DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,504 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Simply the Best!

    Prodigy Consulting Group, LLC is a Plitcal consulting firm that specializes in graphic design, campaign advisory, social media growth and production, video production, web design and much more...

    Location
    Golden, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Portfolios Count
    5 Projects Listed
  • Discover Success Online

    Located in Coquitlam, Canada with an expanding office base across Metro Vancouver, Nirvana Canada is a digital boutique offering a comprehensive mix of website design & development, digital marketing, product development, branding, and everything in between...

    Location
    Coquitlam, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    20 Projects Listed
  • We are not just another creative agency, we are a powerhouse of imagination, fueled by passion.

    With a rich tapestry of experience spanning over a decade, we've mastered the art of turning ideas into realities and visions into victories. From breathtaking branding campaigns to immersive digital experiences, we craft stories that resonate, designs that inspire, and strategies that succeed...

    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • We build what brands stand for

    Firestarter is a Romania-based strategic branding and design agency founded in 2007, focused on using design as a core business strategy rather than merely an aesthetic element. The agency helps organizations build differentiated brands through research, strategy, identity systems, digital experiences...

    Location
    Brașov, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    14 Projects Listed
  • Austin Visuals: Bringing Your Vision to Life in 3D!"

    Austin Visuals 3D Animation Studio, based in Texas, is a premier provider of high-quality animation and graphics. We specialize in 2D/3D animation, medical animations, video production, and more. Our award-winning team is committed to turning your ideas into dynamic visual narratives, using state-of-the-art...

    Location
    Austin, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Explainer Videos That Get to the Gist

    Gisteo is the worlds #1 affordable explainer video company. No matter what you need to communicate, well make sure your audience gets the gist. Since 2011, we've worked with clients big and small to craft premium explainer videos at a fair price...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Create interesting and engaging video that helps you achieve your marketing goals.

    Producing video that actually changes attitudes or behaviors, compelling people to act, means going one better. Its about understanding the way audiences think, strategically structuring content, and using creative techniques throughout the video production process...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Video Animation Agency

    We are Spark and we are a video animation agency in the UK, dedicated to creating animation videos that help businesses enhance their brand. Some of the biggest brands and companies in the UK and around the world have turned to us for their animation needs...

    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Your Reliable Video Production Team

    eImage is a trusted provider of marketing, advertising, promotional and documentary videos, catering to corporate and medium-sized businesses...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Create the Perfect Video for Your Brand.

    Video marketing services that bring your story to life. Tell us your vision and our in-house creative team will partner with you to create a fun and engaging video that speaks to your audience. We do all the heavy lifting, from creative storytelling and location scouting to editing and color grading, and you...

    Location
    Mission Viejo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Elevate Your Brand, Illuminate Your Story.

    Blue Barn, a boutique San Diego branded video production agency, excels in crafting polished videos that drive brand clarity. With over a decade of experience, our seven-time Emmy© Award-winning team serves clients nationwide, combining passion for filmmaking with brand elevation...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Product CGI Studio | Engineered Beauty

    XO3D is a London creative studio producing world-class visual content for global brands...

    Location
    Stevenage, United Kingdom
    Number of Employees
    Under 49
  • Focus On Your Company Leave The Tech To Us.

    We are a tech production company that specializes in virtual events. Our team will work with you to plan and coordinate every aspect of your event, ensuring that it runs smoothly and seamlessly...

    Location
    Middletown, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Let's Build It Together!

    Messer Productions is a full-service marketing, video production, live event, online, and advertising business that has its origins deeply planted in the advertising and technology industries. Do you want to expand your current business? We are able to provide you with a first-rate branding strategy, search...

    Location
    Valrico, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Maker of beautiful web apps

    Beyond Bracket Ltd. is a Web 3.0 focused web applications development, web design and Digital Marketing service provider company. We prioritize the look and feel of the product over other things to differentiate us from our competitors. Therefore, we inspire our developers to create beautiful web...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Where Stars Are Born

    Helium Films is a San Diego based Video Production Company providing high-end creative services to corporations, creative agencies, and networks...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • DAKONA is a purpose-led video production company in Cardiff, building video campaigns that cuts through noise, rethink content from the ground up, and turn storytelling into a high-impact tool in a fast-changing digital landscape...

    Location
    Cardiff, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Manchester-Born. Globally Driven. Visually Powerful

    At 84 Media, we transcend the aim of merely producing 'pretty videos.' Our goal is to craft impactful video assets strategically designed to influence key metrics in your business, ranging from increased sales and signups to enhanced conversions...

    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Craft Amazement at First Sight

    We're a narrative driven motion studio. We create high end visuals that challenge perception and empower brands...

    Location
    Costa Mesa, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • A Creative Company That Puts Feeling First

    adam&eve\TBWA is a London-based creative agency that helps brands build stronger emotional connections through creativity that puts feeling first. The agency develops emotionally driven campaigns, brand experiences, and marketing solutions designed to give businesses a lasting emotional advantage in...

    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Portfolios Count
    2 Projects Listed
  • We Create Content That Catches Eyes.

    Our passion is beautiful creative agency powered by AI that disrupts the feed and captivates viewers. Were creators, storytellers, and masters of visual effects. From mesmerizing animations to jaw-dropping special effects, we pour our passion into every frame. We strongly believe that great creative = great...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Are Interactive Solutions

    It is a union of creativity and technology, where interactive, immersive and gamification become the basis of a new digital experience. For more than 10 years, we have been developing innovative content delivery formats, transforming complex data into exciting visual stories...

    Location
    Moscow, Russia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Innovative Branding at Its Best

    Based in Orange County, Twelve12 is an energetic and approachable agency specializing in small business branding, automotive branding and marketing. We deeply value collaboration with our clients, translating their visions into tangible realities...

    Location
    Orange County, California
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Helping Companies Grow With Creative Videos

    Since 2010, Loudbyte has provided creative and strategic digital marketing for companies. Services include web and tv commercials, video marketing, content marketing, and design. Known as one of the best production companies in Los Angeles, Loudbyte travels nationwide...

    Location
    West Hollywood, California
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Strategic CGI & Hybrid AI Studio for Premium Brands

    Danthree Studio is a strategic CGI and hybrid AI studio serving premium brands in the furniture, home & living, and tech industries across the US and Europe...

    Location
    Salach, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Mexican Production Company

    At Happy Monster, our approach is to craft compelling visual storytelling that captivates and converts. Our extensive expertise ensures success in even the most complex film and digital content projects. From dynamic editing to immersive animation, we bring your brand’s vision to life with precision and...

    Location
    Naucalpan de Juárez, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Designity is an AI-enabled, human-led Creative-as-a-Service platform.

    Designity is a human-led Creative-as-a-Service platform that gives brands a fully managed creative team led by AI-enabled Creative Directors and powered by the top 1% of global creatives and marketers...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • We Sculpt Ideas To Experiences, Craft Designs To Defy Gravity & Challenge Norms.

    We're a collective of restless souls, fueling our passion with caffeinated creativity. Our designs are like adrenaline shots, injecting life and vitality into brands that dare to stand out. We don't just follow trends; we set them ablaze with our fiery vision...

    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Fueled by creativity, driven by precision. Lets make your brand glow.

    Glowin Brands: A Brand-Led Marketing Agency. Fueled by creativity & precision. Lets make your brand glow...

    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • We Make Space For Wonder.

    Not every story is worth telling. Facutly is the agency that finds it. Brand strategy, design, and film, built by one integrated team, from brief to final frame...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A full-stack marketing and tech company specializing in Video, Ads, Web, SEO & A.I.

    We are a team of multi-talented people with the experience and knowledge to help you grow your business online through video production, digital advertising, search optimization, website design and artificial intelligence...

    Location
    Langley, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We help sustainable brands explain complex ideas clearly.

    We work with impact-driven organisations that are building something new, technical or difficult to explain to help them tell their story through animation. In other words, we make complicated products and ideas easier to understand...

    Location
    Derby, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Elevating Businesses Online

    KreativHQ is a marketing company that helps small businesses and startups kickstart their business and boost their bottom line. Providing multiple services such as branding, photography, video, directory submissions services, social media, reputation management, website hosting, SEO, and more, KreativHQ has...

    Location
    Woodbury, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Use Video To Grow Your Brand

    Clockwork9 is a Cleveland-based creative agency founded in 2016. Specializing in video production, animation, motion graphics, photography, and live-event coverage, the boutique firm supports brands both regionally and nationally, delivering high-quality storytelling through cinematic content and streamlined...

    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Create Video Ads That Convert.

    We specialize in crafting high-converting direct response video ads tailored for social media platforms like Facebook, Instagram, YouTube and TikTok...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Graphic Art Studio.

    To improve the advertising industry's level, MIDISINI is ready to serve customers by establishing branches in all countries of the world...

    Location
    Toronto, Canada
    Number of Employees
    100 - 249
    Average Hourly Rate
    $250/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    13 Projects Listed
  • Culture-Forming Ad Campaigns That Turn Consumers into Fans | Creatively Bold

    We craft culture-forming campaigns that turn consumers into fans, helping brands be creatively bold & boldly creative...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • EraserFarm Is an Independent, Full Service Creative Advertising Agency.

    EraserFarm is a self-contained, full-service creative advertising agency and insight organisation. We're not your normal advertising agency. They are more nimble, cooperative, rigorous, and unrelenting in our search for the best concepts...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Where Our Strategy Meets Your Story

    eCommerce development experts and Certified Magento Agency with offices in Orange County, Austin and Los Angeles. Brandastic helps ecommerce platform businesses growth with a full spectrum of services from SEO, PPC to web design and development. Also, featured in media outlets such as Yahoo Finance, USA Today...

    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed
  • Full-Service Video Production

    Ball Media Innovations is Florida's top business and corporate full service video production company. With extensive education, knowledge and experience in marketing and training, we help our clients reach their goals...

    Location
    Pembroke Pines, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Let's create something amazing together

    Merit Productions is an Austin video production company creating compelling content. Whether photo marketing or video storytelling, we create punchy, smart content that cuts through...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production Company For Affordable and Effective Video Productions!

    Videobrouwerij is the video production company for affordable and effective video content. We make high-quality videos accessible, whether you opt for a compact shoot or a complete video production package with a film crew, drone, voiceover, and animation. Our strength lies in translating your message into...

    Location
    Haarlem, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Transform Ideas Into Impactful Real-World Results

    Render Edge Studio is a top-rated 3D animation services Company that integrates creativity with technology to convert your ideas into moving images. We take a storytelling approach and deliver realistic visuals, rapid turnaround times and global reach, which differentiates us from other 3D animation...

    Location
    Bogura, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Results-Oriented Communications

    Brand Orbit builds marketing and communications tools in a highly oxygenated environment of integrity and innovation. Our clients tell us their companies' programs are thriving...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • San Diego's Premier Video Company

    New Evolution Video was one of the first online video production companies in the world with a start date of 2007 right after Youtube debuted their online platform to share video content. Now services 10 countries around the globe and over 22 Fortune 1000 company's it's no wonder New Evolution Video is...

    Location
    San Diego, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Video production for bold brands with imagination.

    We make videos! Based in Nashville, TN. Available for full-service production as well as crew support and ad purchasing/placement across social media, streaming (like Hulu and Disney+), & traditional television...

    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Bring your vision to life

    At Maltav Media we take pride in creating exceptional visual content that captivates, engages, and leaves a lasting impact. As a leading creative production agency, we specialize in delivering high-quality videos, photos and strategic digital solutions to elevate your brands presence in the digital landscape...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Go-to Nationwide Corporate Video Experts

    ASL Productions: Nationwide Excellence in Corporate Video Production for Over 15 Years. Our extensive national crew network ensures budget-friendly, safe, and outstanding corporate video content...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • No Limits, Just Digits

    We empower high-precision productsfrom sporting gear and functional accessories to consumer electronicsthrough end-to-end digital twin and advanced 3D CGI pipelines. We translate complex craftsmanship into compelling digital assets and immersive XR showcases, helping brands accelerate development cycles and...

    Location
    Taichung, Taiwan
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
  • Marketing Company That's Passionate to Elevate Businesses

    We are a Houston-based internet marketing agency impassioned by the growth of fellow businesses...

    Location
    Houston, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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