DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Full Service Digital Marketing

    Full Service Digital Marketing

    Creative Refresh is your go-to agency for all things visual. We specialize in breathing new life into your creative and brand management requirements, offering a comprehensive suite of services to transform your creative vision into reality. Whether it's marketing, content creation, social media management...

    Top Services:

    • Digital Services
    • Video Production
    • Branding
    • Design Services
    • WordPress Website Design
    • Show more
    Location
    Pretoria, South Africa
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Immersive Experiences and Applications Development Company

    Immersive Experiences and Applications Development Company

    We are a creative innovation company that produces immersive experiences and applications development company in the UK...

    Top Services:

    • VR/AR
    • Digital Services
    • Product Design
    • Video Production
    • Show more
    Location
    Kings Hill, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Portfolios Count
    14 Projects Listed
  • Virtual & Visual Solutions for the Industrial World

    Virtual & Visual Solutions for the Industrial World

    Website Design & 3D media to create the ultimate company branding and marketing presence for your company...

    Top Services:

    • Video Production
    • Graphic Design
    • Design Services
    • VR/AR
    • Web Design
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Crafting Your Vision on the Reel

    Crafting Your Vision on the Reel

    Movee Merchant is a film production company in Delhi NCR, India that offers all kinds of production services to a variety of businesses. We help organisations create better branding and marketing content that can communicate effectively with their target audiences. At Movee Merchant, we conjure up ideas based...

    Top Services:

    • Video Production
    • Graphic Design
    • Logo Design
    • Video Marketing
    • Advertising
    • Show more
    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • A Communications Agency

    A Communications Agency

    19 IDEAS is a communications agency specializing in graphic design, web and app development, marketing and public relations, and is also a certified New York State Woman-Owned Business Enterprise (WBE)...

    Top Services:

    • Graphic Design
    • Public Relations
    • Video Production
    • Web Development
    • SEO
    • Show more
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Animation and Video Production Company

    Animation and Video Production Company

    Looking for a 2D/3D animation and video production company? Stytch provides full service video production service in Delhi NCR and animation services worldwide...

    Top Services:

    • Video Production
    • Logo Design
    Location
    Ghaziabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Portfolios Count
    5 Projects Listed
  • Elevating Your Vision to Reality.

    Elevating Your Vision to Reality.

    Cool Hand Look Studios is a powerhouse when it comes to producing top-notch content from start to finish. Behind every exceptional video lies meticulous research aimed at pinpointing the emotional cues that resonate with audiences, combined with the intended reactions. Here at Cool Hand Look, our expertise...

    Top Services:

    • Email Marketing
    • Video Production
    Location
    Santa Barbara, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Italian High Professional Graphics Web Agency

    Italian High Professional Graphics Web Agency

    ETAZ Web Art Solutions stands as a distinguished web agency, prominently based in Italy, specializing in delivering high-performance SEO solutions. With a focus on elevating your online presence, our agency combines strategic expertise and cutting-edge techniques to ensure your website achieves optimal...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Design Services
    • Digital Services
    • Show more
    Location
    Piove di Sacco, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Discover a new world.

    Discover a new world.

    My name is Bryan Paez, a photographer and cinematographer with a passion since I was 12. My fascination for shooting and film came from an early age...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Expert Strategy. Video That Converts.

    Expert Strategy. Video That Converts.

    One-Stop Video Production Company. Expert Strategy. Video That Converts...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    Location
    Alpharetta, Georgia
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • A new breed of creative collective

    A new breed of creative collective

    The Swell Co-Lab is a hybrid marketing and brand services firm that is driven by the commitment to challenge how brands connect with people...

    Top Services:

    • Content Marketing
    • Advertising
    • Social Media Marketing
    • eCommerce
    • Digital Marketing
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    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing Specialist at EZJ Online

    Digital Marketing Specialist at EZJ Online

    Passionate videographer, digital marketer, game-changer, visionary, and dedicated entrepreneur, Ethan Johnson, is on a mission to provide his network with the necessary tools, skills, and methodologies to best market themselves online. EZJ Online is a digital marketing agency that specializes in helping...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Web Development
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Tech is complicated, but your B2B marketing shouldn't be.

    Tech is complicated, but your B2B marketing shouldn't be.

    MarketReach is a B2B technology marketing agency that helps complex tech brands say what they mean, show why it matters, and get things done without the usual marketing migraine...

    Top Services:

    • Web Design
    • Web Development
    • Event Marketing
    • Affiliate Marketing
    • Email Marketing
    • Show more
    Location
    Nashua, New Hampshire
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Driving Results Through Digital Marketing Strategies

    Driving Results Through Digital Marketing Strategies

    eDriven Marketing is a premier, full-service digital marketing, website design, and consulting agency that generates explosive growth and revenue through creative strategy and optimization. eDriven Marketing unleashes digital marketing strategies to accelerate your business...

    Top Services:

    • Video Production
    • SEO
    • Web Design
    Location
    Moultonborough, New Hampshire
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Smart, Effective Marketing for Small and Medium Businesses

    Smart, Effective Marketing for Small and Medium Businesses

    TradeMark Advertising is a digital-first firm, specializing in nimble and effective lead-generation campaigns for small to medium-sized businesses. Our in-house capabilities include web design and development, integrations, copy writing, photo and video work, SEO, SEM, and Facebook Advertising management...

    Top Services:

    • Advertising
    • Digital Marketing
    • Digital Services
    • Video Production
    • Branding
    • Show more
    Location
    Oak Ridge, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Let us help you to grow the seeds of your ideas and transform them in trees of life.

    Let us help you to grow the seeds of your ideas and transform them in trees of life.

    Hyperplane Media is a media production service specialized in in the creation of documentaries & factuals, corporate/social media/branded visual content and stills. We are a full service video production company based in Miami, Florida, providing support in all areas of production including: concept...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Based in Newbury, Aberdeen & Houston, we create unique audio, presenter-led radio, video, 3D animation, podcasts and AV solutions...

    Top Services:

    • Video Production
    Location
    Aberdeen, United Kingdom
    Number of Employees
    Under 49
  • Wedding, corporate, fashion & music centric films. A Pinnacle Productions company...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Video Production
    Location
    Tea, South Dakota
    Number of Employees
    50 - 99
  • Film that move and Inspire.

    Film that move and Inspire.

    We create videos that move you to new possibilities...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Penha, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Award-winning Animation & Motion Design Agency

    Award-winning Animation & Motion Design Agency

    Galera – an award-winning agency focused on animation and motion graphics design and for startups and tech companies...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • More referrals. Better Clients. Higher ROI.

    More referrals. Better Clients. Higher ROI.

    Spotlight Branding is a content marketing companies that provides marketing for law firms that actually works...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
    • Video Marketing
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    Location
    Cornelius, North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Creative Ideas Always Flowing

    Creative Ideas Always Flowing

    Creative Agency providing graphic design, web design, web development, photography, video, and social media services...

    Top Services:

    • Logo Design
    • Video Production
    • Branding
    • Graphic Design
    • WordPress Website Design
    • Show more
    Location
    Savannah, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Conquer the Creative World.

    Conquer the Creative World.

    Hello! I'm Aidy Brooks, a multi-disciplined designer and creative director with a decade of experience across the creative industry...

    Top Services:

    • Branding
    • Creative Services
    • Web Design
    • Graphic Design
    • Show more
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
  • Experts in 3D and 2D modelling and design

    Experts in 3D and 2D modelling and design

    3D-Ace Studio offers various art outsourcing services encompassing 2D art, animation, and 3D modeling. Their expertise covers various fields, from concept art and wireframes to intricate tasks like 3D character modeling, animation, and visual effects (VFX)...

    Top Services:

    • Product Design
    • Video Production
    • VR/AR
    Location
    Nicosia, Cyprus
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Natives of culture and creativity

    Natives of culture and creativity

    Robbie McKane, a London-based filmmaker, launched Art Native, a documentary film company with an emphasis on arts and culture. Robbie McKane, a London-based filmmaker, founded Art Native, an arts and culture-focused documentary film studio. With regular commissions from Sotheby's, English National Opera...

    Top Services:

    • Video Production
    Location
    Woking, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Captivate. Connect. Convert.

    Captivate. Connect. Convert.

    2Novas is a digital marketing agency helping financial services firms and banking institutions forge meaningful connections with their target customers through captivating video and digital strategies...

    Top Services:

    • Advertising
    • PPC
    • Digital Marketing
    • Video Production
    • Digital Services
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Digital Joy

    Crafting Digital Joy

    At Cazarin Interactive, we've been crafting digital joy for over twenty years! We specialize in website design and development as well as various marketing solutions. Located at the heart of Minneapolis/St Paul - where the creativity never stops flowing - you can trust us to bring your vision to life online...

    Top Services:

    • Video Production
    • Print Design
    • Branding
    • Email Marketing
    • Content Marketing
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Big Business Websites, Small Business Prices.

    Big Business Websites, Small Business Prices.

    i4 Solutions has over 20 years of experience building affordable custom websites that are attractive, versatile, and easy to update. We offer effective SEO services and are a Google Certified marketing company. We are located just north of Salt Lake City, in Woods Cross, Utah. Clients across the country enjoy...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • PPC
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • Real Branding.

    Real Branding.

    Creative Noggin is a boutique branding, marketing and communications agency. Having operated 100% virtually since 2001, we have been able to attract and retain a stellar team of extraordinary talent. Our work has been recognized with awards and media accolades. But our biggest kudos is the continued loyalty...

    Top Services:

    • Graphic Design
    • Branding
    • Video Production
    • Logo Design
    • Web Design
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Full-service creative agency with a commitment

    Full-service creative agency with a commitment

    Taoti Creative is a Washington, D.C.-based full-service creative agency with a commitment to driving measurable and meaningful impact through website design, marketing and brand strategy, and unique experiences like virtual events. Taoti is made up of a group of dreamers, makers, and doers who are passionate...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Web Development
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    50 - 99
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $25,000 - $50,000
  • DESIGN ISTHINKINGMADE VISUALS!

    DESIGN ISTHINKINGMADE VISUALS!

    Design Can Be A Means Of Change We believe that design has power and can be a means of change. Design is not just a logo or a typeface, or a layout. Design is an artistic endeavor which, when done uniquely and appropriately, has the potential to change the way a person perceives and how he perceives the...

    Top Services:

    • Print Design
    • Product Design
    • Video Production
    • Logo Design
    • Graphic Design
    • Show more
    Location
    Semarang, Indonesia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • End-to-End Marketing Services

    End-to-End Marketing Services

    Microbits is a trailblazing digital agency that has catapulted from humble beginnings to become an international powerhouse. By leveraging over ten years of expertise in marketing and creative services, we have established trust with our clients through strategic partnerships. Our principal mission? To...

    Top Services:

    • SEO
    • Digital Marketing
    • Video Production
    • Graphic Design
    • Social Media Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Global Media for Global Brands.

    Global Media for Global Brands.

    Studio 10 is Scotlands iconic, award-winning media production company founded in Aberdeen. Our world class production team is purpose-built for incredible people, brands, and products...

    Top Services:

    • Video Production
    Location
    Aberdeen, United Kingdom
    Number of Employees
    Under 49
  • MPi Video, Media Productions, Inc., is a video production company. We produce corporate video programs primarily for web use...

    Top Services:

    • Video Production
    • Advertising
    Location
    Sioux Falls, South Dakota
    Number of Employees
    Under 49
  • Your Creative Design Partner!

    Your Creative Design Partner!

    Combining creativity with technical proficiency, delivering visually captivating designs that effectively communicate brand messages. With a strong focus on collaboration and client satisfaction, and striving to exceed expectations and forge meaningful partnerships...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • Video Production
    • Print Design
    • Show more
    Location
    Brookville, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Web design studio with more than 15 years of experience in branding and web design. Over the years, we have rediscovered the essence of our customers...

    Top Services:

    • eCommerce Development
    • Web Design
    • Web Development
    • WordPress Website Design
    • Video Marketing
    • Show more
    Location
    Brasov, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Brand / Video / Web

    Brand / Video / Web

    Hansen Belyea is a full-service marketing and branding agency that brings equal parts creative firepower and business acumen. When careful planning and inspired design come together, you get work that actually works...

    Top Services:

    • Branding
    • Print Design
    • Logo Design
    • Video Production
    • Graphic Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Marketing Agency Specialized in Travel, Lifestyle, and Leisure.

    Marketing Agency Specialized in Travel, Lifestyle, and Leisure.

    Delicious Digital Marketing is a full service digital marketing agency based in Austin, Texas specializing in travel, lifestyle, and leisure...

    Top Services:

    • Digital Marketing
    • Email Marketing
    • Content Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Creators of the Original

    Creators of the Original

    We are a creative and innovative production studio, specialising in stop motion animated films...

    Top Services:

    • Video Production
    Location
    The Hague, Netherlands
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Digital Marketing Done Right

    Digital Marketing Done Right

    Grounds for Promotion is a performance agency that specializes producing qualified leads and new customers through proven digital strategies that produce real results and profitable outcomes. We employ SEM, social media advertising, and SEO to drive results...

    Top Services:

    • PPC
    • Social Media Marketing
    • SEO
    • CRO
    • Digital Marketing
    • Show more
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • TVPs creative team handle the complete production process, from the initial concept, to scripting, production management and shooting, through post production and then to final delivery on any format...

    Top Services:

    • Video Production
    Location
    Aberdeen, United Kingdom
    Number of Employees
    Under 49
  • Expert Web Design & Digital Marketing That Grows Your Sales

    Expert Web Design & Digital Marketing That Grows Your Sales

    Evolve Marketing is an agency driving growth through digital marketing, web design, graphic design, and a full suite of marketing services for the complete customer experience...

    Top Services:

    • Digital Marketing
    • SEO
    • Advertising
    • Web Development
    • Web Design
    • Show more
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • We are a team of highly qualified marketing specialists.

    We are a team of highly qualified marketing specialists.

    Arrow Marketing, Media & Consulting prides ourselves on being a team of professionals who have mastered the art of self-motivation, reliability, flexibility, and being 100% customer focused. Our team of experienced marketing strategists empowers you to create a bold marketing strategy that will allow your...

    Top Services:

    • PPC
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Clear, concise, consistent and compelling stories.

    Clear, concise, consistent and compelling stories.

    a5 is a branding and digital agency that tells client stories in a clear, concise, consistent and compelling manner – to get results...

    Top Services:

    • Design Services
    • Logo Design
    • Graphic Design
    • Branding
    • Digital Services
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Dedicated. Discerning. Driven.

    Dedicated. Discerning. Driven.

    Impact Communications, Inc. works with a select group of highly successful independent advisors and allied financial services institutions to improve business outcomes. We are dedicated, discerning and driven to help our clients succeed. PR and content marketing are key areas of focus...

    Top Services:

    • Print Design
    • Video Production
    • Branding
    • Digital Marketing
    • Show more
    Location
    Leawood, Kansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • DOMINO was founded in 1992 and has become a full service marketing agency built on creative ideas.

    DOMINO was founded in 1992 and has become a full service marketing agency built on creative ideas.

    DOMINO was founded in 1992. as a design studio but in time it has changed to meet the clients needs, and it eventually emerged into creative agency with its own graphic, audio and video production...

    Top Services:

    • Audio Production
    • Package Design
    • Video Production
    • Social Media Marketing
    • Web Development
    • Show more
    Location
    Belgrade, Serbia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Our mission and vision are to help businesses and organizations promote their brands online.

    Our mission and vision are to help businesses and organizations promote their brands online.

    Digital Purpose is a digital media marketing agency fueled by the desire to help businesses grow. We offer Web Design, Internet Marketing, and Training...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Crown Point, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Your One-Stop Web Marketing Agency

    Your One-Stop Web Marketing Agency

    AdSymphony is a full-service marketing and advertising agency providing digital-oriented services, including web design, SEO, PPC, content creation, copywriting, community management, marketing strategy, and UI/UX analysis since 1993. With a wealth of experience and stability, we serve clients in the...

    Top Services:

    • Advertising
    • CRO
    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Build your brand's success

    Build your brand's success

    For the past 10 years, we have helped businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed...

    Top Services:

    • Advertising
    • Digital Marketing
    • SEO
    • Video Production
    • Web Design
    • Show more
    Location
    Brea, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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