The Nike+ Run Club App Engages Users With Intuitive Features And Simple Navigation
The Nike+ Run App is smart, fun and easy to use — from the second you launch the app for the first time, until the end of you month-long training.
An inbox feature allows Nike+ to communicate easily with users, offering tips on using the app and inviting users to join in on in-person events. The inbox is an effective way to connect the mobile experience of the app with a more holistic experience of the Nike brand.
It also adds a personal touch to the app that is extremely intuitive and sincere. It gives the brand a more caring feel and makes users more engaged with the content — coming back to the app more often to learn more and see what others have experienced.
On a fundamental level, the purpose of the app is to allow users to track their run using their GPS coordinates. The app automatically calculates performance during the run (minutes per mile, etc.) and gives the user a map view when the run is complete. For each run, users can see their pace, duration, calories burned, and a detailed overview of their route, pace, and splits.
But additional app features make it more than just a run tracker. It encourages deeper engagement in a multitude of ways, such as with social integrations and feed of friends’ activity. The Nike brand wants users to immerse themselves into this app, so these additional fun and exciting features promote increased interaction.
The app also rewards continuous engagement through the awarding of “achievements”, acknowledgements of milestones or goals that the user has reached. Run levels also encourage users to come back frequently to add more miles.
These are pops of creative fun that keep the user motivated to run more.
From an aesthetics standpoint, the design of the Nike+ app is modern and fresh. The app has a white background that’s punctuated by bold black text. Typography is kept lightweight and plenty of white space is used throughout.
A neon green accent color is used for key calls-to-action and colors are used elsewhere to visually designate speeds and runner levels. The app is a truly essential resource for runners, and one that clearly puts an emphasis on usability and strong aesthetics.
This simple-to-use run tracking tool is an efficient and easy app that lets runners track their progress, set goals and share their results with a community of active individuals just as excited to hear about your accomplishments as they are to reach theirs.