Print and packaging designs capture the imaginative essence of a brand. Amidst a market of straightforward methods, some take a playful approach to enchant their audience. Whimsical print and packaging designs transport consumers to a realm of creativity and wonder.
This article lists some of the most noteworthy examples of whimsical designs that captivate their target market with imaginative allure.
Table of Contents
1. Luiz's Brownie by La Minna
- Vibrant and lively colors
- Artistic illustrations
- Nature-inspired design
La Minna developed a wild, impactful, and nature-inspired packaging design for Luiz's Brownie. The vibrant colors and artistic illustrations embody the essence of the jungle, with a woman seemingly enchanted with her surroundings.
This imaginative design evokes a sense of adventure and natural beauty, making Luiz's Brownie a visually captivating treat.
2. Cokelat by Regine Zenia
- Illustrations inspired by each flavor
- Muted color story
- Playful sans-serif typography
Regine Zenia crafts a whimsical journey for Cokelat's packaging design, where illustrations for every flavor unfold delightful narratives. The visuals of a man on a crescent moon, a woman surfing, and a hiker gazing at sunrise invite a playful curiosity.
In addition, the muted color palette and playful typography further accentuate the whimsical charm, making each Cokelat package a gateway to a delightful world.
With each picture serving as product variation, this is a great way to introduce variety unconventionally.
Browse our collection of the best chocolate packaging designs.
3. Barefoot Books Children of the World by Sarah Soldano
- Hand-painted acrylic illustrations
- Fun and warm color story
- Legible typography
Designer Sarah Soldano's whimsical design for the Barefoot Books Children of the World enchants with its colorful, hand-painted acrylic illustrations. Its warm color story invites young readers into a diverse and inclusive world.
The festive illustrations evoke a sense of celebration and curiosity, creating a friendly and inviting ambiance. The legible and colorful typography ensures a delightful reading experience for everyone.
Look at some of the best educational print designs.
4. Wildflowers Tea by Eye Candy Design
- Resealable pouch
- Unique patterns
- Simple and minimalist
Moving from a farmer's market table to multiple retail spaces signaled a packaging refresh for Wildflowers Tea, requiring more detailed ingredients and weight information. The stunning packaging by Eye Candy Design leverages the natural vibe of kraft packaging, featuring clear labels with a matte finish.
Each variant has a unique pattern, adhering to the original design template. The result is a unique design that balances aesthetic appeal with functional clarity. This embodies Wildflowers Tea's commitment to quality and natural ingredients while standing out on store shelves with its rustic and natural look.
5. Plumelet by Victoria Fomina
- Dreamy illustration
- Cursive typography
- Watercolor-like colors
Victoria Fomina created a whimsical fantasy for Plumelet featuring a dreamy illustration of a little girl riding a unicorn toward the skies. The whimsical theme is further enriched by the fluidity of the cursive typography, which complements the fanciful imagery and watercolor-like colors.
The whimsical icons add a playful touch, enhancing the fantastical design narrative. The sky blue and white background adds to the ethereal feel, transporting one into a serene, imaginative realm.
Check out some of the best package designs for Fall.
6. Grafis Nusantara Vol. 01: Koleksi Label dan Stiker by Grafis Nusantara
- Bold colors
- Funky illustrations
- Festive typography
Indonesian print designer Grafis Nusantara showcased their creative prowess with the "Grafis Nusantara Vol. 01: Koleksi Label dan Stiker" collection. The whimsical use of bold colors, funky illustrations, and festive typography captures a playful yet structured aesthetic.
This vibrant design pays homage to a rich cultural heritage and brings a modern, refreshing twist, making it a captivating blend of tradition and contemporary artistry.