DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 20, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Be Intuitive, Be Creative.

    Be Intuitive, Be Creative.

    My name is Elena Gallen, I'm born September 1984, is a director, writer, production designer and visual artist. Educated at Blanquerna-URL School of Communication in Barcelona, she attended film school courses at NYFA New York Film Academy in Los Angeles and ECAM in Madrid. Her work has been showcased at MoMA...

    Top Services:

    • Video Production
    Location
    Madrid, Spain
    Number of Employees
    Under 49
  • Full service video production & photography company based in Perth & Bunbury, Western Australia!...

    Top Services:

    • Video Production
    Location
    Perth, Australia
    Number of Employees
    Under 49
  • Liverpool based marketing agency offering bespoke and tailored digital marketing management...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Video Production
    • Package Design
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    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
  • At OPEN Media we know that out of home advertising is more than putting a brand on a screen, its about bringing a brand to life...

    Top Services:

    • Video Marketing
    • SEO
    • Advertising
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
  • Creativity made simple.

    Creativity made simple.

    Hi! I am Steph Rupp and I am living the dream. I have lived in Kansas City nearly my entire life, and I love it here! I have a degree in MIS from Kansas State University. Straight out of college I worked as a project manager for four years before starting my own business in 2019. Besides my project...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    Location
    Kansas City, Kansas
    Number of Employees
    Under 49
  • Make Your Story Known

    Make Your Story Known

    Make your story known and get the world talking about you with Made in Fort Worth. We're a full-service creative agency that can help give you an online presence to be proud of - from developing stunning websites, crafting clever video content or arming yourself with promotional strategies fit for print &...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • Video Production
    • Show more
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • lpha Dog is a full-service agency that prioritizes lead generation and conversion

    lpha Dog is a full-service agency that prioritizes lead generation and conversion

    Alpha Dog Agency opened for business in South Bend in 2013, bringing the feel of a big-city marketing agency to the local South Bend area. Alpha Dog now services businesses and organizations coast to coast. Alpha Dog is a full-service agency that prioritizes lead generation and conversion, which leads to...

    Top Services:

    • Digital Marketing
    • SEO
    • Video Production
    • Web Design
    • PPC
    • Show more
    Location
    South Bend, Indiana
    Number of Employees
    Under 49
  • Marvelous music video production and graphic design services

    Marvelous music video production and graphic design services

    40Seven Studios offers logo and print design services, alongside some outstanding music video production and photoshoots...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • We're a creative agency with big ideas. Follow us for digital, social media, design, advertising and stuff you'll like...

    Top Services:

    • SEO
    • Digital Marketing
    • Video Production
    • Creative Services
    • Show more
    Location
    Nottingham, United Kingdom
    Number of Employees
    50 - 99
  • Search-Led Agency Google Ads Partner Web Design Videography Aerial Videography.

    Search-Led Agency Google Ads Partner Web Design Videography Aerial Videography.

    Local Search Media Ltd is a leading search-led marketing agency and Google Partner that also happens to make great search products, amazing websites and cool aerial videos...

    Top Services:

    • SEO
    • WordPress Website Design
    • Digital Marketing
    • Web Development
    • Video Production
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    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
  • Making beautiful, useful things.

    Making beautiful, useful things.

    We call our approach 'Digital Craftsmanship'. It's the belief that digital experiences can be just as tactile and luxurious as material experiences. By honouring the recipient, craft and aesthetics. The creative concept, and how it speaks to the audience, is the most important aspect...

    Top Services:

    • Graphic Design
    • Package Design
    • Creative Services
    • Digital Services
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Good designs come with practice, great designs come from the soul.

    Good designs come with practice, great designs come from the soul.

    Were a full service graphic design studio based in St Peters, Sydney, Australia. We are delivering high-impact and unique solutions for our clients. We go beyond the brief and pride ourselves on exceptional attention to detail and excellent project management...

    Top Services:

    • Branding
    • Print Design
    • Video Production
    Location
    St Peters, Australia
    Number of Employees
    Under 49
  • We are a Brand Elevation Agency

    We are a Brand Elevation Agency

    From PR and Creative Services to Digital Marketing and Planning + Strategy...

    Top Services:

    • Public Relations
    • Video Production
    • SEO
    • Digital Marketing
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    250 - 499
  • An Emmy award-winning, turn-key digital production and animation company

    An Emmy award-winning, turn-key digital production and animation company

    Located in Dallas, Hurst Digital is an Emmy Award-winning digital production and animation company specializing in turn-key solutions for clients in need of visual content creation. With two decades of experience, we help organizations engage with both customers and employees through innovative VR, AR, and...

    Top Services:

    • Video Production
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Unique Video Content

    Unique Video Content

    RadBot Video Production specializes in creating unique video content to solve the marketing, messaging and communication challenges that our clients are facing...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creative Marketing is a full service marketing firm based in Rochdale, United Kingdom...

    Top Services:

    • SEO
    • Content Marketing
    • Video Marketing
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Rochdale, United Kingdom
    Number of Employees
    Under 49
  • Immersive Experiences and Applications Development Company

    Immersive Experiences and Applications Development Company

    We are a creative innovation company that produces immersive experiences and applications development company in the UK...

    Top Services:

    • VR/AR
    • Digital Services
    • Product Design
    • Video Production
    • Show more
    Location
    Kings Hill, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Portfolios Count
    14 Projects Listed
  • Powered by Experience

    Powered by Experience

    Emotive knows that emotions drive the way people interact with brands. That's why our creative agency is powered by emotion to create long-term brand resonance and profitability! We employ a unique mix of storytelling fundamentals and social-to-scale tech, which produces content experiences, advertising &...

    Top Services:

    • Advertising
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • TJ21 Media Group creates state-of-the-art websites

    TJ21 Media Group creates state-of-the-art websites

    TJ21 Media Group creates state-of-the-art websites, and HD video production, and serves as a marketing team to our clients. Our goal is to create strong bonds with Their clients by creating the highest quality products, and giving the best in class service. Positioned right in the heart of Michiana, TJ21...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Advertising
    • Video Marketing
    • Show more
    Location
    South Bend, Indiana
    Number of Employees
    Under 49
  • Done right, a website is any businesses most powerful marketing tool

    Done right, a website is any businesses most powerful marketing tool

    We are a full-service custom website development and creative agency. Our designs and media content capture your audience and our after-launch services & support solidify your success...

    Top Services:

    • Web Development
    • SEO
    • Video Production
    Location
    Barrie, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $159/hr
    Minimal Budget
    $1,000 - $10,000
  • Advertising. Content. Production.

    Advertising. Content. Production.

    Advertising Content Production Delivering the power of storytelling to brands and agencies...

    Top Services:

    • Graphic Design
    • Creative Services
    • Video Production
    • Audio Production
    • Advertising
    • Show more
    Location
    Richmond, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We have years of experience in sectors including branding, retail, automotive, public sector, safety and awareness campaigns, sport, trade, charity, travel and tourism - and were always happy to try something new...

    Top Services:

    • Public Relations
    • Branding
    • Graphic Design
    • Video Production
    • Creative Services
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    Under 49
  • Empowering your full marketing potential

    Empowering your full marketing potential

    We support brands and agencies in their quest to create buzz, engage consumers and boost traffic, through our well-founded creative and technical expertise. With services covering 3D motion graphics, video production, 3D stills, graphic design, campaigns, web & app development and more, we empower our...

    Top Services:

    • Digital Services
    • Branding
    • Digital Marketing
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Buckfastleigh, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Your Vision, Our Reality

    Your Vision, Our Reality

    We are a team of competitive designers and developers who love to do what we do and that makes us stand out of the crowd with our astonishing results, work quality, responsiveness and attention to detail. We believe in ideas and work on them till we bring them to reality. Our objective is to always bring your...

    Top Services:

    • Logo Design
    • Web Design
    • Video Production
    • Graphic Design
    • Branding
    • Show more
    Location
    Miramar, Florida
    Number of Employees
    100 - 249
    Average Hourly Rate
    $45/hr
    Portfolios Count
    1 Project Listed
  • Fueled by creativity, driven by precision. Lets make your brand glow.

    Fueled by creativity, driven by precision. Lets make your brand glow.

    Glowin Brands: A Brand-Led Marketing Agency. Fueled by creativity & precision. Lets make your brand glow...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Video Production
    • Advertising
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • Pomerantz is a full-service B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries, with extensive experience in the technology and construction sectors...

    Top Services:

    • SEO
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
  • Let's Build Your Brand

    Let's Build Your Brand

    Your reputation is your brand. I can help you increase awareness of and interest in your brand thanks to my several decades of marketing and advertising experience...

    Top Services:

    • Advertising
    • Branding
    • Audio Production
    • Video Production
    • Creative Services
    • Show more
    Location
    Reno, Nevada
    Number of Employees
    Under 49
  • 3D animation for legal cases!

    3D animation for legal cases!

    Courtroom Animation specializes in providing scientifically accurate 3D animation production, video analysis, and trial graphics for legal cases...

    Top Services:

    • Video Production
    Location
    Chattanooga, Tennessee
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • We are a 3D Animation and Video Production company who are very good at creating compelling, content that engages with our clients' audiences and looks great...

    Top Services:

    • Video Production
    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
  • Hello there. we are an animation studio producing work packed with character! put simply, we create characters and invent worlds in a way that truly engages audiences and raises smiles...

    Top Services:

    • Video Production
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
  • Video Editing Services On Demand. Fractional video editors with a simple monthly subscription.

    Video Editing Services On Demand. Fractional video editors with a simple monthly subscription.

    Vidpros offers top-notch video editing services, helping content creators and businesses produce high-quality videos with ease...

    Top Services:

    • Video Marketing
    • Video Production
    • Creative Services
    Location
    Casper, Wyoming
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Live The Grace Life

    Live The Grace Life

    Welcome to Grace Life Marketing, where we excel in delivering top-notch marketing solutions. With our expertise in website design, social media management, professional videography, product photography, social media advertising, and content marketing, we have the tools to elevate your brand to new heights...

    Top Services:

    • Video Production
    • Web Design
    • Digital Services
    • Graphic Design
    • Branding
    • Show more
    Location
    Albany, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Bold Ideas. Brilliant Design.

    Bold Ideas. Brilliant Design.

    Hey! My name is Sandy Paton, a motion graphic designer based in Edinburgh, Scotland, United Kingdom...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
  • Your Creative Design Partner!

    Your Creative Design Partner!

    Combining creativity with technical proficiency, delivering visually captivating designs that effectively communicate brand messages. With a strong focus on collaboration and client satisfaction, and striving to exceed expectations and forge meaningful partnerships...

    Top Services:

    • Branding
    • Graphic Design
    • Web Design
    • Video Production
    • Print Design
    • Show more
    Location
    Brookville, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Flying Bark is a leading producer of quality childrens animated entertainment known for many popular film and television properties...

    Top Services:

    • Video Production
    Location
    Alexandria, Australia
    Number of Employees
    500 - 999
  • We put creative craft at the service of people doing good

    We put creative craft at the service of people doing good

    We provide commercial animation, whether it be website demos, TVC's, explainer videos, music videos, product demos or anything in between. We aim to create the highest quality work, at rates that don't break the bank. We bring high-end animation to the masses...

    Top Services:

    • Video Production
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • A fully integrated video production house and animation company

    A fully integrated video production house and animation company

    Creative Kiwi, based in Sydney, is an animation company that specializes in developing unique and customized video animations and content...

    Top Services:

    • Video Production
    Location
    Sydney, Australia
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • Creative Minds, Strategic Solutions.

    Creative Minds, Strategic Solutions.

    ItsDigimark, a premier Branding and Creative Agency in Delhi, India, specializes in delivering top-notch Designing, Branding, and Advertising solutions tailored to enhance your business's digital presence. Our expert team focuses on creating compelling brand identities and eye-catching advertisements...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Print Design
    • Package Design
    • Show more
    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Experience unique designs

    Experience unique designs

    Serenity is a boutique creative agency that helps organizations communicate with clarity. We connect strategy with hands-on execution across brand, web, and content, bringing purpose, design, and storytelling into alignment through close collaboration and a multi-disciplinary team...

    Top Services:

    • Design Services
    • Web Design
    • Web Development
    • UI/UX Design
    • Video Production
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Easily Create Videos Anywhere in Australia! We are a video production service that helps you to book, plan, shoot & edit videos, at scale...

    Top Services:

    • Public Relations
    • Video Production
    • Graphic Design
    • Video Marketing
    • Advertising
    • Show more
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
  • Huck Media is a full-service content production studio. We work with brands to conceptualize, write, and create content that not only connects with their desired audience, but also drives results...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
  • Dancing Dog Productions is an audio-visual production company which works on documentaries, video clips, advertising films and the editing of short movies...

    Top Services:

    • Video Production
    Location
    Brussels, Belgium
    Number of Employees
    50 - 99
  • Documentary filmmakers & multi-media storytellers!...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Law Firm SEO Agency

    Law Firm SEO Agency

    At Kangaroo, our strategic and systematic approach is the cornerstone of our clients' success. Our meticulously designed process provides a robust framework to navigate the complexities of SEO, ensuring that we deliver exceptional results every time...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • A Production Experience Unlike Any Other.

    A Production Experience Unlike Any Other.

    Goodwork Productions is a Los Angeles-based production company, specializing in film, commercial, and music video production. We maximize budgets while delivering quality. Our intentional storytelling resonates with audiences, elevating your digital presence. Collaborating closely with artists, clients, and...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Where Creativity Reaches Its Utmost Potential

    Where Creativity Reaches Its Utmost Potential

    SDA Creative, located in beautiful Capistrano Beach CA, has been providing creative solutions for over 25 years. Their early clientele of action sports entrepreneurs led to a popular reputation and growth in the corporate world. They specialize in creating one-of-a-kind bridges between traditional business...

    Top Services:

    • Branding
    • Video Production
    • Logo Design
    • Package Design
    • Graphic Design
    • Show more
    Location
    Mission Viejo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production company for on-demand, worldwide video projects.

    Video Production company for on-demand, worldwide video projects.

    We are Haikai Medi! A video production company founded in 2015 for worldwide on-demand video projects. We handle a wide variety of corporate projects and events, including conferences, VIP events, state visits, congresses, fairs, testimonials, interviews and much more...

    Top Services:

    • Audio Production
    • Video Production
    Location
    Mexico City, Mexico
    Number of Employees
    Under 49
  • We have grown to operate internationally and are excited to celebrate our 13th year in business. We are experts at video production, photography, graphic design, web development, social media, and mobile apps...

    Top Services:

    • Video Production
    Location
    New Westminster, Canada
    Number of Employees
    Under 49
  • A Spectacular Track Record of Socially Conscious Filmmaking That Matters.

    A Spectacular Track Record of Socially Conscious Filmmaking That Matters.

    Award-winning doc nonprofit & video production company. Master storytelling that explores, articulates, celebrates humanity...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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