DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,445 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Let's Tuned our Trade

    Let's Tuned our Trade

    We assembled the ideation agency of Homa from the fusion of science and art and creativity, to gain your assurance of the effectiveness of your brand, as much as possible...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Video Production
    • Graphic Design
    • Show more
    Location
    Tehran, Iran
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Inspire to Grow

    Inspire to Grow

    Adspire Creative Group is Nashville's top 10 video production and marketing agency...

    Top Services:

    • Video Production
    • Digital Marketing
    • SEO
    • Content Marketing
    • Creative Services
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Tell Stories for Companies and Causes That Matter.

    We Tell Stories for Companies and Causes That Matter.

    People's Television is a full-service creative studio based in New York City and Washington, DC that produces digital and broadcast branded content for organizations ranging from Fortune 100 companies to global nonprofits, as well as award-winning independent films and documentaries which have been recognized...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Getting Your Story to the Right Audience

    Getting Your Story to the Right Audience

    D S Simon Media helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. We also produce virtual events for fundraising, panel discussions and awards programs. Established in 1986, we have won more than 100 industry awards. Top...

    Top Services:

    • Video Production
    • Media Buying
    • Audio Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Animation: Superpowered!

    Animation: Superpowered!

    Hero4Hire is a 3x Emmy-nominated animation studio and full-service production company specializing in motion design, mixed media, and character animation for brands, agencies, and content creators...

    Top Services:

    • Video Production
    • Creative Services
    • Design Services
    • Video Marketing
    • Graphic Design
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • A full-service video production company.

    A full-service video production company.

    Trends come and go but authenticity never fades. Real is more than our company name, being real is a value we hold high as a team. Being genuine and transparent isn’t always easy, but it’s the foundation for trust. Trust is a high quality we hold with each other as well as our clients because with that...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Crown Point, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We bring brands to life!

    We bring brands to life!

    We are a digitally integrated website design and creative marketing agency. Since 1997, we have been designing and producing compelling websites, advertising, branding and videos that get brands noticed, talked about and remembered...

    Top Services:

    • Web Design
    • Web Development
    • Video Production
    • Creative Services
    • Branding
    • Show more
    Location
    Northampton, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Happy to Help!

    One stop Agency’ for converting all your design wishes into an incredible reality. We are India based design agency with more than 7 years of experience in Print, Web and Social Media Designs...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Social Media Marketing
    • Web Design
    • Show more
    Location
    Ahmedabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Let Us Tell Your Story

    Let Us Tell Your Story

    Niche Visuals is a Chicago based full video production service company. Our goal is to create a high end cinematic story that accurately illustrates your brand, captures the magic of your wedding/event, or helps you express a concept...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • We Help Ambitious Food Brands Stand Out In Today Digital Landscape

    We Help Ambitious Food Brands Stand Out In Today Digital Landscape

    We Help Ambitious Food Brands Stand Out in Today’s Ever-Changing Digital Landscape...

    Top Services:

    • Digital Marketing
    • Package Design
    • Logo Design
    • Design Services
    • Video Production
    • Show more
    Location
    Marlborough, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Buonasera Media Smart Strategy, Powerful Placement.

    Buonasera Media Smart Strategy, Powerful Placement.

    We are the largest Media Placement Agency in South Carolina which gives us the ability to leverage media cost/value for our clients...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Video Production
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
  • Elephant Room Media is your very own media department.

    Elephant Room Media is your very own media department.

    Creative interactive media for your internet marketing. Communicate more effectively with your clients. Attract more leads. Keep within your budget...

    Top Services:

    • UI/UX Design
    • Web Design
    • Web Development
    • SEO
    • Graphic Design
    • Show more
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
  • Chicago's Finest Content Production

    Chicago's Finest Content Production

    TGD is a full-service content production company based in Chicago. We are a team of talented creatives focused on branded video and photo content for corporate and commercial industries...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Advertising
    • Video Production
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Farmtastic Videos That Sell Your Story

    Farmtastic Videos That Sell Your Story

    When you make a video, it shouldn't just look good, it should sell your vision to your audience. We're a creative video production studio specializing in not just telling your story, but selling and communicating your ideas to an audience. Business minded and creatively balanced, this is where art meets...

    Top Services:

    • Video Production
    • Creative Services
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Marketing Consulting & Strategy Solutions

    Marketing Consulting & Strategy Solutions

    We are all about streamlining systems and getting more from your resources. Bob Costello is a veteran in the Internet Marketing world. He's consulted over 5,000 business owners and helped them earn millions of dollars online...

    Top Services:

    • SEO
    • Web Design
    • Digital Marketing
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Durham, North Carolina
    Number of Employees
    Under 49
  • Where Ideas Take Flight

    Where Ideas Take Flight

    As one of the top advertising agencies in the Midwest, we’re equipped to give your business a leading edge with these services: Branding, Marketing, Advertising, Strategy, Television, Web, Research, Public Relations, Networking, Multimedia, Film, Print, Radio & Copywriting...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Graphic Design
    • Show more
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
  • Affordable yet Professional.

    Affordable yet Professional.

    Situated in Cairo, Egypt, we are a committed digital marketing agency constantly evolving to enhance our client service capabilities. Our clientele entrusts us with expanding their presence and refining marketing strategies. We are devoted to implementing strategies that foster the daily growth of their...

    Top Services:

    • SEO
    • PPC
    • Branding
    • Digital Services
    • Video Production
    • Show more
    Location
    Cairo, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Crafted design for global brands

    Crafted design for global brands

    We are an award-winning, full service creative agency crafting design and marketing concepts for global prestige brands...

    Top Services:

    • Branding
    • Graphic Design
    • Package Design
    • Video Production
    • Web Design
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $144/hr
  • Unleash Imagination

    Unleash Imagination

    We are a full-service production house established in 1991 dedicated to dreaming big. Our mission is to deliver unfailingly authentic content for your brand or event, infusing imagination into every idea...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Carrollton, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Empowering Leaders with Films & Video

    Empowering Leaders with Films & Video

    Your video will have a unique purpose, deliver value to your viewer, and help achieve your specific business goal...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Capture Your Mission Visually, Build Trust Authentically, Connect Emotionally

    Capture Your Mission Visually, Build Trust Authentically, Connect Emotionally

    Are you ready for a video that moves people? Talus Films produces video that captures your mission visually, builds trust authentically, and connects emotionally. Our work is rooted in storytelling to set you apart and connect you on a human level all while saving you time, energy, and money...

    Top Services:

    • Video Marketing
    • Video Production
    • Creative Services
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Get Marketing That Works!

    Get Marketing That Works!

    Doing business for more than 11 years! Trust our experience to create eye-catching branding via beautiful and effective projects for any service your company needs!...

    Top Services:

    • Digital Marketing
    • Video Production
    • Branding
    • Public Relations
    • SEO
    • Show more
    Location
    Palm Beach Gardens, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing and Brand Design with Purpose

    Marketing and Brand Design with Purpose

    We are a marketing agency specializing in web development and SEO with a focus in lifestyle and hospitality brands. Based in DC and Miami...

    Top Services:

    • Digital Marketing
    • Web Development
    • Video Production
    • Creative Services
    • Content Marketing
    • Show more
    Location
    Arlington, Virginia
    Number of Employees
    Under 49
  • We are experts in what we do and we become experts in what you do. Focusing on a few key industries, we ensure we are your well-versed champion. We deliver senior level expertise every single day. We don’t pull the ‘Bait and Switch’… ever. The W+A expert you meet on day one remains with you...

    Top Services:

    • Web Development
    • Web Design
    • SEO
    • Video Production
    • Creative Services
    • Show more
    Location
    Arlington, Virginia
    Number of Employees
    Under 49
  • Digital Marketing Agency in Panama

    Digital Marketing Agency in Panama

    We lead digital growth in Panama. Hundreds of companies trust DigitalWeb as their digital agency to achieve results that boost their business and strengthen their presence in the digital world...

    Top Services:

    • SEO
    • Web Development
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Panama City, Panama
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Intelligent Custom Development

    Intelligent Custom Development

    We build businesses - small or large! Whether you need commercials with motion advertisements, a local website, High class Web Design, sell products online, go National, business Leeds, rise above you competition, REAL SEO and more...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Amarillo, Texas
    Number of Employees
    Under 49
  • Video Production NYC

    Video Production NYC

    Talelli Production is a video production company in New York City that helps couples capture the intimate and fleeting moments of their wedding day. Founded in 2016 by Blerti Talelli, an Albanian videographer, the company is comprised of video specialists who focus on special occasion shoots and projects for...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • We Think Creatively. And Create Thoughtfully.

    We Think Creatively. And Create Thoughtfully.

    Loyalkaspar is a branding agency based in NYC that builds modern, multi-platform brands through strategy, visual design, motion design, experiential and marketing campaigns...

    Top Services:

    • Video Production
    • Logo Design
    • Creative Services
    • Branding
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Solve Your Branding & Marketing Challenges.

    We Solve Your Branding & Marketing Challenges.

    Hi, we're WunderTRE! We are a brand experience & inbound marketing agency helping small businesses level up. We work with a variety of industries across the US...

    Top Services:

    • Social Media Marketing
    • Web Development
    • Web Design
    • Branding
    • Video Production
    • Show more
    Location
    Lubbock, Texas
    Number of Employees
    Under 49
  • We Create Brands That Inspire, Engage and Convert.

    We Create Brands That Inspire, Engage and Convert.

    We’re a boutique marketing agency that specializes in helping companies connect with their customers...

    Top Services:

    • Logo Design
    • Graphic Design
    • Video Production
    • Package Design
    • Branding
    • Show more
    Location
    El Segundo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $25,000 - $50,000
  • YOUR VIDEO SHOULD MAKE AN IMPACT.

    YOUR VIDEO SHOULD MAKE AN IMPACT.

    Bottle Rocket Media: Your source for top documentary production in Chicago. We excel in video production, motion graphics, and virtual events, leaving a lasting impact. Located in the dynamic Fulton Market District, we're the award-winning, full-service agency that makes video creation easy and enjoyable...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Our mission is to provide high-quality creative marketing solutions to our customers through the power of storytelling and integrated digital services. We also make it a priority to engage in sustainable business practices through our non-profit partnerships that empower our community through art, culture...

    Top Services:

    • Video Production
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Smart Strategies for Smart Companies

    Smart Strategies for Smart Companies

    Le Asesoramos, Analizamos y Ayudamos a que su plan de Marketing Digital o en Medios Masivos en todo el mundo, sea el más óptimo y Rentable consiguiendo aumentar su ROI significativamente en un tiempo adecuado en donde podamos medir un mejor rendimiento...

    Top Services:

    • SEO
    • Web Development
    • Social Media Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • We take your business to the next level

    We take your business to the next level

    Mobyle is a full service digital agency providing web design and development, app development, SEO, digital marketing and branding, videography, photography, social media, content marketing, and graphic designs. We are an award winning agency and we take pride in making sure we provide the best digital...

    Top Services:

    • Social Media Marketing
    • Video Marketing
    • Advertising
    • Digital Marketing
    • SEO
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping Your Business Shine Online.

    Helping Your Business Shine Online.

    LAB Digital Creative, located in Memphis, TN, is a digital marketing company. Their services include web design, search engine optimization, email marketing, social media advertising, and branding...

    Top Services:

    • Web Design
    • Web Development
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Show more
    Location
    Memphis, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • We Get It Done Right.

    We Get It Done Right.

    Cobblestone Marketing is a Memphis, TN based, full-service marketing agency that helps attract valuable website traffic, leads and customers to our client's websites through proven internet marketing strategies...

    Top Services:

    • Advertising
    • Social Media Marketing
    • PPC
    • SEO
    • Digital Marketing
    • Show more
    Location
    Memphis, Tennessee
    Number of Employees
    Under 49
  • Show Your Business to Grow Your Business!

    Show Your Business to Grow Your Business!

    Davideo Company captures the enthusiasm of your team and the gratitude of those you serve and leverages that emotion to tell compelling stories that help you engage with your prospects...

    Top Services:

    • Video Production
    • Video Marketing
    • Social Media Marketing
    • Audio Production
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Visuals That Arent Just Pretty, but Designed to Sell.

    We Make Visuals That Arent Just Pretty, but Designed to Sell.

    We're a marketing agency with a serious passion for helping Amazon sellers crush it in the online marketplace. With over 15 years of experience under our belts, we've seen it all and mastered the art of selling on Amazon...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Video Marketing
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    22 Projects Listed
  • Illuminating Your Brands Potential with Expert Financial Services Web Design!

    Illuminating Your Brands Potential with Expert Financial Services Web Design!

    Located in Washington DC/Northern Virginia, LightMix Design Studio is a versatile financial services web design agency, offering a wide array of services from UI/UX design to custom software development...

    Top Services:

    • Creative Services
    • Branding
    • Graphic Design
    • Video Production
    • Design Services
    • Show more
    Location
    Vienna, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Flex ideas for cool companies.

    Flex ideas for cool companies.

    We are a digital first creative boutique, active in quality design, advertising, branding, films and more...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Digital Services
    • UI/UX Design
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • B2B video marketing done right!

    B2B video marketing done right!

    Prospective customers are not immune to emotions; they are just like us. At Umault, we specialize in crafting videos that evoke deep emotions, leaving a lasting impression for years to come...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed
  • A Brand Storytelling Agency.

    A Brand Storytelling Agency.

    Brandtelling designs and installs brand architecture for growth-stage B2B firms by installing a Story Operating System. We enable founder-led firms to scale without losing narrative control, so sales, marketing, and leadership operate from the same strategic story...

    Top Services:

    • Branding
    • Public Relations
    • Content Marketing
    • Digital Strategy
    • Business Consulting
    • Show more
    Location
    East Northport, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Unlock your brands potential

    Unlock your brands potential

    “A digital agency that specialises in social media marketing, video production and content marketing based in Sydney Australia.”...

    Top Services:

    • Content Marketing
    • Video Marketing
    • Branding
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
  • The Video Production for Businesses of All Sizes

    The Video Production for Businesses of All Sizes

    C47 Film Associates: Orlando's Best Video Production & Branding Company. We're your expert guide to wake up the world with your message through video. Let's grow your business together...

    Top Services:

    • Video Marketing
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Creative Services
    • Show more
    Location
    Kissimmee, Florida
    Number of Employees
    Under 49
  • Success You Hear. Results You See.™

    Success You Hear. Results You See.™

    Corporate AV specializes in Creative and Technical Services for Live, Hybrid, and Virtual Events. From impact videos & brand messaging, to pre-recorded presentation videos – our team of dedicated professionals will help you and your brand look your best for your live and remote audiences...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Elmsford, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Independent visual effects (VFX) and animation studio, always on the lookout for new challenges and possibilities...

    Top Services:

    • VR/AR
    • Video Marketing
    • Video Production
    Location
    Torun, Poland
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • A British Integrated Marketing Agency

    A British Integrated Marketing Agency

    Creativity first...

    Top Services:

    • eCommerce Development
    • Web Design
    • WordPress Website Design
    • Graphic Design
    • Video Marketing
    • Show more
    Location
    Hoylake, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Highly-Specialized Creative Studio and Production Company

    Highly-Specialized Creative Studio and Production Company

    At Tercer Piso we are perfectionists with our creations, curiosity and social impact drive our everyday work, strategy is our language. We are experts at storytelling and getting your message out there, either through impactful arts & illustrations or with compelling, high-quality audiovisual content and...

    Top Services:

    • Graphic Design
    • Creative Services
    • Branding
    • Logo Design
    • Video Production
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Well Help You Deliver Your Message and Get Results.

    Well Help You Deliver Your Message and Get Results.

    Shout Creative has delivered thousands of hours of video and animated content for digital marketing, commercials, special projects, documentaries, and national television. We are a full-service video agency servicing South Florida and beyond...

    Top Services:

    • Video Production
    • Video Marketing
    • Digital Marketing
    • Creative Services
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Lights. Camera. Solutions.

    Lights. Camera. Solutions.

    Acclaim Media: Simplifying Corporate Video Production! We specialize in making corporate video production straightforward and hassle-free, offering everything from shooting and editing to motion graphics. Whether you need freelance support services like 4K Camera Crews and post-production or turn-key...

    Top Services:

    • Video Production
    • Digital Marketing
    • Video Marketing
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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