Are you looking for a trustworthy B2B SEO agency to increase website traffic, improve rankings for relevant B2B keywords, generate qualified leads through organic search, and boost your conversions? Our curated list, based on verified client feedback and B2B SEO case studies, is a reliable source for discovering leading B2B SEO companies. Explore our directory to refine your search based on factors like budget, team size, location, and more.
We've thoroughly assessed hundreds of B2B SEO agencies, considering their expertise, core services, successful campaigns, client testimonials, pricing structures, and industry accolades. Dive into our selection methodology to understand how we identify the cream of the crop in the B2B SEO sector.
The Number 1 B2B SEO Agency as Selected by DesignRush Is:
RevenueZen is a B2B SEO agency that helps ambitious B2B brands break their previous revenue records in 16 months. Its services include keyword research, technical SEO audits, link building and off-page SEO, competitive gap analysis, and on-page optimization. These services are further reinforced with B2B content and LinkedIn marketing, for a comprehensive approach that attracts and converts leads.
ProdPerfect, a company specializing in autonomous regression testing suites, partnered with RevenueZen to address inconsistent lead generation. The company struggled with the lead funnel that would unpredictably fill and empty. Despite generating a high number of leads, they were not always ideally matched to the company's needs.
RevenueZen's promised to deliver 15 quality opportunities monthly. Its approach included sales operations advice, full-funnel coaching, and regular knowledge transfer between the two teams. Its efforts resulted in 102 sales meetings, a $2 million pipeline, and $430,000 in closed/won deals within six months, exceeding ProdPerfect's expectations.
First Page Sage (FPS) is a strategy-driven B2B SEO company that handles every aspect of SEO, from keyword research to content creation and back-end optimization. Its expert team, comprised of campaign strategist, writer, editor, graphic designer, web developer, and report specialist, creates best-in-class content. FPS sets the industry standard in generating B2B leads, through website optimization, landing page creation, and lead tracking and performance measurement.
Cadence Design Systems, a leader in electronics design automation (EDA), needed to improve its visibility and reach in the printed circuit board (PCB) market, as it was experiencing slower growth than its competitors - individual design engineers and small electronics companies.
FPS crafted an SEO-driven content marketing strategy tailored to the PCB market to address these challenges. This strategy aimed to position Cadence as the first result in search engines for queries related to PCB design, thus driving more qualified traffic to their site.
Results:
A 934% increase in total keyword rankings over the year
Over 100,000 visits in monthly organic sessions
Cost per conversion ($0.56) dropping well below the cost of PPC ads
Rock The Rankings is a specialized B2B SEO agency that brings leads, pipeline, and revenue, ensuring its clients never miss their growth goals. Its proven B2B SEO framework focuses on scaling demos and trials to generate millions in annual recurring revenue (ARR) for its clients. Its B2B services include competitive and gap analysis, on-page SEO and topical research, content marketing, technical SEO, link building and digital PR, and consulting.
Rock The Rankings collaborated with Product Collective, a leading newsletter for software product managers, to boost email subscriptions through organic traffic. It focused on improving click-through rate (CTR) and search positions of existing content, optimizing conversion rates, implementing tracking in Google Analytics, and creating valuable content to drive brand awareness.
Its strategy led to the following results:
210% increase in email subscriptions year-over-year (YoY)
Notable clients: American Red Cross, GAP, Mercedes-Benz, Milk Bar, Monday.com
Sure Oak is a result driven B2B SEO agency renowned for delivering significant outcomes through tailored strategies. Its focus on capturing leads, surpassing competitors, and employing data-driven approaches ensures clients achieve their digital marketing goals. Sure Oak's services cover keyword research, audience analysis, content optimization, link building, technical SEO audits, and local and global SEO strategies.
Sure Oak partnered with an HR & Payroll SaaS company that faced challenges in limited organic traffic despite strong word-of-mouth referrals. The company needed to boost organic leads and ensure higher visibility among HR decision-makers. Its approach included website optimization, link building with prominent HR websites, content improvement, and website redesign.
As a result, the client experienced:
88% increase in organic users
72% increase in organic sessions
164% increase for the keywords ranking in the top 3
OuterBox, a premier B2B SEO agency, crafts customized B2B SEO strategies tailored to each client's unique needs and objectives. From keyword research and content optimization to technical SEO audits and clear reporting, OuterBox delivers exceptional results, helping B2B companies increase online visibility, drive leads, and surpass their digital marketing goals.
Fanuc World, a subsidiary of Tennessee Industrial Electronics (TIE), partnered with OuterBox to revamp its outdated website and improve its online marketing efforts. OuterBox tackled the challenge by creating a modern, mobile-friendly website on the Onveos platform, optimizing it for organic search, and implementing a successful paid search campaign. It also targeted numerous industry-specific keywords, which achieved prominent rank in SERPs.
Notable clients: Chemical Concepts, HRSoft, UIDP, Worldnet International, BRANY
Altitude is a seasoned B2B SEO agency that uses data, strategy, and two decades of experience to deliver consistent results in lead generation, buyer activation, and pipeline growth. Its impressive client retention rate, averaging 3.6 years, which is double the industry norm, reflects its clients' satisfaction and loyalty
Chemical Concepts, a leading supplier of adhesives and specialty chemicals, teamed up with Altitude Marketing, a B2B SEO agency, for a 4-year partnership. It needed to optimize its sales process to better capture and ensure profitability. Altitude Marketing conducted comprehensive keyword research, crafted an effective SEO and content strategy, and produced blogs, white papers, and nurture email sequences.
This collaboration resulted in an 83% increase in average monthly revenue from organic channels, 101% increase in organic keywords rank, and 104% increase in average monthly website traffic.
Notable clients: Go Fan Yourself, BluePay, Grove Dental Associates, Pro Stock Hockey, Figo
As a leading B2B SEO company, Straight North understands the differences between the B2C and B2B target markets, keywords, content style, and marketing channels. Its team is fully prepared to help clients generate sales leads and grow revenue through customized SEO campaigns. Straight North’s SEO services are complemented by paid advertising, web design and creative offers.
In collaboration with iGo Fan Yourself, a manufacturer of large industrial fans, Straight North executed a comprehensive strategy to enhance organic visibility and lead generation.
On-site efforts included creating new pages for strategic keywords, improving the interlinking, and conducting competitive analysis for new product launches. Off-site strategies involved targeted content publication and business profile inclusion in relevant customer segments to boost link building. As a result of this partnership, lead generation increased by 189% and traffic surged by 79%.
HawkSEM is renowned for its ability to boost rankings and drive revenue for its B2B clients, who typically experience a 4.5x increased ROI. Its services include keyword research, strategy development, Google Search Console and Google Analytics setup, 404 error identification, resolution, and redirects, content analysis and production, and many others. Its senior level talents serve multiple methodologies and industries.
Prismatic, an integration platform for B2B software companies, faced a challenge with its SEO strategy as a startup in a competitive industry. HawkSEM helped it identify and rank for relevant keywords while focusing on industry-specific terms. This involved thorough keyword research, content strategy development, and optimization of existing content.
As a result, Prismatic saw significant improvements, including a 228% increase in the top 3 keyword rankings, a 67% boost in ranking keywords, and tripled SERP featured snippets.
Notable clients: InfluxData, MemSQL, Mercer Advisors, Lightstep, Churchill Management Group
With over 100,000% ranking keywords, 100 growth clients, and 130,000 conversions per year, Upgrow is a premier B2B SEO company. Its approach includes competitor analysis, industry-specific keyword research, optimization and implementation, and tracking and reporting. Besides SEO, its content team highlights other potential avenues for growth, such as paid search and social media marketing. content creation, technical optimization, link-building, and conversion optimization.
InfluxData, a leading time series platform, wanted to scale its site traffic and lead generation. After the initial audit, Upgrow optimized meta titles and descriptions, internal linking, and traffic redirection to product pages, improving the technical health score by 25%. Additionally, by working closely with the Upgrow team, InfluxData developed authoritative content targeting competitive head terms.
As a result, InfluxData experienced significant growth:
300% increase in keywords ranking in the top 10
450% increase in keywords ranking in the top 3
#1 position for several high-value industry-relevant keywords
10% increase in average quarterly traffic (over three years)
Notable clients: L3 Funding, Blink Health, GoFundMe, Wayfair, GE Digital
Victorious SEO, a value driven B2B SEO agency, helps clients claim the top spots in search results with viable keywords that funnel directly to their most lucrative conversion points. The company prides itself on proactive technical SEO and strategic link building. With a decade-long focus on search excellence and a strategic pivot to SEO-only services, it has earned prestigious Global and US Search Awards.
L3 Funding, a small business loan provider, was struggling with low visibility on search engines, ranking for only three non-branded keywords. Victorious' strategy focused on building authority through quality content and robust backlinking. The goal was to establish L3 Funding as a trustworthy resource in the finance sector, which is critical for gaining prominence in Google's rankings due to the sensitive nature of financial advice (YMYL standards).
To identify the top B2B SEO companies, we conducted thorough assessments based on key criteria such as client testimonials, case studies, industry standing, team capabilities, client roster, and leadership proficiency. Our rigorous evaluation process allows us to identify the most suitable B2B SEO agencies equipped to address the unique challenges of B2B industries.
Our team of industry experts conducts evaluations based on the following factors:
Reviews: Insights into an agency's performance, expertise, and client satisfaction.
Portfolio: Past projects and expertise, showcasing their approach and quality of work.
Awards and press mention: Awards and mentions in the press, reflecting credibility, industry reputation, and innovative practices.
Team bios: Profiles of agency team members, highlighting their skills, experience, and industry knowledge.
Top services: Overview of the agency’s primary services and areas of specialization.
B2B SEO Expertise: Specialized knowledge and capabilities essential for developing tailored SEO strategies for B2B sectors, focusing on targeting high-value keywords, driving organic traffic, generating leads, and boosting conversion rates.
3,001 Companies-Rankings updated: September 06, 2026
Every SEO agency featured on DesignRush is evaluated for SEO expertise, service quality, and verified client feedback. Some featured placements may be paid.
Graphic design will save the world right after rock and roll does.
Graphic design will save the world right after rock and roll does.
Not In Paris Now is a creative agency specialized in branding, web design and social media. We create unique visual experiences for ambitious companies...
Rated Original is a full-service website design and digital marketing agency that specializes in growing businesses by creating, maintaining, and launching brands, as well as rebranding. We understand and embrace the need for change. We also know that a website or marketing strategy can't be static; it has to...
With over 20 years of expertise, we are a minority-owned firm specializing in fintech marketing. Our innovative approach and deep industry knowledge enables us to create impactful strategies that drive growth and distinguish our clients apart in the financial services and fintech landscape...
Woya is an SEO agency using digital marketing strategy to deliver winning results online for clients in the finance, healthcare, sports and travel sectors. Work with industry experts in the UK to increase your traffic, enquiries, leads and sales...
A performance based digital growth agency offering full-stack marketing solutions.
A performance based digital growth agency offering full-stack marketing solutions.
We think outside the box and are confident about delivering exceptional results in every digital channel.
We firmly believe in our vision that the only limits that exist are those you put on yourself, and we are on a mission to remove them from your life...
We create
digital ecosystems
where work flows without obstacles.
Just as everything in nature is interconnected, we understand that each piece in the digital world plays an essential role. That is why we work to ensure that each component coexists and interacts in perfect harmony...
We make your websites work for you and your business!
We make your websites work for you and your business!
We offer expert local SEO, digital marketing, web design, webhosting, and consulting services from the Philippines, helping agencies and organizations to rank and boost your company's online search visibility and business growth with tailored solutions...
Helping B2B Tech Brands Grow Revenue Without Paid Ads.
Helping B2B Tech Brands Grow Revenue Without Paid Ads.
We primarily work with B2B brands. If you need guidance on your SEO strategy or fractional services, we can help, Im a revenue-focused SEO partner that helps SaaS companies grow signups, SQLs, and demos. My services are 100% SEO-focused, and I only work with B2B SaaS brands...
A Next-Gen Production Agency for Modern Businesses.
A Next-Gen Production Agency for Modern Businesses.
Marshall Media offers a full-spectrum of services geared toward providing businesses in any industry with the adequate resources & knowledge for unprecedented growth...
FGM Technologies is a leading digital agency based in Morocco, founded by Ahmed Mortaji and Sohayb Fadil. Born from a passion for creativity and technology, we specialize in delivering innovative digital solutions that resonate deeply with our clients...
Web Design, Development & Digital Marketing Company- Naksh Technologies Pune
Web Design, Development & Digital Marketing Company- Naksh Technologies Pune
A strategic and innovative website design company in Pune that delivers sustainable designs on which businesses can rely on. Website Design Services | Web Applications | E-Commerce Website Design...
Cyfrow Solutions is an SEO company that has been in operation since 2016. During this time, we have worked diligently with businesses throughout the United States to help them rank on Googles first page and drive website traffic to their sites. Through our quality services and powerful SEO strategies, we have...
At Web Hitters, we proudly claim prestige for ourselves among the leading SEO and web design companies working worldwide. The areas wherein our experience includes expertise are digital marketing, website design and development, e-commerce solutions, SEO and mobile app development. We are dedicated to...
At FCS Web Development, we're not just about creating websites; we're about forging unique digital identities that echo your brand's essence and engage your audience on a deeper level. As a beacon of excellence and innovation, our suite of services is meticulously designed to cater to the diverse needs of our...
Summr Solutions is a Durham, NC-based web design and development firm specializing in creating visually appealing, SEO-optimized websites. We also offer comprehensive digital marketing services to help your business grow online...
Your Trusted Partner in the Digital Transformation Journey.
Your Trusted Partner in the Digital Transformation Journey.
Digital Marketing & Technology Solutions. Chi Doanh understands this critical need. We offer a comprehensive suite of services designed to empower your digital marketing efforts...
TechMatter is an IT services company with extensive expertise in digital marketing across the UAE. We focus on innovation and efficiency to deliver customized technology and marketing solutions, driving growth, enhancing productivity, and supporting businesses. With TechMatter, organizations can confidently...
Digital agency for design, development, marketing, and support
Digital agency for design, development, marketing, and support
Studio Ubique is a digital agency in the Netherlands. We build websites, platforms and apps for startups and SMBs that need something that works and keeps working, then we maintain it: UX, code, hosting, content, and the structural parts most agencies skip until they break...
ASF Softech is a top web development company in Delhi. Were all about making that look great & are easy to. Our team knows how to create special just for you. We want to help you shine online & grow your business. From cool websites to awesome online stores, we've got what you need to sell. Your brand will...
Synergy Media is a Web3 media agency that combines creative ideas with a clear focus on results. Our dedicated team understands the unique needs of our clients and develops tailored solutions. We specialize in making projects visible and exploring new paths in the digital space. Discover how we can make an...
We are a one-stop shop for all of the digital business needs. We have an exceptional track record and have helped dozens of business to go from startups to medium sized business. We take pride in our work and understand that our customer success is our success. Currently we have a 200% growth year after year...
We are a digital marketing agency focused on generating real and impactful results for our clients. We combine innovative strategies and best market practices to boost sales, strengthen brands and consolidate businesses. Our commitment is to deliver excellent work, always aligned with the latest trends, to...
Affordable, Professional Custom Alberta Web Design Optimized with SEO
Affordable, Professional Custom Alberta Web Design Optimized with SEO
Get a custom Alberta web design from scratch that will establish your brands digital presence and attract more customers through search. Our professional web designs are SEO-optimized and affordable...
Basically, we want to team up to create compelling experiences that will both transform your brand and make your mother proud. We are the dreamers and achievers with the dedication and experience to breathe life into your digital marketing fantasies...
Building scalable web, mobile, and software solutions for growing businesses.
Building scalable web, mobile, and software solutions for growing businesses.
We focus on clean UI/UX, scalable architecture, reliable backend systems, and long-term product support. From idea validation to design, development, deployment, and growth, Digital Elliptical provides complete end-to-end product development services...
DomainFX is a leading web development and SEO agency, delivering cutting-edge digital solutions that help businesses grow online. Specialising in high-performance websites, we craft custom strategies that boost visibility, engagement, and conversions. With expertise in WordPress, WooCommerce, and a range of...
Locals Talk is a modern digital marketing agency offering tailored strategies to elevate businesses in competitive markets. From SEO and PPC to content creation and social media, the agency provides comprehensive solutions to help clients maximize their return on investment. Backed by a global network of...
Brand and web studio building the website infrastructure B2B companies scale on.
Brand and web studio building the website infrastructure B2B companies scale on.
AGR Studio is a brand and web studio for B2B companies. We design and build websites on Framer, Webflow, and custom code, then run them long term as an embedded team. Clients include maritime tech group Marcura and global asset manager Janus Henderson Investors. Senior team, no handoffs...
GNV Web Design helps ambitious companies turn their websites into reliable, high-performing engines for growth. We combine technical expertise, data-driven strategy, and clear communication to deliver measurable results you can see...
iSmart Web Service is a cutting-edge websiye design and development company specializing in creating tailored digital solutions for businesses, nonprofits, and eCommerce platforms. We focus on delivering visually stunning, responsive, and high-performance websites using technologies like WordPress, Elementor...
An award winning digital marketing agency specializing in SEO, PPC, and More.
An award winning digital marketing agency specializing in SEO, PPC, and More.
Launch Smarter designs high-performing websites and brand experiences for companies ready to scale. We blend strategy, design, and automation to help businesses grow smarterwith results that convert, brands that stand out, and systems that scale...
The leading Digital Marketing Agency in Cyprus and abroad, offering Website Design and Development, Social Media Marketing, SEO, Content Creation and more. Who are we? We are experienced web architects who help businesses solve their problems and grow in the digital world. Ruxbo engages in all online...
We are a growth focused digital marketing & innovative agency. we believe that as the interactive universe continues to grows. Our flexible solutions will help you meet your business goals...
let's build your brand. let's drive sales. Let's grow your business.
let's build your brand. let's drive sales. Let's grow your business.
View Marketing & Creative is here to guide you from your current position to your desired goals through strategic marketing, clear branding and design, and impactful content creation...
At GSS Tech Solutions, were redefining IT services with a commitment to excellence, reliability, and innovation. Each project reflects our dedication to quality, timeliness, and consistent performance. By continuously evolving our technology and enhancing client value, our passionate team thrives on embracing...
The Digital Marketing Expertise You Need To Fuel Your Business Growth.
The Digital Marketing Expertise You Need To Fuel Your Business Growth.
Highly specialised team in SEO & Google Ads for Small and medium businesses. Since 2011 we have helped hundreds of Australian businesses achieve the growth their business deserves...
Development of selling sites and digital solutions for business.
Development of selling sites and digital solutions for business.
We are Daccel, a dedicated team of experts who handle every aspect of presenting businesses on the internet. Our services encompass website development, in-depth analytics, and finely-tuned marketing strategy adjustments...
Emergentify is a results-driven SEO agency, specializing in tailored strategies to boost organic traffic, enhance online visibility, and improve search rankings for businesses across diverse industries...
Elevate Your Brand With Strategic Digital Marketing Services
Elevate Your Brand With Strategic Digital Marketing Services
CRM Digital is a full-service SEO company and web design agency dedicated to helping businesses grow their online presence and achieve long-term success. Our team of experts specializes in creating tailored SEO strategies that improve search engine rankings, drive organic traffic, and boost conversions...
Local Presence SEO, LLC is a digital marketing company which focuses on SEO. To create top results from seo, we are experts in on-page optimization, off-page link building, web design, social media management, citation management, reputation management and off-line business building strategies...
DFC Studio is a digital and e-commerce agency specializing in brand development in the Chinese market. With offices in Beijing and Lyon, we support prestigious clients such as TotalEnergies, the French Embassy, and fashion brands like Pyrenex in their growth across China. Our bicultural team, made up of...
Changing the Digital Marketing Game One Company at a Time
Changing the Digital Marketing Game One Company at a Time
At Slade Marketing, we prioritize your business. We provide solutions that not only attract new customers but also boost engagement and leave a lasting impression on your brand. From web design and hosting to logos and social media, Slade Marketing covers all your digital needs!...
A "Boutique" Web Agency with Swiss precision and Italian flair.
A "Boutique" Web Agency with Swiss precision and Italian flair.
Superba Media is a boutique web agency with offices in Locarno, Switzerland, and Genoa, Italy. Founded in 2016, we blend Swiss precision with Italian creativity to deliver exceptional web design and digital marketing services. Our core offerings include visually compelling, user-friendly website creation...
Sovereign SEO: Empowering Your Business in the Digital Realm.
Sovereign SEO: Empowering Your Business in the Digital Realm.
Elevate your digital presence with Sovereign SEO Singapore, where strategic ingenuity meets impactful results. Led by seasoned SEO Consultant Eugene Leow, we tailor custom SEO solutions that enhance visibility, drive traffic, and accelerate business growth...
Website services for construction companies, contractors, engineers, developers, and the trades.
Website services for construction companies, contractors, engineers, developers, and the trades.
Masthead Technology builds websites for construction companies, contractors, engineers, and developers, with a focus on website design, WordPress support, project portfolio systems, SEO, lead generation, and recruiting...
As RekClick 360° Digital Marketing Agency, our purpose in the rapidly growing and evolving digital world is to ensure the growth of the brands we work with through the strategies we develop. With our team of experts, each specializing in their field, we carry out marketing management and implementations...
We're a 360° digital consulting agency. We help SaaS, tech and web companies grow and get results.
Our consulting services are based on the 4 digital pillars: strategy, marketing, solutions and data...
A B2B SEO agency is an agency that optimizes business-to-business (B2B) organizations online presence to improve its visibility in organic search results, help drive relevant traffic, and increase lead quality and revenue for their clients.
This type of agency focuses on the unique needs and challenges of the B2B market, which differ from business-to-client (B2C) SEO in several key areas:
Longer and more complex buying cycles: B2B buying processes are typically long and involve multiple decision-makers, making the buyer journey more complex compared to B2C.
Niche markets: B2B businesses often operate in specialized industries, which means their target audience is much more defined and knowledgeable. Agencies must conduct comprehensive research and familiarize themselves with all specifics of the given market.
Importance of brand authority and credibility: In B2B markets, the stakes are higher, and businesses look for vendors who are both service providers and thought leaders in their fields.
Professional B2B SEO company will thoroughly understand your business—including your industry, target audience, sales cycle, competitors, and goals—to develop a tailored strategy that effectively meets your specific needs.
Its strategy will be based on:
Industry-specific trends, standards, and best practices
Target audience behaviors and preferences
Sales cycles lengths
Competitive analysis
Business goals
B2B companies generate two times more revenue from organic search than any other marketing channel. On average, organic search brings 53.3% traffic across industries, while combined with paid advertising it totals 76%. These numbers demonstrate the effectiveness of SEO in boosting visibility, attracting traffic, and converting high-value leads.
The value of investing in B2B SEO services is further showcased in the Sure Oak’s project:
B2B SEO firm’s cybersecurity client was facing rapid industry changes and a highly competitive market. Sure Oak immersed itself in the cybersecurity field, collaborating closely with the client's team, and developed a comprehensive SEO strategy tailored to the client's needs. The strategy included deep competitor analysis, technical audits, and ongoing on-page optimization, content development, and strategic link-building.
The results were amazing:
92% increase in conversions
2x increase in conversion rates
18% increase in organic sessions
Increase in organic traffic for individual pages from 276% to 1525%
What does a B2B SEO company do?
A B2B SEO company conducts industry relevant keyword research, optimizes on-page elements, creates content, builds external links with other relevant businesses, improves technical aspects of the website, and analyses results of its efforts.
Its strategies are aimed at increasing client’s visibility in organic search engine result pages (SERPs), which, in turn, brings more traffic, more leads, and more conversions.
Here are some specific services that help companies achieve their SEO goals:
Keyword research: Identifying industry-specific, high-intent keywords that drive qualified leads.
Content creation: Creating detailed and authoritative content like white papers, industry analysis, and case studies that cater to various stakeholders in the buying process, focused on building thought leadership and educating potential clients.
Link building: Improving the business’s credibility and authority within its industry by securing backlinks from industry-leading websites and professional associations to boost relevance and trust.
On-page SEO: Optimizing web pages to better respond to the informational needs of business professionals. Focusing on clarity, technical details, and relevance in metadata, headings, and content to improve visibility in search engines.
Technical SEO: Ensuring a website is crawlable and indexable for search engines. Optimizing site architecture for easy navigation, improving speed for seamless user experience, enhancing security features, and ensuring compatibility with various devices.
Analytics and reporting: Measuring the impact of SEO activities on business goals like lead generation and client acquisition. Tracking key performance indicators (KPIs) such as lead quality, engagement rates, and return on investment (ROI) from specific content pieces and SEO strategies.
We can see an example of B2B SEO services in KlientBoost’s SEO strategy:
Excedr, a modern lab equipment supplier through leasing programs, wanted to increase its organic traffic and attract more leads. KlientBoost developed SEO-focused content strategy, complemented by on-page optimization and internal linking.
Targeting high-intent keywords, like “Lease Lab Equipment” and “Lab Equipment Leasing”, the agency helped Excedr rank #1 in Google search results. It also increased its conversions by 1,512% and organic traffic by 702%.
What is the difference between a B2B SEO agency and a general SEO agency?
The difference between a B2B SEO agency and a general SEO agency lies primarily in their target audience, focus, and specific strategies they employ. A B2B SEO firm works exclusively with businesses that sell their products or services to other businesses, understanding their industry specifics and requirements. A general SEO agency can serve both B2C and B2B clients, with strategies aimed at broader audience engagement.
Key areas of focus for a B2B SEO agency include:
Industry-specific keyword research and analysis, relevant for given business sector and its professional audience
Content creation that addresses business challenges and solutions, such as whitepapers, case studies, industry insights, reports, and in-depth blog posts addressing B2B challenges and showcasing expertise
Link exchange with high-authority publications and websites relevant to specific B2B industry to build backlinks and establish thought leadership
Lead generation strategies tailored to longer B2B sales cycles, like gated content and email marketing campaigns
Account-based marketing (ABM) and targeted outreach campaigns that engage specific decision-makers within key accounts
KPI tracking, focusing on qualified leads generated, conversion rates, and ROI to demonstrate the impact on B2B sales
Key areas of focus for a general SEO agency include:
Keyword research and analysis for a broader range of clients, including B2C businesses
Content creation across various topics and industries, including blog posts, infographics, social media content, and product descriptions
Link building from various sources, including industry publications, social media, and guest posting
Lead generation strategies for shorter sales cycles typical in B2C markets
Local SEO for businesses that aim to attract local audience
KPI monitoring, focusing on website traffic, keyword rankings, and basic conversion metrics to measure SEO campaign effectiveness.
How much does a B2B SEO company cost?
A B2B SEO company’s cost can range from $1,000 to $15,000 per month, depending on the expertise, project requirements, business goals, competitors, service model, and timeline.
B2B SEO companies usually charge for their services based on the following pricing models:
Hourly rate: Typically ranging from $100 to $250 per hour, this model is suitable for minor projects and specific tasks like keyword research, web page audits, and content creation. Rates may vary based on the complexity and demands of the task.
Project-based rate: B2B SEO companies may offer project-based rates for technical audits, on-site repairs, content marketing initiatives, and more. Prices can range from $500 to $1,000 or higher for complex projects requiring significant resources.
Monthly retainer: Many businesses opt for a monthly retainer, which involves a long-term contract and a pre-arranged budget for ongoing SEO work. Monthly retainer fees typically range from $500 to $5,000, depending on the agency and the services included in the package.
Customized services (Ala carte): For specific and immediate needs, businesses can choose customized SEO services such as research, audits, backlink building, and content creation. Pricing for these services varies based on the scope and complexity of the project.
Why should you hire a B2B SEO company?
You should hire a B2B SEO company because it can improve your organic rankings, attract more audience, help you form meaningful partnerships, and increase your revenue. Its expertise and resources will boost your efficiency, saving time and allowing you to focus on profitable business activities.
Some of the benefits you will experience by contracting B2B SEO specialists include:
Expertise in B2B strategies: B2B SEO companies understand the unique challenges of reaching and converting business decision-makers. They tailor strategies specifically for the B2B buyer journey, maximizing your website's impact on the right audience.
Higher conversion rates: Organic search traffic from B2B SEO is known to convert better than other channels. About 70% of marketers believe that organic SEO is more effective for driving sales than paid advertising.
Long-term ROI: SEO results are long-lasting. Unlike paid advertising, which stops when the budget empties, SEO builds organic visibility over time, delivering a steady stream of highly qualified leads and a strong ROI. With a conversion rate of 14.6%, SEO is an effective approach for converting leads, especially when compared to traditional outbound methods with a 1.7% conversion rate.
Complex buyer insight: B2B SEO agencies understand complex buyer journeys, lengthy research phases, and decision-making processes. This allows them to create targeted content that resonates with ideal customers throughout their buying process.
Continuous improvement: They use sophisticated tools to measure SEO performance and refine strategies, ensuring continuous improvement based on data-driven insights.
Competitive advantage: Using the latest SEO tactics and industry best practices, they help clients stay ahead of competitors, even in the most competitive market. They establish the client’s brand as a thought leader and trusted resource within its industry.
Time and resource savings: Outsourcing SEO to a specialized agency frees up your internal resources, allowing you to focus on core business activities, like product development or sales, while experts handle your online presence.
You can see the benefits of collaborating with a B2B SEO company in Warehouse Lighting’s case:
The customized lighting solutions provider, after 16 years in industry, faced a challenge with declining keyword rankings and adapting with latest Google algorithm updates. It hired OuterBox, which conducted extensive keyword research, and implemented on-page optimization and technical improvements. The outcome was significant — a 105% boost in organic revenue, an 119% increase in organic transactions, and a 110% rise in organic traffic.
How do I choose a B2B SEO company?
You can choose a B2B SEO company by following a structured approach:
Define your goals and requirements: Clearly outline what you want to achieve with SEO, whether it's increased organic traffic, lead generation, revenue growth, or specific industry-related objectives.
Set a budget: B2B SEO is an investment in your company's growth. Establish a feasible budget aligned with your objectives, considering the project's scope and timeline.
Conduct preliminary research: Look at online reviews, ratings, and case studies on industry websites or platforms like DesignRush and Google My Business.
Look for referrals: Ask for referrals from business contacts and industry insiders who have used B2B SEO services.
Evaluate their expertise and experience: Look for agencies with experience in your specific industry. Request case studies and contact their references to verify results and client satisfaction. Ensure they offer the specific SEO services you need (e.g., keyword research, content creation, link building).
Check their SEO performance: Assess how well the agency ranks for relevant keywords in their industry, for example “B2B SEO services”. Their ranking is a practical indicator of their expertise.
Assess tools and techniques: Inquire about the tools and strategies they use. Ensure they practice white-hat SEO techniques to avoid penalties from search engines.
Send RFPs: Send detailed Requests for Proposal (RFPs) that outline their strategy, scope of work, timelines, and costs. Evaluate proposals from multiple agencies to understand value for money, scope of work, and projected outcomes.
Evaluate their communication and reporting: Make sure their style of communication matches yours. Frequent updates and transparency should be a priority. Confirm that they provide detailed, regular reports that align with your KPIs.
Discuss and understand costs: Pricing should be transparent and based on the services provided. Avoid agencies that are not upfront about costs. Cheaper isn’t always better, particularly with SEO.
Consider cultural fit: The agency should fit well with your company’s culture for a harmonious working relationship. SEO is a long-term strategy, so consider this a long-term partnership.
Make your decision: Select the B2B SEO agency that most closely aligns with your marketing requirements, budget constraints, and organizational culture.
Negotiate and finalize the contract: Review and negotiate the terms of service, payment terms, and any clauses about the ownership of work. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations.
If you need help looking into your options, visit the DesignRush Marketplace, and we’ll connect you with five of the most suitable agencies based on your requirements at no cost!
What questions do I ask when hiring a B2B SEO company?
When hiring a B2B SEO company, you can ask the following questions to ensure they are the right fit for your business:
Relevant Background
What is your experience working with B2B companies in our industry?
Can you provide examples of successful SEO strategies you've implemented for B2B clients?
How do you stay updated with the latest SEO trends and algorithm changes?
Do you have some proprietary tool or strategy that provenly drives results?
Company Services and Processes
What specific SEO services do you offer for B2B businesses?
Do you provide related services, like paid advertising?
How do you approach keyword research and target audience analysis for B2B clients?
Can you explain your link building strategies?
Do you have link exchanging partners relevant to our business?
What SEO platforms and tools do you use?
The Project
What will our SEO strategy include?
Based on your experience, when can we expect results of your SEO efforts?
How do you track the success of SEO campaigns for B2B clients? What KPIs do you monitor?
What ROI can we expect?
What is your approach to ongoing optimization and adapting to changes in our industry?
How do you incorporate client’s feedback?
Who would be our contacts within your agency, and how frequently would we receive reports?
These questions cover essential aspects such as the agency's experience, services offered, process for developing strategies, and measurement of success, helping you make an informed decision when hiring a B2B SEO company.
What are the top B2B SEO companies in the U.S.?
The top B2B SEO companies in the United States are:
Proposals