Tens was imagined by three friends during a road trip through the Scottish Highlands. As photographers and filmmakers with a love for adding rich, warm colors to their work, they ensure people's days look -- and feel -- enhanced.
This is a beautiful e-commerce website that sells modern sunglasses. The story behind their product is very well-defined, and compells users to purchase a pair of their sunglasses.
The website is very clean, modern, and stylish. While the target audience is clearly fashion-forward millennials, the product is so simple and chic that anyone can wear it.
The homepage beings by telling their story through video, then slowly introduces featured styles and products. One of the best aspects of this site is an instant slider that allows users to interact with the brand and compare colors of the Tens lenses to regular lenses.
The site uses vibrant photography coupled with warm colors that emphasize the brand's concept.
The various subpages of the Tens website align perfectly with the homepage in brand identity and user-friendly features.
Each page uses large lifestyle photographs that beautifully showcase the products while encouraging customers to complete a purchase. The product detail page also incorporates very large product images that allow the user to see each detail of their desired product, including how it looks on a real model.
Every product has a very detailed description, complete with attributes and a corresponding social feed, which allows users to see real people styling and wearing the product.
In addition to the excellent product features, Tens has a beautiful "Look Book" -- a collection of various lifestyle images that adds a real-world feel to the brand. The Look Book is a beautiful collage of images that have the same aesthetic, compliment one another, and reinforce the story that the creators try to tell throughout the site.
Tens Sunglasses is a clean website design in the E-commerce & Retail and Fashion & Beauty industries.
