DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,630 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • We're A Different Kind Of Video Agency.

    We create sharp video content for brands, campaigns and social. From interviews and promos to brand films and day-to-day content, we shoot it, edit it, and all you need to do is post it. Our approach is simple: We create high-impact videos - weather it's a one-off project or a part of a long-term strategy...

    Location
    Oxford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Is Not Just How It Looks Marketing Is How It Works

    Boutique marketing, web and video studio. USYKpro works with technology-driven businesses, investment and crypto projects, restaurant brands and premium service companies. The studio focuses on brand and marketing strategy, website structure and creative direction, video concepts and production, as well as...

    Location
    Riga, Latvia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    18 Projects Listed
  • Full Service Marketing Agency - International B2B Marketing Experts

    We are a global full service marketing agency with a special focus on international marketing. We connect you with local teams to develop brand strategies, marketing plans, creative ideas, creative production, media planning/buying, translations & campaign reporting...

    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Turning Ideas Into Shared Emotional Experiences

    Ambavi Creators is a Tbilisi-based immersive storytelling and multimedia production company that combines modern technologies with the traditional art of storytelling. We have many years of experience in immersive storytelling and digital space management...

    Location
    Tbilisi, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Your Expectations Are High. Let's Exceed Them.

    Meeting Tomorrow is a full service event production agency delivering end-to-end services for large, high-stakes corporate meetings and conferences nationwide...

    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • We Make Visuals That Arent Just Pretty, but Designed to Sell.

    We're a marketing agency with a serious passion for helping Amazon sellers crush it in the online marketplace. With over 15 years of experience under our belts, we've seen it all and mastered the art of selling on Amazon...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    22 Projects Listed
  • A top TV commercial and video production company in NYC

    Flow is a top video production agency specializing in creating high-quality video content, TV commercials, branding and corporate videos for a wide range of quality-focused clients. Based in the New York City and Philadelphia area, Flow services clients worldwide...

    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Videos Made With Purpose

    7 Hills Productions is a full service video production company based in Irvine and Los Angeles. We create purposeful brand videos, testimonials, healthcare videos, education videos, event coverage, product videos, and social content for companies across California and nationwide...

    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Taking Brands From Invisible To Unmistakable.

    Blue Tie Productions is a premier video production company specializing in orchestras, performing arts, and select commercial projects. We capture the grandeur of live performances with 4K & 6K BRAW technology, professional lighting & multi-camera setups. Our boutique approach means only 3 commercial clients...

    Location
    La Crosse, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • From Script to Screen We Can Bring Your Ideas and Brands to Life.

    We're a full service production company from script to screen we can handle it all. You have an idea or product we will work with you to provide the best commercial to represent your product and vision to the end user...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • Event video production made easy.

    The Recording Service offers live streaming, video production, and event AV services that cater to small and medium-sized events with audiences of up to 2,000 in person and 10,000 online, providing a unique blend of quality and affordable pricing. We work with commercial, government, non-profits, and other...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Video Isnt Optional. Its How You Win

    Comacha Studio partners with growing brands to produce high-impact visual contentcinematic video, photography, and advanced motion/3D design. We combine creative direction with a streamlined production workflow to deliver assets that are consistent, on-brand, and ready for modern channels (web, social, paid...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Big Ideas. Nifty Execution.

    We're a creative agency based in South Africa, and we help businesses look good and have fun while doing it!...

    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • We lead with video & digital marketing to make businesses more money.

    Full-service media & marketing agency specializing in high-end video production, digital strategy, and brand growth...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Are The Solution

    Bliss Agency is an integrated marketing, communication and brand advisory firm based in Rome and Milan. We partner with senior management through a proprietary four-phase framework: Audit, Consulting, Advisory and Growth...

    Location
    Rome, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    13 Projects Listed
  • We Create Bold Digital Experiences That Matter

    Horizoners is a Warsaw-based design and development studio built for B2B SaaS, Fintech, and BioTech companies. Over 11 years and 300+ projects, we've learned that most sites fail for one reason: they were built to look good, not to convert. We design in Figma and build in Webflow, Framer, WordPress, or custom...

    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Your Brand in Focus

    Pixelab Studios is a full-service Pittsburgh video production company that partners with brands to create story-driven marketing videos that attract, convert, and delight!...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    4 Projects Listed
  • Video That Moves People & Drives Business

    Shootle is a Hamburg-based video production agency specializing in emotional, storytelling-driven content that delivers measurable business results. From recruiting films and employer branding to testimonial videos and social media campaigns we handle everything from briefing to final delivery through our...

    Location
    Hamburg, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • All of Your Production & Branding Needs Under One Roof.

    We elevate your brand with creative video marketing, bringing your stories to life from concept to creation, backed by a strong digital foundation...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Video production and animation studio

    Big Teeth Productions is a Chicago-based video production company that creates brand videos and motion graphics that move people to act. We partner with brands, agencies, and nonprofits to produce work made by humans, for humans. Go humans!...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed
  • Storytelling Video For Your Business

    We produce storytelling videos for businesses looking to stand out with authenticity. We create more than content we create momentum. Every project is strategically built to cut through the noise, showcase your story, and deliver results...

    Location
    Hutchinson, Kansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Elevate Your Practice. Attract Premium Patients.

    Marketly Digital partners exclusively with dental groups and multi-location practices to build standout brands, drive new-patient growth and amplify revenue through data-driven omnichannel marketing...

    Location
    Marysville, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    8 Projects Listed
  • Lets Get To Work.

    We are a full-service post-production studio focusing on branded content...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • A Digital Product Studio

    Wonder Makers is a digital product studio from Prague. We design and build websites, web apps and mobile apps. We aim to deliver high-end design and UX for all projects. We work with corporates, startups and individuals...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • UK Podcast Editing Services - Recommended by Forbes Since 2017

    Pure Podcasting offers affordable Podcast Editing & Podcast Launch Services since 2017 (as recommended by Forbes on their website). Pure Podcasting is proud to have collaborated with Podcasters and Trusted Brands alike, such as Eurosport, Rakuten, HAYS, Ricky Gervais & Huey Morgan (BBC Radio 6)...

    Location
    Street, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Film & Brand Content

    We make films that capture your brand's unique spirit, are told in your authentic voice, and emotionally connect with your audience...

    Location
    Copenhagen, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • 3D Animation for Film and Advertising Excellence.

    At our studio, creativity blends with advanced technology to deliver top-tier 3D animation for cinematic storytelling and impactful advertising. With a passion for visual innovation, we specialize in crafting immersive worlds, compelling characters, and dynamic narratives that resonate with diverse audiences...

    Location
    Québec City, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Solutions, Measurable Results

    VPP is your strategic video production partner. We craft cinematic brand stories, corporate videos, live event content, social media campaigns, and commercials that captivate audiences and drive measurable results. From concept to final cut, we fuse creative vision with marketing strategy to elevate your...

    Location
    Tarrytown, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Emmy Award Winning Video Production.

    We make captivating videos that align with a marketing strategy to drive business results. Our videos attract audiences and deliver increased brand awareness, engagement, and sales...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Your New Reality Awaits.

    Your company's one stop shop for marketing and advertising needs. From the production of your commercial, to the placement and creation of your website. We have all you need to bring your marketing and advertising dreams to Reality...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Professional Video Production Services at Affordable Prices

    Our niche is creating engaging, creative and professional videos for our diverse corporate clients; we travel around the globe filming pretty cool things, so we're very lucky - we get to do what we LOVE to do! We could tell you how wonderful we are, but we'd rather show you - pixelmillstudios.com...

    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A Specialist Video Post-Production Agency

    Motion Edits is a versatile Animation Studio and Video Editing Company specializing in 2D and 3D Animation, as well as Video Post-Production. Its expert team, consisting of animators, motion designers, artists, and video editors, creates high-quality innovative video content...

    Location
    College Station, Texas
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Visual Creative Company

    We specialize in creating stunning computer graphics for various industries including advertising, entertainment, and events. Our team of talented artists and designers are dedicated to bringing your vision to life through cutting-edge technology and creative solutions...

    Location
    Fort Myers, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Video Production For Brands, Built For Impact

    Othershape Studios is a video production company working with B2B brands, SaaS platforms, fintech companies, and impact-driven organizations. We produce brand films, product demos, customer testimonials, and documentary content built around what a company is genuinely trying to communicate, not just what...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A Creative Production House for Businesses, Personal Brands, and Artists

    Based in Miami, we focus on producing content that your audience will love. Our approach is simple: we combine creativity with strategy to produce videos that connect, engage, and inspire. With a track record of success, whether you're launching a new product, building your brand, or selling a home, we're...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Bring your brand to life and captivate your audience with authentic video content.

    We create bespoke video content - whether that's social edits, brand stories, case studies, product shoots or something in between - if you've got a story to tell, we can provide an end-to-end solution. We're an agile micro-agency working with a network of trusted talent, with over two decades of experience...

    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Where Ideas Spread Their Wings

    Welcome to 2Frames Animation Studio, a creative cocoon where storytelling takes flight. Nestled in the heart of Prague, we blend the charm of traditional 2d animation with cutting-edge motion design to craft visuals that captivate and inspire. From frame-by-frame artistry to dynamic motion graphics, we bring...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Where Creativity Takes Motion

    Lambda Films: A story of growth and innovation since 2009. Founded by university graduates Ryan & Alex, we embarked on a mission to pioneer video and animation content for online and social platforms. Today, we stand tall as a leading video production and animation agency in the UK...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Visual Storytelling & Animation Studio

    A US motion graphics company and animation agency that provides visual storytelling, artistic direction, and animation, with numerous creative productions and emblematic films behind them. As a renowned industry leader, their dedicated team meets client expectations within budgetary constraints and project...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Videos Simplified

    Motioncue provides you with videos that differentiate you from your competition, increase awareness and drive sales...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Every Frame Has A Reason

    Mediac Productions is a Northern Virginia based video production studio specializing in corporate, nonprofit, and educational storytelling for organizations across Washington, DC and the DMV. We create purpose-driven video content designed to inform, inspire, and connect with real audiences...

    Location
    Alexandria, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Award-Winning Medical Animation & 3D Visualization Agency

    VOKA is a US-based MedTech company headquartered in New York. We specialize in advanced 3D medical visualization, operating in two primary divisions: B2B Medical Animation Services for healthcare and pharma, and a flagship B2C interactive 3D Anatomy Atlas...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Go Big

    We make strategy and creativity our lifestyle to generate profitability and sustainable brands...

    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    15 Projects Listed
  • Marketing Consulting - Branding & Advertising Agency - Digital Marketing Company

    PathSeekers is a leading marketing consulting and digital marketing company that provides businesses with effective and innovative marketing solutions to help them grow and achieve their goals...

    Location
    Brampton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A Professional Services Marketing Agency

    Harris & Ward is a Digital Marketing and SEO Agency that specializes in Small Business and Healthcare Marketing for Dentists, Chiropractors, Veterinarians, and More...

    Location
    Lexington, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • Production Service Company in Hungary since 1996.

    Cabbage Film Factory is one of the biggest production service company in Hungary. What sets us apart from the rest, is that we are a family owned company in existence for more than 20 years as well as being a one-stop-shop. For more information please visit our website https://cabbagefilmfactory.com...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • A Micro Brand Team with Macro Creative Vision.

    Four Quarters is a brand & design agency built to grow your e-commerce business with top-notch creative for your brand's growth and ongoing digital marketing...

    Location
    Sunrise, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • One dock to supercharge all your creative needs

    Top-talents | Fully-managed creative team | Plug and Play ready | Unlimited Videos and Graphics | Flat Pricing...

    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    24 Projects Listed
  • The Video Valley is an audiovisual production company in Madrid. Our agency creates animated explainer videos, motion graphics, video scribing, corporate videos, AI videos, training videos, and promotional videos for apps...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • No-nonsense video agency

    DOT Video Agency is a high-end video production agency in Amsterdam specializing in branded content, corporate videos, commercials, employer branding, recruitment videos, social media content, podcasts, and video marketing. We help businesses, scale-ups, SaaS companies, and global brands grow through...

    Location
    Uithoorn, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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