DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Fintech ×
Horizon Studios is a brand film and video production studio in San Francisco and Los Angeles, built for AI, SaaS, and deeptech companies. We turn complex products into clear stories through motion graphics, hybrid launch videos, and live-action film. Our work has driven millions of views with zero ad spend...
Top Services:
- Video Production
- Creative Services
- Graphic Design
- Video Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
MotionGility is an award-winning Technology-driven Marketing Agency offering a 360° suite of creative, brand, and technology solutions...
Top Services:
- Video Production
- Graphic Design
- Web Development
- WordPress Website Design
- SEO
- Show more
- Location
- Indore, India
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 16 Projects Listed
A full-service technology company engineering robust web platforms, mobile applications, and motion graphics solutions for enterprises and fast-scaling organizations worldwide...
Top Services:
- Video Production
- Product Design
- UI/UX Design
- Web Development
- SEO
- Show more
- Location
- Enugu, Nigeria
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Creative event production, filming and live streaming for businesses that want to engage every audience...
Top Services:
- Video Production
- Digital Services
- Audio Production
- Transcription Services
- Digital Marketing
- Show more
- Location
- Cambridge, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Mighty Fine Production Company is a Tampa, FL video production studio specializing in strategic storytelling through video and motion graphics. Since 2001, we've blended cinematography, copywriting, and animation to help brands connect, engage, and convert reliably, professionally, and creatively...
Top Services:
- Video Production
- Video Marketing
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Unreal Media is an Australian video production agency specializing in cinematic brand films and strategic video content that helps businesses build trust, strengthen their brand, and drive measurable growth. From concept development to final delivery, the agency produces high-quality videos designed to...
Top Services:
- Video Production
- Video Marketing
- Location
- Brisbane, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Unikorns Agency is the creative agency with specialists with the versatile skillset that help other companies to uncover their hidden potential...
Top Services:
- Branding
- Creative Services
- Product Design
- Digital Services
- Graphic Design
- Show more
- Location
- Warsaw, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 14 Projects Listed
Filma aims to help you create any type of videos, from anywhere in the world. We provide a seamless video production experience for businesses, connecting filmmakers and brands globally. For more information, contact us today and bring your videos to the next level !...
Top Services:
- Video Production
- Audio Production
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
PSTUDIO is a 2D animated explainer video studio based in Vietnam, serving SaaS, Tech, and Healthcare companies in the US and EU. We turn complex products into clear, compelling 60-second videos built for homepages, sales outreach, investor decks, and paid ads. Our approach is strategy-first: we start with...
Top Services:
- Video Production
- Creative Services
- Location
- Ho Chi Minh, Vietnam
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We work with brands and agencies to bring their video concepts to life. From social media content, brand films, to documentaries and live streamed events. We handle anything having to do with video content capture...
Top Services:
- Video Production
- Creative Services
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Lenslight Media is a Boston healthcare video production studio run by director Nami Assir. Patient stories, provider interviews, product explainers, and thought leadership films for health systems, medtech, and digital health teams, built for HIPAA review and the review rounds regulated work demands...
Top Services:
- Video Production
- Video Marketing
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
The market leader in animation films & infographics in the Netherlands. We create value for your challenges with digital content. With over 25 animators, illustrators, art directors, and project managers, Bigfish is not just one of the largest, but also one of the best animation studios in the Netherlands...
Top Services:
- Video Production
- Design Services
- Creative Services
- Graphic Design
- Digital Strategy
- Show more
- Location
- Eindhoven, Netherlands
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Vox Agencies Pvt ltd , formerly known as Vox Agencies.Our Videos Boosts Conversions and Sales.Our Videos Appeals to Mobile Users.Our Videos Engages Even the Laziest Buyers.Our Videos are sharable.Our Videos replaces 100 sales people.Our Videos creates emotion.Our Videos Builds Trust...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Advertising
- Show more
- Location
- Kolkata, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
By providing livestreaming, event production and analog to digital transfer services, CA&C Video productions captures those life changing moments, preserving your history for current and future generations, because your history matters...
Top Services:
- Video Production
- Location
- Oakland, California
- Number of Employees
- 50 - 99
We are Ideal Insight, a leading video production London company specialising in producing compelling video content and social campaigns that inspire action...
Top Services:
- Video Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
ALCHEMYcreative is an innovative video production agency renowned for crafting compelling stories that forge powerful emotional connections with target audiences. The agency delivers exceptional work that resonates deeply with audiences, ensuring every project exceeds expectations and drives meaningful...
Top Services:
- Video Production
- Location
- Pacifica, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $25,000 - $50,000
Rob Pinney Studio is a London video production company and creative studio specialising in high-impact brand campaigns, corporate films, and online content...
Top Services:
- Video Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Clipmasters delivers high-quality video editing services, helping clients create visually stunning and engaging content...
Top Services:
- Video Production
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $1/hr
Nashbox Studios is a media production company that specializes in content creation for manufacturers of industrial and engineering products, sports equipment and consumer goods...
Top Services:
- Video Production
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
PXLCAT is a full-service video production agency creating impactful content for both large-scale venues and personal screens. We craft every project with the goal of forging strong connections and sparking meaningful influence. At our core, were driven by a passion to inspire through powerful visual...
Top Services:
- Video Production
- Location
- Brunswick East, Australia
- Number of Employees
- Under 49
We are a video production agency based in Edmonton, that helps businesses use the power of social media to its fullest. Our videos work for the benefit of your company, not the other way around...
Top Services:
- Video Production
- Location
- Edmonton, Canada
- Number of Employees
- Under 49
Reel to Render is a Bay Area production house made for organizations that want more than safe, forgettable content. We fuse cinematic filming with razor-sharp motion graphics to turn complex stories into visuals that stick. From scrappy startups to heavyweight enterprises, we thrive on projects with real...
Top Services:
- Video Production
- Location
- San Jose, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Sugar Media Inc. made a commitment to the Earth in 2007 to offset its carbon footprint yearly through the planting of trees with zerofootprintcarbon.com. In 2018, Sugar Media Inc. deepened this commitment by moving their support to goldstandard.org, an organization focused on improving climate security...
Top Services:
- Video Production
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
A Video Production & Motion Design Company, positioned in the top 3% globally. Our modular team of Designers, Animators, Video Editors, Scriptwriters, Creative Strategists, Art Directors, Sound Designers, and Post-Producers plugs into your workflow to deliver content tailored to your business needs...
Top Services:
- Video Production
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
A boutique animation and narrative design studio built on a foundation of elite industry experience. We bridge the gap between major studio precision and independent creative spirit...
Top Services:
- Video Production
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
A done-for-you video and content marketing agency helping businesses grow their audience, authority, and revenue across YouTube and social platforms. We build high-performing YouTube channels that turn attention into customers...
Top Services:
- Video Production
- Location
- Strovolos, Cyprus
- Number of Employees
- Under 49
We are a video production company that works alongside in-house marketing teams to plan and execute video projects that are clear, efficient, and easy to manage. We offer corporate video production, commercial video production, and event video production...
Top Services:
- Video Production
- Location
- Costa Mesa, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
We are a worldwide leading creative studio focused on advertising and marketing with videos. We create the concept, design, storyboard, and animation, everything you need...
Top Services:
- Video Production
- Location
- Mexico City, Mexico
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are a video podcast studio specializing in micro videos that help local founders and entrepreneurs win local online authority that helps them find qualified clients...
Top Services:
- Video Production
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
LunchBox is a Minneapolis-based creative and video production agency that helps brands communicate their message through strategic storytelling and high-impact visual content. The team combines marketing insight with cinematic execution to create videos that engage audiences and drive real results...
Top Services:
- Video Production
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Videohunter is a video production and animation studio helping brands communicate complex ideas through clear, engaging visuals. We create animated, commercial, and corporate videos designed to capture attention and deliver measurable results...
Top Services:
- Video Production
- Location
- Moscow, Russia
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Motion branding, campaign animation, event production, and video for marketing agencies and corporate teams. Minneapolis-based studio serving Fortune 500 brands and digital agencies nationwide...
Top Services:
- Video Production
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Holinex Limited, known as Holinex Digital, has been a trusted provider of digital marketing and creative services since 2010. We specialize in empowering businesses to achieve their marketing goals through customized solutions, expert strategies, and a results-driven approach. Our core offerings include SEO...
Top Services:
- Video Production
- WordPress Website Design
- Digital Marketing
- SEO
- PPC
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
TC Productions is an Atlanta corporate video company turning complex messages into clear video content that drives results. We partner with Marketing, HR, & Comms teams in healthcare, tech, finance, & manufacturing to build ongoing video systems for marketing, recruiting, training, & internal comms...
Top Services:
- Video Production
- Video Marketing
- Location
- Roswell, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Lucky Generals is an independent creative advertising agency that develops bold, culturally relevant campaigns for leading global brands. The agency combines strategic thinking, creativity, and storytelling to create integrated marketing campaigns that build brand distinction, engage audiences, and drive...
Top Services:
- Video Production
- Advertising
- Location
- London, United Kingdom
- Number of Employees
- 100 - 249
- Portfolios Count
- 2 Projects Listed
Playback Studio is a creative production partner built for brands and agencies that need high-performing creative without the overhead of growing an in-house team. Rather than operating as a traditional design agency, Playback integrates strategy, creative production, and performance marketing to de...
Top Services:
- Graphic Design
- Video Production
- Social Media Marketing
- Video Marketing
- UI/UX Design
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
SHAR Production is a hybrid AI, CGI and video production studio creating content for brands and B2B companies. We produce commercials, brand videos, social media content, corporate videos, graphics and visual effects, helping teams explain products clearly, launch campaigns, support sales and build trust...
Top Services:
- Video Production
- Creative Services
- Digital Services
- Branding
- Logo Design
- Show more
- Location
- Moscow, Russia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
UX and UI Design for Fintech Enterprise...
Top Services:
- UI/UX Design
- Product Design
- Design Services
- Web Design
- Graphic Design
- Show more
- Location
- Kielce, Poland
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Elias&Co is a brand strategy and creative agency that helps purpose-driven startups, scale-ups, and established organizations build meaningful brands through strategic storytelling and design. Since 2016, the agency has partnered with founders and corporations to develop brand identities, digital experiences...
Top Services:
- Branding
- Product Design
- Video Production
- Logo Design
- Digital Strategy
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $600/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Image Media Lab helps businesses turn ideas into polished video content that builds trust, showcases expertise, and supports real growth...
Top Services:
- Video Production
- Video Marketing
- Content Marketing
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
All-in-one Communication Agency that combines Strategy and Digital to think and implement ongoing solutions.With over 15 years of experience, we have adapted our hands-on approach to strategically design and implement digital solutions that are client driven, goal oriented and industry specialized...
Top Services:
- Digital Services
- Digital Marketing
- SEO
- Digital Strategy
- CRM Consulting
- Show more
- Location
- Lisbon, Portugal
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Explainer video company and 2D 3D animation studio in Houston, Dallas, TX...
Top Services:
- Video Production
- Web Design
- WordPress Website Design
- Web Development
- Show more
- Location
- Fulshear, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
FIFTYSEVEN is an independent branding and web design studio, remote by design, founded in 2016 and led by Petar Stojakovic, working with founders in Switzerland, the UK and the US. Petar sets the vision and the direction on every engagement; senior leads carry each discipline, with a specialized...
Top Services:
- Branding
- Logo Design
- Web Design
- UI/UX Design
- Web Development
- Show more
- Location
- Subotica, Serbia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 11 Projects Listed
Miley Studios is a full-service creative agency delivering bold branding, high-performance websites, and content that drives real results for ambitious brands...
Top Services:
- Branding
- Web Design
- Digital Marketing
- Creative Services
- Graphic Design
- Show more
- Location
- Reno, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Creative Marketing Studio that exclusively focuses on tech startups and scaleups. We deliver content thats developer-respected, strategically aligned, and product-driven...
Top Services:
- Video Production
- Audio Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Bidii Creatives is a Nairobi-based content marketing agency founded in 2021, specialising in video production, photography, brand strategy, social media management, and personal branding for executives. We serve ambitious corporate brands, NGOs, and hospitality clients across Kenya, bridging strategy and...
Top Services:
- Video Production
- Branding
- Social Media Marketing
- Location
- Nairobi, Kenya
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Nitrous Design excels in crafting user-centered digital experiences through strategic design thinking. The agency leverages Webflow's no-code capabilities to deliver impactful and functional websites. Its expertise extends to creating distinctive brand identities and scalable software-as-a-service (SaaS)...
Top Services:
- UI/UX Design
- Branding
- Graphic Design
- Video Production
- Creative Services
- Show more
- Location
- Pune, India
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 26 Projects Listed
We provide end-to-end Product Design Strategies and Digital Solutions. By using no-code and low-code technologies, we move fast, creating premium products without the high price tags.We strive for delightfulness in everything we create, with integrity and transparency baked into our design process...
Top Services:
- Web Development
- Web Design
- UI/UX Design
- eCommerce Development
- Creative Services
- Show more
- Location
- Surry Hills, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Our mission is to unleash the creativity within your business, transforming you into a video-centric brand. We achieve this by helping you gain deeper insights into your audience, define the brand you aspire to be, and create scalable, impactful video content with innovative ideas that drive results...
Top Services:
- Video Production
- Creative Services
- Location
- Manchester, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Synergize Studios is a creative agency based in The Philippines. We bring brands to life with website creation, video produciton, and professional photography. We use innovative design, storytelling, and high-quality visuals to bring strong digital brands, connect with audiences, and create lasting impact...
Top Services:
- WordPress Website Design
- Video Production
- Web Design
- Digital Marketing
- Branding
- Show more
- Location
- Muntinlupa, Philippines
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Video Production Specializations
Services Related to Video Production
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
Latest Trends Related to Video Production
Video Production
Are AI Video Agents Worth It? I Tested 5 Tools for Avatars & AI-Generated Videos
7,705
