DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,445 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Trusted Business Software Development Company

    Trusted Business Software Development Company

    ZYNO by EliteMindz is an India-based enterprise technology and digital transformation company focused on AI-powered enterprise solutions, intelligent automation, cloud and data services, business applications, and custom product engineering. It provides integrated enterprise platforms such as ERP, CRM, HRMS...

    Top Services:

    • Digital Services
    • Video Production
    • Product Design
    • DevOps Consulting
    • IT Services
    • Show more
    Location
    New Delhi, India
    Number of Employees
    100 - 249
    Minimal Budget
    $50,000 & Up
  • A Creative Company For Cultural Advancement

    A Creative Company For Cultural Advancement

    The Midnight Club is an independent, multidisciplinary creative company that helps brands, organizations, and individuals create cultural impact across sport, lifestyle, entertainment, and technology. Founded in London in 2016 and operating globally through teams in New York, Los Angeles, Portland, Amsterdam...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Different Rules

    Different Rules

    Conill is one of the largest cultural marketing agencies in the United States, helping brands grow by understanding the powerful role culture, identity, and human connection play in consumer behavior. Founded in 1968 as the nations first Latino advertising agency, Conill combines deep cultural intelligence...

    Top Services:

    • Video Production
    Location
    El Segundo, California
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Hollywood Storytelling. Creative Ideas. Lasting Impact.

    Hollywood Storytelling. Creative Ideas. Lasting Impact.

    Panay Films is a full-service film production company and creative agency that develops compelling stories across film, television, branded content, and advertising. By combining cinematic storytelling with strategic creative thinking, the agency delivers visually engaging content that helps brands connect...

    Top Services:

    • Video Production
    Location
    Santa Monica, California
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Bold Ideas. Brands That Stand Apart.

    Bold Ideas. Brands That Stand Apart.

    BBH Singapore is a full-service creative advertising agency that helps brands grow through bold ideas, strategic thinking, and culturally relevant storytelling. As part of the global BBH network, the agency delivers integrated marketing solutions across advertising, digital, social media, brand strategy...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Truth Well Told

    Truth Well Told

    McCann Greece is a full-service creative agency and a member of the global McCann network, delivering strategic communications and award-winning campaigns for brands across Greece and beyond. For over 50 years, the agency has combined human insight, creativity, and the philosophy of Truth Well Told to create...

    Top Services:

    • Video Production
    Location
    Chalandri, Greece
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • The Consumer Is The Medium

    The Consumer Is The Medium

    Johannes Leonardo is an independent creative agency founded in New York City in 2007, built around the philosophy that "The Consumer is the Medium." The agency creates participation-driven brand campaigns that encourage audiences to actively engage with brands rather than simply consume advertising...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Building Communities With Advanced Digital Marketing

    Building Communities With Advanced Digital Marketing

    CGI Digital, based in Rochester, NY, is a company committed to supporting communities and businesses throughout the United States through innovative digital marketing solutions...

    Top Services:

    • Video Production
    • Advertising
    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Rochester, New York
    Number of Employees
    250 - 499
    Portfolios Count
    5 Projects Listed
  • Connect With Your Audiences Like Never Before

    Connect With Your Audiences Like Never Before

    Strategy, Talent, and Technology to Captivate Audiences Anywhere in the World. You want to craft inspiring experiences and stories that stand out. Mills James helps you get there...

    Top Services:

    • Audio Production
    • Video Production
    Location
    Columbus, Ohio
    Number of Employees
    250 - 499
  • Helping to grow your business with smart tech.

    Helping to grow your business with smart tech.

    Welcome to Modsen's profile in DESIGNRUSH! ...

    Top Services:

    • Software Development
    • Mobile App Development
    • Video Production
    • Design Services
    • Product Design
    • Show more
    Location
    Warsaw, Poland
    Number of Employees
    250 - 499
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    12 Projects Listed
  • The Most Trusted Public Relations Agency

    The Most Trusted Public Relations Agency

    We deliver strategic PR, digital marketing, social media, branding, and reputation management solutions that help organisations build credibility, engage stakeholders, and achieve measurable business outcomes...

    Top Services:

    • Public Relations
    • Digital Services
    • Graphic Design
    • Branding
    • Creative Services
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
  • Digitally Disrupting Dullness.

    Digitally Disrupting Dullness.

    Creative27 is a multi-disciplinary digital product design and development agency that drives lightning-speed digital innovation...

    Top Services:

    • Web Design
    • Mobile App Development
    • eCommerce Development
    • Video Production
    • Audio Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    250 - 499
    Average Hourly Rate
    $500/hr
    Portfolios Count
    7 Projects Listed
  • The Future of Creativity

    The Future of Creativity

    Mekanism, a renowned independent creative agency, is composed of a team of visionaries. We form collaborative partnerships with world-class brands, including Ben & Jerry's, HBO, MillerCoors, Peloton, Facebook, Charles Schwab, and Alaska Airlines...

    Top Services:

    • Video Production
    • Branding
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    250 - 499
    Portfolios Count
    5 Projects Listed
  • Global Digital Performance Publisher

    Global Digital Performance Publisher

    With offices in Tel Aviv and New York, we are a performance publishing business that leads the industry. For more than a decade, our sub-brands, Webpals Finance and Webpals Tech, have maintained a leading position across numerous industries. We exclusively own and administer over 2,000 content-rich websites...

    Top Services:

    • Digital Marketing
    • Advertising
    • PPC
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    Tel Aviv, Israel
    Number of Employees
    250 - 499
    Minimal Budget
    $10,000 - $25,000
  • We’re the people who will create brand love, change perceptions and make a measurable difference to your business and your world. Here you can find our thoughts, opinions and news from the agency and highlights from our global network...

    Top Services:

    • Video Production
    • Creative Services
    • Graphic Design
    • Public Relations
    • Branding
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    250 - 499
  • we are here for you

    we are here for you

    We don’t believe in “one solution fits all”, but we always create customized solutions for our clients in order to address and track their critical business issues...

    Top Services:

    • Creative Services
    • Video Production
    • Advertising
    • BPO
    • UI/UX Design
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    250 - 499
    Minimal Budget
    $1,000 - $10,000
  • Room 8 Studio is a 360-degree art studio that supports the worlds largest developers of games and game-based solutions by producing everything from look development to final in-game integration for PC, console, and mobile. Room 8 Studio is part of Room 8 Group...

    Top Services:

    • VR/AR
    • Mobile App Development
    • Video Production
    Location
    Limassol, Cyprus
    Number of Employees
    250 - 499
    Minimal Budget
    $1,000 - $10,000
  • Best PR Agency in Delhi

    Best PR Agency in Delhi

    MediagraphixPR a Leading Public Relations (PR) and Media Solutions Company with 20 Years Experience in Media Relations, Digital PR & Influencer Activity...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • SEO
    • Advertising
    • Public Relations
    • Show more
    Location
    Delhi, India
    Number of Employees
    250 - 499
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Marketing Supporter for Small and Medium Business

    Marketing Supporter for Small and Medium Business

    At Treefruit our mission is to become the strength and support that a small to mid-sized business can rely on to deliver their marketing needs. From professional imagery to high quality videos that engage and educate, Treefruit can provide your business with marketing collateral that provides fuel for growth...

    Top Services:

    • Package Design
    • Video Production
    • Branding
    • Product Design
    • VR/AR
    • Show more
    Location
    Ningbo, China
    Number of Employees
    250 - 499
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • New Engen is a creative-led digital marketing agency built to help brands create, activate, measure,

    New Engen is a creative-led digital marketing agency built to help brands create, activate, measure,

    New Engen is a full-funnel digital marketing agency that built a Creative-Led Growth System around one belief: creative isnt a deliverable, its infrastructure. We pair media strategy excellence with scalable content infrastructure, measure what actually moves the business, and repeat it...

    Top Services:

    • Digital Marketing
    • Media Buying
    • Creative Services
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    250 - 499
  • Empowering Business Growth

    Empowering Business Growth

    Power Digital is an award-winning, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, Power Digital is hyper-focused on helping brands scale using data and analytics to guide strategy. Leveraging their team of the...

    Top Services:

    • Digital Services
    • Creative Services
    • SEO
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    San Diego, California
    Number of Employees
    250 - 499
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Kihada is a branding creative agency. We are here to help you bring big ideas to life.

    Kihada is a branding creative agency. We are here to help you bring big ideas to life.

    We focus on digital advertising: film and digital photography, bringing your ideas to life...

    Top Services:

    • Branding
    • Package Design
    • Video Production
    • Print Design
    • Logo Design
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    250 - 499
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • We are a Brand Elevation Agency

    We are a Brand Elevation Agency

    From PR and Creative Services to Digital Marketing and Planning + Strategy...

    Top Services:

    • Public Relations
    • Video Production
    • SEO
    • Digital Marketing
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    250 - 499
  • Full service creative agency.

    Full service creative agency.

    Powerhouse Animation Studios is a full service creative agency that produces work for a variety of industries including tv, film, video games, advertising and corporate explainer videos...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    250 - 499
  • We lead brands to their next through purpose, innovation and experience.

    We lead brands to their next through purpose, innovation and experience.

    Colle McVoys purpose-driven approach challenges clients to make a difference in the world through meaningful work. Focused on integrated capabilities across all of marketing, we use our experience-driven creative process to create impactful brand experiences that influence consumers buying decisions...

    Top Services:

    • Public Relations
    • Creative Services
    • Video Production
    • Branding
    • Web Design
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Relentless Evolution

    Relentless Evolution

    We assist our clients in identifying opportunities and setting them up for success...

    Top Services:

    • Public Relations
    • Creative Services
    • Digital Services
    • Video Production
    • Web Design
    • Show more
    Location
    Harrisburg, Pennsylvania
    Number of Employees
    250 - 499
  • Beat the Competition With Strong Branding.

    Beat the Competition With Strong Branding.

    Agent Thinking in Lincoln, Nebraska, is an esteemed agency specializing in branding, advertising, and marketing. Our reputation is built upon the effectiveness, creativity, and profound impact of our work...

    Top Services:

    • Branding
    • Content Marketing
    • Creative Services
    • Advertising
    • Logo Design
    • Show more
    Location
    Lincoln, Nebraska
    Number of Employees
    250 - 499
    Portfolios Count
    5 Projects Listed
  • Global, award-winning creative partner for the biggest names in film, television, agencies and brand

    Global, award-winning creative partner for the biggest names in film, television, agencies and brand

    We are a global, award-winning creative partner for the biggest names in film, television, agencies and brands. We make brands human, break through the noise, visual effects and inspire people to take action...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    250 - 499
  • Streamline Media Group delivers integrated media, entertainment, technology, and video games.

    Streamline Media Group delivers integrated media, entertainment, technology, and video games.

    Streamline is committed to continuous industry movement and developing emerging markets. By connecting global cultures we are building bridges to the next two billion people through video game technology, visual effects and methodology...

    Top Services:

    • Video Production
    Location
    Las Vegas, Nevada
    Number of Employees
    250 - 499
  • Work Together, Deliver More

    Work Together, Deliver More

    WIDEOUT AQA, established in 2005, is a globally distributed workforce specializing in creative design and development for MarTech. Its services encompass Creative Development, Ad Operations, Ad Production, Video Editing, Social Media Management, and Lead Generation...

    Top Services:

    • Staff Augmentation
    • Video Production
    Location
    Makati, Philippines
    Number of Employees
    250 - 499
    Portfolios Count
    3 Projects Listed
  • Innovative IT Solutions for your Business Needs

    Innovative IT Solutions for your Business Needs

    Our goal is not only to meet but exceed expectations and to play a significant role in driving digital transformation for businesses of all sizes...

    Top Services:

    • Web Design
    • Video Production
    • Software Development
    Location
    Indore, India
    Number of Employees
    250 - 499
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Triumph Through Innovation.

    Triumph Through Innovation.

    We are a full-service, independent brand innovation agency creating work that truly resonates. Our efforts not only earn awards but also deliver tangible business results for our partners...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Public Relations
    • Media Buying
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    250 - 499
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • A Visual Effects Company

    A Visual Effects Company

    As a visual effects company, our philosophy revolves around the creation of world-class imagery by harnessing the expertise of highly skilled artists and cutting-edge technology...

    Top Services:

    • Video Production
    Location
    Bangkok, Thailand
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Experts in creative solutions!

    Experts in creative solutions!

    Design Pickle is your one-stop creative destination, specializing in unlimited illustration and creative services. We provide a seamless solution for businesses of all sizes, offering a dedicated design team to cater to your every visual need...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Print Design
    • Package Design
    • Show more
    Location
    Scottsdale, Arizona
    Number of Employees
    250 - 499
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Full-service Integrated Agency

    Full-service Integrated Agency

    As a full-service integrated agency, McKinney partners with all of our clients on strategy, creative development and production, digital, and measurement...

    Top Services:

    • Creative Services
    • Branding
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Durham, North Carolina
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Drive Sales & Cliens with authentic Brand Stories!

    Drive Sales & Cliens with authentic Brand Stories!

    AAA Agency is an international influencer marketing and special projects agency. We are on a mission to shift brands from default advertising to storytelling, the only way to resonate with the audiences in todays cluttered market. We match brands with perfect influencers to create compelling stories...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Video Marketing
    • Digital Strategy
    • Show more
    Location
    Belgrade, Serbia
    Number of Employees
    250 - 499
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Make Things That Change Things

    Make Things That Change Things

    Marcel is a global creative agency that develops innovative ideas and integrated campaigns to help brands connect with audiences. It combines creativity, strategy, technology, and culture to create impactful brand experiences across channels. Marcel is part of the Publicis Groupe network and operates as a...

    Top Services:

    • Video Production
    Location
    Paris, France
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Innovate, Develop, Succeed.

    Innovate, Develop, Succeed.

    CorePulse Technologies is a top-rated mobile app development company in Las Vegas, specializing in web development, custom software, digital marketing, and enterprise IT solutions for global businesses...

    Top Services:

    • Web Development
    • Digital Marketing
    • Mobile App Development
    • Graphic Design
    • UI/UX Design
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    250 - 499
    Average Hourly Rate
    $18/hr
  • Redefining Brands Through Advertising

    Redefining Brands Through Advertising

    The Martin Agency is a creative powerhouse known for delivering bold, strategic advertising that captivates audiences and drives results. With a deep understanding of consumer behavior, the agency develops innovative campaigns that make brands stand out. The Martin Agency's commitment to storytelling and...

    Top Services:

    • Advertising
    Location
    Richmond, Virginia
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Your Trusted Path To Innovation

    Your Trusted Path To Innovation

    Space Inventive delivers AI-powered solutions, data engineering, and digital transformation services tailored for pharma, healthcare, and fast-growing businesses. We blend innovation with execution to solve complex challenges through scalable, future-ready technology...

    Top Services:

    • Big Data Analytics
    • IT Services
    • Web Design
    • Branding
    • UI/UX Design
    • Show more
    Location
    Nanakaramguda, India
    Number of Employees
    250 - 499
    Average Hourly Rate
    $20/hr
    Portfolios Count
    1 Project Listed
  • Have high-quality explainer videos and films created.

    Have high-quality explainer videos and films created.

    Rielis Media is a Vienna-based video production and animation agency specialising in high-quality explainer videos for businesses across German-speaking markets and beyond...

    Top Services:

    • Video Production
    Location
    Vienna, Austria
    Number of Employees
    250 - 499
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Every Interaction Is A Decision Point Make It Count

    Every Interaction Is A Decision Point Make It Count

    Founded in 2003 as Interface Business Solutions (ibs), the company was born with a vision to deliver technology-led digital solutions. Today, having evolved into ibs fulcro, it stands proudly asone of Indias most awarded agencies. With over 350+ prestigious industry awards and 17 Agency of the Year titles...

    Top Services:

    • Digital Marketing
    • AI Development
    • VR/AR
    • UI/UX Design
    • Web Development
    • Show more
    Location
    Mumbai, India
    Number of Employees
    250 - 499
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • The Business Of Reinvention

    The Business Of Reinvention

    Leo Australia is the Australian arm of the global Leo creative network, helping brands achieve growth through business, brand, and behavioral reinvention. Guided by the philosophy "What helps people, helps business," the agency creates culturally relevant ideas that solve real business challenges while...

    Top Services:

    • Video Production
    Location
    Pyrmont, Australia
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • A Creative Company That Puts Feeling First

    A Creative Company That Puts Feeling First

    adam&eve\TBWA is a London-based creative agency that helps brands build stronger emotional connections through creativity that puts feeling first. The agency develops emotionally driven campaigns, brand experiences, and marketing solutions designed to give businesses a lasting emotional advantage in...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Portfolios Count
    2 Projects Listed
  • Be Distinctive Everywhere

    Be Distinctive Everywhere

    Jones Knowles Ritchie (JKR) is a global branding agency that helps organizations build distinctive brands through strategy, identity design, and brand experience. Since 1990, the agency has partnered with leading global brands to create memorable identities and transformative brand strategies that strengthen...

    Top Services:

    • Graphic Design
    • Branding
    • Package Design
    • Print Design
    • Web Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Portfolios Count
    3 Projects Listed
  • At 411 Locals, we value your time and talent!

    At 411 Locals, we value your time and talent!

    " 411 Locals Business Services is a web design and marketing company. 411 Locals Business Services not only offers web design, but logo design and custom videos geared toward promoting your company. 411 Locals Business Services also offers a custom marketing solutions program that is tailored to meet the...

    Top Services:

    • Web Design
    • Digital Marketing
    • SEO
    • Content Marketing
    • Video Production
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    500 - 999
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Engineer for business. Build for people.

    Engineer for business. Build for people.

    Algoworks - Your Trusted UI/UX Design Partner...

    Top Services:

    • Mobile App Development
    • Software Development
    • Graphic Design
    • Product Design
    • Logo Design
    • Show more
    Location
    Ramsey, New Jersey
    Number of Employees
    500 - 999
    Average Hourly Rate
    $40/hr
    Portfolios Count
    8 Projects Listed
  • Deutsch LA is a data-inspired, culturally shaped creative studio.

    Deutsch LA is a data-inspired, culturally shaped creative studio.

    Offering Digital, Branding, And Music Marketing Services. Deutsch LA is a data-inspired, culturally shaped creative studio. By working at the intersection of entertainment, technology and culture, we keep brands ahead of whats next. With Hollywoods creative legacy as our backdrop and the ingenuity of Silicon...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Video Marketing
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • Web Development & Digital Marketing Company in India

    Web Development & Digital Marketing Company in India

    Shakya Technology is a leading web development & Digital marketing service provider company based in Dubai and India. We offer web development and Digital Marketing services globally that mark your business locally and raise your business. We are fully devoted towards challenging working strategies to grow...

    Top Services:

    • Graphic Design
    • Logo Design
    • Video Production
    • Branding
    • Product Design
    • Show more
    Location
    Delhi, India
    Number of Employees
    500 - 999
    Average Hourly Rate
    $20/hr
  • Most People Would Describe Us as a Global, Full-Service Agency.

    Most People Would Describe Us as a Global, Full-Service Agency.

    Most people would describe us as a global, full-service agency. But we think of ourselves as marketers with great stories to tell. We are positively obsessed with our clients and make it our business to uncover whats unique about their business...

    Top Services:

    • Web Development
    • Video Production
    • WordPress Website Design
    • Creative Services
    • UI/UX Design
    • Show more
    Location
    Orange County, California
    Number of Employees
    500 - 999
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner