This exquisite design was part of the rebranding of LaPierre, a cosmetic products brand that specializes in nail polishes.
The rebranding process, developed by Reynolds & Reyner, included the redesign of the logo, incorporating "an epee of a French musketeer, the same ideal and sharp like nails covered by LaPierre."
The concept of strong, sharp nails can be seen in the nail polish boxes: The cutout pattern mimics a scattered gemstone pattern, and is chic, classy, and add a unique touch to an overall simple design.
The cutout pattern is also found in the packaging of other products -- such as hand moisturizer. However, products unrelated to nails, such as lip balm, have a more minimalist package.
Overall, this entire design is elitist. Black and gold always point to luxury, and the decadent logo lines add to that feeling. This product is for a confident woman who loves to take care of herself.
Lapierre is an elegant packaging design in the Fashion & Beauty and Luxury industries.
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