DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • We are LMC. We get you noticed, we communicate clearly, we engage both you and your customers and we love what we do...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Creating. Communicating. Connecting People.

    Creating. Communicating. Connecting People.

    We are Six Degrees! A team of marketing and communications experts who specialize in visual storytelling through graphic design, video production and animation...

    Top Services:

    • Video Production
    • Video Marketing
    • Graphic Design
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    21 Projects Listed
  • Your go-to agency for out-of-this-world marketing communications.

    Your go-to agency for out-of-this-world marketing communications.

    Mercury Marketing Communications is a boutique marketing, social media, and PR firm that focuses on collaborating with businesses and nonprofits to develop messages that impact. We have years of expertise creating communications initiatives that fly and have an impact...

    Top Services:

    • Public Relations
    • Advertising
    • Direct Marketing
    • Web Development
    • Web Design
    • Show more
    Location
    Stamford, Connecticut
    Number of Employees
    Under 49
  • Elephant Room Media is your very own media department.

    Elephant Room Media is your very own media department.

    Creative interactive media for your internet marketing. Communicate more effectively with your clients. Attract more leads. Keep within your budget...

    Top Services:

    • UI/UX Design
    • Web Design
    • Web Development
    • SEO
    • Graphic Design
    • Show more
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
  • Designity is an AI-enabled, human-led Creative-as-a-Service platform.

    Designity is an AI-enabled, human-led Creative-as-a-Service platform.

    Designity is a human-led Creative-as-a-Service platform that gives brands a fully managed creative team led by AI-enabled Creative Directors and powered by the top 1% of global creatives and marketers...

    Top Services:

    • Creative Services
    • Design Services
    • Graphic Design
    • Branding
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • Real brands for Real people!

    Real brands for Real people!

    Transforming businesses into Brands is our focus. Adaptable and agile brands, capable of establishing bonds with their target audience, becoming unforgettable and ready to win in the market. Through a unique method - Real Brand - elevating your brand in the digital and real world...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Logo Design
    • Show more
    Location
    Espinho, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Award Winning Film Production Company in Southeast Asia

    Award Winning Film Production Company in Southeast Asia

    Mbrella Films is a production company based in Bangkok with operations in Southeast Asia. We represent a specific roster of viral film directors and staff a dedicated production services team. We provide full production services for features films, commercials, TV series, documentaries, music videos and...

    Top Services:

    • Video Production
    • Advertising
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Espresso For Your Marketing.

    Espresso For Your Marketing.

    Welcome all! We are DOUBLE SHOTS, where we seamlessly blend cinematic storytelling and cutting-edge VFX to produce captivating commercials and films...

    Top Services:

    • Video Production
    Location
    Taipei, Taiwan
    Number of Employees
    Under 49
  • Colourcoding Media Inc. is a design creative agency located in Ottawa, Canada. Since 2014, we've proudly created branding, graphic designs, infographics, animated videos and websites that effectively communicate a clients story...

    Top Services:

    • Branding
    • Video Production
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Ottawa, Canada
    Number of Employees
    Under 49
  • The business creative agency.

    The business creative agency.

    A full-service creative agency for B2B businesses providing transformative concepts and campaign assets. We provide brand strategy and development, digital campaign assets, infographics and datavisuals, report design, website design and development, UX, video, music, animation and motion graphics...

    Top Services:

    • Branding
    • Creative Services
    • Graphic Design
    • Video Production
    • Design Services
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • From Concept to Reel Deal, We've Got You Covered.

    From Concept to Reel Deal, We've Got You Covered.

    Zip In Media Productions is your destination for perfected training video production. Based in Miami, Fort Lauderdale, and West Palm Beach, we serve global clients. Count on us for goal-setting, result analysis, and project management using CRM tools...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your brand, our fun.

    Your brand, our fun.

    We are a full-service video production company for TV, social media, and the web. We specialize in taking your product or brand's key selling points, creating a custom script, gathering top-notch talent and creativity to shoot and execute, and then editing until a final, polished commercial is in your hands...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Vancouver, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Were an innovative, website design and marketing agency.

    Were an innovative, website design and marketing agency.

    Were an innovative Website Design and Digital Marketing team based in Essex, specialising in Website Design, Search Engine Optimisation (SEO), and Google AdWords (PPC)...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Email Marketing
    • Show more
    Location
    Basildon, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Results Focused Digital Agency

    Results Focused Digital Agency

    Push ROI specializes in digital strategies that drive conversions. Our team has broad experience in marketing, video production, and design. We make data-informed decisions to reach our client’s marketing goals...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Video Marketing
    • UI/UX Design
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Innovate by Design.

    Innovate by Design.

    AvatarLabs is an independent full-service interactive agency located in Los Angeles .Our agency is founded in 2001 by Valerie and Rex Cook...

    Top Services:

    • Advertising
    • Web Design
    • VR/AR
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We love everything media, offers professional photography, video production & drone imagery service

    We love everything media, offers professional photography, video production & drone imagery service

    Curated Visuals is a photography and video agency...

    Top Services:

    • Video Production
    Location
    Canberra, Australia
    Number of Employees
    Under 49
  • At the center of the clean economy.

    At the center of the clean economy.

    With 15 years of serving over 170 clients, we’re chosen as a valued strategic partner to help mid- to large-sized companies win with customers, investors and policy makers...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Public Relations
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $450/hr
    Minimal Budget
    $25,000 - $50,000
  • Swift Solutions for Every Business Challenge

    Swift Solutions for Every Business Challenge

    Every business has challenges; we solve them by developing and crafting intelligent websites with strong first impressions, fresh and relevant content, and call to actions that work to increase prospect interaction...

    Top Services:

    • Social Media Marketing
    • Web Design
    • Video Production
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • We Create Explainer Videos That Sell.

    We Create Explainer Videos That Sell.

    We create all types of 2D animations, including corporate videos, explainer videos, whiteboard videos, short ads and so much more. We will craft a unique and custom explainer video from scratch, ensuring that it meets your needs and vision...

    Top Services:

    • Video Marketing
    • Advertising
    • Video Production
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Turn Your Ideas into Designs.

    We Turn Your Ideas into Designs.

    We are an independent design studio founded in Rio de Janeiro by Claudio Portugal and Karina Abicalil in 2014...

    Top Services:

    • Branding
    • Graphic Design
    • Package Design
    • Video Production
    • Advertising
    • Show more
    Location
    Rio de Janeiro, Brazil
    Number of Employees
    Under 49
  • Where Vision Meets Motion, Flavor Meets Imagination.

    Where Vision Meets Motion, Flavor Meets Imagination.

    Skalawag Productions, a full-service branded video production company in Chicago, collaborates with brands and agencies to create engaging video and photo content. Specializing in Food, Beverage, and Education, we offer comprehensive services including animation, editing, and finishing touches. Whether you...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Create Boldly. Dare Greatly. Slay.

    Create Boldly. Dare Greatly. Slay.

    All Content. All Creative. All the time...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Services For Your Business Success.

    Digital Services For Your Business Success.

    We offer expert results as a digital marketing agency with proven and tested highly advanced techniques to help your business grow and reach ultimate success in this fast-paced digital world...

    Top Services:

    • Digital Services
    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Show more
    Location
    Clovis, California
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • We Make Architectural CG Videos.

    We Make Architectural CG Videos.

    We want to make videos that break down barriers, transcend borders and build understanding between people...

    Top Services:

    • Video Production
    Location
    San Francisco, California
    Number of Employees
    100 - 249
  • Explain Ninja is an animated video production company

    Explain Ninja is an animated video production company

    Explain Ninja is an animated video production company with rich traditions. Our goal is to help brands increase their brand awareness and help clients meet their business goals with our videos. We do this by producing explainer videos which turn strangers into an army of loyal buyers in a more efficient way...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • DOMINO was founded in 1992 and has become a full service marketing agency built on creative ideas.

    DOMINO was founded in 1992 and has become a full service marketing agency built on creative ideas.

    DOMINO was founded in 1992. as a design studio but in time it has changed to meet the clients needs, and it eventually emerged into creative agency with its own graphic, audio and video production...

    Top Services:

    • Audio Production
    • Package Design
    • Video Production
    • Social Media Marketing
    • Web Development
    • Show more
    Location
    Belgrade, Serbia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Web. App. SEO.

    Web. App. SEO.

    ExactInk - an agency of web design, mobile app development, and SEO experts, helps brands look good, get noticed, and convert visitors to clients; through programs backed by both talent and technology...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • Mobile App Development
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • We don't design for brands. We design for people interacting with brands.

    We don't design for brands. We design for people interacting with brands.

    We are a team of creative minds and brand strategists with expertise that extends across brand architecture, design, digital marketing communications, and user experience. Our primary goal is to assist brands in transforming into platforms for exceptional content and design, fostering a strong connection with...

    Top Services:

    • Branding
    • Web Design
    • UI/UX Design
    • SEO
    • CRO
    • Show more
    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Award Winning Blockchain & Apps Development Company

    Award Winning Blockchain & Apps Development Company

    We at Reactive Space challenge the boundaries of digital transformation while using our skills and experience to facilitate business success...

    Top Services:

    • Mobile App Development
    • Blockchain
    • VR/AR
    • Software Development
    • Business Consulting
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Dedicated to the Success of B2B Tech Brands

    Dedicated to the Success of B2B Tech Brands

    Founded in 1995, 10Fold is offering solutions to B2B tech companies in the areas of networking, IT security, cloud storage, Big Data, enterprise software, AppDev solutions, wireless, and telecom award-winning public relations services...

    Top Services:

    • Content Marketing
    • Public Relations
    • Video Production
    • Social Media Marketing
    • Show more
    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • A full-service video production company.

    A full-service video production company.

    Trends come and go but authenticity never fades. Real is more than our company name, being real is a value we hold high as a team. Being genuine and transparent isn’t always easy, but it’s the foundation for trust. Trust is a high quality we hold with each other as well as our clients because with that...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Crown Point, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Ingenuity, Unbound - Creative Content Studio

    Ingenuity, Unbound - Creative Content Studio

    You have a brand. We have a killer creative content studio. Omnislash Visual is a team of filmmakers, designers, and animators, but above all we are thinkers...

    Top Services:

    • Video Production
    • Package Design
    • Graphic Design
    Location
    Milford, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Web Design and SEO Services

    Web Design and SEO Services

    Geek in NY a web design, develope &, marketing company that builds quality websites, tailored to reflect your professional image and effectively...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • Video Production
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Superior Audio, Video, & Photo Production in Tallahassee, FL.

    Superior Audio, Video, & Photo Production in Tallahassee, FL.

    Tallahassee Photo & Video specializes in transforming ordinary moments into lasting memories through creative storytelling. From personalized photoshoots to stunning real estate visuals and captivating commercial videography, we offer a comprehensive range of professional services to meet all your visual...

    Top Services:

    • Video Production
    • Audio Production
    • Creative Services
    Location
    Tallahassee, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Powerful Stories. Limitless Impact.

    Powerful Stories. Limitless Impact.

    At Zara Creative, we are an award-winning video production company that partners with visionary thinkers. Through our expertise in storytelling, we create opportunities for esteemed brands, startups, innovators, and non-profits to make a powerful impact. Rooted in Ferndale but always on the move, we combine...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Shaping Brands That Create Lifelong Customers.

    Shaping Brands That Create Lifelong Customers.

    Creative genius with a blend of engineering tools and techniques can do wonders for an aspirational business in this digital age. Strategy which forms the core of any brand or operation essentially gains momentum when the creative goals are given wings by the power of engineering. We at Eduhive Creative...

    Top Services:

    • PPC
    • Branding
    • SEO
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Dehradun, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $47/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Escape Convention

    Escape Convention

    We are a collective of creative and technical professionals from a wide range of backgrounds from design to development. Our passions lie with helping create one-of-a-kind solutions that change the way people engage with the digital world, and bring smiles to faces...

    Top Services:

    • Web Design
    • Digital Services
    • Web Development
    • Graphic Design
    • WordPress Website Design
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $10,000 - $25,000
  • Professional Videographer.

    Professional Videographer.

    Ward Video Productions is a professional Full HD video camera and wireless mics to give you the best quality video. Your videos can be streamed from your Zoom, YouTube or Facebook page or ours. You also have the option of recording the event at the same time for editing later...

    Top Services:

    • Video Production
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
  • We Make Your Company Look Amazing On Film!

    We Make Your Company Look Amazing On Film!

    The Meade Agency provides innovative marketing solutions and technical services with quality and expertise. Specializing in High Definition videography, the Meade Agency offers photography, live sound, live streaming, graphic design, marketing strategy, and web development...

    Top Services:

    • Video Production
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • Award-Winning Commercial Video Production

    Award-Winning Commercial Video Production

    An award-winning video production company offering creative development, video production, post-production, and photography services in OH, KY, & IN...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Cincinnati, Ohio
    Number of Employees
    50 - 99
  • Better Strategies, Better Tactics, Better Results

    Better Strategies, Better Tactics, Better Results

    Vulpine Marketing is the cure for super boring digital marketing...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • SEO
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Idaho Falls, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Lets Get Creative

    Lets Get Creative

    SBN Media UK is a creative agency covering video, photography and audio. Explore the realm of effective digital solutions with SBn Media UK. Our website offers a comprehensive range of services, from web design and branding to social media management. As your partner in navigating the digital landscape, we're...

    Top Services:

    • Video Production
    Location
    Potterspury, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Websites and marketing that convert into sales

    Websites and marketing that convert into sales

    Kickstart your marketing journey with our websites, SEO, PPC and social media services...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Where Your Ideas Get the Wow and the How!

    Where Your Ideas Get the Wow and the How!

    At Wow-How Studio, we're ready to WOW with our top-notch 2D animation studios expertise! Our creative team delivers all-encompassing solutions in digital design, crafting content for various purposes, including marketing, corporate videos, and game art...

    Top Services:

    • Branding
    • Video Production
    Location
    Kharkiv, Ukraine
    Number of Employees
    100 - 249
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Digitizing with Excellence

    Digitizing with Excellence

    Technity Labs helps to develops digital solution for you daily business targeted operation from brand development to marketing, which maximize your potential, resulting in maximum online exposure with physical work pace...

    Top Services:

    • Software Development
    • eCommerce Development
    • Web Development
    • Branding
    • Graphic Design
    • Show more
    Location
    Umm Al Quwain, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Elevating Your Vision to Reality.

    Elevating Your Vision to Reality.

    Cool Hand Look Studios is a powerhouse when it comes to producing top-notch content from start to finish. Behind every exceptional video lies meticulous research aimed at pinpointing the emotional cues that resonate with audiences, combined with the intended reactions. Here at Cool Hand Look, our expertise...

    Top Services:

    • Email Marketing
    • Video Production
    Location
    Santa Barbara, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Connecting the World with Cutting-Edge Digital Solutions: Dubai-Amman-London

    Connecting the World with Cutting-Edge Digital Solutions: Dubai-Amman-London

    At QTech Networks Dubai, we take pride in our unwavering commitment to reliability, credibility, and creativity. Our team of senior developers boasts years of experience in web development, hosting solutions, and online marketing. We have honed our skills through partnerships and collaborations with leading...

    Top Services:

    • SEO
    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Delivering Proven Marketing Results

    Delivering Proven Marketing Results

    Direct Objective Consulting specializes in B2B marketing for small and medium-sized enterprises. With a focus on lead generation and commercialization, the agency serves technology, manufacturing, and service providers. Its mission is to maximize clients' marketing ROI through customized strategies that drive...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Public Relations
    • Reputation Management
    • Video Production
    • Show more
    Location
    Montreal, Canada
    Number of Employees
    Under 49
  • Motion Graphic Design Studio

    Motion Graphic Design Studio

    We are motion & design company based in Seoul, Korea...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • Design Services
    • Show more
    Location
    Seoul, South Korea
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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