DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Animated videos in the blink of an eye!

    Animated videos in the blink of an eye!

    If you are searching for an easy way to create animated videos, Motion Blink is for you! Don't waste your time and money with misleading do it yourself tools or with expensive production companies. With Motion Blink, all you need to know is the message you want to convey. Give it a try and see for yourself...

    Top Services:

    • Video Production
    Location
    Porto Alegre, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Your Story, Your Brand, Your Company, Plus High Professionals Video to Promote All Three

    Your Story, Your Brand, Your Company, Plus High Professionals Video to Promote All Three

    Our mission is to create pathway to success for brands and agencies using specialized media content. We create stories for agencies that connect people to their brand. We take ideas and convert them to virtual media that establishes a connection with viewers on the internet...

    Top Services:

    • Video Production
    • Branding
    Location
    Marietta, Georgia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Design the difference.

    Design the difference.

    We are the human element behind digital evolution. An agency of passionate designers, we are dedicated to unlocking the creative strategy that defines your brand...

    Top Services:

    • Logo Design
    • Branding
    • Video Production
    • Graphic Design
    • Web Design
    • Show more
    Location
    Parramatta, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Enterprise-Level Web Development

    Enterprise-Level Web Development

    Since 2000, we've been creating custom websites coded in PHP/MySQL, updating and securing existing code, and building sites around popular web applications. We've worked for some of the most impressive entities, and our client list continues to grow. We've been doing this for years, producing work spanning...

    Top Services:

    • Web Design
    • Web Development
    • Graphic Design
    • Video Production
    • Audio Production
    • Show more
    Location
    Wilmington, North Carolina
    Number of Employees
    Under 49
  • Step Up

    Founded in 2002, Apple Box Studios is an award-winning advertising agency covering everything from video production & post-production, to website design, search engine optimization, copywriting, brand strategy & positioning, graphic design, event & trade show marketing, and more...

    Top Services:

    • Media Buying
    • Digital Marketing
    • Branding
    • Video Production
    • Show more
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Triken studios is an award winning motion design company that specialises in Creative Direction, 2D / 3D Motion Graphics and video production for Events, Broadcast, Commercials and Interactive Media. Every project is approached as a unique challenge using design- focused storytelling...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • #1 Video Production & Social Media Marketing Agency

    #1 Video Production & Social Media Marketing Agency

    Creating content for your brand is hard work. We make the video creation process super simple bringing hyper-engaging, eyeball-hungry, premium video content that drives revenue to your doorstep. Turn on a waterfall of new customers for your business with the best branded video content on the planet...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Video Marketing
    • Creative Services
    • Content Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • The sky is the limit.

    The sky is the limit.

    Skylake Media is a digital marketing firm dedicated to assisting businesses in reaching their maximum potential. SEO, PPC, Social Media, Email Marketing, Website Design, Content Writing, and Video are some of our specialties. Our team members are detail-oriented and think beyond the box to provide new...

    Top Services:

    • Social Media Marketing
    • SEO
    • Video Marketing
    • Content Marketing
    • Advertising
    • Show more
    Location
    Stroud, United Kingdom
    Number of Employees
    Under 49
  • We are a full-service agency that operates nationwide through a strong network of experts and partners who focus on effective planning strategies to achieve hassle-free execution and reach the best results and highest ROI for our clients...

    Top Services:

    • Video Production
    • Design Services
    • Digital Services
    • Product Design
    • Logo Design
    • Show more
    Location
    Cairo, Egypt
    Number of Employees
    100 - 249
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $25,000 - $50,000
  • A Commercial Photography + Video Production Team

    A Commercial Photography + Video Production Team

    David's passion is in creating images and videos that exceed his clients expectations while making the process easy and enjoyable for all. Please call or shoot us an email to discuss your project, we can't wait to work with you...

    Top Services:

    • Video Production
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $350/hr
    Minimal Budget
    $1,000 - $10,000
  • Graphic Design Has the Power To Push Forward Any Idea.

    Graphic Design Has the Power To Push Forward Any Idea.

    Michael Carpenter Design LLC is a graphic design agency offering branding, identity, and creative collateral services. Led by designer Michael Carpenter, the company helps clients build visually distinctive brands through thoughtful design and storytelling...

    Top Services:

    • Branding
    • Print Design
    • Video Production
    • Logo Design
    • Graphic Design
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • There Are Agencies And Then, There Are #ContentFirstAgencies; We Choose To be Latter

    There Are Agencies And Then, There Are #ContentFirstAgencies; We Choose To be Latter

    Content marketing is evolving even before you can #tweet about it. With changing consumer preferences and the way people consume media, what you communicate with your present and the future audience has to be served right! Just the way you don't feed grass to a lion [*unless its weed], your content has to be...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Creative Services
    • Video Production
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We dream, explore, create and craft progressive digital experiences.

    We dream, explore, create and craft progressive digital experiences.

    Based in Vancouver, Canada, Black Production Films is one of the best video production companies with a forte in Corporate films and documentaries...

    Top Services:

    • Video Production
    Location
    Surrey, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Always experimenting, always original!

    Always experimenting, always original!

    _hello world! We are a London-based iterative process driven design studio. andbetween is our way of saying that the magic happens in the middle the sweet spot where imagination meets action and meaningful innovation comes to life...

    Top Services:

    • Product Design
    • Branding
    • Video Production
    • Web Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Our company started just like yours: With a dream. With risk. With inspiration. With a vision.

    Our company started just like yours: With a dream. With risk. With inspiration. With a vision.

    As a creative agency, we are disruptors in the digital marketing space...

    Top Services:

    • Branding
    • Digital Strategy
    • Web Design
    • WordPress Website Design
    • SEO
    • Show more
    Location
    Albany, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Convey your story

    Convey your story

    Qonvey Video Production, based out of Delhi. Since day one, weve been working with industry leaders in every genre and format, and pride ourselves on the professional, thorough, and, most importantly, creative services we offer...

    Top Services:

    • Video Production
    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • With more than 20 years of experience, I can tell the story of how you use your products and services to help customers. Robertson Professional Media can guide you through the process of telling your story, then help you find the right channels to tell others. Promote, relate, and educate on the web, over...

    Top Services:

    • Video Production
    Location
    Fayetteville, Arkansas
    Number of Employees
    Under 49
  • A Digital Marketing and Creative Studio

    A Digital Marketing and Creative Studio

    Since 2014, Teez Agency has thrown its heart into creating the most engaging and entertaining digital media content on the internet. We generate growth through the artistic embodiment of our brands as an all-in-one digital media powerhouse run by forward-thinking creators honed in on generating creative...

    Top Services:

    • Creative Services
    • Digital Marketing
    • Graphic Design
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We are a full circle digital marketing agency.

    We are a full circle digital marketing agency.

    Full-service marketing agency in Chester. Strategy, web, SEO, social, ads, video, design and print under one roof guarantee-backed, honestly reported...

    Top Services:

    • Advertising
    • Web Design
    • Graphic Design
    • Video Production
    • Market Research
    • Show more
    Location
    Chester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Create Curiosity. Inspire Action.

    Create Curiosity. Inspire Action.

    Commercial video production for corporate branding, non-profits, fundraisers, live events, and education. Based in Seattle, serving all the Pacific Northwest...

    Top Services:

    • Video Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We combine strategy with creativity to build brands that matter.

    We combine strategy with creativity to build brands that matter.

    Mirage is an independently owned strategy, design and communications agency based in Berlin and Amsterdam. We create brand experiences that cut through the noise and meaningfully participate in peoples lives...

    Top Services:

    • Package Design
    • Video Production
    • Creative Services
    • Print Design
    • Web Design
    • Show more
    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
  • Let Your Business Be Known

    Let Your Business Be Known

    I provide custom content creation and SEO services. Video | Web | Design all to strengthen your online presence...

    Top Services:

    • Logo Design
    • Video Production
    • Branding
    • Design Services
    • Digital Marketing
    • Show more
    Location
    Ponca City, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $89/hr
    Minimal Budget
    Under $1,000
  • Beautiful, fast and clear promotion video for your innovative product or service...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Video Marketing
    • Video Production
    • Show more
    Location
    The Hague, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Enjoy your brand

    Enjoy your brand

    Cacao Design is a small Italian agency able to cover all brand needs: logo and VI, brochure and catalogs, packaging, video, and web design. Located in Milan, born in 2004, and still in love with what she does ;)...

    Top Services:

    • Print Design
    • Video Production
    • Creative Services
    • Graphic Design
    • Branding
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Lead Sourcing & Sales Partner

    Lead Sourcing & Sales Partner

    We manage all your social media and grow your brand. We help our clients identify and solve their market needs and challenges. Our goal is to manage all your social media and grow your brand awareness, as well as generate revenue from social media platforms like Facebook, LinkedIn, Instagram, Pinterest, and...

    Top Services:

    • Social Media Marketing
    • Video Production
    • Digital Marketing
    Location
    San Jose, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative & Digital Powerhouse

    Creative & Digital Powerhouse

    First Revolution Marketing offers services such as Web design, Branding, Content Marketing, PR, Digital Marketing, etc...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Web Design
    • Creative Services
    • Show more
    Location
    Lakeland, Florida
    Number of Employees
    Under 49
  • We are a small but mighty branding and design consultancy that operates remotely worldwide with its founder based out of Kingston, Ontario, Canada. Our vision is to attract and nurture global talent and clients to bring out the best in both, thereby releasing their true, authentic voices...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Video Production
    • Package Design
    • Show more
    Location
    Kingston, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Where Innovation Meets Imagination.

    Where Innovation Meets Imagination.

    The Dissin Design Team is obsessed with creating smart, functional and beautiful branding packages and websites that help you connect to your target customers. And they do it all with stop-on-a-dime service and without the pageantry and feet-dragging common to most boutique creative agencies. Let's talk about...

    Top Services:

    • Logo Design
    • Graphic Design
    • Design Services
    • Branding
    • Web Design
    • Show more
    Location
    Mission Viejo, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Your One-Stop Multimedia Solution

    Your One-Stop Multimedia Solution

    ADEK Productions is an Annapolis, Maryland based multimedia production company. Our services are related to SOUND/AUDIO, VIDEO & FILM , & WEBSITE DEVELOPMENT. ADEK is a "one-stop shop" for many of our clients...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
  • What's Your Story?

    What's Your Story?

    Were the modular film & video shop serving creativity, culture and artistry in Austin, Texas. We tell your story through imaginative visual content. Every project is unique, but our energy stays the same: We're 2perf. We work with brands, artists and agencies to create unique, authentic visual media...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Not in Words but in Works. The only "No bluffing SEO Agency" ;)

    Not in Words but in Works. The only "No bluffing SEO Agency" ;)

    Of course you're struggling with your sales. That's why you're here to find someone who could bring the sales up again, right? Before we tell you the BigBig words, let's talk about your business situation and how to bring your sales up again together. Hey, you have to be open to us about your business. Let's...

    Top Services:

    • SEO
    • Content Marketing
    • PPC
    • Video Marketing
    • Email Marketing
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Portfolios Count
    3 Projects Listed
  • Experienced creative professionals that can not wait to help you tell your story.

    Experienced creative professionals that can not wait to help you tell your story.

    A team of professional creative designers, photographers, video production experts, stlysts, and editors ready to take any project from creative ideation, to production, and final mastering of assets for publishing...

    Top Services:

    • Video Production
    • Logo Design
    • Graphic Design
    • Print Design
    • Web Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • CGDept is a Production Studio founded by Vitaly Chuvilin in 2014...

    Top Services:

    • Video Production
    Location
    Moscow, Russia
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $10,000 - $25,000
  • Discover Success Online

    Discover Success Online

    Located in Coquitlam, Canada with an expanding office base across Metro Vancouver, Nirvana Canada is a digital boutique offering a comprehensive mix of website design & development, digital marketing, product development, branding, and everything in between...

    Top Services:

    • Web Development
    • Web Design
    • eCommerce Development
    • Branding
    • Digital Marketing
    • Show more
    Location
    Coquitlam, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    20 Projects Listed
  • Buzzbizz Media Provides Video and Audio Production for All Size Companies and Organizations.

    Buzzbizz Media Provides Video and Audio Production for All Size Companies and Organizations.

    Buzzbizz Media is an award-winning production house offers the best in pre and post-production along with stunning motion graphics and audio production...

    Top Services:

    • Video Production
    • Graphic Design
    • Audio Production
    Location
    Anchorage, Alaska
    Number of Employees
    50 - 99
  • Rainfall Media brings together our expertise with online marketing, media production, web design and development of desktop and mobile friendly sites that deliver leads that become customers and promoters of your products and services...

    Top Services:

    • Web Development
    • Video Production
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • You have a story to tell. Let us bring your vision to the screen.

    You have a story to tell. Let us bring your vision to the screen.

    JAM Productions LLC is a one-stop creative studio. We combine creative with technical expertise to tell engaging stories. We provide storytelling through the latest digital video, photography and graphics technologies...

    Top Services:

    • Video Production
    • Audio Production
    • Logo Design
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Hopatcong, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Work with us. Together, we will face the giants.

    Work with us. Together, we will face the giants.

    AMS Digital Productions helps clients build and improve their online presence with effective communications strategy, digital design, video production and marketing services...

    Top Services:

    • Video Production
    • Digital Marketing
    • Email Marketing
    • Video Marketing
    • Show more
    Location
    Alexandria, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $87/hr
    Minimal Budget
    $1,000 - $10,000
  • Multidisciplinary director, animator, and designer living and working in Montreal, QC...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Quebec, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Value Productions - is a company that has already won the trust of customers and continues to improve its skills making outstanding video projects in a big way. We like challenges and try to explain products in the most exciting way...

    Top Services:

    • Video Production
    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • The digital marketing and media agency for rising star brands.

    The digital marketing and media agency for rising star brands.

    Stella Rising is the agency for rising stars. We're the leading marketing and media agency for spirited, high-growth companies; we understand how to build foundationally strong and admired brands. we have extensive experience in beauty, food, health, and retail...

    Top Services:

    • PPC
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Business Consulting
    • Show more
    Location
    Westport, Connecticut
    Number of Employees
    100 - 249
  • New Wave Industries, Inc. is a full service web design company and technology solution provider

    New Wave Industries, Inc. is a full service web design company and technology solution provider

    New Wave Industries, Inc. is a full service web design company and technology solution provider in Connecticut servicing clients large and small around the globe...

    Top Services:

    • Web Development
    • Web Design
    • Social Media Marketing
    • PPC
    • Mobile App Development
    • Show more
    Location
    Hartford, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
  • Connecting The Dots

    Connecting The Dots

    We help start-ups transform their brands to the next level and make every experience people have with their brands memorable and meaningful...

    Top Services:

    • Product Design
    • Video Production
    • Design Services
    • Logo Design
    • Graphic Design
    • Show more
    Location
    Cardiff, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • /

    We create Live Action and animated videos, interactive books for kids, 3D arts, Cross-media and Transmedia...

    Top Services:

    • Video Production
    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We make strategic video campaigns designed to grow your brand...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Video Production
    • Show more
    Location
    Middletown, Rhode Island
    Number of Employees
    Under 49
    Average Hourly Rate
    $187/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A visual artist for your brand

    A visual artist for your brand

    RedVan Creative is a boutique design studio that ignites brands through innovative storytelling and captivating illustration. Specializing in brand strategy, graphic design, and digital experiences, we infuse every project with passion and purpose...

    Top Services:

    • Print Design
    • Branding
    • UI/UX Design
    • Web Design
    • SEO
    • Show more
    Location
    Montgomery, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Bringing your brand story to life.

    Bringing your brand story to life.

    DME STUDIO is a creative studio that offers video, animation, and web design services from the US and Europe...

    Top Services:

    • Video Production
    Location
    Belgrade, Serbia
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Entertain. Engage. Educate.

    Entertain. Engage. Educate.

    Sproud is a solutions company blending storytelling, strategy, and emerging tech to create meaningful experiences that entertain, engage, educate, and inspire...

    Top Services:

    • Digital Strategy
    • Video Production
    • Content Marketing
    • Video Marketing
    • VR/AR
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • Web Design Packages To Suit Every Business.

    Web Design Packages To Suit Every Business.

    Jumpstart your online presence with one of our affordable web design services. We have packages to suit every bootstrapper, startup, and small business...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Video Production
    • Show more
    Location
    Cape Coral, Florida
    Number of Employees
    Under 49
  • CREATIVE. PASSIONATE. DATA-DRIVEN..

    CREATIVE. PASSIONATE. DATA-DRIVEN..

    We help other brands go global through unique creative design, content creation, and digital marketing. If you want to be the brand making the difference out there, we can help you...

    Top Services:

    • Branding
    • Advertising
    • Video Production
    • Web Design
    • Show more
    Location
    Shenzhen, China
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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