Bold Yet Sophisticated Packaging Design Elevates Rocky Mountain Supply Co. Among Luxury Brands
The packaging design of hemp-derived CBD products from Rocky Mountain Supply Co. was created and developed with a simple goal in mind – to present the massage oils, tinctures, lip balms and other products in a sleek, elegant and sophisticated package.
The brain behind this packaging design project is Denver-based agency 5280 Design Co. As stated on their website, the agency specializes in “tailor-made designs to put the clients in the forefront of their industries.”
And that’s exactly what they did with the project for Rocky Mountain Supply Co.
With a strong color contrast, a bold upper portion and sophisticated details at the bottom, including the logo visible under UV light, 5280 Design Co. managed to create a fresh look and elevate these products to the sphere of premium CBD brands with a luxury package design.
Before we dive into further details, here are some important notes about the CBD industry to help you understand some of the factors that went into this design decision.
Understanding The Rationale Behind Design Elements: A Quick Overview Of The CBD Industry
Cannabidiol (CBD) is an active substance naturally derived from industrial hemp. Its popularity as an ingredient in various products has recently skyrocketed. The most popular form it takes is CBD oil, but you can also find CBD in the form of drops, capsules, creams, gels, soaps, vapes and various types of dietary supplements.
The growing of industrial hemp is forbidden on American soil, but hemp-derived CBD is legal to purchase without a prescription throughout the United States because CBD isn’t listed in the Controlled Substances Act.
In fact, hemp-derived CBD products are growing in popularity. CBD products in the US generated sales of around $5 billion in 2019. By 2023, CBD product sales are predicted to reach over $20 billion.
THC is also a hemp-derived substance, but it’s psychoactive. None of the CBD products Rocky Mountain Supply Co. offers include THC.
That’s why the company clearly states “THC-FREE” in upper case on the product packaging – a clear way to instantly let consumers know what the product is and – more importantly – what it isn’t.
This kind of simple, clear messaging makes up the great customer experience, leaving consumers well-informed about each of the products without giving them room for assumptions, misinterpretations or misunderstandings, especially during eCommerce purchases.