FCB Lisbon achieved global rebranding through this visually compelling motion graphics animation. This video is very vibrant yet sober, respecting the new colors but keeping the authority of the old name. Concepts like talent, knowledge, and experience are represented well.
The user sees everything, from close-ups of small animated elements to running on the streets of a city to looking at Earth from a distance. Soft piano and a slow but steady voice complete this video perfectly.
FCB Lisbon is an engaging animation and commercial video.
