The best flour packaging designs stand out for their functionality and ability to connect with consumers through innovative and appealing visuals. These designs go beyond mere containers, communicating the product's quality and brand values.
For more ideas, dive into our collection of the best packaging designs and find inspiration from top packaging designers who've created visually stunning containers for everyday items.
Table of Contents
1. Veselka by Nay Mi
Standout Features:
- Floral pattern
- Prominent label
- Pleasing color story
Nay Mi developed an attractive packaging design for Veselka using an adorable floral print. This pattern is paired with pleasing color combinations that extend to the product label, balancing playfulness and clarity. (You can also find more floral-themed packaging from our collection of the best floral packaging designs.)
The charming and distinctive packaging attracts attention and gives a warm and welcoming impression, enhancing the product's overall appeal. The whimsical design is uncommon for other flour brands, making this packaging more enticing on supermarket shelves.
Explore some of the best whimsical packaging design examples.
2. Miell Tirana by DC Media Group
Standout Features:
- Cute pink packaging
- Prominent brand display
- Illustrations of baked goods
DC Media Group's packaging design for Miell Tirana catches attention with its cute and dainty pink layout. Since the client is one of the leading brands in the Albanian grain processing market, the agency opted for a prominent brand name display. This design move reinforces the client's prestigious history since its transformation in 1995.
They also added illustrations of baked goods, decorating the pink background and giving consumers an idea of the culinary possibilities of using their product.
Ultimately, the playful yet elegant packaging reflects Miell Tirana's commitment to quality and appeal in the culinary industry.
Check out this list of best bread packaging designs for more cups of inspiration.
3. LUMBERJACK MILLS by Erik R Johnson
Standout Features:
- Vintage illustrations
- Distinct colors per product variety
- Plain background
Packaging designer Erik R Johnson developed a simple yet impactful flour packaging design for Lumberjack Mills. The project showcases colorful illustrations that vary based on the type of pancake mix, such as cinnamon rolls or pumpkin pies.
Each packaging design has a plain background, complemented by a specific color and vintage illustrations indicating particular ingredients. This approach makes each variety distinct and serves as a visual guide to the contents, enhancing the appeal and usability of the products.
4. HARINAS ENTREPIEDRAS by Rubio & del Amo
Standout Features:
- Sleek black
- Color-coded for product variety
- box packaging design
Rubio & del Amo's flour packaging design for HARINAS ENTREPIEDRAS stands out with its sleek black box packaging, a departure from traditional designs used for this product.
The agency ensures that product variation is communicated at first glance through color coding. The box features a lined section at the bottom with colors representing a particular variation. Some colors include blue, red, yellow, and white.
This clever packaging approach has proven effective because it differentiates the product in a market dominated by conventional bag designs. The modern, box-style packaging protects the flour and adds a premium feel, aligning with consumers looking for high-quality, artisanal flour products.
5. Cake Mix by Marta Guzman
Standout Features:
- Standard box packaging
- Solid color palette
- Serving suggestion image
Marta Guzman's packaging redesign project for Cake Mix uses standard box packaging with a solid color palette. Each variant has its assigned color that communicates its flavor, making it easy for consumers to distinguish them on shelves.
From the previous serving suggestion featuring a cake slice, the new packaging uses cupcakes as the serving suggestion image. This strategic design choice effectively showcases the mix's versatility and reflects its quality and value.
