Discover top web development companies that create high-performing, scalable SaaS platforms, secure customer portals, and fast eCommerce sites to help your business grow. Compare providers by expertise and budget to find the right partner for your needs. 

List of the Best Custom Web Development Companies

39 Companies-Rankings updated: October 25, 2026
Expertise

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

Sports × $25,000 - $50,000 ×
  • Powerful Tech Products Start-to-End

    Proud 2024 Webby Award winner in the Responsible AI category and winner of the European Technology Awards for App Development in 2021...

    Top Services:

    • Mobile App Development
    • Web Development
    • Software Development
    • Web Design
    • IoT
    • Show more
    Location
    Cluj-Napoca, Romania
    Number of Employees
    50 - 99
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    68 Projects Listed
  • Empowering AI Excellence

    AllianceTek is a global software development and IT consulting company delivering AI, cloud, web, and mobile solutions with 20+ years of expertise...

    Top Services:

    • Software Development
    • Mobile App Development
    • Web Development
    • AI Development
    • IoT
    • Show more
    Location
    Malvern, Pennsylvania
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    59 Projects Listed
  • World-Class UX/UI and Software Development

    BluePixel is an award-winning UX/UI and software development international company. We combine a human-centered approach with the latest tech stack to create world-class software...

    Top Services:

    • UI/UX Design
    • Software Development
    • CRO
    • Web Development
    • Mobile App Development
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    103 Projects Listed
  • AI-augmented software development for digital products, data-rich platforms & IoT

    AI-augmented software development for digital products, data-rich platforms & IoT for mid-size & enterprise businesses. Visit www.merixstudio.com for more details on our skills, agile teams' capabilities, and engagement models...

    Top Services:

    • Software Development
    • Mobile App Development
    • Web Development
    • Web Design
    • IoT
    • Show more
    Location
    Poznan, Poland
    Number of Employees
    100 - 249
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    12 Projects Listed
  • For Over 20 Years, We've Been Crafting Stunning Custom Websites in Austin, Texas.

    GLIDE® offers web design services with expertise in WordPress, Shopify and Webflow Development, along with digital marketing services for SMB and enterprise brands...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • WordPress Website Design
    • eCommerce Development
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    12 Projects Listed
  • Bighorn Web Solutions LLC

    VerifiedVerified by the DesignRush team for authenticity and credibility.
    Your E-Commerce, Our Expertise: Magento & Shopify Solutions

    Bighorn Web Solutions LLC sets the standard by delivering as a professional web development firm, blending e-commerce, UX, and systems integration seamlessly. A record of innovation underscores our work in web development, driving growth and simplifying operations for your brand’s future...

    Top Services:

    • eCommerce Development
    • Web Development
    • Software Development
    • CRO
    • Web Design
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    10 Projects Listed
  • A creative ecosystem for real world brands.

    Dirt is a global creative studio building for the deeply invested, the sick start-ups and the cool giants...

    Top Services:

    • Branding
    • UI/UX Design
    • Web Design
    • Web Development
    • Mobile App Development
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Strategize. Develop. Deliver.

    Your business faces unique challenges. Let's work together to create a custom mobile app or web solution to meet those challenges head-on...

    Top Services:

    • Mobile App Development
    • Software Development
    • Staff Augmentation
    • IoT
    • AI Development
    • Show more
    Location
    Nashua, New Hampshire
    Number of Employees
    250 - 499
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed
  • Mobile & Web Software Dev Team

    Kernelics is a boutique web and mobile software development firmfor startups and tech companies...

    Top Services:

    • Mobile App Development
    • Staff Augmentation
    • Product Design
    • Software Development
    • eCommerce Development
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    18 Projects Listed
  • Powering the IoT Revolution

    CitrusDev is a team of experts with a general focus on the Internet of Things (IoT) project development. Our team's key points of interest are Smart Home, Smart City, Smart Farm, Automotive, Healthcare, and Indoor navigation domains. We cover the Hi-tech, Retail, Fintech, and Education industries as well...

    Top Services:

    • IoT
    • Web Development
    • Mobile App Development
    • Wearables
    • WordPress Website Design
    • Show more
    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    7 Projects Listed
  • Where great ideas become beloved brands

    We're a consumer-centric brand partner that helps thoughtful goods become market-leading brands that people love to buy...

    Top Services:

    • Branding
    • Web Design
    • Product Design
    • Package Design
    • UI/UX Design
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • Turning Your Dreams Into Byte-sized Reality

    Get ready to launch your digital dreams with Pieoneers - where we turn your ideas into award-winning apps that are out of this world! Pieoneers is a globally connected web and mobile app building studio based in Vancouver. We specialize in creating award-winning apps for established businesses and ambitious...

    Top Services:

    • Mobile App Development
    • Web Development
    • UI/UX Design
    • Web Design
    • Design Services
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • .NET, AI and Web Software Development

    Leobit is a full-cycle .NET, AI, and web application development provider for technology companies and startups primarily located in the US, EU, and the UK.Tech focus: .NET, Angular, iOS, Android, Ruby, React, PHP, and a range of technologies from Microsoft, Web, and Mobile Stacks...

    Top Services:

    • Software Development
    • Web Development
    • Mobile App Development
    • UI/UX Design
    • IT Services
    • Show more
    Location
    Lviv, Ukraine
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    26 Projects Listed
  • Qodeca

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Strategic Advisory & Technology for Leaders in Fitness, Sport, and Healthcare

    Qodeca is a trusted technology partner offering advisory, website development, and bespoke software development services. The company focuses on building long-term partnerships and helping clients create scalable digital solutions that boost engagement and drive operational growth...

    Top Services:

    • Web Development
    • Mobile App Development
    • Software Development
    • UI/UX Design
    • Web Design
    • Show more
    Location
    Warsaw, Poland
    Number of Employees
    100 - 249
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    11 Projects Listed
  • Digital Technology And Innovation Partners

    Mobisoft is an award winning technology-driven company that specializes in providing digital solutions and services to businesses worldwide. With a focus on digital innovation, Mobisoft aim to empower organizations through the strategic use of technology...

    Top Services:

    • Software Development
    • Mobile App Development
    • eCommerce Development
    • IT Services
    • Web Development
    • Show more
    Location
    Houston, Texas
    Number of Employees
    250 - 499
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Codepoint. Products made with people in mind

    At Codepoint. we empower entrepreneurs and businesses through great digital products that allow them to take the most out of technology. Technology crafted to improve your business...

    Top Services:

    • Mobile App Development
    • Web Development
    • Software Development
    • Staff Augmentation
    • Product Design
    • Show more
    Location
    Braga, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    14 Projects Listed
  • For fast-growing DTC brands that dont take shortcuts

    Anatta provides turnkey digital product teams for e-Commerce brands from $25M - $500M. Partner with Anatta to design, develop & scale your digital brand. Learn our approach as a DTC Ecommerce Agency, Shopify Plus Designers & more...

    Top Services:

    • Web Development
    • eCommerce Development
    • UI/UX Design
    • Web Design
    • Branding
    • Show more
    Location
    Austin, Texas
    Number of Employees
    50 - 99
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • Transforming Your Products Tech Foundation: Scaling, Maintainability, and Seamless Usability

    Rolique is a comprehensive software development firm, distinguished by an extensive portfolio encompassing more than 110 triumphant endeavors across the domains of healthcare, fintech, and industrial technology sectors...

    Top Services:

    • Web Development
    • UI/UX Design
    • Mobile App Development
    • AI Development
    • Software Development
    • Show more
    Location
    Lviv, Ukraine
    Number of Employees
    50 - 99
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    9 Projects Listed
  • Your Vision Your Rules Your Win

    JetBase helps startups and enterprises transform bold ideas into scalable digital products. From MVPs to SaaS platforms, we build software that drives growth, strengthens retention, and delivers measurable business impact with clarity, speed, and long-term value...

    Top Services:

    • Software Development
    • eCommerce Development
    • Mobile App Development
    • Web Development
    • DevOps Consulting
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    9 Projects Listed
  • Change Happens Here.

    Matic is a strategy, design, and technology partner. We help teams build brands, websites, and digital products that drive growth. Trusted by GoDaddy, Nextracker, Colorado Tourism, and Toast...

    Top Services:

    • Branding
    • Web Design
    • Web Development
    • UI/UX Design
    • Software Development
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed
  • Digital products. Done beautifully.

    Wve Labs is a digital product company bringing strategy, design, and engineering together to create mobile apps, web platforms, and custom software. Since 2015, we have partnered with startups, growth companies, and global organizations to design, build, and scale digital products...

    Top Services:

    • Mobile App Development
    • Software Development
    • UI/UX Design
    • Product Design
    • Web Development
    • Show more
    Location
    Costa Mesa, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Atlanta custom software, AI, product design, web and mobile development - 100% USA-based.

    Black Airplane turns consequential business problems into polished custom software. Our 30+ full-time, 100% USA-based strategists, product designers, and engineers deliver AI solutions, web platforms, and mobile apps used by more than 50 million people each month...

    Top Services:

    • Software Development
    • Mobile App Development
    • Product Design
    • AI Development
    • Web Development
    • Show more
    Location
    Woodstock, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Crafting cutting-edge software, web, mobile, and web3 applications for startups.

    3Advance believes in matching clients with a dedicated software development team for successful product creation that people want to use, whether on mobile, web, or blockchain...

    Top Services:

    • Web Development
    • Mobile App Development
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $25,000 - $50,000
  • The mind once stretched by the imagination never regains its original shape.

    Next Brand stands as a firmly established enterprise with operational bases in Melbourne, Australia, and Cape Town, South Africa. Our team boasts extensive experience in human-centered design principles, allowing us to adeptly craft compelling corporate strategies and deliver exceptional outcomes for a...

    Top Services:

    • Branding
    • Package Design
    • Mobile App Development
    • Web Development
    • Graphic Design
    • Show more
    Location
    South Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Ecommerce Solutions & Strategies That Empower Your Growth

    Our mission is to help design and build scalable eCommerce stores, which empower merchants to own their ROI and unshackle from restrictive and expensive maintenance contracts. We build it so you can grow it...

    Top Services:

    • eCommerce Development
    • Web Development
    • Web Design
    • UI/UX Design
    • WordPress Website Design
    • Show more
    Location
    Hornsby, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • We ignite brands at pivotal moments.

    We align strategy, creative, and tech so your external story matches your internal reality. Senior leadership in every conversation, a partnership that lowers your blood pressure, and work built to last...

    Top Services:

    • Branding
    • Digital Strategy
    • Web Design
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • We build digital presence that thrives.

    Culture Foundry is a unique agency that specializes in helping clients thrive in the digital space. Their uncommon strengths include delivering exceptional design through component-based systems, expertise in headless content management systems, and 24/7 support with a two-hour response time...

    Top Services:

    • Web Development
    • Web Design
    • Digital Services
    • IT Services
    • Digital Strategy
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Dynamic Marketing Solutions, Maximum SEO Impact

    Beardog Digital is a forward-thinking digital marketing agency based in Los Angeles, offering comprehensive solutions tailored to businesses' diverse needs. With a team of experts well-versed in the latest industry trends and best practices, the agency provides strategic guidance to clients struggling with...

    Top Services:

    • SEO
    • Video Production
    • Reputation Management
    • Web Design
    • UI/UX Design
    • Show more
    Location
    Manhattan Beach, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Your gateway to bespoke technology solutions that propel your business into the future.

    At Colchuck Consulting, our mission is to drive growth and innovation through tailored technology solutions. Founded by industry experts, our agency offers a unique blend of skills and knowledge, providing a boutique experience with cutting-edge technology and strategic support to maximize your ideas and...

    Top Services:

    • Software Development
    • Mobile App Development
    • Cloud Consulting
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Burien, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Transforming Brilliant Ideas Into Exceptional Software

    We collaborate closely with your team to comprehend your product vision, choose the best technology to satisfy the requirements of your users, and create comprehensive, efficient solutions...

    Top Services:

    • UI/UX Design
    • Web Development
    • Product Design
    • Mobile App Development
    • AI Development
    • Show more
    Location
    San Francisco, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • We Shape The Unseen Into Digital Precision

    Etere Studio is a full-service app development company, crafting high-quality mobile and web apps for startups to Fortune 500 companies. Our elite team of engineers and designers is passionate about building impactful digital products. We excel in QA testing, blending automation and manual testing with the...

    Top Services:

    • Mobile App Development
    • Web Development
    • AI Development
    • UI/UX Design
    • IoT
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $25,000 - $50,000
  • Digital Experiences With A Creative Edge

    NoMoBo creates handcrafted mobile apps and visually stunning web applications with a unique approach. Our experienced artists and User Experience designers prioritize your customers, with in-depth research and scalable Cloud IT infrastructure. We deliver high-rated apps and exceptional user experiences...

    Top Services:

    • eCommerce Development
    • Web Design
    • Web Development
    • IT Services
    • Mobile App Development
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $25,000 - $50,000
  • Thinkroom Noosa is a digital marketing agency run by a collective of Sunshine Coast senior-level digital strategists. Life is short, so we only help a handful of businesses we particularly enjoy working with. You'll get a team that gets to know your business through & through. Our skills include lead...

    Top Services:

    • Digital Strategy
    • Web Design
    • UI/UX Design
    • Web Development
    • SEO
    • Show more
    Location
    Noosaville, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Helping Brands Win Hearts & Minds Since 1999 ️

    Ebow Digital brings together our Four Corners of Excellence Strategy, Design, Technology and Marketing under one roof to help brands win the battle for hearts and minds. With over 25 years of experience our strength lies in understanding the bigger picture: connecting brand, creativity, technology (that...

    Top Services:

    • Digital Strategy
    • Design Services
    • Web Design
    • Web Development
    • WordPress Website Design
    • Show more
    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Whirlwind Technologies modernizes data infrastructure for organizations where accuracy and continuity are non-negotiable. Fifteen years across cloud data warehouses, engineering pipelines, and ML for fraud and anomaly detection. Assessment-first, no lock-in...

    Top Services:

    • Software Development
    • Big Data Analytics
    • Business Consulting
    • Cloud Consulting
    • ERP Consulting
    • Show more
    Location
    Oxon Hill, Maryland
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • AI-Native Product Design and Engineering.

    Enspirit is an AI-native product design and engineering studio helping enterprises and funded startups build digital products that scale. We combine product design, full-stack engineering, AI development, and advisory services in a single team, enabling faster execution from strategy to launch...

    Top Services:

    • UI/UX Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • AI Development
    • Show more
    Location
    Hyderabad, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • We Deliver the Future

    Aperoltech is your go-to destination for custom software and website development. With a proven track record in the IT industry, we deliver high-quality, cost-effective solutions. Discover why we're the best IT company to work with. Contact us today to elevate your digital presence...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • PPC
    • Show more
    Location
    Jetpur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Growth, engineered. Net Solutions treats our clients' growth as an engineering problem and builds the software that solves it: Commerce Systems, digital platforms, and SaaS products. Founded in 2000, headquartered in Chandigarh, India, with offices in Toronto, London, New York, and Los Angeles...

    Top Services:

    • eCommerce Development
    • Web Development
    • Web Design
    • UI/UX Design
    • AI Development
    • Show more
    Location
    Chandigarh, India
    Number of Employees
    250 - 499
    Minimal Budget
    $25,000 - $50,000
  • Design Driven Success

    Squareboat is a design-first software development company with offices in India and the US. Through our Crewmate division, we help global businesses hire top remote developers and build fast, scalable digital products...

    Top Services:

    • Software Development
    • Mobile App Development
    • Web Development
    • AI Development
    • DevOps Consulting
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $25,000 - $50,000

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Frequently Asked Questions About Website Development Companies

What tech stack do website development companies often use?

Website development companies use a wide range of languages, frameworks, tools, and technologies to design and engineer digital solutions. These include: 

  • Front-end development: HTL, CSS, JavaScript, Tailwind, React, Angular, Vue.js 
  • Back-end: Node.js, Python, PHP, Ruby, RESTful APIs, GraphQL 
  • Database: PostgreSQL, MySQL, Microsoft SQL, MongoDB 
  • Cloud: AWS, Azure, Google Cloud Platform 
  • DevOps: Docker, Kubernetes, Git, Jenkins 
  • CMS: WordPress, Drupal, Joomla, Webflow 
  • eCommerce: Shopify, Amazon, WooCommerce, BigCommerce, Adobe Commerce

How are website development companies using AI?

Web application development companies are using AI to improve the software development process, provide better user experiences, and implement advanced features and functions.   

For instance, developer teams are using AI assistants to streamline routine coding tasks, generate documentation, and automate testing. In doing so, they experience up to 50% higher productivity.  

Additionally, custom website development companies may be leveraging AI-driven analytics to identify drop-off points and friction in user journeys. They may also be implementing AI-powered recommendation engines and smarter search features for a more personalized user experience. 

What is the difference between templates and custom website development?

Template websites use pre-built themes and components (e.g., designs, layouts, and features), making it more affordable and faster to build. While these allow some level of customization, it is often limited to the platform or chosen theme. 

Conversely, custom website development tailors the digital solution to client requirements to match brand standards, user journeys, integrations, and performance and security needs. 

Below is a cost-benefit analysis: 

 Website templateCustom website development
Benefits
  • Lower upfront costs and faster time-to-market 
  • Built-in functionality (e.g., contact forms and galleries), making it easier to launch with little technical skills 
  • More control over performance, scalability, and security architecture
  • Stronger brand differentiation 
  • Tailored user experience for your customers 
  • Advanced functionality and features  
Considerations
  • Limited flexibility and customization 
  • Higher chances of having look-alike websites 
  • Costs can increase over time due to paid plugins and themes 
  • Potential scalability and security concerns
  • Higher upfront costs 
  • Longer delivery time 
Best for
  • Landing pages and small marketing sites
  • Startups that want to quickly establish their online presence or validate demand 
  • Organizations operating in highly regulated landscapes 
  • Businesses where brand, conversion, or long-term scalability are strategic priorities

How do I evaluate a web development company if I don't have deep expertise in this field myself?

To evaluate a prospective web development company, focus on things you can verify without technical knowledge: visit 2-3 sites they've actually built and test them yourself on your phone for speed and broken links, then call one past client directly (not just read testimonials) to ask if deadlines were kept.

Before signing anything, ask who owns the code and domain when the project ends, and get a written quote listing exact deliverables.