The Logo’s Tranquil Lines Reflect Mihi Home’s Brand Mission
Another notable quality of Mihi Home logo design is the calming effect it has on viewers. Gentle, sloping lines are paired with sturdy, reliable “pillars” in the letters “m” and “h”. The effect is one of tranquility, dependability and trustworthiness.
This is, of course, perfectly in line with Mihi Home’s brand identity, mission and wider purpose. The promise they make to consumers is that their products will introduce calm, order and structure into their daily lives – and that’s exactly what the logo suggests.
The logo is one of the most important branding elements because it is often the very first manifestation of the brand a consumer sees. The logo is an introduction to the brand, its qualities, its character and its values. If a logo communicates those values and qualities poorly, the result is a discrepancy between what the brand stands for and how the audience sees it.
No such mishap occurs with Mihi Home logo design: the alignment between the company’s branding and the logo is a solid 100%.
Mihi Home Logo Design Successfully Aligns The Brand With Its Purpose
A logo design that communicates the purpose behind a brand and its product so successfully is a rare feat.
Mihi Home logo design bridges the gap between the bygone era and the future, provides clarity and originality to the company’s image and instates trust in customers with on-brand messaging.
Kady Creative agency summarizes the approach they took when working on this client’s branding:
“We got to work to create a sophisticated brand that promoted the idea of daily rituals and a design that was contemporary and forward-thinking. The elegant mix of neutral colors, balanced with earthy and cooler tones created a brand that is innovative yet calm.”
It is hardly a surprise that this original, well-executed, on-brand logo design is our new addition to the impressive list of Best Design Award winners.
Submit your best designs for a chance to be featured on DesignRush!GET STARTED