Standout Features:
- Abstract logo design
- Modern, sans-serif typeface
- Dark blue on a white background
Indus' logo design by Casey's Head intertwines form and meaning, symbolizing the marketplace's fluid communication exchange between buyers and wholesalers.
The abstract icon features two dots connected by dynamic lines, representing the connection between consumers and wholesale suppliers. It’s also a clever integration of the letters of “Indus.”
The interconnected letters forming the logo’s river-like element are an homage to the brand's namesake, further tying the visual to the concept of a marketplace. The dark blue set against the white background represents reliability and professionalism.
Using a modern, sans-serif typeface ensures the brand name is legible, inviting trust and emphasizing a straightforward, efficient business ethos. This logo is a visual identifier and a symbol of the brand's foundational narrative and role in the wholesale landscape.
