DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,469 Companies-Rankings updated: September 17, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Bright ideas. Unique creative.

    Bright ideas. Unique creative.

    Alphabet Studio is an international creative agency based in Sydney, Australia. We are visual communicators who are dedicated to celebrating innovative people and organisations. We form ideas, design brand and create campaigns with lasting cultural and social impact...

    Top Services:

    • Creative Services
    • Branding
    • Design Services
    • Graphic Design
    • Video Production
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    Location
    Surry Hills, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Bridging the gap between creatives, community and culture.

    Bridging the gap between creatives, community and culture.

    Marketing overall is a creative endeavor. The digital marketing journey can be treacherous when one doesn't know the way. Do you lack In-House creative support? No worries, WAJ has got you covered with the finest professionals in the field, who will make your digital journey effortless...

    Top Services:

    • Public Relations
    • Branding
    • Creative Services
    • Digital Strategy
    • Video Production
    • Show more
    Location
    Clifton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Work above the Cloud, Think above the Cloud.

    Work above the Cloud, Think above the Cloud.

    We design, develop and manage your digital marketing needs. From web design to social media management, we do it all!...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
  • Turn Your Brand Into A Gem.

    Turn Your Brand Into A Gem.

    Dorron Marketing consists of a versatile team of creative experts who excel in internet marketing. Our services span graphic design, visual effects, cartoon illustration, website maintenance, social media management, video editing, social media engagement, SEO proficiency, and advertising strategies...

    Top Services:

    • Graphic Design
    • Branding
    • Web Design
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Oro Valley, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Elevate. Engage. Inspire.

    Elevate. Engage. Inspire.

    CREATIVEROOM is a communication and marketing agency based in Brussels.We support companies of all sizes and sectors in defining their strategy, enhancing their identity, and rolling out their communication initiatives...

    Top Services:

    • Digital Strategy
    • Digital Marketing
    • Web Development
    • Logo Design
    • Video Production
    • Show more
    Location
    Brussels, Belgium
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Our Business Is Real Estate Marketing

    Our Business Is Real Estate Marketing

    An agency from Brazil with over 20 years of experience. We are experts in real estate marketing, from printed materials to digital media and paid traffic. Get in touch and discover what the Brazilian creativity can do for your company...

    Top Services:

    • Branding
    • Digital Marketing
    • Graphic Design
    • Web Design
    • Video Production
    • Show more
    Location
    Curitiba, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Where Ideas Meet Systems And Stories Unfold

    Where Ideas Meet Systems And Stories Unfold

    Dosign is a design studio and creative strategy agency based in Seoul. We specialize in public branding, cultural content, motion graphics, and visual storytelling for institutions, media, and brands. Our portfolio projects across government, education, and healthcare sectors. With deep experience and...

    Top Services:

    • Branding
    • Graphic Design
    • Print Design
    • Package Design
    • Video Production
    • Show more
    Location
    Seoul, South Korea
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • Welcome To The Imaginative World Of Carbon Creative

    Welcome To The Imaginative World Of Carbon Creative

    We are Carbon Creative, an award-winning, employee-owned, ethically driven design agency. We create strong brands, beautiful websites, compelling campaigns, and magical motion...

    Top Services:

    • Branding
    • Logo Design
    • Advertising
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Salford, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We use the Power of Creativity and Design to Grow your Business.

    We use the Power of Creativity and Design to Grow your Business.

    We use the power of creativity and design to grow your business. We are a dynamic and forward-thinking creative agency specializing in Website Design and Development, Website Management, Graphic Design, and Video Production...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    • Logo Design
    • Video Production
    • Show more
    Location
    Lagos, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • We Deliver Premium Solutions

    We Deliver Premium Solutions

    Reea is a full-service software development and web design agency that brings together strategy, creativity, and technology to build impactful digital products and brands. From custom software and digital platforms to branding and design, the agency operates at the intersection of innovation and execution...

    Top Services:

    • Branding
    • Digital Strategy
    • UI/UX Design
    • Web Development
    • Video Production
    • Show more
    Location
    Târgu Mureș, Romania
    Number of Employees
    100 - 249
    Average Hourly Rate
    $70/hr
    Minimal Budget
    Under $1,000
  • Take Your Brand From Invisible To Everywhere

    Take Your Brand From Invisible To Everywhere

    Im a Senior Full-Stack Engineer with 5+ years of experience building scalable, high-performance web applications across Blockchain, Web3, E-commerce, SaaS, and fintech ecosystemsprimarily within fast-paced startup environments...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Performance Creative That Converts

    Performance Creative That Converts

    Creative Milkshake is a performance creative agency for brands that want ads built to convert, not just get likes. Specializing in paid social, they develop scroll-stopping, platform-native creative backed by structured testing, fast iteration, and clear performance thinking. By combining creative instinct...

    Top Services:

    • Media Buying
    • Social Media Marketing
    • Video Marketing
    • Advertising
    • Video Production
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Grow Your Business Online

    Grow Your Business Online

    Prime Web Coders is a digital solutions agency specializing in web design, development, digital marketing, and business growth services. The company helps businesses build strong online presences through custom websites, e-commerce platforms, mobile applications, and performance-driven marketing strategies...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • WordPress Website Design
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
  • SOMETIMES YOU GOTTA BREAK THINGS

    SOMETIMES YOU GOTTA BREAK THINGS

    Brand Revolt (Formerly Relic) provides strategic guidance and content creation that prioritizes building genuine connections with audiences. The agency focuses on helping clients craft a strong brand identity, build owned media strategies, and nurture communities that are more engaged and likely to continue...

    Top Services:

    • Branding
    • Graphic Design
    • Creative Services
    • Digital Services
    • Video Production
    • Show more
    Location
    Provo, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Never The Same

    Never The Same

    Aloysius Butler & Clark (AB&C) is a full-service integrated marketing and communications agency with more than 50 years of experience helping organizations build brands and drive business growth. The agency combines strategic insight, creative execution, media expertise, digital marketing, public relations...

    Top Services:

    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
  • Trekk is a full-service creative agency based in Rockford, Illinois.We got our start in 1995 by specializing in website development at a time when the internet looked... a little different.Today, we provide our clients with everything from strategy and branding to digital advertising, content marketing, and...

    Top Services:

    • Email Marketing
    • Social Media Marketing
    • Web Design
    • Web Development
    • Video Production
    • Show more
    Location
    Rockford, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $10,000 - $25,000
  • We guide our clients to the correct projection of their Brand with our specialized consultive modelto connect effectively with target audiences. We have 4 specialized areas:MarketingBrand creation and alignmentMarketing strategyDevelopment and executionCommunity ManagementSpecialized social...

    Top Services:

    • Graphic Design
    • Branding
    • Public Relations
    • Digital Services
    • Video Production
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A new kind of marketing agency.

    A new kind of marketing agency.

    Pivot Forward provides Strategy and Creative solutions...

    Top Services:

    • Logo Design
    • Graphic Design
    • Creative Services
    • Branding
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • In the digital world, Hamas vision is to interpret all your complex messages in the form of easily understood advertisements...

    Top Services:

    • Digital Services
    • Branding
    • Logo Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Sulaymaniyah, Iraq
    Number of Employees
    100 - 249
  • As a business, you have something to say. We can show you how and where to say it, to achieve your business goals.We provide creative, cost-effective marketing communications and advertising that put businesses in-touch with their audienceBusiness-to-business and business-to-consumer marketingStrategic...

    Top Services:

    • Creative Services
    • Branding
    • Logo Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Sans Frontiere's philosophy is summed up in our name - there are no boundaries, no preconceptions, no limits. Our goal? To strive to go beyond our clients' expectations.Established in 1997, we are a full service marketing & communications agency based in Sussex. We love to work closely with our clients...

    Top Services:

    • Public Relations
    • Graphic Design
    • Branding
    • Digital Services
    • Video Production
    • Show more
    Location
    Sidlesham, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Uma agência de publicidade, propaganda, digital, promo e eventos que planeja, cria e executa suas campanhas, integrando todas as plataformas de comunicação, com um único foco: resultados positivos para o seu negócio...

    Top Services:

    • Advertising
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Goiânia, Brazil
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • From the Shadows to the Spotlight

    From the Shadows to the Spotlight

    Ghostly Labs is a Myrtle Beach-based full-service digital marketing agency that builds strong digital foundations, elevates brand visibility, and drives deeper engagement through custom strategies tailored for small and mid-sized businesses...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Content Marketing
    • Video Production
    • Show more
    Location
    Myrtle Beach, South Carolina
    Number of Employees
    Under 49
  • Full-service marketing agency for business growth.

    Full-service marketing agency for business growth.

    Big-agency capabilities with small-agency dedication. SCG is B2B, helping brands find new ways to reach their goals and engage their audiences...

    Top Services:

    • Graphic Design
    • Public Relations
    • Package Design
    • Creative Services
    • Video Production
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Proud partner of high-growth businesses

    Proud partner of high-growth businesses

    Root3 helps organizations at all stages of growth identify and capture market opportunity. We offer market research, strategic plan development, and a robust suite of marketing and sales executional services. We work alongside internal teams or as a fully outsourced department...

    Top Services:

    • Creative Services
    • Public Relations
    • Graphic Design
    • Digital Services
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
  • Websites And Marketing

    Websites And Marketing

    Titan Digital is a full-service agency offering customized websites and marketing plans that take the burden of building an effective online presence off of our clients’ shoulders. We are experts in writing, design, web developing, advertising, and SEO - so you don’t have to be...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Show more
    Location
    Murfreesboro, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • We Create Digital Experiences

    We Create Digital Experiences

    ATTCK specialize in design & development of custom interactive applications and websites.From branding to UX & UI design, digital strategy, and content architecture, to development, launch, and ongoing support, ATTCK got you covered...

    Top Services:

    • UI/UX Design
    • Branding
    • Graphic Design
    • Logo Design
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
  • We empower brand's to lead the change

    We empower brand's to lead the change

    Kellenföl Advertising® It is a strategic creative & independent agency.We create concepts, brands, products, stories and experiences. In order to achieve this, we integrated advertising, marketing, communication design, brand strategy, digital environments, art direction, web design, technology...

    Top Services:

    • Product Design
    • Digital Services
    • Graphic Design
    • Logo Design
    • Video Production
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $72/hr
    Minimal Budget
    $1,000 - $10,000
  • Integrated Creative

    Outreach Productions is a full service production house specializing in Video Production, Audio Production, Graphic Design, Website and Application Development, and Digital Marketing...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Hanwell, Canada
    Number of Employees
    Under 49
  • Leff helps clients conceive, develop, and design content to meet the highest standards of intellectual, editorial, and visual integrity...

    Top Services:

    • Social Media Marketing
    • Video Marketing
    • Content Marketing
    • Graphic Design
    • Public Relations
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
  • JMS Group has been producing video marketing and television campaigns for UK and international advertisers for over 30 years. We're experts in marketing things in 30 seconds or less. In recent years we've been putting that talent to good use, producing content for social media as well as broadcast...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Advertising
    • Video Marketing
    • Creative Services
    • Show more
    Location
    Norwich, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • What can we create for you today?

    What can we create for you today?

    Glidden Design are strategically driven design consultants, based in Edinburgh Scotland, specialising in integrated 2D and 3D design, communications and marketing projects...

    Top Services:

    • Branding
    • Package Design
    • Public Relations
    • Logo Design
    • Video Production
    • Show more
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We design. We think of you, your business and your clients.

    We design. We think of you, your business and your clients.

    We are an Argentine Graphic Design firm, we create projects, we build brands. We work for a big and small companies as well...

    Top Services:

    • Branding
    • Digital Services
    • Graphic Design
    • Product Design
    • Video Production
    • Show more
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Good things happen...

    Good things happen...

    Whether you’re after branding, animation, graphics or marketing, we'll work harder than anyone to deliver designs that’ll make you proud. ...

    Top Services:

    • Graphic Design
    • Logo Design
    • Creative Services
    • Branding
    • Video Production
    • Show more
    Location
    Leamington Spa, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • High-End Video & Photography Productions

    High-End Video & Photography Productions

    WayUp Media specializes in creating digital media and content including aerial footage for businesses and converting viewers into customers...

    Top Services:

    • Video Marketing
    • Digital Marketing
    • Social Media Marketing
    • WordPress Website Design
    • Web Design
    • Show more
    Location
    Clawson, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
  • A brand content agency.

    A brand content agency.

    A brand creative agency where creatives solve client briefs with smart ideas and engaging content for social and traditional advertising channels. Our work doesn't simply check the box, it finds the tension and sparks conversation...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Content Marketing
    • Logo Design
    • Branding
    • Show more
    Location
    Portland, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • We tune your needs

    We tune your needs

    TEKEGY digital galaxy is always the smartest choice for every business need to stay out of the box...

    Top Services:

    • Public Relations
    • Logo Design
    • Product Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Cairo, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Full Service Advertising Agency

    Full Service Advertising Agency

    We are a Full Service Advertising Agency that provides strategic, traitional media, digital media and creative solutions to our clients...

    Top Services:

    • Branding
    • Creative Services
    • Digital Services
    • Logo Design
    • Video Production
    • Show more
    Location
    Johannesburg, South Africa
    Number of Employees
    Under 49
  • We are LMC. We get you noticed, we communicate clearly, we engage both you and your customers and we love what we do...

    Top Services:

    • Branding
    • Logo Design
    • Package Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Bcbrandesign is a branding and advertising agency that helps turn a business into a strong "Brand".

    Bcbrandesign is a branding and advertising agency that helps turn a business into a strong "Brand".

    Bcbrandesign is a branding and advertising agency that helps modern startups and big corporations worldwide create brand identity and branded marketing contents. We believe in strategic thinking and innovative designs...

    Top Services:

    • Public Relations
    • Creative Services
    • Package Design
    • Branding
    • Video Production
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Home to Savvy™ short-form video.

    Home to Savvy™ short-form video.

    We’re committed to a digital future that’s fast, data-driven, and highly scalable...

    Top Services:

    • Advertising
    • Video Marketing
    • Digital Marketing
    • Web Development
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
  • Creativity where it matters

    Creativity where it matters

    Based in north west London but making a difference worldwide, WEBPRO is a creative agency offering a wealth of online services to make customers tick and your business grow. We are proud to offer an array of bespoke and semi-bespoke services to match your requirements and budget. From website design and...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Branding
    • Video Production
    • Show more
    Location
    Edgware, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
  • Makers of Human Brands.

    Makers of Human Brands.

    At Tilted Chair, we embody fearlessness, relentlessness, and humanity as the creators of Human Brands. Our expertise lies in advertising, where we advocate for a commercialism characterized by dignity, humor, beauty, compelling authenticity, and above all, human connection...

    Top Services:

    • Graphic Design
    • Package Design
    • Branding
    • Web Design
    • Creative Services
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • SEO | SOCIAL | BRANDING | FILM | WEB

    SEO | SOCIAL | BRANDING | FILM | WEB

    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed? We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution...

    Top Services:

    • Digital Services
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Branding
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
  • Your Business Everywhere!

    Your Business Everywhere!

    We care for you Online Business presence...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • PPC
    • Video Production
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
  • A smarter way to grow.

    A smarter way to grow.

    Addison Clark is a full-service marketing agency designed to operate alongside your business. We take a holistic, functional approach to marketing, bringing a massive number of services together under one roof to drive real business outcomes...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Web Development
    • Branding
    • Video Production
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Done Right

    Digital Done Right

    Padilla builds brands. Protects reputations. Creates high-impact communication strategies. And delivers fresh ideas that inspire action among consumers, investors, employees, community leaders, and other people pivotal to our client's success...

    Top Services:

    • SEO
    • Social Media Marketing
    • Creative Services
    • Public Relations
    • Video Production
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    500 - 999
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Growhaus Studio is a New Orleans-based digital marketing and design company. We offer support to small businesses in need of web design, graphic design, photography, videography, marketing strategy and digital marketing management services...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • All You Needs for Your Online Presence in One Place!

    All You Needs for Your Online Presence in One Place!

    With over 10 years of agency experience, Networtech is well equipped to deliver first-rate web design and online marketing designed to draw in consumers...

    Top Services:

    • SEO
    • Branding
    • Digital Marketing
    • Web Development
    • Web Design
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • A Brand Media Company

    A Brand Media Company

    Kolbeco is a St. Louis-based digital marketing and public relations firm helping clients throughout the country develop deeper and more meaningful relationships with their customers...

    Top Services:

    • Public Relations
    • Graphic Design
    • Digital Services
    • Branding
    • Video Production
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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