Victorious: DesignRush’s Featured Small Business SEO Company

Victorious is an award-winning small business SEO company founded in 2013 by Michael Transon, who is also its current CEO. Based in San Francisco, California, it originally operated as a full-service digital marketing firm.

In 2016, the team shifted its focus exclusively to SEO, dedicating all resources to delivering exceptional results from organic search, rather than the broad, less targeted approach of general agencies. The decision led to substantial search-driven marketing growth for the company and its clients:

• Served over 600 brands, including small businesses and tech startups
• Increased organic traffic by 1,690% for a client
• Delivered a 780% return on SEO investment for a client

Victorious Has Been Entrusted for Small Business SEO Services by the Following Clients:

What a Small Business SEO Company Can Do for Your Business

A small business SEO company helps small businesses grow by improving their online visibility and driving more organic traffic to their websites. Optimizing a website for search engines makes it easier for potential customers to find your brand when they search for relevant products or services.

A well-executed SEO strategy leads to increased brand awareness, higher website traffic, and more conversions. More importantly, it helps small businesses compete with bigger companies by targeting specific audiences and maximizing local search opportunities.

• Keyword research and optimization identify high-value keywords to attract the right customers and improve search rankings
• On-page SEO optimizes website content, images, and meta tags to increase search engine visibility and user engagement
• Local SEO boosts local search presence through Google Business Profile optimization, citations, and location-based keywords
• Technical SEO improves website performance, speed, and mobile friendliness for a better user experience
• Link building increases website authority by earning quality backlinks from reputable sources

When done right, small business SEO services drive more website visitors, increasing online inquiries and potentially boosting sales. Effective SEO also builds credibility, helping small businesses compete with more established brands. Poor SEO practices, however, lead to lost opportunities. The business may struggle to get noticed online, resulting in fewer leads and missed revenue growth.

Why Choose Victorious for Your Next Small Business SEO Campaign

Victorious is known for:

• Winning over 183 awards and accolades from prestigious organizations for high-impact SEO campaigns
• Achieved a 214% increase in monthly revenue for a client
• A proactive SEO framework that combines competitive analysis, keyword research, and client goal alignment, which helped deliver a 573% ROI for one brand

Victorious May Not Be Best Fit For

Victorious may not be best fit for:

• Clients who don't like changes and prefer a single account manager from start to finish to avoid inconsistencies
• Companies with strict timelines and those who want to see promised results sooner
• Established businesses already knowledgeable in SEO and those that require full-scale digital marketing services

Outstanding Small Business SEO Services Offered by Victorious

Victorious and its seasoned small business SEO consultants offer best-in-class services designed to grow visibility, traffic, and revenue. These core small business SEO services include:

1. SEO Audit
   Victorious offers an SEO site audit service that identifies and addresses ranking barriers to improve a website's search performance. The audit uncovers obstacles related to crawl efficiency, mobile-friendliness, link health, and page speed. Customized recommendations will follow based on SEO best practices and your website's specific needs.
2. Keyword research
   The small business SEO company performs thorough keyword research to help clients outrank competitors and effectively connect with their target audience. Aligning keyword strategy with search intent ensures the use of relevant terms that attract qualified traffic. It's a targeted approach that maximizes search visibility and improves overall SEO performance.
3. On-page SEO
   Victorious provides on-page SEO services that optimize website content, including meta titles, descriptions, and copy, to align with search intent and increase conversions. It also involves improving website structure, internal linking, and adding compelling CTAs to enhance navigation for users and search engines, ensuring better visibility and higher engagement.
4. Technical SEO
   Victorious helps improve online discoverability by identifying and resolving crawling and ranking issues. Its small business SEO consultants optimize websites for fast load times, mobile usability, and intuitive structure to create a better user experience. The company applies best practices to maintain site performance, even when search engine algorithms change.
5. Off-page SEO
   Victorious' off-page SEO focuses on building domain authority and search engine rankings through tactics like link building, citation building, and guest posting. These strategies help increase visibility, drive traffic, and build credibility, allowing businesses to earn the trust of their target audience and outperform competitors.
6. Link Building
   Victorious employs a targeted link building strategy to secure high-quality backlinks from reputable and industry-relevant sources. It's a meticulously crafted approach that enhances a website's organic visibility and traffic, while simultaneously solidifying domain authority and establishing businesses as influential figures in their respective industries.

Victorious Has Made Its Mark in Different Industries

Victorious partners with clients from various industries. Here are just a few of the top results achieved through its small business SEO services:

Healthcare

• 300% more conversions for Citron Hennessey Therapy
• 270% more organic traffic for Eden Health
• 573% Increase in ROI for Blink Health

eCommerce

• 369% increase in revenue from organic search for Unboxme
• 116% more organic clicks for a premium cannabis retailer

Fashion

• 200% YoY revenue increase for Unionbay
• 214% increase in monthly revenue for Lychee
• 291% increase in revenue from organic search for Gema & Co

Finance

• More than 11,900 Page 1 keywords for SoFi
• 85% increase in organic traffic for Amerinote Xchange
• 139% more conversions for an enterprise insurance company

Legal Services

• 23,249% increase in Google clickthrough rate (CTR) for Valiente Mott
• 354% increase in Page 1 keywords for Cunningham Legal
• 250% increase in organic keywords for Sisemore Law

Travel and Hospitality

• 780% ROI for Exceptional Villas
• Ranking no. 1 in search results for "catholic holy land tours" for Immanuel Tours

Logistics

• 230% organic keyword growth for CSA Transportation

Real Estate and Construction

• 300% Increase in organic traffic for BMarko Structures
• 91% increase in organic traffic for SF Office Spaces

Education

• 1,176% increase in Page 1 keywords for CocuSocial

Nonprofit

• 117% increase in Page 1 keywords for NAACP Legal Defense Fund
• Ranking no. 1 for “music foundation” for Save the Music Foundation

SaaS

• 188% increase in organic conversion for QiPoint
• 300% increase in organic traffic for Everlance

See Why Businesses Choose Victorious for Exceptional Small Business SEO Services

1. SEO Site Audit & Keyword Targeting for Fashion Site

"Their work has been extremely effective so far, leading to significant increases in clicks on the site, over 400% increase in impressions, and over 500% increase in organic traffic. The team is thorough, dedicated, and highly skilled at what they do."

- Elizabeth Newill
Chief Creative & Digital Officer at Rank & Style

2. SEO for a Fresh Food Market Vendor

"In just three months, Victorious’ strategies sparked notable improvements in ranked keywords and organic traffic rates. Highly accessible, the team was quick to respond to requests and answer questions. With a well-rounded understanding of the industry, they consistently delivered valuable work."

-Javad Reneau
Operations Manager at CustomFresh

3. SEO for a Legal Services Firm

"Boosting about 10 keywords and phrases to the first page of Google results, the team has already proven their skill and capabilities within the digital marketing industry. Demonstrating consistency in communication helped them in cultivating a productive, trusting relationship."

-Tim Mott
Owner at Valiente Mott Injury Attorneys

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Awards & Recognitions

• Inc. Magazine: #44 Fastest Growing Company in CA
• 2021 Global Search Awards Best Use of SEO: B2B
• 2021 Global Search Awards Best Use of SEO: Fashion
• U.S. Search Awards 2x Finalist: Best SEO Campaign
• U.S. Search Awards Finalist: Best Large SEO Agency
• Search Engine Land: Global SEO Agency of the Year

FAQs About Victorious

Q1: Why do businesses choose Victorious for small business SEO needs?

A1: Businesses choose Victorious for small business SEO because it delivers proven results, like a 500% increase in organic traffic and higher Google rankings for over 100 keywords. Its team is skilled, responsive, and thorough, ensuring clear communication and strategic execution. With a transparent workflow and industry expertise, Victorious consistently boosts brand awareness and online sales. Clients also praise its commitment to staying updated on SEO trends and providing cost-efficient, high-quality service.

Q2: What makes Victorious different from other agencies?

A2: Victorious sets itself apart with its proactive SEO framework, which ensures businesses stay ahead of search trends and competitors. It combines data-driven keyword research, competitive analysis, and technical SEO to create custom strategies that adapt to algorithm updates and business changes. Transparency is key, with clear reporting and insights into every campaign. Focusing on long-term growth, its scalable approach drives measurable success, helping businesses build sustainable organic traffic and maximize ROI.

Q3: How does Victorious measure success?

A3: The small business SEO company measures success by tracking key performance indicators (KPIs), such as organic impressions, traffic growth, keyword rankings, click-through rates, and conversions. However, success isn’t one-size-fits-all as the team customizes goals for each campaign. Victorious maximizes visibility and ROI by continuously analyzing data and adjusting strategies.

Q4: What is the onboarding process of Victorious like?

A4: Victorious' onboarding process begins with in-depth planning, competitor analysis, and keyword research to develop a strong SEO strategy. The team takes the time to understand each business' goals, target audience, and competition to create a customized approach. Through close collaboration with clients, it identifies high-priority keywords that drive growth. The thorough process ensures SEO, content, and web strategies align with both short-term and long-term goals.

Q5: What is Victorious’ process for completing small business SEO projects?

A5: Victorious follows a structured, data-driven approach to drive long-term SEO success. The process begins with an in-depth understanding of the client's business, industry, and competitors to uncover key opportunities. From there, the team develops a customized SEO strategy, focusing on keyword themes aligned with search intent. Next, it will assess and optimize the website’s online presence to lay a strong foundation. As the strategy is implemented, ongoing refinements are made based on search trends. Finally, Victorious continuously tracks growth, adjusting tactics to ensure sustainable, lasting results.

Q6: What is Victorious’ average hourly rate and minimal budget?

A6: Victorious prefers to have an initial discussion with clients before providing pricing for its amll business SEO services. Costs depend on industry competitiveness, the website’s current state, the desired growth speed factors, and similar factors. However, client feedback suggests a minimum rate of $300 per hour, with SEO projects starting at $5,000. Some reviews indicate that full-scale campaigns can range from $10,000 to $50,000.

Case Studies by Victorious

Case studies highlight real success stories, proving that successful small business SEO companies deliver exceptional results. They help small business owners understand how SEO boosts traffic, leads, and sales. Clear before-and-after results build trust and give potential clients confidence in their choice. Case studies also showcase the agency's expertise and demonstrate what sets it apart from competitors.

The following case studies highlight key performance metrics, including organic traffic growth, higher search rankings, and increased conversions. See how Victorious tackled client challenges and delivered results that went beyond expectations.

1. 200% Organic Revenue Increase for Unionbay

• Challenge: Unionbay, a casual apparel brand, needed to revitalize its online presence to attract a younger customer base and drive more conversions. It wanted to rank higher for key terms like "cargo shorts men," get more website visits, and increase organic revenue by 50%.
• Solution: Victorious responded with a strategic SEO overhaul, expanding Unionbay's keyword portfolio by 3,622 terms and tripling its blog content, which targeted younger demographics. The company optimized product pages with search-focused descriptions and implemented semantically related keyword groups to attract both returning and new customers.
• Results: Unionbay achieved a 200% year-over-year increase in organic revenue and a 115% rise in organic sessions. Its keyword rankings surged, with over 10,000 terms now driving traffic, and secured the #1 spot for "cargo shorts men," outperforming online retail giants like Amazon.

2. Achieving 573% Campaign ROI for Blink Health

• Challenge: Blink Health, a digital platform offering discounted prescription medicines, struggled to rank on page one for critical keywords despite having strong brand authority. Its extensive product offerings, customer testimonials, and informational content were not translating into search visibility. It needed a better SEO approach to compete in the saturated online prescription industry.
• Solution: After a detailed site audit, Victorious focused on technical SEO improvements and implemented a targeted link-building strategy to enhance Blink Health’s online presence. The small business SEO company optimized the site structure, resolved ranking obstacles, and built high-quality backlinks to strengthen domain authority.
• Results: Blink Health’s page one keywords increased by 78%, leading to a 175% boost in monthly organic traffic. The growth resulted in a 91% rise in transactions from organic traffic and an impressive 573% return on investment. The SEO campaign also strengthened Blink Health’s position as an industry leader.

3. 621% Increase in New Traffic and Reducing Reliance on PPC for Sisemore Law

• Challenge: Sisemore Law was aiming to become the top divorce and family law firm in Fort Worth, Texas. However, despite using paid search ads (PPC), it was not seeing strong results. The firm wanted to try out SEO to improve online visibility, drive quality leads, and reduce reliance on expensive PPC campaigns for better long-term growth.
• Solution: Victorious helped Sisemore Law identify crucial keyword themes and created targeted blog content to attract leads. The small business SEO consultants optimized service pages and strategically added keywords to improve the firm’s rankings. The goal was to drive high-income prospects to key conversion pages.
• Results: Sisemore Law achieved a 621% increase in new organic traffic and a 7x growth in overall organic traffic. With 4,463 positive changes in Google rankings, the firm achieved 21 first-page rankings, including key terms for its services. Additionally, it reduced PPC spend by 50% within four months.

4. 75% Increase in Total Ranking Keywords for Everlance

• Challenge: Everlance, a startup app created to simplify mileage and expense tracking for businesses and individuals, wanted to establish itself in a highly competitive niche. While it had a user-friendly and IRS-compliant product, it struggled to get noticed and attract organic traffic to its platform.
• Solution: Victorious implemented a data-driven SEO strategy for Everlance, starting with technical SEO updates to optimize its website. The small business SEO company then used a targeted link-building strategy to increase domain authority and improve keyword rankings. The approach was designed to ensure a steady, sustainable growth path for the startup's online visibility.
• Results: Everlance saw impressive growth, with a 300% increase in organic traffic and a 75% rise in ranked keywords. Its website gained 927 positions in search engine results pages (SERPs), and helped establish Everlance as a key player in mileage and expense tracking software.

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The Expert Team Behind Victorious

DesignRush now shines a spotlight on the leadership driving Victorious. Successful small business SEO services are not only the result of best practices and proven strategies, but are also heavily influenced by top-level executives who set the growth-driven direction, strategy, and team culture.

Victorious' team consists of talented small business SEO consultants and specialists who are trusted to implement strategies independently, without micromanagement or excessive policies. The company fosters a culture of respect, trust, and collaboration, ensuring the delivery of top-notch services to clients.

Michael Transon

Role: Founder and CEO

Michael Transon is the Founder and CEO of Victorious. He launched the company in 2013 and quickly led it to significant success, earning three Agency of the Year awards and securing back-to-back placements on the Inc. 5000.

As CEO, Michael is responsible for setting the overall vision and strategic direction of Victorious, empowering his team to deliver award-winning SEO services.

Transon has worked with leading brands like SoFi, Drift, FanDuel, and AngelList, helping them achieve exceptional SEO results. He holds a Bachelor of Science in Marketing from the Arizona State University - W. P. Carey School of Business.

Laurel Stewart

Role: Chief Operations Officer

Laurel Stewart leads a team of passionate marketers at Victorious, dedicated to helping the next generation of market leaders excel in search marketing. With over a decade of experience, she has evolved from managing marketing teams to shaping global marketing strategies.

Before joining Victorious, Laurel directed global marketing efforts at B2B software companies, honing her expertise in modern marketing tools and techniques, particularly within the software industry.

Based in San Francisco, Stewart is driven by the unique challenges of remote work and motivated by creative problem-solving. She stays at the forefront of digital marketing trends and best practices, always focused on delivering innovative strategies that drive growth. Laurel holds a BA in English from the University of Rochester.

Houston Barnett-Gearhart

Role: Director of SEO

Houston Barnett-Gearhart is the Director of SEO at Victorious, where he leads the SEO strategy team, delivering superior SEO campaigns to the company's diverse client base.

With over 12 years of experience in the SEO industry, Houston has held both in-house and agency roles, integrating SEO into various marketing teams and channels across a broad range of industries. Houston is known for his strategic, people-focused approach, ensuring his teams deliver impactful SEO results.

Before joining Victorious, Barnett-Gearhart was an SEO Manager at Blue Polo Interactive, a full-service digital branding agency based in New York, NY. There, he specialized in problem-solving and helping companies maximize their ROI through effective web strategies.

Social media accounts of Victorious

• Facebook
• Instagram
• LinkedIn

Why Victorious Is Our Featured Small Business SEO Company

The DesignRush team thoroughly evaluated leading small business SEO companies, and Victorious stood out based on these key criteria:

• Client reviews: Victorious is highly praised for its SEO expertise and hands-on approach, as it helps clients improve search engine rankings and grow their online visibility effectively.
• Proven results: Victorious consistently delivers impressive results, such as boost in organic traffic, optimization of SEO strategies, and brand awareness enhancement, driving measurable growth for clients across search engines.
• Awards and recognition: Victorious has earned recognition for its SEO excellence, which is presented in its collection of prestigious awards from eminent organizations, such as the US Search Awards, Global Search Awards, and Inc. Magazine.
• Leadership and team: The Victorious team consists of dedicated SEO experts who embrace innovation, continuously achieving outstanding results and setting new industry standards.
• Top services: The company offers comprehensive SEO services, including on-page optimization, technical SEO, link building, content strategy, and local SEO, all designed to improve rankings, drive organic traffic, and increase conversions.

DesignRush Seal of Approval

At DesignRush, we thoroughly evaluate small business SEO companies to ensure they meet our high standards, and Victorious has proven itself as a top performer.

Victorious stands out in the SEO industry with its innovative, data-driven strategies that consistently surpass client expectations. We consider Victorious a 5-star agency, consistently exceeding expectations and earning its place among the best in the field.

The DesignRush Team

We’re confident that Victorious is the right partner to drive your online success and improve your search engine rankings. Here are more tips to help you get started.

Our Tips On How To Move Forward

1. Set clear goals

Define what success looks like for your business. Do you want more website traffic, higher sales, or better local rankings? Having clear SEO goals will help Victorious focus on metrics that matter most to you.

2. Understand its strategy

Make sure the team clearly explains its approach, including keyword research, content, link building, and technical SEO. It ensures you'll remain fully informed and actively involved throughout the process.

3. Provide business insights

Share important details about your customers, competitors, and industry trends. The more your SEO team knows, the better it can customize its strategy to make sure you'll meet your business goals.

4. Don’t forget to ask questions

Don’t hesitate to ask questions, no matter how basic they may seem. A small business SEO company should explain things clearly to earn your confidence. Here are some questions to ask:

• Industry experience
  • What is your SEO strategy for businesses like mine?
  • Why ask this? It will help you understand if the team has experience in your industry and how it plans to improve your search rankings.
• Keyword strategy
  • How do you choose keywords for my business?
  • Why ask this? The right keywords bring the right customers, so make sure the strategy is based on research rather than guesswork.
• Track record of success
  • Can you show me examples of your past successes?
  • Why ask this? Case studies or client testimonials can prove whether the company has helped businesses grow through SEO.
• Key performance metrics
  • How do you measure SEO success?
  • Why ask this? A good SEO company should track rankings, traffic, leads, and sales — not just keyword positions.
• Timelines and milestones
  • How long will it take to see the results?
  • Why ask this? SEO is a long-term investment, so realistic timelines will help set proper expectations. Also, ask for clear project milestones to track progress and ensure alignment with your targets.

Additional tips:

• Be patient: SEO takes time and unlike paid ads, you won’t see instant results. But steady improvements will bring long-term success.
• Stay involved: SEO works best when it's a partnership. Work with your SEO team to create content, update your website, and adjust strategies as needed.
• Monitor progress: Ask for regular reports on rankings, traffic, and conversions so you can see what’s working and what needs improvement.

Need More Assistance?

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