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Interos Website Design Showcases Tangible Solutions Right From the Get-Go
Interos, a Washington-based company, focuses on reducing risks and preventing disruptions in the supply chain for companies worldwide, by creating a way to conduct continuous monitoring of business relationships.
Their main offer is a breakthrough SaaS platform that uses artificial intelligence (AI) that models complex B2B ecosystems and assesses risks between them and supply-chain vulnerabilities. On this platform, Interos presents an interactive global map where it is possible to analyze the multidimensional network of highly connected relationships between suppliers (down to a single supplier, anywhere) and companies.
Such an innovative platform, demands an equally progressive web design agency to help it propel its services wider.
Simply put, the company offers instant visibility into your supply chain, and Interos website design, courtesy of RNO1, not only reflects that goal but actively propels it by leading visitors straight to monitoring solutions they seek.
Everything, from intuitive navigation and prominent CTA to messaging and streamlined color schemes, is exclusively mission-oriented. Wowing the audience is simply collateral, albeit a successful one.
A Clean And Well-Organized Layout Makes Navigating Interos Website a Breeze
“When a partnership is truly a partnership, synergies align, from top to bottom with strategy driving design and digital experience. The net effect of such partnerships is meaningful and memorable, across every channel and touchpoint.”
Working alongside Interos’ internal teams, RNO1 unpacked the company’s business strategy into a compelling brand and online experience. As Interos aims to redefine its industry, the agency took a rather different approach in designing, building, and architecting its brand identity, visual language, and data design — all the way through to a customer/partner-facing digital experience.
Interos website is clean and organized. Landing on the homepage, users are welcomed with a very simple and streamlined interface. Simplicity and minimalist approach (in its true sense), however, doesn’t mean RNO1 abandoned the tried and tested animation. While visually appealing, its use is oriented towards guiding visitors but also to showcase the expansive set of revolutionary services and their ease of use.
This seamless union is unique, responsive, and consistent throughout all channels and devices.
The menu bar also makes the separate sections of the site very clear, making the navigation effortless and intuitive (Witness the best interactive websites with pristine UIs).
Interos’ Technical Prowess Emanates Through Its On-Brand Color Palette and Animation
While fairly streamlined, Interos website design shines bright with visual appeal. Aside from the company’s technical inventiveness, the site also boasts creativity!
The agency incorporated the brand shades of blue, white, and red associated with intuition, inspiration, and courage. Each section is highlighted with a different combination of this color palette to avoid confusion. Overall, it effectively communicates the main attributes of the brand: Professionalism, competence, and innovative approach.
Simple, sans-serif typography makes it easy for users to pinpoint specific messaging and areas of the site. Calls-to-action (CTAs) offers both the necessary information, but also demand informative decision-making.
With a slew of animated elements such as a spinning globe as the leading one, website visitors will quickly realize Interos delivers on a promise – elevating business relationships.
The Purposeful Mix of Clever Illustrations and Textual Content Perfectly Balances the Interos Website Design
The content on Interos site mainly revolves around comprehensive explanations of the company’s complex set of services clearly and legibly.
While we do commend such endeavors, what makes these content blocks pop was their positioning throughout the scroll journey, as well as their mix with visuals that break them up providing users with a breather.
Instead of images, RNO1 introduced a set of clever, minimal illustrations that not only adorn individual pages to make the platform more visually pleasing but to give it more context. It’s a visual language that communicates both the industry risks and solutions. Additionally, these accentuate the bits of copy which is also a nice break for users looking to absorb the content.