With a focus on structural design, Brand Image keeps their minimal website design well-structured. The choice keeps the focus on what Brand Image creates, rather than on the website itself.
The homepage is simple and easy to navigate. To introduce potential clients to the basics of their company, Brand Image makes use of a flat purple text box in the right upper corner of the page in combination with a white sans-serif font. The effect is eye-catching against the number of sleek photographs put together on the page. Because the emphasis is on the work they create, the company labels each photograph based on which project it was from.
At the top of the homepage, potential clients will find the only tool they need to navigate the website in the form of a header menu. Uniquely enough, the header menu not only provides the various page titles but also includes hyperlinks to social media sites for an all-inclusive experience when utilized.