Black packaging designs are usually synonymous with elegance. This color can serve as a sign of class and premium design, a symbol of many mysteries, power, and various levels of sophistication. It can also elicit different emotions, while the black typography is easily legible.
The power of black in color psychology is limitless, making it all the more attractive to design agencies worldwide.
It also co-aligns perfectly with gold, silver, white, and many other colors, virtually removing the creative borders, which is why it’s so frequently used across the board in design.
Created by top-rated packaging design companies on the market, these are the finest black packaging designs that portray the ubiquitous power of the color:
Table of Contents
- Panama Kambera by Methodyca
- The Reagan by This is EME
- Black Magic by Catherine Polak
- Bath Kit by Will Farr Design
- Les Chocolats by Pulp & Pixel
- Luxy by Superfluido
- Bulbash Potato by Armbrand
- PFORM by Black Label Creations
- Rummo by Emily Gold
- Oscuro Cacao by Zinegraph
- NXT by Sprout Studios
- Apollo by Bento Box Design Studio
- BRUTA by Oslop Studio
- Urban Headphones Packaging by Selene Art and Design
- Orion Midnight by Studio Alpeto
- Green Truck by Hippo Packaging
- Body Wash and Shampoo by Tyler DeGraaf
1. Panama Kambera by Methodyca
Standout Features:
- Sans-serif typography across the board
- Pastel visuals on an elegant all-black design
- Authentic quality assurance certificate
Panama Kambera is a Slovenian coffee brand with a beautiful premium packaging design created by Methodyca.
The sleek pitch-black packaging is decorated with the soothing orange logo design of a small mill and white sans-serif typography on the front, making the contrast classy and stylish. The back features extensive nutritional information, and a vast map is presented in a pale shade of red, indicating where the coffee originates.
The limited pastel visuals contribute to the elegance of the packaging design, with shades that are pleasant for the eye.
The packaging design is practical and easy to open, with perforated ends near the top. Above the logo is a unique quality assurance certificate resembling an old postage stamp. The seal extends to the back side, adding a domestic, cozy charm to the modern packaging design.
2. The Reagan by This is EME
Standout Features:
- Grotesque and grim art
- Artistically pleasing and industry-related symbolism
- Dark, hand-drawn illustrations
Next up on our list of best products packaged in black is the Reagan cocktail bar. It is the home to many music and eclectic style enthusiasts occupying or visiting El Paso. This is EME exploited this distinctive character of The Reagan to develop incredibly artistic packaging designs.
The art encompasses dark, hand-drawn illustrations either lacking colors completely or relying on strong colors associated with grim aesthetics. These designs complement the venue's atmosphere but also preserve their powerful aesthetics on their own.
Grotesque and vile, the packaging visuals are a treat for the macabre-loving audience. The illustrations are mystical and esoteric, while they maintain the beverage symbolisms (indicating the nature of the venue).
Let's take their coffee cup as a perfect example – the design portrays a personalized sun-like figure cut in half, with coffee beans "falling out" of it. The colorless sun is embraced by thin white lines symbolizing its rays. The sun appears bruised through excellent tattoo-like shadowing effects. It is personalized with a dull, tired facial expression.
3. Black Magic by Catherine Polak
Standout Features:
- A tribute to alchemy
- Esoteric, cabbalistic motifs
- Maintaining consistency through the color palette
They say a bottle of good wine is essential to making your night magical. Catherine Polak, who designed the label for the Black Magic Wine, did an incredible job by staying loyal to the branding behind the name and further elevating it.
The label’s story is fundamentally presented as a tribute to alchemy. The narrative is built around two symbolic features – the logo and the black-and-gold flow below the emblem. The simple label design comes in two versions: black and white - as the typography’s color contrasts with the background color.
The homage to alchemy can be seen in both elements. The logo design is embossed in the center to add to its depth. The font choice is mystical and gothic-like, and the positioning symbolizes alchemy symbols.
As for the artwork, while it’s not a secret that the liquid-like motion represents the product’s flow, the color combination is meant to further extend the depiction of these ancient practices. Alchemists were known for their ability to turn lead into gold – just as the Black Magic Wine turns grapes into liquid gold for your palace. If you’re a wine and design lover, check out these wine packaging designs that each wine enthusiast will enjoy.
4. Bath Kit by Will Farr Design
Standout Features:
- Menacing medieval artwork
- A bloody red logotype
- Texturized label
Blood Bath is not your typical bath kit. Will Farr Design extended the play on words through a gruesome and "cruel" packaging design for this brand.
The grim, dark ages artwork is the central element on the packaging, with different bleak imagery on soap boxes and shampoo bottles. The visuals establish a gloomy atmosphere that's emphasized with a glossy red foil spelling out the "Blood Bath" in an old book gothic font style, a perfect choice for this theme (You can learn more about the perfect typography for your brand here).
The theme expands even further with the addition of medieval woodcuts (invoking the topics of vampires and witches) as texturized label extensions on either side of the visuals.
The severe and grim representations of medieval times are "locked" behind a polished yet rusty black box with more woodwork-inspired elements.
5. Les Chocolats by Pulp & Pixel
Standout Features:
- Horror-themed
- Playful and fun
- Irreverent take on death and mythology
Les Chocolats needed a Halloween edition of their delicious treats. Pulp & Pixel developed a packaging design that reflects the brand's needs and complies with the necessary creative and fun aspects associated with the holiday.
The horror-themed designs entail a Dracula-like chocolate pack and a Cyclops-inspired candy. The designs alleviate the notorious, fear-mongering elements of the surreal myths, turning them into a playful and fun notion.
The two-piece chocolate pack is placed in a black-and-white coffin diluted with a warm shade of pink. The coffin is decorated both externally and internally, with two white skulls on the sides and a black cat and spider on the pink interior.
The Cyclop's eye candy (pun intended) packaging design encompasses two depictions of a purple, witty mythical creature doing random things like smiling with his teeth or tongue out while having fun. His bloody eye goes from grim to cute and friendly, and the clever typography enhances the easy-going atmosphere.
6. Luxy by Superfluido
Standout Features:
- Minimalistic and elegant
- Color palette alludes to the luxurious quality
- Classy typography
Luxy is a premium extra virgin olive oil with an adequately high-end elegant packaging design created by Superfluido.
The ultra-minimal visual appearance relies on the hardcover with a pleasant texture, with gold stamping as a central feature of the design and a classy red logotype.
With severely limited visuals, this packaging leans on the color palette to invoke the customers’ curiosity.
While the black makes this box mysterious and makes you wonder about its contents, the red in the logo inspires action and provides the needed assertiveness. The shiny gold exemplifies the brand’s high-quality standards, with the visuals presenting an even more minimal brand logo iteration.
7. Bulbash Potato by Armbrand
Standout Features:
- A seal of assurance
- A typographic blend
- Intriguing foliage pattern
Bulbash Potato is a high-end vodka proud of its cultural origins. Armbrand ensured that these virtues were portrayed in their solution for the brand’s packaging design.
When combined with copper, black provides a sleek and elegant visual appeal to the bottle. The bottle is placed inside a gift package tube of a peculiar oval shape, fitting the subtle industrial aesthetics.
The label leads with a copper circle with the logo design and a typographical blend decorated with traditional, local-culture-inspired patterns with varying opacity. We can see a combination of script, headline italic, and standard sans-serif styles that elevate the label design further.
The lower part of the label features an illustration of a man posing with his thumb up as a customized “seal of quality assurance”. The neck is decorated with an embossed copper pattern, enhancing the label’s appeal.
8. PFORM by Black Label Creations
Standout Features:
- Sleek finish
- Blue accent color
- Prominent brand placement
Packaging design agency Black Label Creations created a sleek and modern packaging for PFORM. The design boasts a glossy finish that exudes luxury and sophistication. Monochromatic colors were chosen for their timeless appeal with a blue accent color, ensuring the packaging stands out with its minimal yet impactful style.
Prominent brand placement on the packaging further emphasizes PFORM's identity, making it instantly recognizable and aligning with its commitment to presenting a high-quality image to its customers.
9. Rummo by Emily Gold
Standout Features:
- Box packaging
- Clear cutout
- Pasta illustrations
Packaging designer Emily Gold's design for Rummo, a new plant-based pasta line, stands out for its creative use of color and illustration. The design features pops of color and pasta illustrations set against a sleek black background.
Notably, the clear cutout on the packaging is a hit among the target audience. This approach demonstrates Gold's ability to create visually striking and engaging packaging, capturing consumer attention in a competitive market.
10. Oscuro Cacao by Zinegraph
Standout Features:
- Premium color story
- Gold accent color
- Painting-like print on the box
Zinegraph's black packaging design for Oscuro Cacao exudes luxury, with black, white, and gold setting a sophisticated impression. The satin ribbon on the packaging adds an elegant, tactile element, enhancing the unboxing experience. A standout feature is the painting-like print on the box, reminiscent of brush strokes, adding an artistic touch.
This design choice elevates the visual appeal and aligns with the premium quality of Oscuro Cacao, making it an exquisite choice for those seeking a luxurious chocolate experience.
Browse our collection of the best chocolate packaging designs.
11. NXT by Sprout Studios
Standout Features:
- Matte and glossy finish
- Monochromatic color story
- Sleek and thin box packaging
Sprout Studios' design for the NXT line, a collaborative project with Staples, showcases a clean, minimalist aesthetic in consumer electronics. Their approach involved auditing the market and competitive brands to create a design language that competes with premium products. The packaging system leverages various print tests and techniques for brand consistency.
A monochromatic color story, matte and glossy finishes, and sleek, thin box packaging were critical elements in this design. The packaging enhances visibility on store shelves, aligning with the brand’s modern and streamlined core values.
12. Apollo by Bento Box Design Studio
Standout Features:
- Matte finish on the pouch
- Resealable pouch packaging
- Metallic gold accents
Bento Box Design Studio elevated the coffee brand Apollo's identity through sophisticated packaging and branding. Inspired by the Apollo space program, the agency created a high-end, minimal brand identity with a matte finish on the resealable pouch packaging and a metallic gold logo that embodies luxury and quality.
The design mirrors Apollo Project's dedication to premium coffee, with visual elements that reflect the brand's journey and ambition to reach new heights in the coffee industry. The packaging also symbolizes their commitment to "shooting for the moon" in every aspect of their business.
13. BRUTA by Oslop Studio
Standout Features:
- Sleek box packaging
- Minimalist design
- Logo placement at the bottom
Design agency Oslop Studio showcased their creative prowess with the packaging for Bruta, a beauty and hair brand. They aimed to capture Bruta's essence, blending its Norwegian heritage with a fresh and contemporary style.
The packaging design features a rectangular box with minimalist aesthetics and a strategically placed logo at the bottom, showcasing the brand's innovation, quality, and sophistication values.
14. Urban Headphones Packaging by Selene Art and Design
Standout Features:
- Spacious box packaging
- Color accent
- Transparent panel cutout as a sneak peek
Design agency Selene Art and Design's packaging for Urban Headphones combines functionality and visual appeal. The spacious box packaging allows for a secure and attractive presentation of the headphones. A color accent stands out among the dominantly monochromatic packaging.
A standout feature is the plastic-covered cutout. This offers a sneak peek of what's inside and gives customers a glimpse of the product while ensuring its quality.
15. Orion Midnight by Studio Alpeto
Standout Features:
- Prominent logo placement
- Textured bottle design
- Minimalist yet luxurious
Orion Midnight is a men's fragrance brand inspired by Orion's immortalized strength and hunting prowess. The packaging design and branding by Studio Alpeto align with the concept of leaving a captivating trail, much like the constellation Orion in the night sky.
The textured bottle design adds a touch of character to the perfume, while the dark-tinted glass bottle lends a premium feel that doesn’t make it too overwhelming. Lastly, the simple logo placement ties the overall design with a minimalist yet luxurious touch.
16. Green Truck by Hippo Packaging
Standout Features:
- Embossed linear shapes
- Solid-looking box packaging
- Matte black surface
Green Truck, a pioneer in the premium cannabis chocolate market, showcases exceptional packaging designed by Hippo Packaging. With solid-looking matte box packaging, the packaging design is elevated with embossed linear shapes that add a tactile dimension. Including gloss lamination and UV finishing on the matte black surface creates a visually striking contrast, highlighting the product's premium quality.
This packaging design, particularly a rigid button box for their edible chocolate bar, underlines Green Truck's commitment to top-flight branding. This makes their products stand out in the increasingly competitive cannabis edibles market.
17. Body Wash and Shampoo by Tyler DeGraaf
Standout Features:
- Minimal label
- Grayscale imagery
- Unique typography
Tyler DeGraaf's packaging concept for L'Oreal products embodies the brand's values: Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, and Quest for Excellence. It combines a couple of distinct visual styles to create a uniform, modern, and eye-catching label that complements the containers beautifully.
While color-coded packaging isn't a novel concept (especially in the cosmetics industry), the design agency seamlessly combines pleasing color accents and unique typefaces to paint an already impressive grayscale photography backdrop. The result? Packaging that commands attention, eagerly waiting to jump into shopping carts.
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