DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Search-Led Agency Google Ads Partner Web Design Videography Aerial Videography.

    Search-Led Agency Google Ads Partner Web Design Videography Aerial Videography.

    Local Search Media Ltd is a leading search-led marketing agency and Google Partner that also happens to make great search products, amazing websites and cool aerial videos...

    Top Services:

    • SEO
    • WordPress Website Design
    • Digital Marketing
    • Web Development
    • Video Production
    • Show more
    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
  • Making beautiful, useful things.

    Making beautiful, useful things.

    We call our approach 'Digital Craftsmanship'. It's the belief that digital experiences can be just as tactile and luxurious as material experiences. By honouring the recipient, craft and aesthetics. The creative concept, and how it speaks to the audience, is the most important aspect...

    Top Services:

    • Graphic Design
    • Package Design
    • Creative Services
    • Digital Services
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Design to Conversions. One Stop Solution!

    Design to Conversions. One Stop Solution!

    We are a full service digital marketing agency working for clients based in USA, UK, Canada, Australia, UAE and Africa. We provide following services: 1. Graphic Design and Branding 2. SEO 3. Social Media Marketing and management 4. Search Engine Marketing 5. Video Production 6. Website design and...

    Top Services:

    • Graphic Design
    • Branding
    • Package Design
    • Product Design
    • Video Production
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    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
  • Branding. Marketing. Awesome.

    Branding. Marketing. Awesome.

    FXV Digital Design is a leading digital marketing agency based in Wyomissing PA. At FXV Digital Design, our ethos is built on the 4 Pillars of Awesome a foundation that sets us apart in the world of marketing. Read more here: https://fxvdigital.com...

    Top Services:

    • Branding
    • Web Design
    • Managed Services
    • SEO
    • Video Production
    • Show more
    Location
    Wyomissing, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Storytelling-focused video creation

    Storytelling-focused video creation

    Storytelling-focused video creation, worldwide...

    Top Services:

    • Video Production
    • Audio Production
    • Branding
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Your Key to Success

    Your Key to Success

    Site Mammoth, a trailblazing internet marketing agency by Momentum Marketing LLC, helps businesses across North America unlock their digital potential to reach new heights. We provide clients with cutting-edge solutions and services such as SEO, web design, eCommerce & social media management. We always...

    Top Services:

    • Web Design
    • eCommerce Development
    • Social Media Marketing
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Syracuse, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • We focus on bringing the best quality so our clients can stand your from their competitors.

    We focus on bringing the best quality so our clients can stand your from their competitors.

    We are The Explainer Agency, We Create Eye Catching Animated Explainers since 2014...

    Top Services:

    • Video Production
    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • An Emmy award-winning, turn-key digital production and animation company

    An Emmy award-winning, turn-key digital production and animation company

    Located in Dallas, Hurst Digital is an Emmy Award-winning digital production and animation company specializing in turn-key solutions for clients in need of visual content creation. With two decades of experience, we help organizations engage with both customers and employees through innovative VR, AR, and...

    Top Services:

    • Video Production
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Unique Video Content

    Unique Video Content

    RadBot Video Production specializes in creating unique video content to solve the marketing, messaging and communication challenges that our clients are facing...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creative Marketing is a full service marketing firm based in Rochdale, United Kingdom...

    Top Services:

    • SEO
    • Content Marketing
    • Video Marketing
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Rochdale, United Kingdom
    Number of Employees
    Under 49
  • Filmkey Productions crafts authentic marketing videos that inform, educate and inspire...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • You Have A Story, I'll Help You Tell It

    You Have A Story, I'll Help You Tell It

    Whether you want to capture the ear-to-ear smiles, clicking champagne flutes, and candid in-between moments on your wedding day...

    Top Services:

    • Video Production
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creative Solutions That Get Results!

    Creative Solutions That Get Results!

    A Boutique Design Firm Offering Creative Branding, Design, Web & Media Solutions...

    Top Services:

    • Graphic Design
    • Branding
    • Video Production
    • Web Design
    • SEO
    • Show more
    Location
    Renton, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
  • Supercharging your digital presence

    Supercharging your digital presence

    Haeresis equips local businesses with the tools they need to thrive in a digital world. Our forward-thinking design studio is driven by simplicity, efficiency and creativity - giving your business that something extra it needs to stand out from the crowd...

    Top Services:

    • Video Production
    • Graphic Design
    • Digital Marketing
    • SEO
    • Web Design
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Impact, Knockout Results

    Marketing Impact, Knockout Results

    Your one-stop shop for marketing savvy, graphic creativity, and eye-catching print.  We can demonstrate that with our assortment of resources and skills. We've put up a professional and determined team at our Alpharetta marketing agency with everything you need to make your brand stand out...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • SEO
    • Email Marketing
    • Print Design
    • Show more
    Location
    Alpharetta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Advertising. Content. Production.

    Advertising. Content. Production.

    Advertising Content Production Delivering the power of storytelling to brands and agencies...

    Top Services:

    • Graphic Design
    • Creative Services
    • Video Production
    • Audio Production
    • Advertising
    • Show more
    Location
    Richmond, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We have years of experience in sectors including branding, retail, automotive, public sector, safety and awareness campaigns, sport, trade, charity, travel and tourism - and were always happy to try something new...

    Top Services:

    • Public Relations
    • Branding
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
  • Empowering your full marketing potential

    Empowering your full marketing potential

    We support brands and agencies in their quest to create buzz, engage consumers and boost traffic, through our well-founded creative and technical expertise. With services covering 3D motion graphics, video production, 3D stills, graphic design, campaigns, web & app development and more, we empower our...

    Top Services:

    • Digital Services
    • Branding
    • Digital Marketing
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Buckfastleigh, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Hometrack Real Estate Marketing - providing realtors and SMBs .

    Hometrack Real Estate Marketing - providing realtors and SMBs .

    Hometrack Real Estate Marketing - providing realtors and SMBs in MD, VA, FL, PA and D.C. with the highest quality Photography and Marketing services...

    Top Services:

    • Video Production
    • Advertising
    • VR/AR
    • Creative Services
    • Logo Design
    • Show more
    Location
    Timonium, Maryland
    Number of Employees
    50 - 99
  • Were constantly refining our works. Adding new skill. Working to help your section business grow.

    Were constantly refining our works. Adding new skill. Working to help your section business grow.

    Hoops is a 360-degree marketing communication agency that determines the right channels for brands and reaches target audiences with the right marketing fictions...

    Top Services:

    • Digital Services
    • Branding
    • Creative Services
    • Video Production
    • Graphic Design
    • Show more
    Location
    Istanbul, Turkey
    Number of Employees
    50 - 99
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Supporting Local Business

    Supporting Local Business

    Bizzi Marketing is a creative web design business that specialises in crafting stunning, user-friendly websites for businesses of all sizes. With a team of skilled designers and developers, they are committed to delivering top-notch websites that not only enhance the online presence of their clients but also...

    Top Services:

    • WordPress Website Design
    • Web Design
    • eCommerce Development
    • Digital Marketing
    • Affiliate Marketing
    • Show more
    Location
    Kingswinford, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Building Brands Through Social Media Marketing

    Building Brands Through Social Media Marketing

    The Social Ginger aims to be the most valuable marketing partner a company never realized it needed. Our strategy is tailored and strategic, including cooperation, social media advertising, and the creation of material such as professional graphics, video, and photography, as well as blogging, in order to...

    Top Services:

    • Digital Marketing
    • Video Production
    • Social Media Marketing
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Bold Brands, Impactful Experiences, and Next-Level Innovation.

    Bold Brands, Impactful Experiences, and Next-Level Innovation.

    Warehouse 21 is a marketing and event firm that specializes in branding, advertising campaigns, and experiential executions. ...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • IT Services
    • Video Production
    • Web Development
    • Show more
    Location
    Cheyenne, Wyoming
    Number of Employees
    Under 49
  • 3D animation for legal cases!

    3D animation for legal cases!

    Courtroom Animation specializes in providing scientifically accurate 3D animation production, video analysis, and trial graphics for legal cases...

    Top Services:

    • Video Production
    Location
    Chattanooga, Tennessee
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • We are a 3D Animation and Video Production company who are very good at creating compelling, content that engages with our clients' audiences and looks great...

    Top Services:

    • Video Production
    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
  • Hello there. we are an animation studio producing work packed with character! put simply, we create characters and invent worlds in a way that truly engages audiences and raises smiles...

    Top Services:

    • Video Production
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
  • Contact us to help your marketing journey through our Videography services...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • International Marketing Agency

    International Marketing Agency

    At IM Digital Factory, we are an international digital marketing agency with a global perspective. We're dedicated to driving our client's success, whether they are domestic companies seeking to expand into international markets or international enterprises looking to maximize their global presence...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Graphic Design
    • Video Production
    • Show more
    Location
    Barranquilla, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Content that roars

    Content that roars

    Content that roars. Storytelling with purpose. Results driven, compelling, award winning content. You need a team that understands your audience, message, and call to action. Check. You also need a team with the tools, talent, and experience. Let us take you through our process and well help take your...

    Top Services:

    • Video Production
    • Audio Production
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Overland Park, Kansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Online, offline, through-the-line, all the time.

    Online, offline, through-the-line, all the time.

    We're millennials. So naturally we believe were special. But when it comes to Sidebar, we know our business model truly sets us apart. For starters, we don't have an office. We're digital nomads who travel the globe while amassing huge Instagram followings and making people wonder: Do these guys even work?...

    Top Services:

    • Digital Services
    • Branding
    • Design Services
    • Video Production
    • Creative Services
    • Show more
    Location
    Johannesburg, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    12 Projects Listed
  • West Edge Collective is a team of passionate industry veterans and up-and-coming creators, best known for taking an avant-garde approach to marketing that celebrates community, creativity, and collaboration...

    Top Services:

    • Digital Marketing
    • IT Services
    • VR/AR
    • Web Development
    • Web Design
    • Show more
    Location
    Cheyenne, Wyoming
    Number of Employees
    Under 49
  • Flying Bark is a leading producer of quality childrens animated entertainment known for many popular film and television properties...

    Top Services:

    • Video Production
    Location
    Alexandria, Australia
    Number of Employees
    500 - 999
  • We put creative craft at the service of people doing good

    We put creative craft at the service of people doing good

    We provide commercial animation, whether it be website demos, TVC's, explainer videos, music videos, product demos or anything in between. We aim to create the highest quality work, at rates that don't break the bank. We bring high-end animation to the masses...

    Top Services:

    • Video Production
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • A fully integrated video production house and animation company

    A fully integrated video production house and animation company

    Creative Kiwi, based in Sydney, is an animation company that specializes in developing unique and customized video animations and content...

    Top Services:

    • Video Production
    Location
    Sydney, Australia
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • Sensitivity, creativity and up-to-date know-how

    Sensitivity, creativity and up-to-date know-how

    The average person today spends their time on 5 social media platforms. We know how to create interest and achieve conversions. Scalable. For products & services...

    Top Services:

    • Social Media Marketing
    • Video Marketing
    • Content Marketing
    • Digital Marketing
    • eCommerce
    • Show more
    Location
    Kempten, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • A wedding is a wonderful story, we'll help you tell it.

    A wedding is a wonderful story, we'll help you tell it.

    Beyond The Lens Productions is a videography company that aims to provide excellent services and high quality content. Beyond The Lens is a Christian based company and strives to make your special day one to remember and cherish for a lifetime!...

    Top Services:

    • Video Production
    Location
    Cullman, Alabama
    Number of Employees
    Under 49
  • Let's Soar Together!

    Let's Soar Together!

    Saruhan Web Agency has been crafting digital dreams since 2011! Our experience and versatility allow us to offer an array of services - from website design and e-commerce development to branding and social media consultancy. With us in charge, your online presence is sure to soar...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Branding
    • Video Production
    • Show more
    Location
    Eskisehir, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Streamline Your Marketing Process

    Streamline Your Marketing Process

    Feur Media House provides ambitious brands with creative solutions to overcome marketing challenges...

    Top Services:

    • Graphic Design
    • Video Production
    • Design Services
    • Creative Services
    • Branding
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Huck Media is a full-service content production studio. We work with brands to conceptualize, write, and create content that not only connects with their desired audience, but also drives results...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
  • Dancing Dog Productions is an audio-visual production company which works on documentaries, video clips, advertising films and the editing of short movies...

    Top Services:

    • Video Production
    Location
    Brussels, Belgium
    Number of Employees
    50 - 99
  • Documentary filmmakers & multi-media storytellers!...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Happy Hour is a leading creative agency, production house & post production company in the UK...

    Top Services:

    • Video Production
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
  • We are an integrated communications, marketing, social media and design agency based in Chile.

    We are an integrated communications, marketing, social media and design agency based in Chile.

    Meta-Group is a Chile-based integrated agency specializing in communications, marketing, social media, and design. Our expertise spans from comprehensive public relations to pioneering marketing strategies, crafting engaging social media content, and delivering impactful designs, all aimed at elevating our...

    Top Services:

    • Graphic Design
    • Creative Services
    • Logo Design
    • Public Relations
    • Video Production
    • Show more
    Location
    Santiago, Chile
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Real Estate Marketing Photography and Aerials With AI-Driven Insights

    Real Estate Marketing Photography and Aerials With AI-Driven Insights

    Aerial video and aerial data collection are two related but distinct practices that involve capturing information from above the ground using aircraft or other aerial platforms. Both of these techniques have become increasingly popular in recent years due to advances in technology and the growing demand for...

    Top Services:

    • Video Production
    Location
    Glendale, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Making Food Videography Easier than Ever

    Making Food Videography Easier than Ever

    Foodist Films is a video marketing agency for food, eCommerce and supplement brands. With our expertise, we produce top-notch videos that your fans won't be able to get enough of...

    Top Services:

    • Video Production
    • Content Marketing
    • Social Media Marketing
    • Digital Strategy
    • Show more
    Location
    St. Paul, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Videos, that will stick in your mind

    Videos, that will stick in your mind

    The consistent visual language used by industrial businesses and startups is ensured by Alva Studios, which is responsible for producing high-quality video material. This indicates that a photograph posted on the website use the same visual language as a movie uploaded to YouTube or the presence on LinkedIn...

    Top Services:

    • Video Production
    Location
    Stuttgart, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
  • We have grown to operate internationally and are excited to celebrate our 13th year in business. We are experts at video production, photography, graphic design, web development, social media, and mobile apps...

    Top Services:

    • Video Production
    Location
    New Westminster, Canada
    Number of Employees
    Under 49
  • A Spectacular Track Record of Socially Conscious Filmmaking That Matters.

    A Spectacular Track Record of Socially Conscious Filmmaking That Matters.

    Award-winning doc nonprofit & video production company. Master storytelling that explores, articulates, celebrates humanity...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Delivering 5,000+ successful video production projects to 500+ happy clients doesnt happen overnight. Since 2004 weve been hard at work producing fabulous video content for brands and agencies globally. Services include TV ads, corporate videos, animation, live broadcasts, product films and social content...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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