The Siegal + Gale Online Platform Brings Branding To Life Through Dynamic Design Elements
Refresh the page a few times, or just wait. You'll start to see subtle movement that will pull your eyes to the screen. And there’s no telling what kind of geometric animation will pop up!
On their homepage and across the site, the Siegal + Gale logo that sits at the top of the screen gades in and out. In its place, there are helpful and creative sayings that further push the brand's mission and goals.
But it's not just on the main page that you'll see movement and dynamic elements.
Combining blog articles and news articles into one dynamic platform, Siegel and Gale brings together a variety of intriguing reading materials for potential clients to work their way through. With the use of a neutral negative space, articles pop from their dynamic images.
Articles are titled in a bold font, while the article blurbs are presented in a normal font. The combination draws the reader’s eyes downward through each bit of information about the article. Beneath the blurb, potential clients are able to find the tags used to break down content type. The brilliant use of tags creates an easy way to find a large number of articles within a specific content area quickly.
Additionally, the blog area utilizes a plugin form as a call-to-action prompt for potential clients to keep tabs on Siegel and Gale through their digital newsletter.
From the blog, to the contact page, there's an element of depth that steals the show. Typography pops, images inspire and copy informs. The way these different elements play off of one another is simply inspiring.