Nike+ Run Club is an essential resource for runners who want to track their runs, monitor their performance, and improve their times and distances over the long-term. It’s a powerful tool that takes the guesswork out of understanding distance and run performance.
As a brand, Nike puts a strong focus on physical fitness, strength and wellbeing. This is matched in their offerings — from workout clothing and gear they produce to the events that they hold. It’s the world’s largest supplier of athletic shoes and clothing, so creating an app dedicated to getting people moving and hitting their goals is a no-brainer for the brand.
Nike is a name synonymous with an active lifestyle, and it’s a brand that’s recognized worldwide. The iconic logo, the famous spokespeople and the effective workout gear all lend themselves to a brand identity that refuses to be ignored.
And the Nike+ Run Club is an addition to the Nike roster that is equally engaging and impactful. With this app, users can follow their runs and their physical progress over the course of their training. They can set goals, and work to reach them all with a few swipes. Using your smartphone or smartwatch, you can watch the numbers climb right before your eyes.
But running is hard — you really can’t multitask when running, so the team had to create an app that was as functional as it was easy to use.
The Nike+ Run App is smart, fun and easy to use — from the second you launch the app for the first time, until the end of you month-long training.
An inbox feature allows Nike+ to communicate easily with users, offering tips on using the app and inviting users to join in on in-person events. The inbox is an effective way to connect the mobile experience of the app with a more holistic experience of the Nike brand.
It also adds a personal touch to the app that is extremely intuitive and sincere. It gives the brand a more caring feel and makes users more engaged with the content — coming back to the app more often to learn more and see what others have experienced.
On a fundamental level, the purpose of the app is to allow users to track their run using their GPS coordinates. The app automatically calculates performance during the run (minutes per mile, etc.) and gives the user a map view when the run is complete. For each run, users can see their pace, duration, calories burned, and a detailed overview of their route, pace, and splits.
But additional app features make it more than just a run tracker. It encourages deeper engagement in a multitude of ways, such as with social integrations and feed of friends’ activity. The Nike brand wants users to immerse themselves into this app, so these additional fun and exciting features promote increased interaction.
The app also rewards continuous engagement through the awarding of “achievements”, acknowledgements of milestones or goals that the user has reached. Run levels also encourage users to come back frequently to add more miles.
These are pops of creative fun that keep the user motivated to run more.
From an aesthetics standpoint, the design of the Nike+ app is modern and fresh. The app has a white background that’s punctuated by bold black text. Typography is kept lightweight and plenty of white space is used throughout.
A neon green accent color is used for key calls-to-action and colors are used elsewhere to visually designate speeds and runner levels. The app is a truly essential resource for runners, and one that clearly puts an emphasis on usability and strong aesthetics.
This simple-to-use run tracking tool is an efficient and easy app that lets runners track their progress, set goals and share their results with a community of active individuals just as excited to hear about your accomplishments as they are to reach theirs.
The Nike+ Run Club app is intuitive, engaging and smart. It’s a simple app with a dedicated focus, and it achieves its goals beautifully.
Navigation is simple and streamlined, with little question as to how to track your runs or how to check past routes. The interface itself is clean and clear, and the intuitive nature allows you to communicate easily with others and engage in events that interest you.
The achievements that this app doles out are fun and exciting, giving you the motivation and energy boost you need to finish your route and hit your goals. And the best part is that this app encourages positivity and happiness.
It’s not depressing or cold or calculating. It’s a fun and personal app that really gets you into the right headspace to hit the pavement and meet new people with similar interests in running around your neighborhood.
The Nike+ Run Club app is a stunning app design that promotes positivity, motivation and above all else — fun.
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