The Hole Introduces an Easy-to-Navigate Video Player and a Slew of Interactive Features
Surf was particularly focused on the player’s seamless functionality. Relying on Flutter, the player supports extremely high download speed and response rate. With its speedy and convenient custom UI, users can easily jump back and forth.
Surf added a 30-seconds “skip forward” and a 10-seconds “rewind” buttons. The reason behind this particular timing is that users usually skip forward when they’re bored and skip back to look and/or listen again at something that they just missed.
Videos tagged as new or “premiere” are now preceded by pre-rolls, i.e., short ads. When the mobile streaming app is first installed, users are shown an intro, which is an image-building video incorporating highlights from several shows on the app. They can skip it, watch it again or enter the app once it’s over. Needless to say, this intro amassed its own fans: not only do they, well “skip the skipping” but they watch it over and over again.
Additionally, viewers can now send reactions to specific parts of the videos they enjoyed the most, choosing from a set of custom reactions. All they need to do is simply tap the icon at the side of the screen and the app will show the four most popular emojis. This relatively small and dynamic interaction is a great way of collecting user feedback.
The Hole App Design Marks the Triumph of User-Oriented Streaming Platforms
Where once we had Netflix, nowadays we have dozens of platforms competing on the streaming market, exponentially elevating the content quality. Similarly, YouTube is also facing contenders that are gradually shaking its throne, The Hole being one of the shining examples.
The company behind the app, Medium Quality, offers anything but (the best). Creators of top-rated digital projects and masterful video content offer more than 40 shows on a remarkable platform designed to cater to the collective audience’s every whim. And they are yet to grow. Deservingly so.
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