iFly50’s Creative & Clean Website Layout Fills Users With A Sense Of Relaxation
The iFly50 website is unlike any other in its content offering. It’s not really selling anything or promoting brand identity exactly. It’s simply showcasing all of these wonderful destinations and celebrating the brand’s fiftieth edition of its magazine.
But unless you know KLM, you don’t know what this website is really all about.
And that’s alright in this design — because the creativity and the innovation infused into this platform stands on its own. It’s out-of-the-box and unique in its layout and organizational structure. And that gives it, its own personality that shines.
Navigating this website is simple and fun, creating a relaxing and airy journey for the user to embark on. Each destination gets its own module that sits as the entire screen. And subtle scrolling effects make moving from one destination to the next a vacation in and of itself.
Each travel module has a subtle call to action button in virtually every corner. For example, the bottom left corner has a ‘read more’ button which pops up a small blurb about the area. These simple markings enhance the user experience by allowing them to focus on the image in front of them.
But there is no rush or hurry here. It’s slow. It’s peaceful. It’s relaxing.
Ifly50 seems to appreciate the concept of time, not wasting it or speeding it up. The user interface is reflective of that as it gives users the option to scroll or go directly to the gallery. The gallery allows viewers to decide what and how they want to explore, giving them back the responsibility of time and space.
This experience is entirely that of the users. They can scroll and discover at their own leisure. And it makes for a travel platform that fosters an organic and very real wanderlust that compels them to book their next adventure.
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