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Boston is a world-renowned center for higher education. Each year, the illustrious Harvard, MIT and Tufts universities attract high-end talent from across the world.
More precisely, Boston University, Emerson College or Suffolk University produce not only the globe’s top experts in advertising but thought leaders as well.
This immediately tells you that advertising agencies in Boston have teams of highly educated, skilled and talented advertisers.
The East Coast city stands at the forefront of education and culture, with healthcare, technology, tourism or finance fueling its economic growth.
In fact, the city enjoys a steady job growth which is expected to reach 42.5% in the next ten years.
Moreover, Boston has emerged as a significant tech hub on the US map. It added 10,704 new tech jobs between 2018 and 2019 only.
These are key reasons why Boston entices some of the finest advertisers in the country as well as the globe.
In addition, many Fortune 500 companies are headquartered in the Boston metro area, including:
Serving brands like these, it’s clear that Boston ad agencies deal with some of the most high-paying clients and can successfully manage challenging campaigns.
Besides, the capital of Massachusetts has a higher cost of living than Washington, Los Angeles or Chicago.
The high level of competition within the industry and the equally high cost of living mean that only the best ad agencies are based in Boston.
According to the U.S Bureau of Labor Statistics, the state of Massachusetts comes in second by concentration of ad jobs. Boston is the fourth US metro area with the highest employment level in advertising.
The field of advertising is expected to grow 6% from 2019 to 2029, faster than average, as indicated by the same source.
Despite the coronavirus pandemic, companies across all industries will continue to invest in advertising to maintain and expand their market shares.
Therefore, the advertising talent pool in Boston will certainly grow in the upcoming years.
Unlike its competitors elsewhere in the world, advertising agencies in Boston have acquired deep expertise in providing ad services for the locally dominant sectors.
The leading industries in Boston are:
Much as any other ad agency in the world, a Boston-based one specializes in a number of advertising and marketing services that help businesses increase brand awareness, boost sales, launch new products and more.
A Boston advertising agency typically provides these services:
Comprising both creative and strategic facets, advertising is a wide field that uses many channels and platforms to score multiple objectives.
Therefore Boston ad agencies can be categorized in a few different ways, based on the services they provide:
Most advertising agencies in Boston price their services by the hour, though some may ask for a retainer fee also.
Most Boston advertising agencies charge between $125 and $190 per hour. The typical cost for a project is between $10,000 and $25,000.
Given the competition in the industry and the cost of living, the prices are higher than in other parts of the US.
Considering Boston is a magnet for top academic talent, the ad agencies are sure to offer high-quality services.
Here are a few reasons why you should hire advertising agencies in Boston:
There are many options to choose from in Boston, so selecting the best ad agency might get tough.
To ensure you’re making the right call for your business, take these four steps:
You should start by skimming through an agency’s portfolio. Examining their past work will provide you with valuable insights into their quality of work, creativity and resources.
Moreover, you’ll gain information about previous clients and what similar projects they have worked on. If they have expertise within your niche, that will be to your advantage in the long run.
The portfolio will also reveal their successful and least successful campaigns. You will learn if they follow emerging trends and are able to stay relevant, inventive and productive in their campaigns.
Naturally, the top Boston ad agencies are able to come up with creative campaign ideas and crisp ways to execute them to yield the best results.
Despite that, you certainly have your own ideas and vision about your brand. Make sure the advertisers are in line with your thinking so that the whole branding process and further promotion goes smoothly.
The best advertising agencies in Boston only hire senior-level specialists meaning that no trainees or entry-level employees will work on your account. Having experts managing your entire projects will ensure the best possible results.
However, keep in mind that advertising agencies have teams of experts in different fields such as marketing, advertising, analytics, customer behavior and so on.
Therefore, it’s best to ask who will be in charge of your brand and how they work together to drive results. You should request their past areas of expertise and previous campaigns to learn exactly who will be at the helm of your brand.
The previous track record of successful campaigns is essential, but an agency’s company culture is equally important.
Make sure to dive into their processes and workflow, see what kind of employees they are drawing. This way, you will better evaluate if they can adapt to your vision and brand identity during a campaign.
You can take a glance into their work environment once you go in for pitches. If the atmosphere seems inspiring but also productive, chances are you will spark up a positive business relationship.
Before starting a partnership with an ad agency, make sure to gather as much information as you can into their quality of work, company culture, reliability or transparency.
Ask them these questions:
Boston is a world-famous center for education attracting top-level specialists and qualified professionals from the whole country and the globe.
Therefore, it’s safe to say that Boston ad agencies provide the highest quality of services and can help your brand stand out in a saturated marketplace.
These are the key elements that differentiate Boston advertising agencies from their peers elsewhere in the world:
Most Boston ad agencies have an average hourly rate between $125 and $190.
To select the best agency for your brand, follow these key steps:
Proposals
For your project
Specify your budget, timeline and project requirements
Our experts curate a list of up to 5 most qualified candidate agencies
We connect you with them so you can choose the most suitable partner
