DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Discover Top Video Production Agencies
15 Companies-Rankings updated: September 04, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
Comacha Studio partners with growing brands to produce high-impact visual contentcinematic video, photography, and advanced motion/3D design. We combine creative direction with a streamlined production workflow to deliver assets that are consistent, on-brand, and ready for modern channels (web, social, paid...
Top Services:
Video Production
Location
Denver, Colorado
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Comacha Studio Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bliss Agency is an integrated marketing, communication and brand advisory firm based in Rome and Milan. We partner with senior management through a proprietary four-phase framework: Audit, Consulting, Advisory and Growth...
Top Services:
Digital Marketing
Creative Services
SEO
Video Production
Graphic Design
Show more
Location
Rome, Italy
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Portfolios Count
13 Projects Listed
Bliss Branding Agency | Roma Services
Digital Marketing
Creative Services
SEO
Video Production
Graphic Design
Web Development
Social Media Marketing
Mobile App Development
Branding
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Profumum Roma
Doreca
La Rustichella Truffles
Charles Philip Milano
Aostae 2025
Pandora
Risivi & Co. Boutique
Laura Biagiotti
Bare Knuckle Fighting Championship
Nabla Cosmetics
Data sourced from the agency's DesignRush profile
Bliss Branding Agency | Roma Reviews & Testimonials
Lorenzo Lelli Review from Google
5.0★
Lorenzo Lelli's Review Sourced from Google
An agency that combines professionalism, creativity, and passion. Their team is knowledgeable, available, and always attentive to the client's needs. Working with them has been an extremely positive experience, exceeding all expectations. Highly recommended.
Alessandro Coretti Review from Google
5.0★
Alessandro Coretti's Review Sourced from Google
A young, highly professional, and above all, competent team. I recommend them if you're truly looking to collaborate with a partner whose goal is to help you make a difference and elevate your business.
valerio verduchi Review from Google
5.0★
valerio verduchi's Review Sourced from Google
Working with Bliss was a truly positive experience: a young, creative, and incredibly helpful team. They immediately understood our needs and transformed them into content that perfectly reflected our brand.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Big Teeth Productions is a Chicago-based video production company that creates brand videos and motion graphics that move people to act. We partner with brands, agencies, and nonprofits to produce work made by humans, for humans. Go humans!...
Top Services:
Video Production
Content Marketing
Video Marketing
Location
Chicago, Illinois
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Portfolios Count
8 Projects Listed
Big Teeth Services
Video Production
Content Marketing
Video Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
University of Illinois
PLZ Corp
Orbitz
Sesame Street
Equitable
Hyatt
ghd
Edelman
Kolcraft
Museum of Science + Industry Chicago
Data sourced from the agency's DesignRush profile
Big Teeth Reviews & Testimonials
Margaret O'Conor Review from Google
5.0★
Margaret O'Conor's Review Sourced from Google
I highly recommend Big Teeth Productions to marketing or communication leader looking to develop their story though video content- projects big or small. Gregg helped Common Pantry reach our goals by capturing the essence of our mission through extremely professional, but approachable, pre and post production with concept to completion process. I would hire (and will) BTP again and continue to recommend him to anyone who needs his vast talents to reach the masses in any platform.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Barrett and Welsh began as a creative task force, serving major advertising agencies. Our early success led us to offer our services to clients of our own. We are idea-centric and channel agnostic because we believe communication is a full contact sport. We work hard to make sure your brand makes an impact on...
Top Services:
Branding
Digital Services
Video Production
Graphic Design
Digital Marketing
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Barrett and Welsh Services
Branding
Digital Services
Video Production
Graphic Design
Digital Marketing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Canadian Blood Services
Canadian Scholarship Trust
IDP Canada - IELTS
Simplii - CIBC
New Canadian Media
Walmart
TD
Allstate
3M
VivaNext
Data sourced from the agency's DesignRush profile
Barrett and Welsh Reviews & Testimonials
Lygia Misquitta Owner at Lygia's Brew
5.0★
Branding Review from Lygia Misquitta
Gavin from Barrett and Welsh is extremely talented, professional and in my opinion a wizard at his craft.I recommend Barrett and Welsh very highly. They worked with me collaboratively to understand what I wanted my brand, logo, and label to represent.Gavin and Nandu are committed to delivering a product that exceeds expectations and that is wonderfully creative with so many touches of genius. I am in love with my logo and brand.
Marilu Hoeppner N/A at Storrey Pine LLC
5.0★
Branding Review from Marilu Hoeppner
I approached barrettandwelsh for help with branding for my publishing company. They delivered a very high-quality product with creativity, professionalism, and thoughtful attention to detail. They are masters of their space and their art. I am delighted with the brand name and logo for my company.
Marilu Hoeppner Review from Google
5.0★
Marilu Hoeppner's Review Sourced from Google
For a new business owner, issues of business plans, financing, and product timelines were a lot to juggle. Branding is way outside my expertise. I had been mulling over the name for my yet-to-be-created publishing company for a few months. When I finally narrowed down the options, I knew what I had to do next - give Gavin a call and get his expert advice. Gavin listened very carefully. He provided insightful advice and helped me work through the rationale for selecting the brand name. In the end, it was none of the options on my list, but a variation of one. It is a clever connection of books to trees, and the tree that I had much fascination with, the famous Torrey Pine tree in La Jolla CA - the town in which the idea was born. I was so happy with it: Storrey Pine LLC. Shortly after my call, I completed a brand brief for the logo design. The brief was very simple to complete and allowed me to provide my preferences for the logo, including pictures of the true Torrey pine cones. A few weeks later, I had a slide deck in hand with nine logo options, each with its own name for easy reference, created by Bhupesh, a very talented designer. They were all strikingly beautiful - each had captured the natural beauty and majesty of the Torrey pine cone. I had a call with Gavin, who walked me through each of the images and helped me understand the design considerations - balance, symmetry, typography, and the ability for the logo to display well in black and white. I selected 2 designs from the deck for further development, along with a request for some modifications. Bhupesh did some experiments on the designs and provided a rationale for what would and would not work. The logo which I finally selected for development is called "Coniferous" and uses the print-block technique, where the pine cone and the nib are traditional while the print is modern. Next, Bhupesh very thoughtfully put together a “creative explorations” slide deck with some mockups of the logo applied to a business card, letterhead, books, and a tote bag to give me a sense of how my logo would look in real world settings. Finally, I received my brand identity kit with high-resolution images of the logo for print and business cards, as well as images for social media.Gavin and Bhupesh delivered a very high-quality product with creativity, professionalism, and thoughtful attention to detail. They are masters of their space and their art. I am delighted with the brand name and logo for my company.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Blink Advertising has locations in Pittsburgh and Bellefonte, PA. We provide high quality creative and media services. They include total advertising and branding strategy, media planning, media buying, digital advertising, video/animation production, audio, website/SEO, and graphic design...
Top Services:
Digital Services
Digital Marketing
Video Production
Branding
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Blink Advertising Services
Digital Services
Digital Marketing
Video Production
Branding
PPC
Advertising
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Giant Eagle
Mac.Bid
Armstrong Comfort Solutions
Bidwell
Sloan Lumbrication
UPMC
Riverview Auto
Senior Life
Data sourced from the agency's DesignRush profile
Blink Advertising Reviews & Testimonials
Clearbridge Branding Review from Google
5.0★
Clearbridge Branding's Review Sourced from Google
Our experience working with Blink Advertising has been highly positive. Their team is professional, responsive, and brings a strong mix of creativity and strategic insight to every project. They took the time to understand our goals, and their collaborative approach made the entire process smooth and productive.They have proven to be a reliable and skilled partner, and we’re very pleased with the results of our collaboration. We would confidently recommend them.
Bob Woodside Review from Google
5.0★
Bob Woodside's Review Sourced from Google
The Blink team played a key role in the success of Duquesne University's most ambitious fundraising campaign ever. From video to print to our web site, Blink helped us IGNITE alumni and donor engagement and exceed our bigger goals. Blink's creativity, expertise and service orientation made for a great partnership.
Bill Brink Review from Google
5.0★
Bill Brink's Review Sourced from Google
Jeff, Miranda and everyone at Blink were wonderful to work with. They guided us through an introduction to programmatic advertising, helped us reach our target audience, refined the campaigns as we went, and provided exceptional creative in addition to advice and return on investment. They can do things you can't do internally and it's worth the investment. Not to mention they're all great people!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
AdWaken.ai makes broadcast-ready commercials for a fraction of the price leveraging our decades of advertising experience and expert use of cutting-edge AI–enabling bold brands to rewrite their content playbooks. We deliver the seemingly impossible for a fraction of traditional live productions...
Top Services:
Video Production
Advertising
AI Development
Creative Services
Video Marketing
Show more
Location
Glendale, California
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
AdWaken AI Services
Video Production
Advertising
AI Development
Creative Services
Video Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
New Brooklyn Media is a full-service creative studio based in Nova Scotia, specializing in video production, photography, graphic design, and immersive virtual reality...
Top Services:
Video Production
Creative Services
Design Services
Location
New Glasgow, Canada
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$25,000 - $50,000
New Brooklyn Media Services
Video Production
Creative Services
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Branding is not a service we offer—it’s all that we do.
For 15 years, OVO has built upon an ability to deliver on the promises we have made to our clients, the expertise of our people, the efficacy of our consultation and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every...
Top Services:
Branding
Package Design
Graphic Design
Video Production
Print Design
Show more
Location
Portland, Oregon
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
OVO Services
Branding
Package Design
Graphic Design
Video Production
Print Design
Content Marketing
Digital Marketing
Market Research
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
OMSI
Mercy Corps
KinderCare
Campari
Nike
Desert Botonical Gardens
ZAP Surgical
Portland Rescue Mission
IntraOp
Data sourced from the agency's DesignRush profile
OVO Reviews & Testimonials
Kathy Guilfoyle Review from Google
5.0★
Kathy Guilfoyle's Review Sourced from Google
Hiring OVO to help drive the rebranding efforts for our business that was recently acquired was one of the best business decisions I have made in my 25+ years as a marketing professional! After an international search, OVO stood out for their strategic, collaborative and experienced approach.We are a niche B2B solutions company with a complicated business model. The team at OVO were quick to understand our unique challenges, they expertly guided us through a renaming process and simplified how we communicate our value to the market. Our new company now has a strong foundation and strategy that will fuel the growth that we seek.This was clearly the best agency hire and I highly recommend them!
Melissa Gwinn Review from Google
5.0★
Melissa Gwinn's Review Sourced from Google
I had the pleasure of working with members of this team for a rebranding project and I felt compelled to leave a review. I'm usually a ball of nerves and anxious when I'm around people I dont know and the OVO team made me feel comfortable and right at home. They are very professional, friendly, and their work at rebranding is phenomenal. I'd love to work with them again someday!
Nicole Review from Google
5.0★
Nicole's Review Sourced from Google
I just wanted to let you know how pleased we are with our experience with OVO. Rebranding can be a daunting project. Picking a partner to help you through the process is like handing your baby over to a stranger. OVO’s expertise and insights made us confident that we made the right choice. As we went through the process, your team continually impressed us with elegant and concise approaches in each of the many stages. You listened and created an end product that was truly “us”. We could not be happier. The results have brought many compliments from existing clients and partners, and have yielded more positive results from prospective clients
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We are in the attention business. We are a full-service advertising agency that doesn't do boring. We create attention through BIG WORK that makes a BIG IMPACT...
Top Services:
Advertising
Branding
Video Production
Social Media Marketing
Creative Services
Show more
Location
Oklahoma City, Oklahoma
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
ICG-ADV Services
Advertising
Branding
Video Production
Social Media Marketing
Creative Services
Media Buying
Graphic Design
Digital Strategy
Content Marketing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Beavers Bend Cabin Country
Oklahoma Department of Commerce
SSM Health St. Anthony
Carter Chevrolet
Floor Trader Oklahoma
Data sourced from the agency's DesignRush profile
ICG-ADV Reviews & Testimonials
Melissa Eick Review from Google
5.0★
Melissa Eick's Review Sourced from Google
ICG-ADV took the time to deeply understand not just my organization's work, but the heart of our mission. Their work renewed, refreshed, and encouraged the entire team and even helped us see ourselves more clearly. We were able to start implementing their advice immediately, improving how we show the world who we really are.ICG’s support came at the organization's ten-year anniversary. The work they did will leave an indelible mark and launch us into the next ten years stronger than ever.If you're considering whether to work with them, I enthusiastically recommend their services.
Whitney Anderson Review from Google
5.0★
Whitney Anderson's Review Sourced from Google
Working with ICG has been one of the most meaningful experiences in our nonprofit organization’s ten-year history.We came to them in desperate need of a brand refresh. Our work is deeply complex and nuanced, and for years we had struggled to communicate it in a way that people could fully understand. Because we are so immersed in the work every day, we couldn’t quite find the words to name what we do in a clear and compelling way. ICG did.From the very beginning, their team was professional, thoughtful, and deeply curious. They took the time to truly learn about our work, and in what can be a very vulnerable process, they created a space where we felt safe, seen, and understood. They also brought so much joy into the process—we laughed a lot, which made something that could have felt heavy or cumbersome instead feel energizing and human.What they created for us is hard to put into words. They brought life, voice, and light to our brand in a way we had never experienced before. They named what we had been trying to name for ten years but couldn’t. When they revealed the brand, I was overwhelmed with tears of joy and gratitude. It felt like they had captured the heart of who we are and reflected it back to us with clarity and beauty.We are continuing to partner with them on our website and video, and I am so grateful for their ongoing investment in our work.This experience has given me so much hope, encouragement, and excitement for what’s ahead. Working with ICG has truly felt like a gift.I would recommend them without hesitation to anyone looking for a team that not only delivers exceptional creative work, but does so with heart, intention, and deep care.
Christopher Dingess Review from Google
5.0★
Christopher Dingess's Review Sourced from Google
Fantastic full service agency with some of the sharpest minds in the industry. You’d be hard-pressed to find a better partner!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Blink Advertising is a full-service marketing and communications agency specializing in integrated B2B and B2C solutions that help businesses strengthen their brands, engage audiences, and achieve measurable growth. For more than a decade, the agency has combined strategic thinking, creative execution, and...
Top Services:
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Blink Advertising Agency Services
Advertising
Digital Marketing
Digital Strategy
Media Buying
PPC
Video Marketing
Video Production
Web Design
Social Media Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mac Bid
UPMC
Guardian Protection
Gerard Plumbing and Heating
Carnegie Museum of Natural History
DePaul School for Hearing and Speech
Advanced Basement Solutions
Guardian Storage
Armstrong Comfort Solutions
Rome Monument
Data sourced from the agency's DesignRush profile
Blink Advertising Agency Reviews & Testimonials
steve drizos Review from Google
5.0★
steve drizos's Review Sourced from Google
I had the pleasure of meeting with Jeff Swartz recently, and I couldn't be more impressed with Ethic’s level of professionalism and dedication to their clients. From the moment I reached out to them, I knew I was in good hands.What sets Ethic Advertising apart is their genuine willingness to listen and understand the unique needs of your business. They don't believe in one-size-fits-all solutions; instead, they take the time to customize their marketing strategies to perfectly fit your goals and objectives.I highly recommend Ethic Advertising for your marketing needs. Their stellar reputation is well-deserved, and I look forward to our partnership in the future.
Greg Leach Review from Google
5.0★
Greg Leach's Review Sourced from Google
We talked to numerous marketing firms across the US and most were either inept or wouldn’t talk to us because we’re a startup.When I initially contacted Ethic, I was so used to having a bad experience with other marketing firms, I bluntly said “we’re a startup that needs a lot of help with brand recognition, but we’re on a very limited budget. Can you help?”. The owner Jeff said “let’s talk”. We spent the next hour discussing our business operation and different marketing strategies. We then had a follow up call in which Jeff came prepared with a full presentation and spent the afternoon explaining each line item step by step of how to execute our short term marketing goals. He did all this on his own time for nothing in return. We do not have an agreement in place and there's no guarantee of future business when working with a startup.I can't thank Jeff and the Ethic team enough. They will be our “go to” for all our future marketing needs but it's not because of the free time they gave us, but rather their level of expertise. Our company launched service in January 2023 and currently has 400 app downloads. I will give a follow up review in one year to showcase the value of this experience. If you’re looking for a high level marketing company contact Ethic.
Candice Puzak Review from Google
5.0★
Candice Puzak's Review Sourced from Google
We've been working with Ethic for about a year and a half, using various forms of online advertising and strategy. They have been great partners - always quick to respond, thorough in their approach and knowledgeable in the ever changing digital ad space. Their ability to scale their services to fit our needs and budget has been extremely beneficial as well. We highly recommend Ethic to anyone looking for a quality digital partner.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We believe in a world where everyone has the opportunity to be informed, inspired and entertained in the best way possible. We combine a consulting practice with a powerful marketing platform of services that supports internal marketing teams...
Top Services:
Audio Production
Video Production
Digital Marketing
Content Marketing
Video Marketing
Show more
Location
Montreal, Canada
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Toast Studio Services
Audio Production
Video Production
Digital Marketing
Content Marketing
Video Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
VR Vision is a XR (Extended Reality) company that provides immersive technology solutions for business. We provide virtual reality, augmented reality, 3D 360 video, and web and mobile apps!...
Top Services:
VR/AR
Software Development
Video Production
Wearables
Software Testing
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
VR Vision Services
VR/AR
Software Development
Video Production
Wearables
Software Testing
IoT
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Toyota
Siemens
Thales
Data sourced from the agency's DesignRush profile
VR Vision Reviews & Testimonials
Tanvi Chandna Review from Google
5.0★
Tanvi Chandna's Review Sourced from Google
I absolutely loved working with VR VIsion Inc. as part of their marketing campaign. Their headsets are so far one of the best VR headsets I have ever used. Looking forward to working with you guys again!
Molly Cotman Review from Google
5.0★
Molly Cotman's Review Sourced from Google
I hired this VR firm for a private event and they were a total hit. Everyone loved the VR games and the staff made it personal and fun for everyone. The customer service was fantastic and I couldn’t imagine throwing another event without them!
Benjamin Colosimo Review from Google
5.0★
Benjamin Colosimo's Review Sourced from Google
I attended an event with VR Vision and I was extremely impressed with an amazing and immersive experience that myself and all my colleagues thoroughly enjoyed. Thank you!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Outreach Strategists is an award-winning strategic communications and marketing agency specializing in digital marketing, community outreach, and public affairs for education, workforce development, transportation, infrastructure, and healthcare clients across Texas and the United States...
Top Services:
Advertising
Digital Marketing
Public Relations
Video Production
Creative Services
Show more
Location
Houston, Texas
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Outreach Strategists, LLC Services
Advertising
Digital Marketing
Public Relations
Video Production
Creative Services
Branding
Market Research
Web Design
Media Buying
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AARP
BlueCross BlueShield
AustinISD
Community Health Choice
Harmony Public Schools
Kelsey Seybold Clinic
Gulf Coast Workforce Board
Uber
Wisk
UMC El Paso
Data sourced from the agency's DesignRush profile
Outreach Strategists, LLC Reviews & Testimonials
Alfred Cooks Review from Google
5.0★
Alfred Cooks's Review Sourced from Google
Untill I met Outreach, I never knew how much I love doing what I Love to do. These guys are a welcomed blessings,🥰
Mike Nguyen Review from Google
5.0★
Mike Nguyen's Review Sourced from Google
I feel like they are the best "hub" to go to when it comes to connecting to people, non-profits, for-profits, public officials, all communities, I really can just sit here and list things off my head for a long time. It really is amazing how rooted they are in the city of Houston and beyond. Strongly recommend for you or your organization to reach out to Outreach Strategists. It still amazes me how creative they can be when it comes to almost anything. I know that sounds so broad, but that is how knowledgeable the people are here. If you need to connect to people or the public, they will get you connected.
Beverly Gor Review from Google
5.0★
Beverly Gor's Review Sourced from Google
The Outreach Strategists provided excellent graphic, social media and website support for our recent virtual health conference. Their work was done in a timely manner and with total professionalism. I would recommend them highly for technical support for events like ours.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Apps. Web. Video. We Make Creative Technology That Matters.
We create powerful digital products that engage real people. It's what makes us different. We listen intently to our clients purpose – we design for it. But we also fiercely care about the end user. We build for them – for longevity, for trust, for value...
Top Services:
Web Design
Web Development
SEO
Digital Marketing
Social Media Marketing
Show more
Location
Long Beach, California
Number of Employees
Under 49
Average Hourly Rate
$145/hr
Minimal Budget
$25,000 - $50,000
JLOOP Services
Web Design
Web Development
SEO
Digital Marketing
Social Media Marketing
Video Production
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
Goal
Ideal Length
Example
Brand awareness and social media engagement
<1 minute
Promotional videos, product teasers, and brand videos
Educational videos
1-5 minutes
Explainer videos and product demos
Training videos
30+ minutes
Webinars and online courses
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
1080p (Full HD): 1920 x 1080 (2.1 million pixels)
4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
1080p (Full HD)
4K (Ultra HD)
Advantages
Smaller file size, making it easier to share and store
Almost all devices, platforms, and screen sizes support this format without sacrificing quality
More affordable to produce
Higher quality videos, especially for large displays
Enables video cropping, stabilization, and reframing without affecting quality
Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
Less flexibility for cropping and zooming
Less detail on large screens
Requires higher processing power, storage space, and internet bandwidth
More expensive to produce as post-production can be more demanding
Best for
Social media videos and web video ads
Mobile and laptop screens
Shoots where you expect multiple cutdowns/crops
Product or brand videos meant for big screens (e.g., billboard displays)
OTT and CTV ads and TV commercials
Computer screens and smart TVs
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
Play rate: 40%-60% for landing page videos
Lead capture
Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
Click-through rate: 2%-3%
Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce