Full Case Study available HERE.
We saw lots of opportunity with a well-established brand to build a strong online presence. Part of this included creating a design blog showcasing the expertise of La-Z-Boy’s in-home designers. From social media to digital advertising to strategic PR efforts using key influencers, Jelly helped La-Z-Boy enter the digital space with confidence.One of our integrated campaigns was a full-page colouring contest in The Province, a large Vancouver newspaper, which was also promoted on La-Z-Boy’s social media. Readers were encouraged to colour, cut out the page, and drop it off at their local La-Z-Boy store to win a prize package. We also directed online traffic to the Lifestyle Meets Comfort blog to print a copy and enter.In an experiential PR campaign, we partnered with our local WHL team, the Vancouver Giants and took over one of their sold out games. Prior to puck drop, we set up a La-Z-Boy lounge and encouraged people to sit in the chairs and rifle through all of the cushions for hidden prizes, including a golden ticket, winning them a spot in our on-ice musical chairs game at intermission. The battle was fierce and the lucky winner got to go home with a brand new La-Z-Boy recliner.We also partnered with two local YouTube stars who represented their love of La-Z-Boy and the Canucks by filming a music video parodying Iggy Azalea’s popular song, Fancy. Our “Comfy” version was featured on Daily Hive – Vancouver’s most popular blog – and received nearly $65,000 in PR coverage.The Results
La-Z-Boy’s specific objectives were to appeal to younger audiences, increase foot traffic in store, and create brand ambassadors. They experienced all that and more:- 6% increase in sales- 13x more Facebook fans- 22% increase in organic traffic to site- 1.7 million impressions + 4,410 clicks from digital ads- 8957 unique visitors to blog- $128,366.49 of monetized advertorial PR value
Darian is founding partner of the award-winning Digital Marketing and PR firm known as Jelly. If you didn't already know, Darian brings unparalleled charisma and excitement to the brands that he popularizes (is yours one of them?).
Mike comes to Jelly with an eclectic mix of experience, having worked in landscape supply, transportation, and most recently in commercial packaging. He has a passion for people and brings a work hard play hard mentality.
Shaheed is a storyteller at heart. As one of Jelly’s Account Managers, he combines his previous experience in corporate and non-profit marketing and communication, and broadcast journalism.
Amaan’s extensive background in digital marketing complements his appetite for excellence. He has worked with professional services, including law firms, across Canada, to develop and execute digital marketing & PR campaign.
Hudson comes to Jelly with a rich history in customer service and social media coordinating. With building meaningful client relationships at the forefront of all of her endeavours, she uses her master people skills and organizational wizardry to establish effective communication with her clients.
Sarah is a gifted leader and passionate communicator with a wealth of experience in marketing and event coordination. With a keen understanding of the entire digital space, she is an expert in multi-platform integration and execution.
Caroline joins Jelly with extensive sales experience in the sports and entertainment industry. A truly driven individual who thrives in fast-paced environments, Caroline prides herself on going out of her way to deliver exceptional results for clients.
Jessica comes to Jelly with a wide range of experience in customer service, experiential marketing, brand promotions, and social media. She is eager to contribute fresh ideas and build innovative campaigns for your brand.
Brad is a social media coordinator who comes from a strong graphic design background. With a designer outlook on life, Brad strives to find unique and creative solutions to any hurdle.
Sullivan comes all the way from Calgary, AB, with a background in digital affiliate marketing and door-to-door telecom sales. He understands what drives consumer impulse and knows how to drive a click.
Joe comes to Jelly with a background in business, a technical acumen and an appreciation for the creative. Having worked in all areas of digital marketing, Joe has found a passion in digital ads & SEO and sees the marriage between the technical underpinnings and human engagement as harmonious.
Megan comes from a background of journalism and 10 years in customer service. She loves seeing a customer happy and will go the extra mile to make that happen.
Robert is a graphic designer who specializes in all things multimedia. His creative energy and deep passion for gifs, motion graphics, and dynamic media brought him to the Jelly team.
Travis’s passion for Photography and Video started with shooting his friends skateboarding in elementary school. From there it grew into a love creating cinematic visuals that tell the story behind the subject.
Dan comes to Jelly with a marketing & administrative background in the bustling construction industry. Using his critical research and creative writing skills, he approaches tasks methodically, yet with a fresh perspective to assist all departments.
Garth is a design ninja who's been creating digital art since he was a wee lad. He loves building beautiful, clean websites that perfectly capture an organization's purpose and branding, and he obsesses over every pixel.
Coming from a family of accountants, Julius is a designated CPA, CMA with over 15 years of professional experience. He loves to create tools that help manage budgets, labour, spend, and measure overall company profitability.
Ryan is all about the numbers and earned his chops with over 10 years of experience in a variety of commercial endeavours including light manufacturing, commercial real estate and investment businesses.