DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,011 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Award-Winning UK Video Production

    McGill Productions is a UK-based award-winning video production agency specializing in cinematic branded content, social media campaigns, documentaries, corporate films, and commercial video advertising. Founded in 2017, the company works with major international brands to create story-driven video campaigns...

    Location
    Lancaster, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Where Corporate Stories Come Alive.

    We are award winning corporate video production agency in Pune having 10+ years of experience of shooting corporate videos, Industrial Videos, Advertising & Marketing Videos, Leadership Interviews, Employee Videos, Talent acquisition video, Factory Video etc...

    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We're A Different Kind Of Video Agency.

    We create sharp video content for brands, campaigns and social. From interviews and promos to brand films and day-to-day content, we shoot it, edit it, and all you need to do is post it. Our approach is simple: We create high-impact videos - weather it's a one-off project or a part of a long-term strategy...

    Location
    Oxford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Only For The Ambitious

    OneLittleWeb, your trusted partner for high-quality backlinks at 30-40% less cost. We specialize in powering SEO growth for SaaS, B2B, and AI startups through scalable link building services. We ensure you get exceptional backlinks and save on costs, letting you focus on business growth...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Marketing Is Not Just How It Looks Marketing Is How It Works

    Boutique marketing, web and video studio. USYKpro works with technology-driven businesses, investment and crypto projects, restaurant brands and premium service companies. The studio focuses on brand and marketing strategy, website structure and creative direction, video concepts and production, as well as...

    Location
    Riga, Latvia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    18 Projects Listed
  • Local SEO, Digital Ads & Stunning Websites

    Networking Bizz Digital is a Pasadena/Arcadia, Californiabased full-service digital marketing agency serving small businesses. Since 2016, the firm has specialized in web design, local SEO, PPC management, social media marketing, and online reputation managementall delivered affordably with transparent...

    Location
    Arcadia, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Videos Made With Purpose

    7 Hills Productions is a full service video production company based in Irvine and Los Angeles. We create purposeful brand videos, testimonials, healthcare videos, education videos, event coverage, product videos, and social content for companies across California and nationwide...

    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Big Ideas. Nifty Execution.

    We're a creative agency based in South Africa, and we help businesses look good and have fun while doing it!...

    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • We lead with video & digital marketing to make businesses more money.

    Full-service media & marketing agency specializing in high-end video production, digital strategy, and brand growth...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Video That Moves People & Drives Business

    Shootle is a Hamburg-based video production agency specializing in emotional, storytelling-driven content that delivers measurable business results. From recruiting films and employer branding to testimonial videos and social media campaigns we handle everything from briefing to final delivery through our...

    Location
    Hamburg, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • All of Your Production & Branding Needs Under One Roof.

    We elevate your brand with creative video marketing, bringing your stories to life from concept to creation, backed by a strong digital foundation...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • A Digital Product Studio

    Wonder Makers is a digital product studio from Prague. We design and build websites, web apps and mobile apps. We aim to deliver high-end design and UX for all projects. We work with corporates, startups and individuals...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Video Production For Brands, Built For Impact

    Othershape Studios is a video production company working with B2B brands, SaaS platforms, fintech companies, and impact-driven organizations. We produce brand films, product demos, customer testimonials, and documentary content built around what a company is genuinely trying to communicate, not just what...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Production Service Company in Hungary since 1996.

    Cabbage Film Factory is one of the biggest production service company in Hungary. What sets us apart from the rest, is that we are a family owned company in existence for more than 20 years as well as being a one-stop-shop. For more information please visit our website https://cabbagefilmfactory.com...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • The Video Valley is an audiovisual production company in Madrid. Our agency creates animated explainer videos, motion graphics, video scribing, corporate videos, AI videos, training videos, and promotional videos for apps...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Digital Agency Specialists

    Advertising & Marketing agency specializing in traditional media advertising & online marketing strategy...

    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    15 Projects Listed
  • When it has to be incredible.

    The Felice Agency is a full-service branding and marketing company in Phoenix and San Diego known for Madison Avenue quality regardless of your budget...

    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Crafting Digital Products: Future-Proofing Innovation.

    At Fourmeta, we're a full-cycle digital agency with expertise in eCommerce, particularly as a Shopify Plus partner. We're here to elevate your business with tailored website solutions, comprehensive marketing strategies, and SEO to ensure your store's success...

    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Professional Audio-Visual Production Studio at Affordable Prices Near Boston

    Our recording studio is conveniently located in Lincoln, near the I-95 in Greater Boston. Our production and podcast studios are a place where artists and corporates can film, record audio, edit/master & live stream all under one roof...

    Location
    Lincoln, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Forge stronger brand connections with captivating video content.

    Prelight Creative is a leading video production company based in Surrey. What sets us apart is the convenience of our high-end video studios. This offers you greater flexibility, control, and efficiency throughout your project all in house. We predominantly service clients in London and the surrounding areas...

    Location
    Send, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Where brand standards meet bold storytelling.

    RRDG Productions is a full-service creative agency specializing in cinematic video production, product photography, Amazon A+ and B+ content, branding, and packaging design. With over 22 years of experience, weve partnered with leading brands and Stanley Black + Decker licensees to deliver content that meets...

    Location
    Glastonbury, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Let's Elevate Your Brand

    Eyemix is a Hollywood-based, AI-driven creative studio powered by a hybrid team of industry professionals with extensive experience in filmmaking, storytelling, production, post-production, and AI artistry. The studio partners with agencies and brands to accelerate content creation, enhance execution...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Brand + Content Marketing Agency for Great Companies.

    A social media agency designed to help customers fall in love with brands...

    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We put ideas first to make ideas last.

    Barrett and Welsh began as a creative task force, serving major advertising agencies. Our early success led us to offer our services to clients of our own. We are idea-centric and channel agnostic because we believe communication is a full contact sport. We work hard to make sure your brand makes an impact on...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Discover Success Online

    Located in Coquitlam, Canada with an expanding office base across Metro Vancouver, Nirvana Canada is a digital boutique offering a comprehensive mix of website design & development, digital marketing, product development, branding, and everything in between...

    Location
    Coquitlam, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    20 Projects Listed
  • Austin Visuals: Bringing Your Vision to Life in 3D!"

    Austin Visuals 3D Animation Studio, based in Texas, is a premier provider of high-quality animation and graphics. We specialize in 2D/3D animation, medical animations, video production, and more. Our award-winning team is committed to turning your ideas into dynamic visual narratives, using state-of-the-art...

    Location
    Austin, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Product CGI Studio | Engineered Beauty

    XO3D is a London creative studio producing world-class visual content for global brands...

    Location
    Stevenage, United Kingdom
    Number of Employees
    Under 49
  • Focus On Your Company Leave The Tech To Us.

    We are a tech production company that specializes in virtual events. Our team will work with you to plan and coordinate every aspect of your event, ensuring that it runs smoothly and seamlessly...

    Location
    Middletown, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Captivate Your Customers With Video.

    RAW Pictures is a UK based creative video agency, specialising in video content and animations for businesses across the world. Clients include Google, Amazon, Samsung and Apple...

    Location
    Oxford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Maker of beautiful web apps

    Beyond Bracket Ltd. is a Web 3.0 focused web applications development, web design and Digital Marketing service provider company.We prioritize the look and feel of the product over other things to differentiate us from our competitors. Therefore, we inspire our developers to create beautiful web...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Manchester-Born. Globally Driven. Visually Powerful

    At 84 Media, we transcend the aim of merely producing 'pretty videos.' Our goal is to craft impactful video assets strategically designed to influence key metrics in your business, ranging from increased sales and signups to enhanced conversions...

    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Make The Best Work We Possibly Can

    Mother is a globally recognized independent creative company that builds brands, campaigns, products, and cultural experiences through a network of specialized agencies and ventures known collectively as the "Motherverse." Founded on the belief that creativity can drive meaningful business growth, Mother...

    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    2 Projects Listed
  • Strategic CGI & Hybrid AI Studio for Premium Brands

    Danthree Studio is a strategic CGI and hybrid AI studio serving premium brands in the furniture, home & living, and tech industries across the US and Europe...

    Location
    Salach, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Designity is an AI-enabled, human-led Creative-as-a-Service platform.

    Designity is a human-led Creative-as-a-Service platform that gives brands a fully managed creative team led by AI-enabled Creative Directors and powered by the top 1% of global creatives and marketers...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • A full-stack marketing and tech company specializing in Video, Ads, Web, SEO & A.I.

    We are a team of multi-talented people with the experience and knowledge to help you grow your business online through video production, digital advertising, search optimization, website design and artificial intelligence...

    Location
    Langley, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Elevating Businesses Online

    KreativHQ is a marketing company that helps small businesses and startups kickstart their business and boost their bottom line. Providing multiple services such as branding, photography, video, directory submissions services, social media, reputation management, website hosting, SEO, and more, KreativHQ has...

    Location
    Woodbury, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Use Video To Grow Your Brand

    Clockwork9 is a Cleveland-based creative agency founded in 2016. Specializing in video production, animation, motion graphics, photography, and live-event coverage, the boutique firm supports brands both regionally and nationally, delivering high-quality storytelling through cinematic content and streamlined...

    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Create Video Ads That Convert.

    We specialize in crafting high-converting direct response video ads tailored for social media platforms like Facebook, Instagram, YouTube and TikTok...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Culture-Forming Ad Campaigns That Turn Consumers into Fans | Creatively Bold

    We craft culture-forming campaigns that turn consumers into fans, helping brands be creatively bold & boldly creative...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Optimize - Engage - Convert

    Page.One is a full-service Amazon agency focusing on conversion rate optimization and intelligent advertising to drive brand growth. Whether you need to update your images accross your catalog or a full team to manage your brand getting to the next level...we are here to help...

    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
  • Industry Disrupting Creative Production

    We are a small but mighty collection of thinkers, doers, and creatives with a decade of experience working with brands around the world. Kings and Queens Productions specializes in using the right people for the job. Whether you have a small budget or large, we have directors and crew to fit every need...

    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production Company For Affordable and Effective Video Productions!

    Videobrouwerij is the video production company for affordable and effective video content. We make high-quality videos accessible, whether you opt for a compact shoot or a complete video production package with a film crew, drone, voiceover, and animation.Our strength lies in translating your message into...

    Location
    Haarlem, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Transform Ideas Into Impactful Real-World Results

    Render Edge Studio is a top-rated 3D animation services Company that integrates creativity with technology to convert your ideas into moving images. We take a storytelling approach and deliver realistic visuals, rapid turnaround times and global reach, which differentiates us from other 3D animation...

    Location
    Bogura, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Video production for bold brands with imagination.

    We make videos! Based in Nashville, TN. Available for full-service production as well as crew support and ad purchasing/placement across social media, streaming (like Hulu and Disney+), & traditional television...

    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Bring your vision to life

    At Maltav Media we take pride in creating exceptional visual content that captivates, engages, and leaves a lasting impact. As a leading creative production agency, we specialize in delivering high-quality videos, photos and strategic digital solutions to elevate your brands presence in the digital landscape...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • No Limits, Just Digits

    We empower high-precision productsfrom sporting gear and functional accessories to consumer electronicsthrough end-to-end digital twin and advanced 3D CGI pipelines. We translate complex craftsmanship into compelling digital assets and immersive XR showcases, helping brands accelerate development cycles and...

    Location
    Taichung, Taiwan
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
  • DARE TO BREAKTHROUGH

    TRON is a BREAKTHROUGH FULL STACK CREATIVE MARKETING AGENCY where daring ideas meet strategic execution, blending CREATIVITY, TECHNOLOGY and DATA to unlock brand potential and deliver measurable growth...

    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • The Growth Partner for Outdoor Brands

    Unruled is the leading integrated agency for outdoor brands. As a full-force growth partner, we help brands scale smarter—fusing strategy, creative, and tech into unstoppable momentum. We dont follow trends; we make them. Ready to lead the pack, not just follow it? Were your guide...

    Location
    Mount Pleasant, South Carolina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Marketing Results. No Headaches.

    Business & Community leaders can feel stuck wearing many hats Imagine if you had a team dedicated to simplifying your Branding & Marketing to-do list, winning your time back so you can focus on what needs you most...

    Location
    Langley, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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