The Aishti Identity project was lead by the team from Sagmeister & Walsh. The objective was to create a series of stationary and print materials that mirror the class and prestige associated with the luxury brands that Aishti stocks in its global department stores.
Since 1989, the Aishti brand has grown substantially and the Founder, Tony Salamé, wanted a brand to represent the fact that his company is now the undisputed fashion and luxury products market leader in Lebanon.
The overall design manages to perfectly reflect what you’d expect from a luxury fashion brand or company within that industry. It oozes professionalism and prestige, whilst also managing to achieve a level of attractiveness and glamour.
Personalization was a large element of the design, with all customers receiving a personal printed message on the inside of their box when they purchase an item from the store.