Searching for a reliable law firm SEO company that drives organic traffic, leads, and revenue? Our listing is a credible source for finding top-tier law firm SEO agencies. It has been verified based on client feedback, relevant case studies, and awards and certifications. Use the filters to personalize your search by location, pricing, team size, and other criteria.
We curated a list of top law firm SEO companies from over 700 agencies based on services, awards, portfolio, industry reputation, pricing, and client reviews. Learn more about our selection methodology and how we shortlisted the top law firms in the search engine optimization industry.
The Number 1 Law Firm SEO Company as Selected by DesignRush Is...
Notable Clients: Freedom Law Firm, John C Mallios and Associates, Romanowski Law Offices, The Shulman Law Group, Corradino & Papa
SmartSites is a top law firm SEO company with over a decade of experience helping law firms grow their online presence and attract high-value clients. With 100+ in-house experts, it offers full-service digital marketing services. From SEO, PPC, and web design to remarketing, SmartSites delivers tailored services for legal professionals. The law firm SEO agency has launched 900+ websites and generated over $100M in client revenue. SmartSites is also a Google Premier Partner and a BBB A+ rated company, delivering results-driven strategies that build authority and trust.
Freedom Law Firm, a well-established bankruptcy practice in Southern Nevada, struggled to differentiate itself online in a highly competitive legal market. While the firm had strong expertise in Chapter 7 and Chapter 13 cases, it needed to improve its digital presence to attract and convert more high-intent visitors.
SmartSites developed a customized digital strategy that integrated targeted SEO and PPC efforts to achieve results. It produced high-quality, keyword-rich monthly content to build backlinks and establish authority while also optimizing paid search campaigns to reach potential clients actively seeking legal assistance.
The strategy delivered a 417% increase in organic search traffic and a 44% improvement in average click-through rates. As a result, Freedom Law Firm strengthened its online visibility, attracted more qualified leads, and positioned itself as a go-to legal resource in the local market.
Notable clients: Allen Law Firm, Lavent Law, Roman & Gaynar, The Bradley Law Firm, Attorney Brian White
LawRank is a law firm SEO company that takes pride in increasing its clients’ website traffic by 603% and first-time calls by 384% within 12 months. Its search engine optimization (SEO) services include link building, content marketing, local SEO, and on-site optimization. It also provides services in website design and Google Ads to further improve its clients’ search engine ranking.
Personal injury lawyer Attorney Brian White had zero local visibility on his website, leading to low traffic and leads. The website also had low-quality content and minimal backlinks. Wanting to improve his law firm’s online presence, he partnered with LawRank.
The law firm SEO agency developed a new website for the client, identified keywords and content topics that generated high-quality leads and traffic, and optimized pages, blogs, and articles. It also created online profiles on various platforms, including Google My Business, and shared articles and resources to build site authority.
Within one year, Attorney Brian White increased website traffic by 92%, contact form submissions by 100%, and first-time calls by 1,132%. His website also ranked #1 for local keywords, like “Houston personal injury lawyer” and “Houston personal injury attorney”.
Notable clients: Omar Ochoa Law Firm, HageEtad Law Group, Jacob D. Fuchsberg Law Firm, LevelUp Law, Gounaris Abboud
Grow Law Firm’s mission is to help over 2,000 small law firms double their revenue within three years. It provides on-page and off-page SEO, local SEO, pay-per-click (PPC) advertising, and website design. So far, Grow Law Firm has helped its clients increase their return on investment (ROI) by 4-7 times on average in the first 12 months.
HagEstad Law is an estate and trust law firm. While well-known in Arizona, it struggled to build brand recognition in Montana, where it faced high competition. Additionally, its website did not appear for relevant keywords and had a limited number of inquiries.
To help HagEstad Law, Grow Law Firm revamped the website and optimized it for search engines. It made the website mobile-friendly, user-friendly, visually engaging, and easy to navigate. It added client reviews, a case study page, and a service page. The law firm SEO agency also registered the business for local directories.
After six months, the client increased organic traffic by 66%, conversion rate by 40%, and qualified leads by 346%. It also ranked in the top 3 results for significant keywords like “insurance defense lawyers Montana” and “Montana bad faith lawyers”.
Notable clients: Dell & Dean PLLC, The New York Traffic Ticket Lawyers, Rochelle McCullough, Surprenant & Beneski PC, Mattucci Family Law
Omnizant is a law firm SEO company owned and operated by attorneys. It offers search engine marketing (SEM), PPC, online media placements, social media marketing, content marketing, video marketing, branding, and website design. Omnizant guarantees that clients will rank in the top 10 Google search results for 10 keywords within three months, or they get their money back.
Attorney Bob Mattucci started his own law firm, but his online presence was deeply associated with his former big law firm employer. Mattucci worked with Omnizant to establish his new company’s brand.
Omnizant developed a logo, brand identity, new website, and content marketing strategy. It optimized the website for search engines, produced branded ad campaigns, provided local SEO, and organized press releases.
As a result, Mattucci Family Law increased monthly website leads by 1,000%, annual conversion rate by 800%, and yearly new sessions by 76.76%. It also gained 684 first-time visitors in six months and ranked on the first page of Google for 40 targeted keywords.
Notable clients: Dolman Law Group; The Levin Firm; Jacoby & Meyers Personal Injury Attorneys; Stewart J. Guss, Attorney at Law; Ronald D. Weiss Esq
Rankings.io distinguishes itself from other legal SEO companies by working in 90-day sprints to optimize its client’s website for search engines. Its services include content creation, link building, on-site optimization, and local SEO. The law firm SEO company also provides Google Ads and PPC, local service ads, and website design.
Dolman Law Group, a personal injury and civil litigation firm, had worked with SEO companies previously but didn’t see any results. Worse, its website did not resonate with its brand and had a damaged domain authority due to spammy links. To solve all this, Dolman Law Group decided to work with Rankings.io.
The law firm SEO agency used its customized Attorney Ranking System methodology, including website audit, onsite SEO, link-building, and authority-building strategies. It also optimized the client’s local listings.
As a result, Rankings.io helped the client increase organic traffic by over 322% and organic cases by 400%, resulting in over $170,000 in revenue. It also generated over four times more traffic value, 40% more phone calls, and 40% more impressions compared to another SEO agency hired by the client.
Notable clients: Jacob Berger LLC, Romano Law, Blue Nail Roofing & Sliding
9Sail is a law firm SEO company that combines search engine marketing with PPC campaigns to drive traffic, leads, brand awareness, and brand reputation. Its services include SEO audits, conversion rate optimization (CRO), legal content marketing, digital public relations (PR), and Google Ads management.
A boutique New York City law firm partnered with 9Sails marketing after its former SEO agency was not delivering results for five years. Additionally, it needed to shift its focus from specializing in entertainment law to business, litigation, and employment practice.
9Sails first improved the client’s services page to showcase its expertise and provide more details. It also optimized its call to action to entice customers to convert. Next, it reached out to legal journalists and reliable publications, like Business Insider, US News, and NBC New York to increase its white-hat links and build the client’s credibility. Lastly, it created a review acquisition strategy to encourage customers to leave reviews on Google and Yelp.
As a result, 9Sails managed to link the client to over 100 reputable domains, boosted domain authority score from eight to 38, and increased new organic traffic by 106%.
Notable clients: Ferrante & Koenig, Grossman Law Offices, Hartley Law Firm, Rosen Justice, Cyrus Pacific Law
Juris Digital aims to provide sustainable growth for its clients by providing local SEO, website design and development, legal content marketing, Google local service ads, and paid search marketing. It also offers its own tools to help law firms improve SEM, including Local Citation Scanner, Google Review Link Generator, JSON Schema Generator, and Google Search Results Preview.
Newly established prenuptial firm Cyrus Pacific Law approached Juris Digital to generate leads. The law firm SEO company developed a modern and elegant website in line with the client’s branding, a blog page that conveyed trust and expertise, and an interactive contact form that encouraged customer conversion.
Notable clients: Belen Law Firm, Greenwald Law Firm, Gordon & Gordon Law Firm LLC, Lipton Law, WeedenLaw Firm
Digital Logic provides data-driven marketing for local businesses. Its SEM services include keyword research, content marketing, local SEO, technical SEO, link-building strategies, and CRO. It also offers PPC management, social media marketing, video advertising, graphic design, and web design and development.
Criminal defense practice WeedenLaw Firm partnered with Digital Logic after experiencing little success with a large law firm marketing provider. The law firm SEO company optimized the client’s website load time and improved published content for greater SEO value. Every month, it published three new blog posts, added 3-6 new backlinks, produced a press release, and indexed the site and directory listings. Furthermore, Digital Logic updated the client’s social media and Google Business accounts weekly.
Within 12 months, WeedenLaw Firm gained over 60 new backlinks and increased organic traffic by 400%.
Notable clients: Joshua Goldstein Esq; Naqvi Injury Law; Lance D. Youd Personal Injury Law; Stewart Miller Simmons Trial Attorneys
Nifty Marketing makes law sexy by providing better marketing for law firms. Its services include site audit, competitor analysis, keyword research, content strategy, on-page optimization, local SEO and advertising, and link building. It also offers web design, organic social media marketing, digital advertising, online review gathering, and video production.
Las Vegas-based law firm Naqvi Injury Law (aka Personal Injury of Nevada) partnered with Nifty Marketing to expand its online reach. However, the client’s website had multiple broken and spammy links and was not optimized for its local target market. Plus, its directory listing still used its old office address, making it hard for potential customers to reach out.
Nifty Marketing conducted an in-depth audit of all the client’s digital assets and re-branded the website, content, logo, and messaging. It optimized onsite SEO, cleaned the spammy links, organized citations, implemented a solid link-building strategy, and created quality content. The law firm SEO company also monitored customer reviews and performed review acquisition campaigns.
As a result, Naqvi Injury Law increased organic traffic by 1,050%, leads by 1,900%, and monthly signed cases by 1,300%. It also continued its partnership with Nifty Marketing for over six years.
Notable clients: Zihmer Law Firm, ZMK Law, Ben Glass Law & Great Legal Marketing, The Law Office of Chris Schmiedeke
Array Digital is a law firm SEO company that supports its clients’ rapid growth through its four-step proven process: diagnosing the problem, developing the strategy, implementing the strategy, and ongoing improvements and support. Its services include keyword research, on-page optimization, technical SEO, local SEO, link building, citation building, performance-ready websites, and content for SEO. It also offers website design, lead generation, and online advertising services.
The Law Office of Chris Schmiedeke, a family law practice in Texas, approached Array Digital to revamp its website and improve lead generation. The law firm SEO agency created a new website that reflected the client’s values of streamlined, user-friendly services. It also provided social media marketing, premium link-building, Google PPC ads, and content marketing. Moreover, Array Digital helped produce SEO video content for the client.
As a result, the client ranked from zero keywords to over 1,800 keywords. The website also increased organic traffic by 300% and secured more new leads.
DesignRush meticulously reviewed the skills, past achievements, reported SEO strategies, client references, and previous collaborations of hundreds of agency profiles to select the top SEO companies for legal firms. Then, we ranked each one based on the following criteria:
Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
Portfolio and case studies: Tangible examples of how the agency delivers results to clients
Awards and press: Industry reputation and proof of quality work
Team bios: The agency’s qualifications and team dynamics
Top services: Core competencies and areas of expertise
Industry experience: SEO projects and campaigns for legal businesses that delivered concrete results
Every SEO agency featured on DesignRush is evaluated for SEO expertise, service quality, and verified client feedback. Some featured placements may be paid.
Unlocking Growth: Where Digital Marketing Meets Design Excellence!
Unlocking Growth: Where Digital Marketing Meets Design Excellence!
Iggy is a leading marketing growth and design agency founded by senior-level professionals. We specialize in crafting tailored design strategies and executing high-impact digital marketing campaigns to drive business success. Our focus is on maximizing growth opportunities and optimizing performance for our...
Law firm SEO, Law Firm Google PPC, and Legal Website Agency
Law firm SEO, Law Firm Google PPC, and Legal Website Agency
We Provide Premium Search Engine Optimization and Digital Ad Solutions For Law Firms Seeking to Dominate Competitors In Client-Acquisition Rate, Web Visibility, and Market Share...
Peak Websites in Victoria BC provides thorough and experienced Web Design, SEO and Digital Marketing to SMBs looking to gain an edge online and elevate their online presence...
Bold marketing for businesses that dare to be different.
Bold marketing for businesses that dare to be different.
To capture the attention of your customers you need digital marketers who have the perspective and understanding of how your marketing fits into your overall business and sales goals...
We Help Attorneys Finally Make Money on Their Marketing.
We Help Attorneys Finally Make Money on Their Marketing.
Lawyers are notoriously bad marketers. That's why we exist. We help lawyers get found on the internet and make money off their marketing budget with a full suite of digital marketing services - SEO, PPC, social media, design and more. Our team is made up of local expert who know what it takes to be successful...
A streamlined, growing media and marketing company targeting outdoor related entities. We keep things simple so we can focus on building powerful websites, encapsulating graphics, and create marketing strategies for clients at a reasonable and fair price...
We build creative website experiences for Small Businesses
We build creative website experiences for Small Businesses
Easy-Click Web Design offers unique website experiences for small businesses. With over 15 years experience in the field of Web Design and Technology Training, we can make your business dreams a reality...
Creative Designing, Corporate Branding & Digital Marketing Solutions
Creative Designing, Corporate Branding & Digital Marketing Solutions
PIXELS TRAIL, headquartered in Delhi, India, is a prominent digital marketing agency offering a range of services including corporate branding, graphic design, website development, SEO, and social media marketing. With a focus on innovation and strategic solutions, we help businesses achieve their digital...
PolyWood Studios is a digital design agency offering bespoke solutions for small to medium-sized businesses. Our services include: Website Design & SEO, Logo Design & Branding, Blogs & Copywriting, Graphic Design & Illustration and Social Media Management...
We're a small but Powerful Performance Marketing agency, we specialize in SEO, Paid Campaigns for conversion goals and now Generative Engine Optimization (how to appear in Chat GPT, Gemini, Etc.). Our main clients include other agencies that outsource the performance and SEO to us, among them some...
Offering brand and SEO-based content strategy, web design and marketing coaching. Over 15+ years experience for professional services, nonprofits and mission-driven startups. Passion for working with founders and flexibility, agility and minimal overhead as a small agency...
We excel in crafting user-friendly, robust, and secure websites tailored for businesses in every industry. Our expertise lies in delivering top-notch website development services in Mumbai...
Brandefenders is an SEO marketing and branding business that offers a complete range of services and is dedicated to the prosperity of each individual customer. Identify, protect, and develop your brand from its infancy into a thriving business worth several millions of dollars...
Guided by data and a passion for clarity, we optimize your Yahoo PPC campaigns for unmatched success. Our open-book approach, shared tools, and insightful blogs set us apart, underlining our dedication to top-tier, transparent digital marketing...
Founded in Chapel Hill, CH Web Agency is a trusted multidisciplinary team with advanced training in human-computer interaction, user research, computer science, and quality assurance. We deliver some of the highest-quality WordPress websites in North Carolina, backed by strong customer service...
We are an ROI driven Digital Marketing and Transformation Solutions company
We are an ROI driven Digital Marketing and Transformation Solutions company
Digiligo is the best digital marketing agency in India, which provides the end to end digital marketing services and transformation solutions. With expertise in digital media and technology solutions with a higher scope on brand strategy, digital ads, technology solutions, IT strategy, product development...
Kymera is the intersection between experience and expertise. We are sincere, intentional, committed, confident, knowledgeable, reliable, and enthusiastic...
What's our story?
We stay on top of the latest trends without being bound by them. Our vast marketing knowledge has allowed us to branch out to markets across Canada and into the US, while remaining rooted in our community. We’re passionate, we’re pioneers, and we encourage each other’s hobbies and...
Igniting Business offers web design, search engine optimization (SEO) services, and marketing that are all developed with the needs of small companies in mind. From our location in Lee's Summit, Missouri, our well regarded firm provides services to customers all across the country...
DMG’s roots are in the traditional advertising agency business, pre-digital. Things were more about making the client money first, and servicing the heck out of each client. DMG has carried that philosophy over to the digital side of things. Traditional love and care for the betterment of the client and...
G2S Technology is a fastest growing Digital Marketing Company from Jaipur, India. We provide Search Engine Marketing, Social Media Marketing, Email Marketing, Paid Advertisement and App Store Optimisation Services at affordable cost...
Product On Point is your partner in growth. From Branding to Launch, our one-stop-shop specializes in product development and digital experiences, Bringing your digital dreams to life!...
Self-employed marketing consultant covering local search, search engine optimisation, copywriting, PR & communications, web development, email & social media marketing and engagement. I ensure businesses and organisations appear in the search results of Google and convey their message(s) effectively and...
Digital Engage offers businesses of all sizes the marketing help they need. We offer very competitive rates, provide great results, and communicate with our clients. Contact us today to schedule a free consultation on what we can do to help you reach your goal...
AI Driven Digital Marketing Services For Law Firms
AI Driven Digital Marketing Services For Law Firms
California Lawfirm SEO is a digital marketing agency specializing exclusively in search engine optimization (SEO) services for attorneys and law firms across California. The agency helps legal practices improve organic search visibility, achieve first-page Google rankings, and attract prospective clients...
At MoonShot Social Media we help small businesses scale to the moon with innovative digital marketing strategies, which convert & inspire. From web design & SEO to creative social media management, we have a cosmic solution that works for your galaxy-sized success! Contact us today to get started!...
Napoca Digital, based in Cluj, Romania, is a dynamic digital marketing agency known for its committed team and innovative approach to helping businesses thrive online. Napoca Digital offers a range of services, including SEO, social media marketing, PPC campaigns, and website design. They specialize in...
San Francisco Web Design Firm Boosts Your Brand Online.
San Francisco Web Design Firm Boosts Your Brand Online.
Good design forms connections, evokes emotions, and creates understanding. At DBwebs, we see design as the best way to bring powerful moments to life. Starting with a deeper understanding of a problem, a product, or behavior, we transform insights and ideas into satisfying experiences that contribute to...
TechnoBlick is a Pakistan-based technology company delivering web development, app design and development, SEO (technical, local, and programmatic), Google Ads management, marketing automation, and AI systems, including chatbots and RAG-based AI development for 120+ clients across 30+ countries, including the...
We also offer tailored creative direction and brand development services, working closely with clients to build compelling brand identities that connect with their audiences and ensure consistency across all platforms...
The Blue Swing Media team has the best tools, and an amazing team, to craft the kind of content that helps to make your business visible and relevant. We care about each of our clients and put the success of their businesses above our own...
Protect Your Reputation and Take Control of Your Name Online
Protect Your Reputation and Take Control of Your Name Online
Our main office is located in Boulder, nestled in the foothills of the breathtaking Colorado Rocky Mountains. Come here on any particular day of the week, and you'll find our team working hard to ensure our clients are portrayed in a positive light online. At Defamation Defenders, we take pride in our work...
At SearchMeLocal, our premier SEO services are tailored to position your website directly in front of your ideal customers and potential buyers. Renowned as leading SEO experts, we maintain a strong reputation for consistently delivering exceptional results...
AceIt Agency partners with some of the biggest names in the industry. Our experts specialize in media relations, organic SEO, and strategic PR. Dont leave your success to luck partner with the team built to deliver guaranteed results...
Transforming your digital landscape through innovative solutions and expert guidance.
Transforming your digital landscape through innovative solutions and expert guidance.
My Digital Solutions, where innovation meets execution, and your brand's journey into the digital frontier begins. Picture a world where your online presence is not just a checkbox but a captivating experience, meticulously crafted by a team committed to turning concepts into digital reality...
As a business owner or entrepreneur, you work constantly to grow your dreams of success. Our online marketing and web design agency in Los Angeles makes it easier by providing you with the proven strategies and resources you need to reach more people, drive massive traffic, and skyrocket profits – all at a...
Achieve digital excellence through a meticulously crafted website and strategic marketing prowess. At our London-based web agency, we dedicate ourselves solely to maximizing your digital performance and fostering comprehensive growth. With a steadfast commitment to elevating your online presence, we...
The SMB Team strives to deliver top-notch search engine marketing services with the integration of artificial intelligence, sophisticated landing pages, demographic filters, and re-targeting techniques. Our ultimate goal is to generate high-quality leads through digital marketing that are unmatched in the...
AGI Marketing is a powerhouse in the digital marketing world, offering custom-fit solutions to help businesses across North America grow. Our team of experts works diligently with passion and dedication towards helping our partners succeed - through SEO, review services, web development, PPC management and so...
Doing business for more than 11 years! Trust our experience to create eye-catching branding via beautiful and effective projects for any service your company needs!...
More Leads. Cut Costs. We Fix PPC Waste And Get You ROI.
More Leads. Cut Costs. We Fix PPC Waste And Get You ROI.
SearcherMagnet, based in Sacramento, CA, excels in digital lead generation and PPC advertising, offering guaranteed solutions to meet sales goals. The team has a vision to lead in digital lead generation and serves North America and the Asia Pacific region...
Woya is an SEO agency using digital marketing strategy to deliver winning results online for clients in the finance, healthcare, sports and travel sectors. Work with industry experts in the UK to increase your traffic, enquiries, leads and sales...
A law firm SEO company is a digital marketing agency that helps improve a legal firm’s visibility and ranking on search engine results pages (SERPs). This can be for search engines like Google and Bing or other online marketing channels like Facebook and LinkedIn. Doing so increases brand awareness, conversion rates, industry reputation, and organic traffic revenue.
A study by Zahavian Law Firm Marketing found that law firms that consistently and actively publish and optimize their blogs for SEO record 400% more organic traffic than those who don’t. Additionally, organic traffic produces the second-highest conversion rates for law firms compared to other digital marketing strategies, like paid advertising.
A law firm SEO company maximizes these benefits by understanding the unique challenges and needs of the legal industry. It also understands that typical SEO strategies do not apply to law firms, as they follow more stringent standards, guidelines, and rules.
Specific needs and challenges of the legal industry:
Niche specialization: Law firms specialize in specific practice areas, which means they need to tailor their SEO and marketing efforts to target every niche keyword and audience. This requires a deep understanding of their target market and effective keyword research.
Complexity of legal content: Legal content can be complex and technical, making it difficult to create engaging and understandable content for the average reader while still being informative and accurate.
Ethical and legal considerations: Law firms are subject to strict ethical and legal guidelines and regulations governing advertising and marketing practices. They must ensure that their SEO and marketing efforts comply with these regulations to avoid potential disciplinary actions.
Local SEO: Many legal services are location-based, with clients often seeking lawyers in their specific region or state. Law firms need to optimize their online presence for local search to attract clients from their target geographic areas.
Reputation management: Online reviews and ratings can significantly impact a law firm's reputation and credibility. Law firms need to actively manage their online reputation and promptly address any negative reviews or feedback.
Long sales cycle: Legal services typically involve a long sales cycle, with potential clients conducting extensive research and deliberation before deciding. Law firms need to employ strategies to nurture leads over time and stay top-of-mind throughout the decision-making process.
One such instance is when the law firm SEO company Rankings.io helped the personal injury attorney Gabriel Levin to improve his lead generation strategy. Before working with Rankings.io, Gabriel Levin implemented his own SEO strategy on his website. While it initially worked, Google soon considered his site spammy and blocked his domain.
Rankings.io audited the client’s original site and knew that creating a new website was the best course of action. It conducted keyword research, performed outreach campaigns, and added the client to relevant listings. It also produced copy that is user-focused and optimized for search engines.
Within two years, Gabriel Levin increased traffic by 3,440% and doubled its leads. After seven years, it reached a traffic value of $1,100,000 and increased clickthrough rate by 44% year-over-year (YoY), new website users by 21% YoY, and impressions by 133% YoY.
What services do law firm SEO companies offer?
Law firm SEO companies offer search engine marketing (SEM) strategies that increase a legal business’s search engine ranking. The following are the most common services:
Keyword Research: Identifying relevant words and phrases that potential clients use when searching for legal services online.
On-Page Optimization: Optimizing website elements, such as title tags, meta descriptions, headers, and content, to improve crawlability, index, and ranking.
Off-Page Optimization: Building high-quality backlinks from authoritative websites to improve the website’s credibility and authority.
Local SEO: Ensuring the law firm's website appears prominently in local search results, especially for users searching for legal services within a specific geographic area.
Content Creation: Developing informative, engaging, and optimized content such as blog posts, articles, and FAQs to attract organic traffic and establish the law firm as an authority in its practice areas.
Technical SEO audit: Improving website speed, mobile-friendliness, and user experience to increase search engine rankings and provide a positive browsing experience for visitors.
Why is local SEO important for my law firm?
Local SEO is important for your law firm because it helps you target key clients, attract high-quality leads, rank higher on search engines, and boost client trust. Here’s a more detailed breakdown of the significance of local SEO:
Target key clients: Each US state has different laws, so clients are more likely to search within their area. Local SEO allows law firms to accurately target customers in these areas by adding geographical keywords to their content.
Rank higher on search engines: SEO for legal firms is a highly competitive market, making it more expensive. However, local SEO is a less competitive market space, making it easier to rank higher and at a more affordable rate.
Make it easier for clients to find you: One of the key components of local SEO is to claim and update your Google Business Profile and include your name, address, and phone number (NAP data) on your website. In doing so, clients can easily find and contact your business when searching for law firms.
Instill trust in clients: Local SEO businesses create strategies to encourage customers to write reviews on your Google Business Profile. In doing so, potential clients can easily see how others rate your services, which can boost trust and credibility.
Gain high-quality leads: Typical SEO strategies target customers at a national level. But if you’re a local law firm, local SEO only targets customers in the specific geographic area you serve. As such, you avoid attracting people outside your key demographics.
How much do law firm SEO services cost?
Law firm SEO services cost between $1,000 and $20,000 per month. The top 50 law firm SEO agencies on DesignRush charge an average of $119 per hour. 20.4% of law firm SEO companies on DesignRush accept a minimum of under $1,000 for a project, and 0.1% take a minimum of $50,000 per project.
The reason that law firm SEO services vary so much is because of the following factors:
Project scope: A law firm with multiple branches nationwide will spend more on local and national SEO efforts than a law firm targeting only one specific location for its SEO strategies.
Location: Areas like New York and Chicago have a higher density of law firms, making it more competitive and expensive to optimize for these areas compared to smaller towns in the US.
Level of competition: Highly competitive markets require more aggressive SEO tactics, which can also be expensive.
Current organic traffic: A legal firm with zero organic traffic requires more content and SEO strategies, which increases the cost of the service compared to a well-established legal brand.
You should hire a law firm SEO agency because it has the technical knowledge to understand the complexities and standards of the legal industry. At the same time, it has the SEM expertise to increase a law firm’s clientele, reputation and credibility, online visibility, and profitability.
1. Leverage industry expertise
According to a study by the Institute for the Advancement of the American Legal System, 17% of people search the Internet for legal advice. Second on the list is consulting a lawyer (16%), a family member (13%), a friend (11%), and police (7%).
The same study also found that search engines are people's #1 online sources, followed by websites and online forums.
A law firm SEO company ensures you capture these potential clients and strengthen your online presence by leveraging on-page, off-page, and technical SEO tactics and outreach campaigns. Moreover, it understands the unique challenges, regulations, and trends within the legal industry, allowing it to tailor their SEO strategies effectively.
For instance, law firm SEO companies understand that law firms are held to a higher legal standard and must follow the rules and guidelines set by the American Bar Association. One of these rules is that law firms can advertise but cannot solicit their services.
SmartSites’s work with Corradino & Papa LLC illustrates this very well. Corradino & Papa LLC is a personal injury law firm that wanted to increase traffic and conversion by optimizing its website for search engines.
To achieve this, SmartSites first understood that the client followed different parameters from other businesses, as it was under the legal industry. So, it produced informative and accurate content and wrote disclaimers for each page on the website to follow the industry’s guidelines. Next, it created location pages to capture geo-specific traffic, optimized blog posts and service pages and allocated PPC spending to relevant search terms.
As a result, Corradino & Papa LLC increased total site traffic by 87% and organic search traffic by 96%.
2. Establish credibility
Up to 70% of clients are willing to travel far to get legal counsel with a better reputation. Additionally, 84% of consumers trust online reviews as much as they trust referrals from friends and family. This shows that a law firm's credibility can make or break it.
However, conventional SEO strategies for reputation building are not applicable to law firms. For instance, law firms cannot publicly disclose their client’s names without authorization. Moreover, it cannot publicly discuss cases due to attorney-client privilege and laws that protect special victims.
A law firm SEO company is well-versed in these limitations and legal procedures. As such, it follows the proper steps and laws before producing content. Moreover, it develops other tactics to help improve a law firm’s credibility, such as outreach campaigns to trustworthy journals and media outlets. It also provides public relations services to help you manage public perception of your brand and the negative reviews and feedback in branded searches.
3. Increase clientele
Attorneys report that generating new clients is the third most difficult part of their job. However, law firm SEO companies can help make the job easier by placing your business at the front and center of your client’s searches.
The firm can connect with individuals actively seeking legal services by targeting relevant keywords and optimizing content. Furthermore, retaining a prominent online presence through ongoing SEO efforts, like enhancing your Google Business Profile, encourages repeat business and referrals.
One example is when Nifty Marketing helped Joshua Goldstein Esq with its SEO. Joshua Goldstein Esq was an established immigration law firm in Boston but decided to relocate to Los Angeles. It faced major competition here as Los Angeles was a center for undocumented immigrants.
Nifty Marketing conducted market and competition research to understand the Los Angeles immigration law firm market. It also studied the client’s business in Boston to gather historical data on its target audience, unique selling proposition, and relevant keywords. Then, it built a website from scratch, producing content and pages targeting the Los Angeles market.
Additionally, Nifty Marketing developed a customer review process and link-building campaign. This included creating a Lawyer Scholarship program that encouraged universities with high domain authority to link to the client’s new Los Angeles website.
Lastly, Nifty Marketing advised Joshua Goldstein Esq to copy the location of its top competitors to gain more visibility.
In addition to bringing new clients to the business, law firms help maximize a legal brand’s return on investment (ROI) by implementing conversion rate optimization (CRO) strategies and creating data-driven SEO campaigns that maximize profitability. This includes A/B testing call-to-action (CTA) buttons and landing pages to understand which design and writing compels target audiences to convert into clients.
Additionally, it measures key metrics like website traffic, bounce rate, keyword rankings, and conversion rates to assess the effectiveness of its SEO strategies. After, it adjusts strategies to optimize performance and increase profitability over time.
One instance is when the personal injury firm Jacob D. Fuchsberg Law Firm worked with the SEO agency Grow Law Firm. Before partnering with Grow Law Firm, Jocab D. Fuchsberg Law Firm’s cost per client acquisition continuously increased. Moreover, it had difficulty generating leads and conversions in the highly competitive New York market.
Grow Law Firm revamped Jacob D. Fuchsberg Law Firm’s website, added case studies and client reviews, and developed conversion funnels that guided clients to contact the law firm. It optimized the blog posts, created a robust backlink portfolio, and reorganized the services pages. Lastly, it tracked customer data from each marketing campaign and channel to further optimize its conversion and SEO strategies.
As a result, the client:
Increased qualified leads by 108%
Increased organic traffic by 45%
Increased calls by 166%
Reduced cost per lead by 56%
How do I choose the best SEO company for my legal firm?
You can choose the best SEO company for your legal firm by following these steps:
Define your project scope: Do you want to focus on targeting your local clients, or are you seeking to go national? Determine your long-term business goals, SEO camping goals, budget, and timeline.
Evaluate its track record: Check its list of clients, testimonies, case studies, reviews, awards, certificates, and recognitions. Look for the ones with experience in the legal industry.
Assess its expertise: Read its blogs, posts, and other published content. Focus on agencies that clearly explain their strategies and show experience in your legal field.
Look at its list of services: Find a law firm SEO company that provides all the services you need so you don’t have to coordinate with multiple marketing agencies simultaneously.
Observe its communication strategy: See how responsive the agency is to your messages and how it answers your questions. This can give you clues on how communicative it will be after hiring.
Request for client references: Speaking to the agency’s previous clients can give insight into its specific processes, management style, and work ethics.
Send your request for proposal: Provide a project brief and your request for proposal (RFP) to your shortlisted agencies.
Conduct an interview: Assess the agency’s culture, vision, and values and see how it interacts with your team. Remember that long-term partnerships are best for effective SEO strategies, so select an agency that aligns with your team.
Choose your law firm SEO company: Select a law firm SEO agency that meets your project needs and your long-term goals. Also, prioritize those who can deliver data-driven results and have experience in your niche.
Discuss contract details: Establish a term of agreement and a clear project management and communication process with your chosen agency. Also, share the necessary data, login credentials, and branding kits to help onboard the agency.
Need help finding the right law firm SEO agency for your business needs? Contact us, and we’ll customize a list according to your project specs. Visit Marketplace for more details.
What questions should I ask before hiring an SEO agency for lawyers?
You can ask the following questions before hiring an SEO agency for lawyers:
Its Relevant Background
Can you share case studies of your law firm SEO successes?
What is your experience in my specific practice (e.g., family law, estate, bankruptcy, employment law)?
Do you collaborate with websites and publications relevant to my business? Please list them down.
Are you working with any of my competitors?
Company Services and Processes
What specific SEO services do you provide? What platforms do you specialize in?
What tools, software, and technologies do you use?
What is your process for customizing SEO strategies for my legal firm?
How do you define success, and how do you measure your SEO efforts?
How do you stay ahead with the industry changes and trends? How do you adjust to algorithm updates?
How do you ensure that you stay on top of guidelines and best practices? (e.g., SEO White Hat practices and webmaster guidelines)
How do you ensure accountability and responsibility for the content that you produce?
Do you provide other services outside SEO?
The Project
Who will be working on my SEO? Who is the point person and what are their credentials?
How will you distinguish my legal firm from my competitors?
What are the benefits of local SEO for my business?
How do I track the changes that you make on my website?
How will you integrate your SEO strategies with my overall marketing?
What return on investment (ROI) can I expect? How will it impact my business goals?
How long before I start seeing the results?
How often will you send a report?
What are the top law firm SEO agencies in the US?
The top law firm SEO agencies in the US are the following:
Top clients: Manfred Law, Alverson + O’Brien PC, Levinson Law Group, Stikoff Hanrahan LLP
Scroll up and find more about these agencies and uncover additional leading law firm SEO agencies. All of them have been chosen based on successful projects, industry reputation, customer reviews, and team expertise. And if you want to further personalize your search, you can sort companies by location, budget size, hourly rates and reviews.
Proposals