Find top international advertising agencies skilled in media buying, brand strategy, and creative development to achieve strong ROAS and measurable business outcomes. Compare agencies by expertise, location, and budget to find your partner.
We have assessed over 5,200 advertising agencies worldwide, examining their creative capabilities, service diversity, portfolios, client testimonials, pricing structures, and industry recognition. Learn about our ranking criteria and how we identify the top players in the advertising industry.
HigherVisibility offers PPC and advertising solutions, including paid search, display, shopping ads, remarketing, local service ads, custom landing page creation, and audience targeting. The advertising agency employs a hands-on approach, encompassing deep keyword research, A/B ad/image testing, bid and budget management, negative keyword lists, geo-targeting, and quality score performance.
Its technology and methodology are anchored around the Targeted Growth System®, which ensures efficient ad spend. With nods from DesignRush and Inc. 500, a sharp strategy, and stellar client service, HigherVisibility continues to set the bar for effective, accountable PPC management.
HigherVisibility demonstrated its ability to manage large, complex PPC campaigns through its work with Caliber Collision.
The agency designed a customized paid search strategy centered on precise targeting, ongoing optimization, and continuous campaign refinement. By handling keyword research, bid management, and conversion tracking, HigherVisibility ensured that every advertising dollar was used efficiently and profitably. Its approach delivered strong, measurable results, including a 323% increase in return on ad spend and a 167% increase in conversions, which helped Caliber Collision strengthen its position as a leader in the auto repair industry.
Check HigherVisibility Agency Profile
Doner is a full-service advertising agency founded in 1937 and headquartered in Southfield, Michigan, with additional offices in Los Angeles and London. Doner's approach includes diversity, inclusivity, and a modern, content-driven method tailored to today's dynamic advertising market.
Renowned for creating iconic campaigns for major brands, Doner has crafted memorable slogans like "Timex takes a licking and keeps on ticking" and "Zoom-Zoom" for Mazda. The agency specializes in retail, consumer packaged goods (CPG), healthcare, consumer technology, destination, entertainment, and automotive industries.
Doner successfully refreshed the image of the Chrysler Pacifica by tapping into cultural trends while staying grounded in real family needs.
Chrysler wanted to make the Pacifica more appealing to modern families, and the rise of the #VanLife trend created an opportunity to shift perceptions of the minivan. Doner connected this trend to everyday parenting by highlighting Pacifica’s practical, family-friendly features through engaging video content across broadcast and social media.
By blending aspiration with real-life usefulness, the campaign repositioned the Pacifica and delivered strong results, including a 143% year-over-year increase and a 95% increase in second-quarter sales.
FCB (Foote, Cone & Belding) is a globally recognized advertising agency known for its innovative and effective advertising and marketing campaigns. As part of the Interpublic Group, FCB has a substantial global footprint, with over 120 offices across over 80 countries.
FCB's impact is validated by numerous awards and recognitions in the industry, including the Cannes Lions and Effie Awards. The agency combines creative storytelling with deep insights into consumer behavior, aiming to create accessible advertisements that capture attention and drive meaningful results for its clients.
During the 2022 FIFA World Cup, Brazilian football fans wanted to support their national team by wearing the official jersey. However, the high cost of the jerseys (R$350) was a significant barrier, especially given the inflation Brazilians were facing at the time. This situation challenged FCB's client, Flash, to engage with fans and allow them to express their support.
FCB offered a 50% cashback on jersey purchases from Nike's eCommerce site in exchange for fans customizing the jersey with Flash's brand name and sharing it on social media. This campaign turned fans into brand sponsors and significantly boosted Flash's visibility, getting more than 5.1 million interactions and increasing brand mentions by 2300%.
Check FCB Global Agency Profile
Marketing Architects is an all-inclusive TV advertising agency, renowned for integrating technology and data into its campaigns. With its unique All-Inclusive TV model, the agency handles all aspects of a campaign, including media buying, strategy, creative development, production, and reporting. Therefore, clients pay only for media while saving on other costs.
The strategy is powered by Annika, the agency’s own AI for media buying that analyzes large datasets to optimize media placements across linear and streaming TV. Marketing Architects serves B2B and B2C clients, using TV advertising as a key growth driver.
Joybird, a furniture retailer and manufacturer primarily focused on online marketing, wanted to expand its customer base and reach new audiences through offline channels. Marketing Architects launched TV ads on linear and streaming platforms, minimizing audience overlap with Annika's help.
The campaign led to over 700,000 web visits driven by TV, over 16,000 TV-attributable orders, and 7-10X return on ad spend (ROAS).
Check Marketing Architects Agency Profile
The AD Agency, founded in 1982, is a full-service research, marketing, online digital advertising, graphic design, media buying, IT support, and public relations firm.
Known for its aggressive and agile approach, the award-winning agency focuses on effective communication strategies. With a reputation for on-target marketing, its expertise lies in developing brands and maximizing client visibility and impact.
The AD Agency developed a comprehensive marketing strategy for Montgomery County, MD, to promote yard waste recycling. The multi-faceted campaign included a strategic marketing plan, a new branding and logo, and diverse advertising efforts across print, radio, and TV. Key to the campaign was engaging, information-rich content paired with an emotional appeal to change resident behavior.
The initiative featured full-page newspaper ads, a grasscycling campaign, TV commercials, public relations, community outreach, and direct mail. It also introduced "Digger the Worm" in a school natural science project. Thanks to this approach, Montgomery County, MD achieved the desired behavioral change and gained national and local recognition.
Check The AD Agency Agency Profile
PLAY Creative Design is an advertising agency that prioritizes strategy development before launching creative tactics. It achieves results through campaign engagement, targeted messaging, and a blend of print and digital media.
PLAY Creative grows businesses through website optimization, quality messaging, and precise media management, increasing brand awareness, customer retention, and lead generation. It serves businesses in the finance, higher education, and tech industries, as well as small businesses.
Unite Private Networks (UPN) faced the challenge of effectively targeting businesses in six specific locations. PLAY Creative decided to focus on LinkedIn and Google Display Advertising. It created dedicated ad groups for each location, combining precise targeting with tailored landing pages and submission forms for more efficient lead generation.
The campaign’s results outperformed industry standards for both platforms over 3.5 months.
Check Play Creative Agency Profile
DDB is an advertising agency that uses emotionally driven solutions to influence consumer behavior and choices. Driven by its "Unexpected Works" mantra, it strives to create work that drives behavioral changes and achieves significant business results.
In response to the UK's escalating suicide rate in 2022, DDB partnered with CALM and ITV to fight the suicide crisis by changing public perception. "The Last Photo" campaign featured an exhibition of 50 last photos of suicide victims and a 90-second film distributed across television, cinema, outdoor, digital, and social media channels. It also directed the audience to CALM's website for suicide prevention.
"The Last Photo" drew over 500,000 visitors to the exhibition, reached 7.5 million people through live TV, and generated 1.6 billion impressions. Additionally, it became the most talked-about video on Reddit globally for 48 hours and increased online discussions about suicide by 33%.
Financially, it led to a 400% year-over-year rise in donations to CALM. Most significantly, the campaign was crucial in preventing 161 suicides in the six months following its launch.
With offices in major cities worldwide, Wieden+Kennedy (WK) is a global, independent advertising agency known for transforming some of the world's most famous and fascinating brands for over 40 years. It has earned several accolades, including Emmy Awards and recognition as global agency of the year.
W+K provides world-class creative, media, social, design, and strategy services with a core mission: to use creativity and influence to change the world and shape culture. The agency gained fame for its work with Nike, crafting the iconic "Just Do It" tagline.
Nike faced the challenge of promoting women's fitness and sports. W+K created the "Better for It" campaign, inviting women globally to share their fitness journeys and personal bests.
This campaign included "Margot vs Lily", a scripted series about two sisters with differing fitness goals, directed by Tricia Brock. It also launched Nike's first Tumblr site and short films "Inner Thoughts" and "Last," encouraging women to share their fitness missions.
"Margot vs Lily" led to 3.5 million downloads of the Nike Training Club App and inspired two million new workouts. The campaign's Tumblr quickly gained 175,000 followers, becoming the most reblogged fashion brand of 2015. Moreover, two months after the campaign's launch, Nike's women's division sales increased by 20%.
Check Wieden+Kennedy Agency Profile
McKinney is a full-service integrated agency with 54 years of experience specializing in strategy, creative development, production, and digital measurement. It includes a full media entity and provides a wide range of services, including media strategy, activation, and optimization.
Its philosophy is to provide clients with a perspective that differs from the Madison Avenue standard. Recognized for creativity and effectiveness, McKinney has been named a top agency by Adweek, Campaign US, and Influencer Marketing Hub.
De'Longhi, known for its espresso machines, wanted to expand into the North American automatic coffee machine market. McKinney launched the TrueBrew campaign starring Brad Pitt to highlight the machine's appeal in a realistic, emotionally resonant way.
The campaign increased brand engagement by 134% compared to the previous three months and led to strong sales, reaffirming the success of the celebrity-driven strategy.
Grey is an advertising agency with over a 100-year legacy. Its expertise includes advertising, communications, and design, especially in the health and wellness industry. Grey is part of AKQA, an international family of autonomous agencies.
Its "Famously Effective" approach produces memorable and highly effective ads. The agency taps into "Cultural Value" to understand what resonates in society and culture, ensuring its campaigns connect deeply with audiences and achieve results.
Dole Sunshine Company wanted to address the stigma associated with the "forbidden fruit" to encourage healthier eating and start a global discussion about the importance of fruit. The agency humorously requested Pope Francis to rebrand the fruit's bad image, suggesting a biblical revision to replace "fruit" with an unhealthy snack.
The campaign was launched on International Fruit Day 2022. It generated over 55 million media impressions and appeared in 784 media outlets, including Design Taxi and Bloomberg, earning $2.2 million in media value. This innovative approach significantly raised awareness about the benefits of fruit and a healthy diet.
To select the top advertising companies, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:
Visit the DesignRush Agency Ranking Methodology for more information on how we research and rank agencies.
We are a design and advertising agency based in Spain.Ugedafita is specialized in web & editorial design and packaging.We work to achieve nice and effective products and services. We always aim to obtain the highest profitability for our customers...
Media Design Group (MDG) revolutionizes media buying and advertising with its innovative Smart Media Stack, seamlessly integrating digital and traditional channels. Combining advanced data with its proprietary technology, MDG delivers precise targeting and exceptional campaign performance. The agency's...
Nuclear Networking is an intelligence-driven digital marketing agency headquartered in Denver, CO with multiple locations around the USA...
From designing websites to creating powerful marketing strategies and social media campaigns, Athes Agency provide customized solutions that will have a lasting impact on your brand and goals. At Athes, they strive for our clients' growth every day!...
Proof Advertising is a brand liberation agency dedicated to helping businesses break free from outdated strategies and unlock new growth opportunities. By combining data-driven insights, creativity, and strategic thinking, the agency empowers brands to connect with audiences in fresh and meaningful way...
Up and Atom is a dynamic creative agency that specializes in developing inspiring brands and marketing campaigns designed to influence consumer behavior. With a strong presence in Dubai, the agency delivers a comprehensive suite of services that focus on building brand stories that captivate and engage...
Palm of Babylon is leading company in the field of advertising, commercial marketing, advertising and promotional campaigns in Iraq. The company owns the largest billboards and advertising screens in Iraq and also has the exclusive advertising right in the largest and most important malls and commercial...
Steel Advertising is a purpose-driven, full-service agency that uncovers a deep understanding of audiences and moves them to action within these building blocks of daily life...
Brandit has helped hundreds of companies achieve their business goals with customized, integrated marketing solutions...
Net Natives is an innovative marketing agency that focuses on transforming higher education institutions’ enrollment strategies through cutting-edge technology and creative solutions. Specializing in student recruitment, they leverage data-driven insights and bold, tailored campaigns to engage prospective...
ZAG Creates is a dynamic, full-service advertising agency known for delivering innovative and impactful solutions that drive brand growth...
BE LUCKY is a leading branding and marketing agency based in Taipei, Taiwan, focused on driving brand growth through clear, impactful communication strategies...
Madwell, a division of the Madwell Corporation, is all about blending cultural convergence with creativity and a whole lot of fun. Their approach to marketing is refreshingly unconventional—bringing brands and audiences together in meaningful ways, while embracing the playful energy that drives their unique...
Dix & Eaton is a distinguished public relations, communications, and marketing agency known for its ability to help clients communicate complex issues and drive meaningful impact...
MBuy, a division of Mediaocean, combines everychannel media expertise and the best advertising technology in the industry - providing advertisers with superior media buying and planning services that reach and engage the right audience, in the right channels...
Copacino+Fujikado agency excels in providing full-service advertising solutions, emphasizing a blend of strategic insight and creative innovation infused with a human touch. They maintain lasting client relationships through a partnership approach that values empathy and collaboration, catering to local...
This dynamic agency offers a comprehensive range of services, combining creativity with expertise to deliver optimal results. Specializing in strategic media placement across various platforms, the company ensures each campaign is built on thorough and accurate research to benefit its clients effectively...
This award-winning advertising agency specializes in making clients' brands highly prominent and profitable by aligning consumer desires with brand benefits. Their proven methodology, recognized with prestigious awards, ensures an understanding of both local markets and international trends...
This agency excels in providing dynamic marketing solutions quickly, ensuring client needs are met with unprecedented timelines. By blending both digital and traditional media, they focus on creating compelling brand experiences that drive tangible results...
The Atkins Group is a dynamic team of consultants, creatives, and strategists dedicated to enhancing brand interactions and driving consumer action. They focus on improving clarity and connection, ensuring every brand experience is impactful and memorable...
Rhea + Kaiser is a strategic, integrated marketing agency focused on B2P (Business to Person) communication, ensuring that every interaction acknowledges the person on the receiving end. With a dynamic team of professionals, they offer innovative and passionate marketing solutions that are tailored for both...
DEOSOL MEDIA specializes in production, marketing, and media, having delivered numerous projects, marketing campaigns, and over 850 television shows on Macedonia's prominent national channels. Their team, composed of top industry professionals, focuses on creating strong brand identities...
Didit is a fully integrated, award-winning marketing agency that offers both traditional and digital marketing services. With a focus on innovative strategies and advanced analytics, Didit helps clients achieve their strategic objectives and lead generation goals across various industries...
Complete Media Incorporated is founded on the belief that collaboration leads to greater success, emphasizing the power of teamwork and support. The agency is dedicated to providing guidance and a strong network to help clients navigate life's challenges effectively...
We are a data-driven marketing agency that helps therapists and coaches consistently attract private-pay clients through high-converting Google and Facebook Ads. We don't just run ads; we build full-funnel client acquisition systems that deliver mesurable ROI...
Duality Agency is a creative and data-driven digital agency based in Tunisia . We build high-performance websites with SEO at their core and craft marketing strategies that boost visibility and conversions. From custom development (React, Next.js) to SEO audits, Google Tag Manager integration, and targeted...
The Hideout is a creative brand and digital studio that delivers visual identity design rooted in strategic thinking and audience connection. The agency builds cohesive brand systems from logo design and colour palettes to comprehensive visual guidelines that help businesses tell their story with clarity and...
Tantsoft is a full-service digital agency providing software development, web and mobile applications, design, hosting, and digital marketing solutions. Focused on innovation and scalability, the company helps businesses build strong digital foundations and grow in a competitive online environment...
Segmetiq Technologies is a top Digital Marketing Agency, offering a full suite of services to elevate your online presence. We specialize in Website Development, Local SEO Services, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Paid Media. Our data-driven strategies are designed...
Boost your online presence with Search Engineers, a leading digital marketing agency specializing in SEO, PPC, social media, and content marketing. Drive traffic, increase conversions, and grow your brand today!...
Routz and Beyond is a results-driven marketing and advertising agency specializing in outdoor advertising, branding, and digital growth strategies. We help businesses build strong visibility, attract the right audience, and increase sales through impactful campaigns and creative storytelling. From...
Slash TechnologiesSlash Technologies offers comprehensive digital and IT solutions to businesses of all sizes, empowering them to achieve sustainable digital growth. Our services include website design, mobile app development, digital marketing, social media management, paid ads campaigns, and cust...
Founded in 2012, Pixxelznet is a quality digital marketing company that is focused on helping businesses get better leads & sales. Our website specialist team is committed to our client's satisfaction and delivering quality results. With over 150+ clients worldwide, where 90% were highly satisfied,...
We are a Digital Marketing Agency who have been a growth partner of different brands across different industries. With years of experience in the digital space we have seen the rapid change in this segment and thus have a deeper knowledge of how digital trends work and how to ride the trend curve which helps...
AGSK Services Private Limited (AGSK SPL) is a dynamic advertising agency dedicated to helping businesses and startups achieve market entry and growth. They specialize in delivering high-impact advertising solutions, digital marketing strategies, and custom technology development to elevate brand visibility...
Scepter is a Bangalore-based advertising and marketing agency offering end-to-end offline and digital advertising solutions. We specialize in billboard advertising, OOH media, cinema, radio, print advertising, BTL activities, on-ground activations, corporate events, and PR across Bangalore and select cities...
Mad Result is an award-winning, performance-driven digital marketing company based in the super city of Mumbai in the awesome country of India. We have served over 100 million ad impressions, executed more than 10,000+ ad campaigns, generated more than 100,000+ leads, and helped our clients generate more than...
Make your business standout from the crowd with our top-of-the-line digital marketing services...
Blurb Up is a growth-oriented app marketing and advertising agency that strategically launches and promotes your apps to acquire new users and increase revenue...
Clickbox Agency is a global digital marketing agency based in India. A full-service interactive digital marketing company helping brands reach the right customers. Clickbox agency specializing in SEO, social media, PPC, content writing, responsive website design, and web hosting services. We help...
Our approach to SEO is uniquely built around what we know works...and what we know doesn't work. Officialum1 LLC is your go-to partner for turning digital ambitions into reality. We offer a comprehensive suite of services to boost your online presence, including expert backlink building, effective Web 2.0...
Inciterz is a Tech & Marketing Consultant Company that is an expert in all types of digital domains. Specializes in providing comprehensive Digital Solutions to businesses. They have a team of experts who are skilled in Development as well as marketing, covering all aspects of digital marketing, including...
Swrice Company stands as a beacon of digital innovation and excellence in the world of technology services. Our diverse array of offerings spans the realms of web development, graphic design, 3D art, and SEO, with each service delivered by a team of exceptionally talented professionals. What sets us apart is...
At Branding Elves, we recognize that each brand is distinct, with its own unique narrative waiting to inspire and connect. Our mission, rooted in empowering these authentic stories, is to skillfully craft and amplify your brand's voice through our array of specialized Branding & Marketing Solutions...
With more than 27 years of comprehensive experience in advertising and marketing, we are your one-stop solution for all brand marketing needs and challenges...
Scallar IT Solution is a digital growth agency based in Noida, India, specializing in AI automation, SEO, digital marketing, website development, CRM automation, and WhatsApp solutions. The agency helps businesses scale revenue through integrated growth systems that combine technology, automation, and...
Top SEO Expertz is a leading digital marketing agency in UK, revolutionizing the boosting parameters for online businesses. All those digital marketing services that you need are just a click away from us!...
KBK Digitals specializes in empowering businesses with cutting-edge digital strategies, driving growth through seamless integration of technology and creativity...
Admatazz is a digital marketing agency that approaches brand challenges with a scientific temper and a fundamentals-first mindset. We blend creativity, media, and technology to bring customers meaningfully closer to a purchase decision...
BayBytes is a results-driven digital agency offering tailored website design, digital marketing, branding, and business automation solutions. We help businesses grow with custom, user-centered strategies and seamless, responsive design...
An advertising agency is the right fit for your business when it has proven experience solving problems similar to yours and acts as a growth partner rather than just a vendor.
In practice, that means it has worked with businesses that share a similar model, sales cycle, campaign mix, and ad spend, and can demonstrate an understanding of your goals and unit economics. It should also be able to adapt its strategy, communication style, and reporting cadence to your team's pace and way of working.
Here is how to tell if the ad agency is the right fit vs. a risky fit:
| Strong fit | Risky fit |
| Has worked with clients with a similar business model, campaign mix, and ad budget | Relies mainly on general industry experience or big-name clients without showing relevant similarities |
| Gives specific examples of solving growth problems like yours | Speaks broadly about results but does not connect them to your actual business challenges |
| Stays focused on your scope and business needs | Pushes extra services or capabilities you do not need |
| Clearly explains who will manage the account day to day and what senior oversight looks like | Presents a senior pitch team, but the execution team is unclear |
| Adapts its process, turnaround times, and reporting cadence to your needs | Requires slow or overly complex processes that do not match your needs |
The 2023 Cost of Pitch report found that 90% of businesses value long-term ROI over costs when partnering with ad agencies. Moreover, 56% say that trust is the most important factor in building a successful agency-client relationship, together with open communication and shared objectives.
The biggest agency red flags are vague measurement, weak ownership terms, senior-team bait-and-switch, and recommendations that ignore your context.
Before hiring an ad agency, ask about its operating model, project approach, accountability framework, and familiarity with your requirements.
Consider these questions:
Your advertising agency contract should define scope, fees, ownership, access, reporting, approvals, change control, and exit terms in plain language.
Look for the following in your contract before signing:
Including these items in your contract will help bring clarity and transparency to your partnership with the B2B advertising agency. Moreover, it will protect your business from data breaches, vendor lock-in, and legal risks.
After hiring an ad agency, expect a heavier time commitment during the first few weeks of the partnership. Once the agency becomes familiar with your brand standards, goals, and workflows, the time required from your team typically decreases.
Here is a breakdown of what to expect for each phase after hiring:
According to the ANA and 4A's Client-Agency Relationship survey, 40.6% of respondents have regular mandatory review periods for transparency, accountability, and strategy alignment.
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding top advertising agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Before contacting ad agencies, you must define your priority business objectives, success metrics, ad spend limit, expected timeline, internal decision-maker, and available resources.
Without that foundation, agencies will make different assumptions, which can make proposals difficult to compare and lead you to hire agencies for the wrong problem.
With 71% of CMOs reporting that they lack the budget to fully execute their strategy, it is vital to distinguish between "must-have" and "nice-to-have" campaign features before the first discovery call.
Hire a specialist advertising agency when you are experiencing issues with paid media execution and results. Conversely, hire a full-service digital marketing agency when the larger problem is coordination across channels, brand, content, and web.
Consider specialized ad agencies when:
Consider full-service digital marketing agencies when:
A realistic advertising budget typically ranges from 5% to 15% of your total annual revenue, depending on your growth stage and industry competitiveness.
For example, small businesses typically dedicate 2%-4% of their revenue to PPC advertising, with aggressive, growth-stage organizations typically spending more.
As a market benchmark, Gartner's 2025 CMO Spend Survey found CMOs reporting marketing budgets at 7.7% of company revenue and paid online channels accounting for 69% of digital spend.
The practical takeaway is to ask each shortlisted agency for a minimum viable testing budget by channel, then reject plans that cannot generate enough volume to prove or disprove the strategy.
Measure the success of your advertising campaigns by tracking bottom-line outcomes.
For lead generation campaigns, success metrics may include qualified leads, cost per sales-qualified lead, close rate by source, and pipeline contribution.
For eCommerce brands, success metrics to consider include customer acquisition cost, contribution margin, repeat purchase behavior, and return on ad spend (ROAS).
While platform metrics, such as click-through rate (CTR) and cost per click (CPC), are valuable, consider these as diagnostic metrics rather than success metrics.
Advertising campaigns may produce results within a few weeks or days. However, sustained ad performance may take 1-3+ months.
Typically, ad agencies dedicate the first 30 days to campaign ramp-up, data gathering, experimentation, testing, and conversion lag.
Then, they allot days 31-60 for campaign optimization. After 90 days from the campaign launch, you may record tangible outcomes, such as increased leads, higher ticket sales, and revenue growth.
The actual timeline before you see results will depend on current performance, ad channel, ad quality, target niche, industry competition, and the aggressiveness of your advertising campaign.
Common mistakes include choosing based on the lowest hourly rates, being overly influenced by the pitch, and failing to confirm ownership of accounts, data, and reporting.
To avoid these mistakes, look for data-backed case studies that match your industry, market niche, and campaign type.
Also, review client feedback and request client references to better understand the agency's project management style, account ownership practices, reporting standards, and approach to campaign optimization.
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