editorial outreach, unlinked brand mentions, helping a reporter out (HARO), journalist pitching, competitor link building, and PR link building, to name a few. Since its inception, LinkBuilder.io has procured over 20,000 links for 350 companies worldwide.
LinkBuilder.io Success Story
Challenge: Operating without a link building strategy, employee review platform JobSage was quickly outranked by industry giants like Glassdoor and Indeed.com. Seeking to improve its rankings, it commissioned LinkBuilder.io’s expertise.
Solution: To build a strong foundation of homepage links, LinkBuilder.io implemented HARO and PR link building strategies to build the initial website authority. It then proceeded to target high-performance and relevant websites in the career, education, job, and human resources (HR) fields while building links to various blog posts and excluding direct commercial pages.
Results: Through its comprehensive link building strategy, LinkBuilder.io acquired 1,500 links for the client, elevating its domain rating from 3 to 53. Moreover, JobSage saw a 14,852% surge in organic traffic and a $56,632% traffic value increase.
With over 450 prominent publication partners, Blue Tree Digital offers tailored link building services that fuel brand visibility, credibility, and customer growth. Supplying editorial link building, digital PR, custom blog outreach, guest posting, HARO link building, linkable asset campaigns, white label link building, and content writing, the backlink company has built 3,700 links and helped clients save an average of $6,000 in monthly SEO costs. Notable publication partners of Blue Tree Digital include BlackBerry, Investopedia, Forbes, Fast Company, Entrepreneur, and Crunchbase.
Blue Tree Digital Success Story
Challenge: Personal finance company Credit Donkey approached Blue Tree Digital with three challenges threatening its top organic marketing position: increasing competitors, limited high-quality mentions, and difficulty targeting the right keywords.
Solution: To address the client’s concerns, Blue Tree Digital conducted a comprehensive market diagnostic and reached out to thousands of relevant finance and fintech publications with an average domain rating of 70 and a minimum of 20,000 monthly followers. It also submitted unique blog topics and content for each website that agreed to partner and ensured the natural placement of Credit Donkey links.
Results: Within a year, Credit Donkey recorded a 227% traffic increase, growing from 210,461 to 477,356 monthly visitors, and registered a 159% rise in domain referrals.
Notable clients: Mercedes Benz, GAP, American Red Cross, Ann Taylor, Advance Auto Parts
Focusing on results, experience, and strategy, Sure Oaks strives to deliver long-term growth to its clients through premium link building services. Its expertise spans backlink audit services, editorial link insertions, guest posting, toxic link management, competitor link analysis, broken link building, unlinked brand mentions, link reclamation, value exchange strategy, digital PR, and white label link building. As a testament to its capabilities, Sure Oak has been named one of the leading SEM and SEO agencies by Digital.com, Centauri Awards, and Rank Hacker.
Sure Oak Success Story
Challenge: A solar marketing company reached out to Sure Oak as it faced difficulty finding relevant websites link building. Without a team to consistently implement SEO and link building strategies, the client endured high keyword competition, making it more difficult to establish its online presence.
Solution: Having helped other clients in similar situations, Sure Oaks knew guest posting would be the most effective strategy for this difficult link building niche. The company meticulously searched for website partners relevant to the client’s audiences and industry, developed compelling content that reflected the client’s unique views, and highlighted its benefits, targeting low-competition keywords.
Results: Sure Oaks boosted the client’s pageviews to target pages by 400%, total organic pageviews by 98.5%, keyword rankings by 64%, and domain referrals by 102%.
Notable clients: Norsteel Building, FCA Canada, Swyft X, SFL Worldwide, CBD Dog Health
Trusted by over 2,500 businesses, Stan Ventures boasts an expansive network of 50,000 bloggers for powerful backlink services. Across its link building portfolio, the agency offers white-label link building, guest posting, blogger outreach, niche editing, and content writing. Additionally, its bespoke link building packages connect clients to websites with extensive organic traffic, allowing them to reach wider audiences. By supplementing backlink strategies with fully managed SEO, the link building agency helps businesses implement strategies that scale and maximize profit margins.
Stan Ventures Success Story
Challenge: Construction company Norsteel Building wanted to attract prospects from the American and Canadian regions, but its website was underperforming in terms of traffic and quality leads. Seeking to improve its organic performance, it partnered with Stan Ventures.
Solution: Stan Ventures initiated an outreach campaign, targeting websites with high domain ratings and organic traffic for guest posting opportunities. After witnessing the link building company’s capabilities, the client upgraded to a full SEO plan. Throughout the collaboration, Stan Ventures leveraged Quora, local citations, image submission, and document-sharing techniques to improve the client’s local presence.
Results: Norsteel Building saw an uptake in monthly organic traffic from 1,500 to 3,5000, keyword ranking from 35 to 114, and referring domains from 215 to 722. Significantly, Norsteel Buildings has become one of the most searched branded keywords, having a search volume of 1,300 — almost matching the search volume of “steel buildings.”
We selected the best link building agencies by assessing thousands of agency profiles based on their skills, achievements, reported strategies, client references, and collaborations. In doing so, we developed an effective evaluation process to identify the leading agencies capable of expanding audience reach and building website credibility through comprehensive link building solutions.
Our team of industry experts analyzes agencies based on the following criteria:
Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
Portfolio: Successful projects showcasing the agency’s approach to delivering tangible results
Awards and recognitions: List of notable achievements and affirmations by reputable third-party agencies
Team bios: Overview of employee profiles and relevant link building experience
Top services: Core competencies and areas of focus
Link building expertise: Ability to drive organic traffic growth, obtain quality customer leads, and build brand authority via tailored link building strategies
219 Companies-Rankings updated: September 03, 2026
DesignRush evaluates all B2B link building agencies listed based on its proven expertise, past projects, and client reviews. Some listings may be paid.
Space'M Online is a marketing agency for companies looking to grow seriously. With a data-driven approach and proven tactics, we turn marketing budgets into growth...
Brandswell is an integrated brand, marketing, and communications agency renowned for leveraging expert energy and a legacy of excellence to drive superior marketing results. With a proven 15-year track record, we excel in the ideation, implementation, and activation of original, highly effective marketing...
Being on Google is essential. Pay per clicks, optional.
Digital Marketing Agency located in São Paulo, Brazil. Specialized in SEO, Paid Traffic, Conteúdo, Advertising, Website Creation, Copywriting and more...
At Page One Formula, we're not just marketers we're entrepreneurs who've built and scaled real businesses. Founded in Oakville in 2021, we offer proven SEO, ads, web design, and Amazon strategies refined through $20M+ sales of our own private label brands, and delivered by a results-driven team...
Uptune is your go-to one-stop shop for digital services, offering data-driven solutions to help businesses grow and succeed. From marketing optimization to performance analytics, we provide everything you need to scale efficiently...
Search Agency fully focused on SEO & link building
At SEO HUB, we bring over 10 years of SEO Expertise to help your Business thrive online. Using innovative strategies and data-driven solutions, we enhance your visibility and drive success...
At Snap SEO, we believe in a holistic approach to online growth. Our expertise lies in seamlessly combining the influential elements of content marketing, PPC, and Social Media Marketing to propel businesses to new heights in the digital landscape. By harnessing the collective power of these essential...
We're a pack of forward-thinkers, creative minds, strategists, and industry experts, here to guide you through the wilderness of the modern digital jungle...
Small Business Help is committed to providing comprehensive solutions that position small businesses for sustained success in the dynamic digital landscape. Our dedication to excellence is underscored by our belief in the transformative power of digital assets, equipping small businesses with the tools they...
Cameron Barke Marketing ensures that the complexities of marketing need not be a challenge. Allow us to handle the intricacies, allowing you to concentrate on your business with confidence and ease...
Elevate your local business with Growth Media Strategy Ltd., Canada's full-spectrum digital marketing agency. Our data-driven approach customizes strategies to increase visibility and credibility. We start by understanding your business goals, followed by creating a tailored marketing plan. Our focus is on...
At Digital ByteTeck, our brand story is more than just a narrative; it's a journey we undertake alongside startups. We are committed to supporting their growth and success every step of the way...
The Digital Marketing Expertise You Need To Fuel Your Business Growth.
Highly specialised team in SEO & Google Ads for Small and medium businesses. Since 2011 we have helped hundreds of Australian businesses achieve the growth their business deserves...
Find, Attract, And Convert With Better Brand Experiences And SEO.
We help teams and companies to build, manage and launch their products and services by SEO. We're dedicated to creating responsibly in the market so that you can sustainably grow...
Driftlss is a web development and digital marketing agency founded in Appleton, Wisconsin. WE specialize in building high-performance websites and executing data-driven digital marketing strategies for small business, service providers, and growing brands...
BlueTuskr is a full-service digital marketing company for ecommerce sellers who sell on multiple marketplaces and are looking to develop a holistic omnichannel marketing strategy across all of their sales channels...
Elevate your online visibility and accelerate your business growth with SEM Revival LLC! We specialize in comprehensive digital marketing strategies customized to enhance your internet presence significantly. Our mission is to empower your brand with targeted solutions designed to maximize online visibility...
Welcome to Analog'Digital, a digital marketing and development agency located in Canmore, Alberta. We elevate brands, build websites, write words, and make sure its all seen by the right people...
Lo Media Agency is a creative powerhouse specializing in captivating visual content, branding, and web development. We elevate brands with high-quality video production, innovative branding strategies, and state-of-the-art web design. Our team works closely with clients from concept to final execution...
Dream It. Done. We turn your vision into functional, enterprise product
Gaazzeebo is a custom software development company that designs, builds, and ships tailored web and mobile applications, AI systems, and workflow automation for businesses of every size. Our Tampa-based, founder-led team turns complex operational problems into scalable software you actually own!...
We Help Local Businesses Attract More Qualified Clients
Virginia SEO Pros is your local source for getting more business. We are comprised of search engine optimization specialists and content writers that drive traffic to your business. We have proven tactics as a digital marketing company that will get you ranking higher in search results and on your Google...
At Tootle Works, were a small, dedicated team based in Rochester, Medway, specializing in SEO, social media management, and website development to help local businesses succeed online. With an award-winning approach and a commitment to flexibility, we offer transparent marketing services without long-term...
Freitag Marketing is a Digital Marketing Agency serving New Hampshire, Vermont and Massachusetts.
We are Freitag Marketing, the leading marketing agency in New Hampshire, offering personalized digital marketing solutions to help your business thrive. Our team of experts specializes in a full range of digital marketing services including: SEO, Paid Media Management, Social Media Management & more...
Sellvisory is a full-service eCommerce marketing solutions firm based in Mukilteo, Washington. For over 6 years, we've been building and implementing Amazon and Etsy strategies for industry-leading brands and manufacturers across category lines...
Content Creation, Digital Marketing, Web Development & More.
Leveraging a wealth of experience across digital marketing, design, and research, we adopt a meticulously data-driven methodology to navigate the multifaceted digital channels. Our mission? To craft tailor-made solutions that not only resonate with your audience but also drive tangible results. With Dropdown...
Your Dedicated Partner In Creating Impactful Digital Experiences
Whether starting from scratch or aiming to renew your digital footprint, our team is dedicated to delivering cutting-edge designs and impactful strategies that resonate with your audience...
Seven Mountains is a marketing agency that combines creative solutions and modern technologies to drive business growth. We develop strategies, branding, web solutions, and promotion tools that help companies achieve results quickly and maintain a competitive edge...
A full-service digital agency that enhances your online presence rapidly with digitalised data-centric solutions and transforms ambitious businesses into powerful brands...
Elevate your brand with Bro Web Architecturean amalgamation of innovation and precision. Our adept team specializes in translating ideas into vibrant digital landscapes, guaranteeing a prominent online presence that thrives in the dynamic and ever-evolving web environment...
entity x® combines the strategic excellence of a management consultancy with the operational performance of a digital agency. With our multidisciplinary team of over 25 experts based in Berlin, we help companies such as Mercedes Benz, Douglas, Karl Lagerfeld, and many others to navigate their digital...
Welcome Lane is a full-service creative agency and content studio based in St. Pete, FL. We specialize in high-end design, strategic marketing, custom web development, and branded photo/video production all under one roof...
WhizCrow is a technology-driven Online Reputation Intelligence and Management and Trust and Safety agency built for companies of all sizes, where reputation isn't a cost centre-it's a strategic imperative protecting and catalysing revenue...
ProUp Media is a Rome-based marketing and communication agency that helps businesses strengthen their brand presence and achieve measurable growth. The agency combines strategic marketing, content creation, and digital communication to deliver impactful results. Their services span social media management...
sAIph helps established businesses become the brands AI platforms recommend. Through a research-led blend of GEO and SEO, sAIph improves how companies are discovered, understood, cited, and trusted across tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini...
Do you want to take your website to the next level? Purple Cow SEO can help move your website into Google's first page of search results. We also design and develop beautiful custom websites on the platform of your choosing!...
Be Good Design Co. is a boutique branding and design studio crafting thoughtful brands, marketing materials, and websites that perform beautifully. From visual identity to digital experience, we design and build brands and websites that look beautiful, feel natural, and connect with your audience...
Todays marketing leaders face complex challenges broken workflows, scattered campaigns, and rising costs. Add multiple non-aligned agencies to the mix, and those challenges multiply. Thats why we take a different approach...
We deliver innovative strategies and comprehensive solutions to elevate your brand. Our XPRT team is dedicated to driving your success through tailored marketing campaigns that achieve real results...
Ethos Ink is an award-winning ecommerce SEO agency in San Diego, California. From Google to ChatGPT, we help today's top brands show up in front of high-intent buyers no matter where they shop...
Boost your website's visibility and increase organic traffic with our comprehensive SEO strategy
With our SEO optimization service, we enhance your websites visibility in search engine results, driving organic traffic and boosting your online rankings. We employ proven strategies. Our Experts Dedicated to Your Success...
Webapphealing Technology Pvt. Ltd. is a forward-thinking IT solutions provider specializing in a wide range of digital services. The company is dedicated to delivering innovative, reliable, and scalable solutions to meet the evolving needs of businesses in the digital age...
5 Frequently Asked Questions About Link Building Companies
What are the typical link building services offered by companies?
Link building companies typically offer a mix of strategy, outreach, content creation, and reporting services. Their work often includes competitor analysis, backlink research, campaign planning, link prospecting, outreach, performance tracking, and ongoing optimization.
Key services include:
Backlink audit: Reviewing your backlink profile to identify harmful or low-quality links, spammy referring domains, and broken links or pages that may affect SEO performance.
Blogger outreach: Reaching out to relevant bloggers, publishers, influencers, and content creators to secure brand mentions and backlinks.
Guest posting: Creating content for authoritative, relevant third-party websites that includes a contextual link back to your site.
Linkable asset creation: Developing high-value content such as infographics, original research, guides, tools, or calculators that naturally attract backlinks.
Broken link building: Finding broken links on other websites and suggesting your content as a relevant replacement.
Digital PR: Earning backlinks through media outreach, press coverage, expert commentary, and newsworthy campaigns.
Many link building companies also provide digital marketing services, including search engine optimization (SEO), local SEO, content marketing, and social media marketing.
How much do link building services cost?
The cost of link building services varies, depending on service type and scope, target niche, competition level, link quality, editorial fees, and engagement level.
For instance, a B2B link building agency may charge around $150-$300 per placement for sites with a domain authority (DA) of 20-30 and $600-$1,500 per placement for sites with a DA of 50+.
Below are the approximate price ranges of link building services:
Guest posting: $150-$1,500 per link
Niche edits: $150-$300 per link
Link insertion: $75-$2,000 per link
Digital PR: $2,000-$15,000 per month
Content creation: $5,000-$20,000+ per month
SEO campaigns: $3,000-$15,000+ per month
Managed link building: $1,500-$3,000 per month for small projects, and $7,000-$15,000 for enterprise-level work
What is the difference between white-hat and black-hat link building techniques?
White-hat link building refers to ethical, guideline-compliant strategies used to earn backlinks that provide real value to users. Reputable link building companies use these methods to build authority over time through relevant outreach, strong content, and credible placements.
Examples of white-hat link building include:
Creating useful, original content that people naturally want to reference
Earning links from relevant, trustworthy websites in your industry
Securing contextual links that fit naturally within high-quality content
Building a diverse backlink profile across different referring domains
Using digital PR, guest posting, and outreach in a relevant and transparent way
Black-hat link building, by contrast, uses manipulative tactics designed to influence rankings without providing real value. These methods may produce short-term gains, but they can also lead to search engine penalties, lost trust, and long-term SEO damage.
Examples of black-hat link building include:
Buying links to manipulate search rankings
Excessive link exchanges
Spamming blogs, forums, or comment sections with links
Hiding links or text in content
Using link farms, private blog networks (PBNs), or automated link building tools
How do backlinks impact AI search visibility?
Backlinks can influence AI search visibility indirectly by strengthening your site's authority, discoverability, and performance in traditional search. In practice, sites with stronger backlink profiles often earn better organic visibility, and that can increase their chances of being surfaced or cited in AI search experiences.
However, backlinks are only one part of the picture. Content quality, relevance, crawlability, and overall site trust also matter. Google's guidance for AI Overviews says standard SEO best practices still apply, rather than any separate AI-specific optimization.
According to industry research, 76% of pages cited in AI overviews rank in the top 10 of Google's search results. Moreover, it observed positive correlations between link quality and AI mentions.
When should you hire a link building agency and when to keep it in-house?
The answer will depend on your internal capabilities, marketing goals, timeline, and budget.
Hire a link building agency if:
You do not have the in-house expertise or resources to build and manage a consistent link building strategy.
You need to scale quickly or compete in a highly competitive industry where outreach experience and publisher relationships matter.
You need a team with proven processes for prospecting, outreach, content placement, and reporting.
Keep it in-house if:
You are running a small or limited campaign that does not justify agency costs.
You already have a dedicated SEO, content, or outreach team with the capacity to manage link building internally.
You want greater control over strategy, messaging, and day-to-day execution.
Your business relies heavily on internal subject-matter expertise, making it easier for your own team to create and pitch link-worthy content.