Why This Packaging Design Stands Out
This GladRags packaging is a standout design in the industry, transcending traditional shape, color and imagery in order to transform the menstrual products themselves in an empowering and sophisticated way.
When you think pads and tampons, you probably think of a sleek, minimal and subdued design. These packages don’t want to stand out or really be noticed. But this GladRags packaging is the opposite.
And that was the point, according to the agency behind these creations:
We wanted to steer clear of the pharmaceutical aesthetic of feminine hygiene packaging on the whole. The stigma surrounding menstrual cups is that they're difficult and messy to use, and sometimes the natural conclusion is to compensate for that fact by designing packaging that's overtly minimal, girly, or just plain sterile. We wanted this packaging to feel thoughtful, upbeat, and unique by comparison.
It’s loud. It’s in your face. It’s pronounced.
The text is blunt. It’s informative, enlightening and straightforward. There is no flowery or clever language. There are no euphemisms to hide the products these packages hold. There isn’t room for that.
This brand doesn’t want to hide the idea of menstruation. It wants to embrace it and celebrate it. The GladRags brand is a champion for all things body positive, empowering and enlightening. And it removes this preexisting stigma in a bright, exciting and fun packaging that adds a playfulness to the process that refuses to be ignored.
Creative icons add a contextual aspect to this design that tells consumers just exactly what kind of products sits within.
Simple text tells people of the quality, the purpose and the durability of the menstrual products this brands craftily supplies. An intuitive logo steals the show and adds a sophistication and a class to the brand that elevates it immensely.
And all of these elements together create a design that flies off of the shelves immediately.
Create a packaging that sells with the help of these packaging design companies!