Find top international advertising agencies skilled in media buying, brand strategy, and creative development to achieve strong ROAS and measurable business outcomes. Compare agencies by expertise, location, and budget to find your partner.
We have assessed over 5,200 advertising agencies worldwide, examining their creative capabilities, service diversity, portfolios, client testimonials, pricing structures, and industry recognition. Learn about our ranking criteria and how we identify the top players in the advertising industry.
HigherVisibility offers PPC and advertising solutions, including paid search, display, shopping ads, remarketing, local service ads, custom landing page creation, and audience targeting. The advertising agency employs a hands-on approach, encompassing deep keyword research, A/B ad/image testing, bid and budget management, negative keyword lists, geo-targeting, and quality score performance.
Its technology and methodology are anchored around the Targeted Growth System®, which ensures efficient ad spend. With nods from DesignRush and Inc. 500, a sharp strategy, and stellar client service, HigherVisibility continues to set the bar for effective, accountable PPC management.
HigherVisibility demonstrated its ability to manage large, complex PPC campaigns through its work with Caliber Collision.
The agency designed a customized paid search strategy centered on precise targeting, ongoing optimization, and continuous campaign refinement. By handling keyword research, bid management, and conversion tracking, HigherVisibility ensured that every advertising dollar was used efficiently and profitably. Its approach delivered strong, measurable results, including a 323% increase in return on ad spend and a 167% increase in conversions, which helped Caliber Collision strengthen its position as a leader in the auto repair industry.
Check HigherVisibility Agency Profile
Doner is a full-service advertising agency founded in 1937 and headquartered in Southfield, Michigan, with additional offices in Los Angeles and London. Doner's approach includes diversity, inclusivity, and a modern, content-driven method tailored to today's dynamic advertising market.
Renowned for creating iconic campaigns for major brands, Doner has crafted memorable slogans like "Timex takes a licking and keeps on ticking" and "Zoom-Zoom" for Mazda. The agency specializes in retail, consumer packaged goods (CPG), healthcare, consumer technology, destination, entertainment, and automotive industries.
Doner successfully refreshed the image of the Chrysler Pacifica by tapping into cultural trends while staying grounded in real family needs.
Chrysler wanted to make the Pacifica more appealing to modern families, and the rise of the #VanLife trend created an opportunity to shift perceptions of the minivan. Doner connected this trend to everyday parenting by highlighting Pacifica’s practical, family-friendly features through engaging video content across broadcast and social media.
By blending aspiration with real-life usefulness, the campaign repositioned the Pacifica and delivered strong results, including a 143% year-over-year increase and a 95% increase in second-quarter sales.
FCB (Foote, Cone & Belding) is a globally recognized advertising agency known for its innovative and effective advertising and marketing campaigns. As part of the Interpublic Group, FCB has a substantial global footprint, with over 120 offices across over 80 countries.
FCB's impact is validated by numerous awards and recognitions in the industry, including the Cannes Lions and Effie Awards. The agency combines creative storytelling with deep insights into consumer behavior, aiming to create accessible advertisements that capture attention and drive meaningful results for its clients.
During the 2022 FIFA World Cup, Brazilian football fans wanted to support their national team by wearing the official jersey. However, the high cost of the jerseys (R$350) was a significant barrier, especially given the inflation Brazilians were facing at the time. This situation challenged FCB's client, Flash, to engage with fans and allow them to express their support.
FCB offered a 50% cashback on jersey purchases from Nike's eCommerce site in exchange for fans customizing the jersey with Flash's brand name and sharing it on social media. This campaign turned fans into brand sponsors and significantly boosted Flash's visibility, getting more than 5.1 million interactions and increasing brand mentions by 2300%.
Check FCB Global Agency Profile
Marketing Architects is an all-inclusive TV advertising agency, renowned for integrating technology and data into its campaigns. With its unique All-Inclusive TV model, the agency handles all aspects of a campaign, including media buying, strategy, creative development, production, and reporting. Therefore, clients pay only for media while saving on other costs.
The strategy is powered by Annika, the agency’s own AI for media buying that analyzes large datasets to optimize media placements across linear and streaming TV. Marketing Architects serves B2B and B2C clients, using TV advertising as a key growth driver.
Joybird, a furniture retailer and manufacturer primarily focused on online marketing, wanted to expand its customer base and reach new audiences through offline channels. Marketing Architects launched TV ads on linear and streaming platforms, minimizing audience overlap with Annika's help.
The campaign led to over 700,000 web visits driven by TV, over 16,000 TV-attributable orders, and 7-10X return on ad spend (ROAS).
Check Marketing Architects Agency Profile
The AD Agency, founded in 1982, is a full-service research, marketing, online digital advertising, graphic design, media buying, IT support, and public relations firm.
Known for its aggressive and agile approach, the award-winning agency focuses on effective communication strategies. With a reputation for on-target marketing, its expertise lies in developing brands and maximizing client visibility and impact.
The AD Agency developed a comprehensive marketing strategy for Montgomery County, MD, to promote yard waste recycling. The multi-faceted campaign included a strategic marketing plan, a new branding and logo, and diverse advertising efforts across print, radio, and TV. Key to the campaign was engaging, information-rich content paired with an emotional appeal to change resident behavior.
The initiative featured full-page newspaper ads, a grasscycling campaign, TV commercials, public relations, community outreach, and direct mail. It also introduced "Digger the Worm" in a school natural science project. Thanks to this approach, Montgomery County, MD achieved the desired behavioral change and gained national and local recognition.
Check The AD Agency Agency Profile
PLAY Creative Design is an advertising agency that prioritizes strategy development before launching creative tactics. It achieves results through campaign engagement, targeted messaging, and a blend of print and digital media.
PLAY Creative grows businesses through website optimization, quality messaging, and precise media management, increasing brand awareness, customer retention, and lead generation. It serves businesses in the finance, higher education, and tech industries, as well as small businesses.
Unite Private Networks (UPN) faced the challenge of effectively targeting businesses in six specific locations. PLAY Creative decided to focus on LinkedIn and Google Display Advertising. It created dedicated ad groups for each location, combining precise targeting with tailored landing pages and submission forms for more efficient lead generation.
The campaign’s results outperformed industry standards for both platforms over 3.5 months.
Check Play Creative Agency Profile
DDB is an advertising agency that uses emotionally driven solutions to influence consumer behavior and choices. Driven by its "Unexpected Works" mantra, it strives to create work that drives behavioral changes and achieves significant business results.
In response to the UK's escalating suicide rate in 2022, DDB partnered with CALM and ITV to fight the suicide crisis by changing public perception. "The Last Photo" campaign featured an exhibition of 50 last photos of suicide victims and a 90-second film distributed across television, cinema, outdoor, digital, and social media channels. It also directed the audience to CALM's website for suicide prevention.
"The Last Photo" drew over 500,000 visitors to the exhibition, reached 7.5 million people through live TV, and generated 1.6 billion impressions. Additionally, it became the most talked-about video on Reddit globally for 48 hours and increased online discussions about suicide by 33%.
Financially, it led to a 400% year-over-year rise in donations to CALM. Most significantly, the campaign was crucial in preventing 161 suicides in the six months following its launch.
With offices in major cities worldwide, Wieden+Kennedy (WK) is a global, independent advertising agency known for transforming some of the world's most famous and fascinating brands for over 40 years. It has earned several accolades, including Emmy Awards and recognition as global agency of the year.
W+K provides world-class creative, media, social, design, and strategy services with a core mission: to use creativity and influence to change the world and shape culture. The agency gained fame for its work with Nike, crafting the iconic "Just Do It" tagline.
Nike faced the challenge of promoting women's fitness and sports. W+K created the "Better for It" campaign, inviting women globally to share their fitness journeys and personal bests.
This campaign included "Margot vs Lily", a scripted series about two sisters with differing fitness goals, directed by Tricia Brock. It also launched Nike's first Tumblr site and short films "Inner Thoughts" and "Last," encouraging women to share their fitness missions.
"Margot vs Lily" led to 3.5 million downloads of the Nike Training Club App and inspired two million new workouts. The campaign's Tumblr quickly gained 175,000 followers, becoming the most reblogged fashion brand of 2015. Moreover, two months after the campaign's launch, Nike's women's division sales increased by 20%.
Check Wieden+Kennedy Agency Profile
McKinney is a full-service integrated agency with 54 years of experience specializing in strategy, creative development, production, and digital measurement. It includes a full media entity and provides a wide range of services, including media strategy, activation, and optimization.
Its philosophy is to provide clients with a perspective that differs from the Madison Avenue standard. Recognized for creativity and effectiveness, McKinney has been named a top agency by Adweek, Campaign US, and Influencer Marketing Hub.
De'Longhi, known for its espresso machines, wanted to expand into the North American automatic coffee machine market. McKinney launched the TrueBrew campaign starring Brad Pitt to highlight the machine's appeal in a realistic, emotionally resonant way.
The campaign increased brand engagement by 134% compared to the previous three months and led to strong sales, reaffirming the success of the celebrity-driven strategy.
Grey is an advertising agency with over a 100-year legacy. Its expertise includes advertising, communications, and design, especially in the health and wellness industry. Grey is part of AKQA, an international family of autonomous agencies.
Its "Famously Effective" approach produces memorable and highly effective ads. The agency taps into "Cultural Value" to understand what resonates in society and culture, ensuring its campaigns connect deeply with audiences and achieve results.
Dole Sunshine Company wanted to address the stigma associated with the "forbidden fruit" to encourage healthier eating and start a global discussion about the importance of fruit. The agency humorously requested Pope Francis to rebrand the fruit's bad image, suggesting a biblical revision to replace "fruit" with an unhealthy snack.
The campaign was launched on International Fruit Day 2022. It generated over 55 million media impressions and appeared in 784 media outlets, including Design Taxi and Bloomberg, earning $2.2 million in media value. This innovative approach significantly raised awareness about the benefits of fruit and a healthy diet.
To select the top advertising companies, we reviewed their testimonials, case studies, industry reputation, team expertise, client roster, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:
Visit the DesignRush Agency Ranking Methodology for more information on how we research and rank agencies.
Headsprung is a creative marketing agency specializing in branding, storytelling, and eCommerce. The name Headsprung symbolizes the blend of elements that create the atmosphere when engaging with a brand...
Were a media and marketing agency who blends strategy, creativity, and data to help businesses perform. We dont chase trends, we build campaigns that connect, convert, and scale with intent...
Aesthetic Branding Concepts is a Berlin-based brand and marketing consultancy founded by Nadine Scheel, specializing in premium, aesthetics-driven brands across beauty, fashion, luxury retail, medical aesthetics, and founder-led businesses. With over 25 years of experience spanning luxury retail, global...
Qubeq is an Amazon operations company that helps established brands manage and optimize their Seller Central and Vendor Central accounts. Since 2017, it has supported brands and sellers with backend operations, including catalog management, account health, inventory, reimbursements, and advertising...
Lofty Minds Marketing Agency is a Kenya-based digital marketing agency that helps businesses transform and elevate their brands. With a team of passionate professionals and a profound knowledge of the Kenyan market, Lofty Minds crafts compelling stories and delivers measurable results...
We help you overcome communication challenges: >> when you need to consolidate your position in an increasingly dense market; >> when you do things differently and need to convince a conservative environment of the merits of your approach; >> when launching a new brand, product or service; >> when your...
We prioritize delivering results over billing hours, ensuring you receive top-notch work in record time. From swift price quotes to rapid work delivery, we work on minimizing your wait time and maximizing productivity. Our 24/7 availability ensures instant support whenever you need us. Clients choose us for...
Cappelli Identity Design is a multidisciplinary design studio that is working worldwide. Founded by the designer Emanuele Cappell back in 2010 in Rome, Italy...
Bee Brilliant Marketing is a results-focused digital marketing partner for ambitious small and growing businesses in the UK. We specialise in cutting through the noise combining smart SEO, targeted PPC campaigns, and conversion-led websites to attract the right customers and turn clicks into enquiries...
We here at Popup provide the finest solution for your businesses in Qatar including business management, business consultancy, IT Services, Event Management Services, Print Production Services & Food & beverage services...
SWELL is a 360° creative agency and full-spectrum production studio designed for the AI era, blending human creativity with machine intelligence to deliver high-impact brand experiences. With over 15 years of experience working with global brands across fashion, beauty, luxury, and technology, the agency...
Rune Films is a UK video production company helping brands communicate clearly through strategic video content. We produce corporate films, commercials, animation, and explainer videos designed to drive engagement, simplify messaging, and support business growth. From concept to delivery, our team focuses on...
At Meti Comunicazione, we are a young, dynamic, and professional studio that manages your communication needs from start to finish. 360° COMMUNICATION We utilize a variety of tools, both online and offline, to ensure comprehensive communication...
We have designs on getting your brand into the public eye and doing it well. The world doesn't need another wishy-washy brand, let's make it a better, high-aesthetic place to evolve into and let's do it now. Cause as in the immortal words of The Doors: "the time to hesitate is through"...
Italian branding agency. Some call us a creatives, others graphic designers, but our moms still haven't figured out what we do for a living...
We are Oi Marketing, a team based in Surrey and Vancouver, BC. Since 2018, we have been helping businesses across the Fraser Valley and beyond with custom web design, SEO, digital ads, and branding. We believe in a collaborative, data-driven approach built on authenticity and transparent communication to...
Hey there! My name is Paris Nasseri, I'm a professional designer specializing in Brand Strategy, Design, and Growth to help your business achieve it's goals...
Flexible in our approach, solid in our expertise. We deploy the best of traditional and digital marketing communication within a non-traditional agency context. We support our clients with rigor and intelligence, focusing on the pleasure of working together, as if we were an extension of their business. With...
Adcore is a digital marketing company that offers build brands and optimize marketing and data management efforts. From Connected TV ad campaigns to social media to advanced eCommerce tools, we bring our clients results...
Flanagan Silcott LLC is a strategy-driven agency specializing in branding, user experience design, and creative marketing and advertising solutions. We help businesses build strong identities, craft seamless user journeys, and connect meaningfully with their audiences...
We are the strategic growth partner for ambitious brands. we help businesses break through the noise and dominate their industries...
At SEO HUB, we bring over 10 years of SEO Expertise to help your Business thrive online. Using innovative strategies and data-driven solutions, we enhance your visibility and drive success...
Royal-AI is a Polish AI agency for service businesses, founded in 2026 by Przemysław Rusiewicz. Builds websites, chatbots, and automations in one subscription from 399 PLN per month. Working prototype in 5 business days at no cost. You test on real leads before committing...
Great business deserves an out-of-this-world marketing strategy! From the first hello, you'll feel right at home with our warm and inclusive team, dedicated to making your brand shine. Whether you're just starting or ready to take things up a notch, we're here to support you every step of the way. Join the...
Dave Chapple is a designer (Art Directors Guild/Graphic Design: Local 800) in Los Angeles California...
We are a team of creative designers dedicated to elevating ambitious brands to new heights! By combining strategic and creative thinking in all our projects, we are driven by ideas inspired by a strong sense of purpose...
At Skylane Solutions, we help businesses grow smarter, faster, and stronger with data-driven digital marketing strategies. From startups to established brands, we provide tailored solutions that generate real results more traffic, more leads, and more sales...
As the 1st full-service marketing agency founded by Fortune 500 marketing director with 15+ years of U.S. experience, Douce specializes in Tech, Finance, AI, and E-commerce marketing. We combine enterprise-level strategy with startup agility to help brands grow fast and perform better...
Corduroy Media is a San Francisco Bay Area video production company and creative agency based in Oakland. The firm specializes in storytelling through video, photo, animation/VFX, and creative content, supported by strategy, campaign execution, and performance marketing...
Admail West is a trusted direct marketing company with nearly a quarter of a century of expertise. We offer comprehensive integrated marketing strategy consulting and implementation programs, leveraging our experience in direct mail and extending our services to database management, analytics, automated...
Sparo Marketing is a Miami-based digital marketing firm specializing in social media management, PPC and programmatic advertising, email & SMS campaigns, and website development. By integrating data-driven strategy, personalized service, and transparent pricing, the agency helps clientsfrom startups to...
Boxl Studios is a storytelling-driven video production company focused on authentic, human-centered films. We partner closely with brands to craft honest narratives from case studies to documentaries that connect, resonate, and feel real...
Brand-Bid is a programmatic media-buying partner specializing in brand awareness campaigns for global brands. The company buys media across DV360, CTV, YouTube, direct media, and video banners, with a focus on building brand visibility and attention. It has delivered 3,000+ campaigns for 450+ clients...
PunktFormStrich is a multi-award-winning branding- and designstudio from Salzburg that specializes in well-founded and effective design concepts. Both digital and analog...
Hello! My name is Slavoljub Cirkovic, the person and owner behind SCART Design. I have a story 10 years long based on simplicity and creativity...
Dgtal Grow is a performance marketing agency focused on scaling businesses through data-driven advertising, conversion optimization, and full-funnel growth systems. Positioned as a performance-first growth partner, the agency specializes in paid media services including Google Ads, Meta Ads, TikTok Ads...
Neuelane is a creative powerhouse, where experienced industry leaders unite with the singular aim of creating innovative and compelling advertising. Our bold media strategies will ensure your message captures attention in powerful ways...
MarketinGO is a performance-driven paid media agency helping B2B, SaaS, professional services, and e-commerce brands generate qualified leads and sales through Google, Meta, LinkedIn, and Bing Ads...
Welcome to Liyana Hanif Design! My name is Liyana Hanif, I'm a professional Graphic Designer, Art Director, and Creative Strategist...
We are a 360° marketing agency that provides comprehensive services so that, with a personalised approach, you can grow, evolve and take your business to the next level. We have clients in 8 countries and we speak French, English and German...
CineFunk Studios, based in Pune, India, creates compelling short films, web series, and music videos. We focus on storytelling, bringing diverse narratives to life through visually captivating and emotionally resonant content. Our talented team delivers work that entertains, inspires, and connects...
Piccolo Media is a full-service creative and marketing agency based in Wollongong, Australia. We help brands grow through strategic marketing, high-quality content creation, video production, digital advertising and website development. Our team works with businesses across healthcare, construction, fitness...
Creative Milkshake is a performance creative agency for brands that want ads built to convert, not just get likes. Specializing in paid social, they develop scroll-stopping, platform-native creative backed by structured testing, fast iteration, and clear performance thinking. By combining creative instinct...
OneWorld Communications is a boutique creative media and communications agency headquartered in San Francisco, with a sister office in Washington, D.C. Founded in 1993, the agency specializes in Truth Marketing a methodology that aligns brand messaging with authentic purpose and audience values. Their small...
The creative approach to branding and our expertise allow our team to produce connective and profitable communication strategies...
Let us help your brand share its unique message with the world! Our team is experienced in creating captivating content that will ensure your story stands out from the crowd...
At TreeTop, nestled in the scenic Alps of Innsbruck, Austria, we're an award-winning full-service film and animation studio bringing your wildest ideas to life! We weave compelling visual tales with a dash of aesthetic flair and a whole lot of storytelling magic for brands big and small, near and far. From...
GWL Advertising is a creative agency that has in-house graphic designers, copywriters, marketing strategists, digital specialists, media buyers, website developers, and video production. From print to programatic, billboards to leaderboards, your company's brand is in good hands at GWL...
VIRALWAVE is a digital agency that provides optimal solutions for digital marketing, especially in data-driven marketing and e-commerce.With many years of experience serving clients from different industries in the fields of e-commerce and omnichannel businesses, we are confident that we can provide diverse...
Pilot is a brand-centric digital marketing and e-commerce growth agency headquartered in Auckland, New Zealand, with a global clientele. Our expertise lies in catering to premium fashion, lifestyle, and FMCG brands, delivering tailored strategies for sustainable growth and market success...
An advertising agency is the right fit for your business when it has proven experience solving problems similar to yours and acts as a growth partner rather than just a vendor.
In practice, that means it has worked with businesses that share a similar model, sales cycle, campaign mix, and ad spend, and can demonstrate an understanding of your goals and unit economics. It should also be able to adapt its strategy, communication style, and reporting cadence to your team's pace and way of working.
Here is how to tell if the ad agency is the right fit vs. a risky fit:
| Strong fit | Risky fit |
| Has worked with clients with a similar business model, campaign mix, and ad budget | Relies mainly on general industry experience or big-name clients without showing relevant similarities |
| Gives specific examples of solving growth problems like yours | Speaks broadly about results but does not connect them to your actual business challenges |
| Stays focused on your scope and business needs | Pushes extra services or capabilities you do not need |
| Clearly explains who will manage the account day to day and what senior oversight looks like | Presents a senior pitch team, but the execution team is unclear |
| Adapts its process, turnaround times, and reporting cadence to your needs | Requires slow or overly complex processes that do not match your needs |
The 2023 Cost of Pitch report found that 90% of businesses value long-term ROI over costs when partnering with ad agencies. Moreover, 56% say that trust is the most important factor in building a successful agency-client relationship, together with open communication and shared objectives.
The biggest agency red flags are vague measurement, weak ownership terms, senior-team bait-and-switch, and recommendations that ignore your context.
Before hiring an ad agency, ask about its operating model, project approach, accountability framework, and familiarity with your requirements.
Consider these questions:
Your advertising agency contract should define scope, fees, ownership, access, reporting, approvals, change control, and exit terms in plain language.
Look for the following in your contract before signing:
Including these items in your contract will help bring clarity and transparency to your partnership with the B2B advertising agency. Moreover, it will protect your business from data breaches, vendor lock-in, and legal risks.
After hiring an ad agency, expect a heavier time commitment during the first few weeks of the partnership. Once the agency becomes familiar with your brand standards, goals, and workflows, the time required from your team typically decreases.
Here is a breakdown of what to expect for each phase after hiring:
According to the ANA and 4A's Client-Agency Relationship survey, 40.6% of respondents have regular mandatory review periods for transparency, accountability, and strategy alignment.
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding top advertising agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Before contacting ad agencies, you must define your priority business objectives, success metrics, ad spend limit, expected timeline, internal decision-maker, and available resources.
Without that foundation, agencies will make different assumptions, which can make proposals difficult to compare and lead you to hire agencies for the wrong problem.
With 71% of CMOs reporting that they lack the budget to fully execute their strategy, it is vital to distinguish between "must-have" and "nice-to-have" campaign features before the first discovery call.
Hire a specialist advertising agency when you are experiencing issues with paid media execution and results. Conversely, hire a full-service digital marketing agency when the larger problem is coordination across channels, brand, content, and web.
Consider specialized ad agencies when:
Consider full-service digital marketing agencies when:
A realistic advertising budget typically ranges from 5% to 15% of your total annual revenue, depending on your growth stage and industry competitiveness.
For example, small businesses typically dedicate 2%-4% of their revenue to PPC advertising, with aggressive, growth-stage organizations typically spending more.
As a market benchmark, Gartner's 2025 CMO Spend Survey found CMOs reporting marketing budgets at 7.7% of company revenue and paid online channels accounting for 69% of digital spend.
The practical takeaway is to ask each shortlisted agency for a minimum viable testing budget by channel, then reject plans that cannot generate enough volume to prove or disprove the strategy.
Measure the success of your advertising campaigns by tracking bottom-line outcomes.
For lead generation campaigns, success metrics may include qualified leads, cost per sales-qualified lead, close rate by source, and pipeline contribution.
For eCommerce brands, success metrics to consider include customer acquisition cost, contribution margin, repeat purchase behavior, and return on ad spend (ROAS).
While platform metrics, such as click-through rate (CTR) and cost per click (CPC), are valuable, consider these as diagnostic metrics rather than success metrics.
Advertising campaigns may produce results within a few weeks or days. However, sustained ad performance may take 1-3+ months.
Typically, ad agencies dedicate the first 30 days to campaign ramp-up, data gathering, experimentation, testing, and conversion lag.
Then, they allot days 31-60 for campaign optimization. After 90 days from the campaign launch, you may record tangible outcomes, such as increased leads, higher ticket sales, and revenue growth.
The actual timeline before you see results will depend on current performance, ad channel, ad quality, target niche, industry competition, and the aggressiveness of your advertising campaign.
Common mistakes include choosing based on the lowest hourly rates, being overly influenced by the pitch, and failing to confirm ownership of accounts, data, and reporting.
To avoid these mistakes, look for data-backed case studies that match your industry, market niche, and campaign type.
Also, review client feedback and request client references to better understand the agency's project management style, account ownership practices, reporting standards, and approach to campaign optimization.
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