DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

1,283 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Make Waves Digitally With Our Designs

    Animation Sharks is your go-to destination for top-notch logo animation and video animation services. As a leading video animation company, we specialize in creating immersive motion graphics that make waves...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Video Production Agency.

    Family run company means more care and attention to your video production needs. A small team that gets you big results. Get in touch with today with Amy to discuss your needs...

    Location
    Cheltenham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Let's Build It Together!

    Messer Productions is a full-service marketing, video production, live event, online, and advertising business that has its origins deeply planted in the advertising and technology industries. Do you want to expand your current business? We are able to provide you with a first-rate branding strategy, search...

    Location
    Valrico, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Captivate Your Customers With Video.

    RAW Pictures is a UK based creative video agency, specialising in video content and animations for businesses across the world. Clients include Google, Amazon, Samsung and Apple...

    Location
    Oxford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Stars Are Born

    Helium Films is a San Diego based Video Production Company providing high-end creative services to corporations, creative agencies, and networks...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A Creative Company That Puts Feeling First

    adam&eve\TBWA is a London-based creative agency that helps brands build stronger emotional connections through creativity that puts feeling first. The agency develops emotionally driven campaigns, brand experiences, and marketing solutions designed to give businesses a lasting emotional advantage in...

    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Portfolios Count
    2 Projects Listed
  • Innovative Branding at Its Best

    Based in Orange County, Twelve12 is an energetic and approachable agency specializing in small business branding, automotive branding and marketing. We deeply value collaboration with our clients, translating their visions into tangible realities...

    Location
    Orange County, California
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Mexican Production Company

    At Happy Monster, our approach is to craft compelling visual storytelling that captivates and converts. Our extensive expertise ensures success in even the most complex film and digital content projects. From dynamic editing to immersive animation, we bring your brand’s vision to life with precision and...

    Location
    Naucalpan de Juárez, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Designity is an AI-enabled, human-led Creative-as-a-Service platform.

    Designity is a human-led Creative-as-a-Service platform that gives brands a fully managed creative team led by AI-enabled Creative Directors and powered by the top 1% of global creatives and marketers...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • Fueled by creativity, driven by precision. Lets make your brand glow.

    Glowin Brands: A Brand-Led Marketing Agency. Fueled by creativity & precision.Lets make your brand glow...

    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • Elevating Businesses Online

    KreativHQ is a marketing company that helps small businesses and startups kickstart their business and boost their bottom line. Providing multiple services such as branding, photography, video, directory submissions services, social media, reputation management, website hosting, SEO, and more, KreativHQ has...

    Location
    Woodbury, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Smart Digital Solutions. Real Business Impact.

    Smacar is a digital transformation agency specializing in web development, mobile apps, AI solutions, and strategic digital marketing to help businesses innovate and scale...

    Location
    Cherry Hill, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Portfolios Count
    6 Projects Listed
  • Graphic Art Studio.

    To improve the advertising industry's level, MIDISINI is ready to serve customers by establishing branches in all countries of the world...

    Location
    Toronto, Canada
    Number of Employees
    100 - 249
    Average Hourly Rate
    $250/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    13 Projects Listed
  • La Habichuela Mágica stands firm in our commitment to harnessing the power of creativity to bring forth visual expressions that authentically capture and convey the essence of who you are. For us, the art of creation is an ongoing journey that thrives on exploration and pushing boundaries. It's about...

    Location
    Monterrey, Mexico
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • EraserFarm Is an Independent, Full Service Creative Advertising Agency.

    EraserFarm is a self-contained, full-service creative advertising agency and insight organisation. We're not your normal advertising agency. They are more nimble, cooperative, rigorous, and unrelenting in our search for the best concepts...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Full-Service Video Production

    Ball Media Innovations is Florida's top business and corporate full service video production company. With extensive education, knowledge and experience in marketing and training, we help our clients reach their goals...

    Location
    Pembroke Pines, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Results-Oriented Communications

    Brand Orbit builds marketing and communications tools in a highly oxygenated environment of integrity and innovation. Our clients tell us their companies' programs are thriving...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • San Diego's Premier Video Company

    New Evolution Video was one of the first online video production companies in the world with a start date of 2007 right after Youtube debuted their online platform to share video content. Now services 10 countries around the globe and over 22 Fortune 1000 company's it's no wonder New Evolution Video is...

    Location
    San Diego, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Go-to Nationwide Corporate Video Experts

    ASL Productions: Nationwide Excellence in Corporate Video Production for Over 15 Years. Our extensive national crew network ensures budget-friendly, safe, and outstanding corporate video content...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • DARE TO BREAKTHROUGH

    TRON is a BREAKTHROUGH FULL STACK CREATIVE MARKETING AGENCY where daring ideas meet strategic execution, blending CREATIVITY, TECHNOLOGY and DATA to unlock brand potential and deliver measurable growth...

    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Engineered to Amaze.

    Vsesvit - 3D Video Production. CG Solutions For Agencies, Production Studios, Game Developers and Private Sector. Crafting 3D Animation, Dynamic Videos, and Immersive Metaverses...

    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Empowering visions with distinctive, enduring graphic solutions.

    Pinehouse Studio is a creative agency specializing in editorial design, branding, and visual storytelling. With a passion for detail and innovation, we craft stunning print and digital experiences that captivate and inspire...

    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Marketing Company That's Passionate to Elevate Businesses

    We are a Houston-based internet marketing agency impassioned by the growth of fellow businesses...

    Location
    Houston, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Crafting Extraordinary Augmented Reality Experiences for Cultural and Heritage Destinations

    SENSEcity specialises in crafting immersive AR/MR experiences tailored for the cultural heritage and tourism sectors, fostering opportunities for visitors to engage with our collective cities, venues, and historic landmarks in a profound and memorable manner...

    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Portfolios Count
    4 Projects Listed
  • The Growth Partner for Outdoor Brands

    Unruled is the leading integrated agency for outdoor brands. As a full-force growth partner, we help brands scale smarter—fusing strategy, creative, and tech into unstoppable momentum. We dont follow trends; we make them. Ready to lead the pack, not just follow it? Were your guide...

    Location
    Mount Pleasant, South Carolina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Versatility Is A Virtue

    We are a talented, resourceful, full service company with a 30 year track record that is not afraid of short turnarounds or challenging budgets and we can shoot anywhere, studio or location, for any type of project. We can also do postproduction in house...

    Location
    East Orange, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • The Prime Drone Tour Video Service for Architectural Firms, Real Estate Brokers, and Unique Events.

    AEROCINE Films provides Video Production Services for Film, Documentary, and Commercial Productions. We offer everything from Drone Stock Footage to a Full Scale Video Production. Some of our other services include Drone Video Tours, Music Videos, and Event Coverage. With AEROCINE Films you have full coverage...

    Location
    Seaford, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Video Production & Tape Transfers

    Luma 3 Productions is a small family run company services Wilmington, NC and Northern Virginia. We are a tiny, family-owned video production firm. Because we are a small business, we can focus on and cater to your specific needs. This also helps our customers since we are not required to fulfill a fixed...

    Location
    Wilmington, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Video Production & Animation From Valley Village, CA

    BLVCKDEN stands as a premium, comprehensive production agency located in Valley Village, CA, specializing in idea conceptualization, video production, and 2D/3D animation for a diverse clientele of artists and brands. Within the confines of our studio, we dedicate ourselves to the mission of assisting brands...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A Story-Driven Creative Agency and Production Company

    Bean Labs is a story-driven creative agency and production company. We partner with agencies, public relations firms, brands, and businesses alike to cultivate sharable breakthrough content to engage and entertain audiences...

    Location
    Bedford, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Video Production Services For Your Business!

    Video is one of the most powerful tools in today's media world, that give your business and web project a thrive! At Povidom we care about the final result and providing you with compelling video stories that engage, educate and entertain your audience!...

    Location
    Hallandale Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Cinematic Storytelling, Crafted With Intention

    H&K Cinema is a Dallas-Fort Worth based cinematic production company specializing in elevated wedding films, brand storytelling, and live event coverage. Founded in 2014, we blend documentary authenticity with refined visuals to create films that feel intentional, emotional, and timeless. From multi-day...

    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Liquid Animation Studio is a creative animation agency specializing in compelling 2D and 3D motion content that helps brands communicate complex ideas clearly and engagingly across digital platforms. Their visual storytelling expertise simplifies messages, boosts engagement, and enhances brand presence...

    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Crafting Stories That Resonate

    Caravan is an award-winning video production company based in Charlotte, NC, specializing in creating compelling content through collaboration and meticulous craftsmanship. Their portfolio spans commercials, branded content, documentaries, and music videos, delivering narratives that captivate audiences...

    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Midwest based full service video production company.

    Topsphere media is a full-service video production company based in the midwest. We work with you throughout the entire video creation process to make professional and memorable content...

    Location
    Fort Wayne, Indiana
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Tell Your Story With Video, if Necessary Use Words.

    We make engaging videos without any visual compromise. We connect with our audiences in meaningful ways through the power of video we do...

    Location
    Burnaby, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • R.I.P Explainer Videos. Hello Explainer Movies.

    InstinctAnimations.com is a dynamic platform specializing in captivating animated content. With a flair for creativity and innovation, we bring ideas to life through visually stunning animations tailored to engage audiences across various industries...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Bringing Stories to Life, Frame by Frame.

    Cartel Film Production is a team of visionary filmmakers driven by a passion to craft outstanding content that captivates and amazes audiences...

    Location
    Brisbane, Australia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Produce Films for Artists and Other Creative Humans.

    We craft authentic, compelling films that help artists forge meaningful and lasting connections between their music and their audience. Operating as Ambiguous Fiddle, two longtime friends from West Cork, Ireland collaborate to capture the essence of each artist through filmhighlighting both story and...

    Location
    Clonakilty, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Video Production Precision Speed on Your Terms

    We create impactful videos in just 5 days clear, informative, and built to sell. In 90 seconds, well showcase what makes your business unique and 68% of viewers will watch it to the very end. Our portfolio includes over 937 professional videos for businesses in Lithuania and abroad that value quality, speed...

    Location
    Šiauliai, Lithuania
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Motion Design Studio

    Animazzio is a 2D motion graphics agency focused on producing 2D animated explainer videos to help businesses captivate clients with content that tells a story in a way that resonates with them the most. From developing a script to creating illustrations, animations, and providing the voice-over, our team...

    Location
    Mykolaiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A Free Spirit Agency

    Brand Gnu is a creative hub dedicated to developing and bringing visual projects to life. We connect brands with their audiences by telling stories through imagery. Since the early 2000s, weve poured passion into producing advertising, corporate films, and documentaries...

    Location
    Milan, Italy
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Help You Stand Out

    We help your brand stand out and reach its full potential, elevating its presence in a competitive digital landscape. With WHY CGIs captivating 3D expertise, your brand is positioned to transcend boundaries and deliver immersive, impactful experiences...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Stories Worth Watching

    Jared Clayton is a filmmaker and visual storyteller specializing in cinematic films, commercials, and branded content. His work blends compelling narratives with striking visuals to create experiences that resonate...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Precision In Every Frame

    Goh Iromoto is an Emmy-nominated filmmaker recognized for his emotionally resonant storytelling. His portfolio ranges from intimate, character-driven stories to high-profile commercial campaigns, including a widely celebrated 2023 Super Bowl film...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Bold Storytelling Shaping Global Visual Culture

    ICONOCLAST is an international production company specializing in film, television, commercials, music videos, and creative content. Founded in Paris, the company operates globally, collaborating with leading directors, brands, and artists to produce culturally impactful and award-winning work across multiple...

    Location
    Paris, France
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Illuminating Brands Through Creative Experiences

    The Light NYC is a New Yorkbased creative agency focused on crafting visually immersive brand experiences, combining strategy, storytelling, design, and digital innovation to help brands connect with modern audiences...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creative Ideas That Drive Results

    Blink Ink is an award-winning UK creative agency specializing in branding, web design, digital marketing, content creation, and strategic communications. The agency helps organizations build memorable brands and engaging digital experiences that drive growth and audience engagement...

    Location
    Leeds, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Different Rules

    Conill is one of the largest cultural marketing agencies in the United States, helping brands grow by understanding the powerful role culture, identity, and human connection play in consumer behavior. Founded in 1968 as the nations first Latino advertising agency, Conill combines deep cultural intelligence...

    Location
    El Segundo, California
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Bold Ideas. Brands That Stand Apart.

    BBH Singapore is a full-service creative advertising agency that helps brands grow through bold ideas, strategic thinking, and culturally relevant storytelling. As part of the global BBH network, the agency delivers integrated marketing solutions across advertising, digital, social media, brand strategy...

    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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