Estudio NK employs a header menu that is aligned to the right, allowing for potential clients to quickly find what they are looking for by navigating to various pages. Pulling from the company’s logo, each page title in the header is navy blue in color and uses the universal sans serif font of the home page. Pages are underlined in the menu when viewed, making navigation around the website easy to follow. The overall use of a white negative space within the header separates the menu from the remainder of the page.
As an addition to their “About” page, the company separates what services they offer from their story. The page divides their skills straight down the screen, showcasing their digital skills on the right side of the page and their branding skills on the left. Skills are broken down by color boxes, using varying shades of navy on the left and gray on the right to decipher one box from another in the grid. Additional words appear inside each box when users move their cursor into an individual panel. This adds a depth to the page that creates intrigue for potential clients.